Rebirth of the Industrial Tycoon

The doubts in Royce's eyes flashed. In his opinion, the MCM20 juicer has low juicing efficiency, loud noise, and poor wall-breaking function. It is a backward product that has been eliminated, and it is even protected by patents. The period has passed, and he does not understand why Li Weidong named the production technology of the MCM20 juicer.

Li Weidong said: "Mr. Royce, you must be very puzzled, why should I buy the production technology of the old juicer?"

Royce nodded, and Li Weidong explained: "MCM20 juicer is an outdated product in the eyes of Germans, but in the eyes of Chinese people, it is still a great product.

So I bought the technology of the MCM20 juicer, not for the international market, but to produce in the Chinese market and sell in the Chinese market. There aren't many types of juicers in the Chinese market, and I think it's a huge market. "

"That's it!" Royce nodded. Based on his impression of China, it was normal for Chinese people to use backward products from ten years ago.

Then Royce asked again: "You Chinese people don't have a high income, can they drink juice?"

It's an offensive question, but it's not surprising to ask such a question, considering that Royce doesn't even look down on Japanese manufacturing.

Li Weidong was not angry. His purpose was the technology of the MCM20 juicer. Before the technology was in place, he could only pretend to be a grandson.

So Li Weidong explained: "Mr. Royce, our Chinese people's income is not high, but our prices are also cheap! China is a big agricultural production country, and fruits are much cheaper than Germany, and ordinary people can eat at will. fruit."

Royce nodded, and he accepted Li Weidong's statement.

Li Weidong went on to say: "Mr. Royce, for you Bosch, the MCM20 juicer is a product that has been eliminated, and its production technology is useless. It can only be left as garbage. Instead, it is better to exchange it for Me, this way I can also make use of the residual value of the garbage."

Royce pondered for a moment, using the technology that has been eliminated in exchange for patent authorization, without spending a penny, this must be very cost-effective.

So Royce said, "Mr. Li, use the MCM20 juicer technology in exchange for the authorization of your orange juice machine. I need to report it to my superiors. But I think in principle, there is no problem."

Li Weidong also breathed a sigh of relief: "I really look forward to Mr. Royce's good news!"

...

Of course, what Li Weidong looks at is not the old juicer MCM20, but the high-speed motor used in the MCM20.

As early as the 1830s, the electric juicer was invented, which is the first generation of juicer.

Due to World War II, the development of juicers was not fast, and it was not until decades later that the second generation of juicers appeared.

The second-generation juicer uses a six-edged blade.

And a 10,000-rpm high-speed motor.

Later, with the development of material technology, the rotation speed of the click became higher and higher, from 10,000 to 16,000 rpm, and then more than 20,000 rpm. Now the motor speed of the fifth-generation wall breaker has exceeded 20,000 rpm. 30,000 revolutions per minute.

The MCM20 is the second-generation juicer. It uses a 10,000-rpm high-speed motor, which is what Li Weidong likes.

There are domestic manufacturers that can make high-speed motors with more than 10,000 revolutions, but the volume is relatively large. This small motor that can be placed in a juicer is obviously a shortcoming of domestic technology.

Li Weidong estimates that even if there are domestic manufacturers who can make such small high-speed motors, they are state-owned enterprises or military enterprises with top technology, and the output will not be very large, so it is difficult for private enterprises to get the goods.

The mechanical technology of the Germans is impeccable. In terms of pure mechanical technology, the United States and Japan are no match for Germany.

What's more, the other party is Bosch. Bosch's business scope includes the motor industry. Bosch's motor technology is the top in the world. Even if it is a product that has been eliminated for several years, if it is brought to China, it is the leading domestic level.

So Li Weidong simply took this opportunity to get the production technology of 10,000-rpm small high-speed motors.

Replacing technology with patent authorization is much more cost-effective than selling it directly. For an industrialist like Li Weidong, money may not necessarily buy the technology he needs, but technology can create more wealth.

In order not to make Royce aware of his true intentions, Li Weidong also deliberately proposed several patents for advanced juicers. He knew that Royce would definitely not exchange patents for advanced juicers, but in a step-by-step process During the price reduction, Li Weidong also got the high-speed motor he wanted.

...

This trip to Cologne Electric Appliances Fair has also been fruitful for Li Weidong. He bought a batch of orange juice machines on the spot, earned a small profit of tens of thousands of marks, and then received orders for more than 20,000 orange juice machines. At the same time, Whirlpool was also invited to the restaurant factory.

If Whirlpool is satisfied with the factory, Li Weidong is expected to get a large contract from Whirlpool.

Facing Whirlpool, Li Weidong is playing a big game, and obtaining Whirlpool's foundry orders is only the first step.

At the same time, Li Weidong also won a special prize at the exhibition. Although there is no bonus, he can still blow a wave after returning to China.

After all, at that time, the technology of China's home appliance companies was generally relatively backward. If the products reached the average level in the international market, it would be very good, and winning the award was even more unthinkable.

And the most affordable benefit is to obtain high-speed motor technology from Bosch. With this technology, Li Weidong can develop new products.

After returning from Germany, Li Weidong went to the home appliance research center in Shanghai without stopping.

Li Weidong put a lot of blueprints in front of Tang Hao.

"Bosch MCM20 juicer? German brand!" Tang Hao looked at it quickly, and then said, "Director Li, are we going to make this kind of juicer?"

"Gong Tang, look at the data of the high-speed motor at the back first," Li Weidong said.

"A high-speed motor with 10,000 rpm can be made so small. It is indeed a German technology. In our country, a motor with 10,000 rpm can't be made so small." Tang Hao said.

"Tang Gong, I have already won the production technology of this 10,000-turn motor." Li Weidong said with a smile.

Tang Hao looked at the date on the drawing, frowned slightly, and then said, "Director Li, this MCM20 juicer is a product from seven or eight years ago!"

"It was released eight years ago, and it was officially launched seven years ago." Li Weidong continued: "I want to get the latest juicer, but the Germans don't want to sell it! But don't underestimate this kind of old antique. Speaking of this high-speed motor, there are not many domestic companies that can build it now."

Tang Hao thought for a while, then said, "Director Li, with all due respect, this juicer is probably not a good project. Bringing this juicer to European and American countries is an outdated product; There is no market for something like a juicer, and we Chinese people do not have the habit of drinking fruit juice, and everyone still prefers to eat fruit directly.”

Li Weidong was quite relieved and vomited a little. Tang Hao could think of so much, and obviously he already had a sense of belonging to the Home Appliance Research Center.

So Li Weidong explained: "Tang Gong, I got the technology of this MCM20 juicer, not to imitate this juicer, I plan to develop a