Rebirth of the Industrial Tycoon

"How did Li Weidong get up!"

It was Cai Qianjin who made this exclamation.

With Cai Qianjin's cry, people who didn't notice Li Weidong at first now also see Li Weidong who has just stepped on the big stage.

"It's really Li Weidong! Now that the awards are being presented, what is he doing up there?"

"Could it be that he won the award? There are really people in our exhibition group who can win the award!"

"Which one of you noticed just now, what kind of award is this?"

"I heard it, but I don't understand. The host speaks German."

"I vaguely remember that what is being awarded now seems to be a special prize!"

"Special prize, isn't that amazing!"

Everyone in the exhibition group immediately began to discuss.

On the stage, Li Weidong has already taken over the honorary certificate from the presenters.

At this time, everyone in the audience has confirmed that Li Weidong really won the award.

"Who brought a camera, take a picture!" Sun Xinmin shouted loudly, awake from a dream.

Sure enough, someone brought a camera with him, picked it up immediately, and frantically pressed the shutter on Li Weidong on the stage.

At the same time, Sun Xinmin asked the translator next to him: "What kind of award is this?"

The translator immediately replied: "I heard from the host just now that this is the grand prize of the Cologne International Home Appliances Fair."

"Special award!" Sun Xinmin smiled instantly. Although he didn't know the gold content of this award, it at least sounded very high-end.

At this time, Sun Xinmin was in a good mood. After all, he was the one who led the team in Cologne this time. If he returned empty-handed, it would be no shame, but he did not achieve much.

Now that there is a special award, at least some achievements have been made. When I go back to write a report, I can boast to some extent.

Sun Xinmin was naturally in a good mood, while the others in the exhibition group were envious and jealous.

We all belong to the same exhibition group, why can you get the grand prize, but we have nothing?

It's like a final exam, you and your deskmate fail, and that's a terrible thing.

And what's worse than that is that you fail the exam and your tablemate is the first!

...

After the awards, Sun Xinmin came to the small exhibition area of ​​Li Weidong with great interest.

Li Weidong won the special prize at the Cologne Electrical Appliances Exhibition, and Sun Xinmin naturally came over to encourage him.

After a while, Sun Xinmin returned to the exhibition area of ​​the Chinese pavilion.

I saw Sun Xinmin wandering around the exhibition area,

Finally stopped in front of the water lily air fryer booth.

Cai Qianjin hurriedly came up and asked, "Sun Si, what instructions do you have?"

"Clean up this booth." Sun Xinmin instructed.

"Clean up?" Cai Qianjin was taken aback for a moment, obviously not understanding what Sun Xinmin meant.

Sun Xinmin went on to say: "Just remove the air fryer and leave the booth empty. Li Weidong will send some samples of juicers and put them on this booth in a while."

"Leader, what do you mean, let's change places between our air fryer and Li Weidong's juicer?" Cai Qianjin asked reluctantly.

However, Sun Xinmin shook his head: "What other place! Li Weidong's exhibition area continues to display the juicer. However, Li Weidong is also a member of our Chinese pavilion. This juicer also won the special prize of the exhibition, and of course also Show it here with us!"

"In other words, give Li Weidong two booths?" Cai Qianjin suddenly looked unhappy, and then he asked, "Leader, where is our air fryer?"

"Remove your air fryers first! Anyway, it's already halfway through the exhibition, and you've been on display for several days. It's enough." Sun Xinmin said.

Cai Qianjin obviously wouldn't give in easily, he immediately said, "Leader, this is our booth, how can we give it to others!"

"Li Weidong's juicer, after all, won the special prize of the exhibition. Putting the juicer in our exhibition area can also be used as a facade to show our home appliances made in China, so that these foreigners know that our Chinese Appliances are also very good.”

Sun Xinmin paused, then said: "If you put your air fryer, it's just an ordinary commodity at most, and it will not be of any use to improve the popularity of our Chinese home appliances and the image of our country. Cai, for the sake of the bigger picture, you should sacrifice a bit!"

"Leader, there are so many home appliance brands here, why should you sacrifice me alone!" Cai Qianjin said with a look of resentment.

Sun Xinmin explained: "Lao Cai, your water lily air fryer is smaller than other brands. Such as Haier refrigerators, Chunlan air conditioners, duckling washing machines, boss range hoods, these They are all big domestic brands, so they can't be allowed to withdraw their products!

Besides, apart from your air fryer, the others are all major appliances. I removed those major appliances, and the juicer could not be placed directly. Only your air fryer is a small household appliance. You can clear the booth and bring the juicer to display it directly without wasting time. "

It is difficult to sacrifice a small brand. Li Weidong was sacrificed like this before. However, the feng shui turns, and now it is Cai Qianjin's turn finally!

...

At the same time, Li Weidong is also receiving a major client.

Standing in front of Li Weidong was a tall middle-aged man in a neat suit with a standard Germanic face.

His name is Royce, from the German industrial giant Bosch.

Bosch's business covers a very wide range, including automobiles, machinery, power tools, energy, construction, household appliances, thermal technology, artificial intelligence, etc., and it is basically the cutting-edge part of the manufacturing industry.

Bosch itself started as a household appliance, and the world's first compressor refrigerator was invented by Bosch. In the future, Siemens' home appliance business was also sold to Bosch.

For Chinese people, they are not familiar with Bosch's household appliances, because Bosch's business in China is mainly related to automobiles, and Bosch's home appliance business is mainly in Europe.

Now Royce of Bosch came to Li Weidong, and it was Li Weidong's orange juice machine.

"Mr. Li, we, Bosch Electric, hope to get the patent license for this kind of juicer in Europe." Royce said bluntly.

Bosch is not as greedy as Whirlpool. Their home appliance business is mainly located in Europe, so they only need European patent authorization.

Li Weidong pretended to think for a moment, and then came up with the set of words that persuaded Thomas:

"Mr. Royce, with all due respect, this juicer is a small appliance that is not suitable for production in Germany..."

"The workers in Germany are all skilled workers, and it is a waste of resources to have them produce such a simple juicer..."

"It is obviously not cost-effective to produce such a low-margin product at German labor costs..."

After a set of remarks, Royce just nodded expressionlessly.

Li Weidong went on to say: "Mr. Royce, you can actually buy this orange juice maker directly from me, which is much more cost-effective than producing it yourself, and you don't have to consider the issue of patent licensing."

Royce immediately vetoed: "Mr. Li, I'm very sorry, we Bosch only sell our own products."

"Mr. Royce, you can also consider a new production model, such as OEM or ODM. I will work for Bosch, and the final product will still be Bosch's products." Li Weidong is still the old way.

Royce refused without thinking: "We Bosch do not need other manufacturers to OEM."

"Mr. Royce, are you worried about the quality of the products? You can rest assured on this point. My factory has rich experience in foundry. In addition to being an electrical factory, we are also the foundry of Xizhi Electric. You are going to Xizhi now. In the electrical exhibition area, take a look at their hair dryers or irons, maybe they are made by my factory."

Li Weidong repeated what he said to persuade Thomas.

However, a trace of disdain appeared in Royce's eyes: "How can Japanese products be compared with our German products. According to our German-made standards, most of the Japanese-made products are inferior products!"

Li Weidong was a little speechless. In the eyes of the Chinese, made in Japan is synonymous with high quality, in the eyes of Americans, made in Japan is also a reliable product, but in the eyes of Germans, made in Japan has become inferior.

However, German manufacturing does have this proud capital, not to mention that as an established manufacturing powerhouse, it is normal to look down on emerging manufacturing countries.

"This Royce even looks down on Japanese manufacturing, let alone my foundry. It seems that it is impossible to get OEM orders from Bosch! The Germans are famous for their rigidity, and it is estimated that it is difficult to convince him. If that's the case, then I have the patent for the orange juice machine, so I can get some other benefits!"

Thinking of this, Li Weidong said: "Mr. Royce, since Bosch must insist on manufacturing in Germany, then I don't mind selling the patent license directly, but I still have a suggestion. I hope to use the patent license in exchange for Bosch's MCM250 Patent licensing of juicer."

"MCM250?" Royce immediately shook his head: "This is impossible. MCM250 is a product we only launched in 1991. Your patent is not worth exchanging for the patent of MCM250 juicer."

"What about the MCM150!" Li Weidong asked again.

Royce pondered for a moment, then shook his head: "MCM150 is a product we launched at the end of 1988, and it is considered a new model in the world. Your juicer has a very simple structure, and its patent rights cannot be replaced by MCM150. patent."

"Where's the MCM100?" Li Weidong asked again.

"Neither!" Royce still refused.

"MCM50!" Li Weidong lowered his requirements again.

Royce still shook his head, expressing his disagreement.

"MCM20, is this the head office?" Li Weidong asked.

"MCM20, that's a product from many years ago. If I remember correctly, this product has passed the patent protection period!" Royce replied.

"It's past the patent protection period!" Li Weidong pondered, and then said, "Otherwise, how can Bosch give me the production technology of MCM20?"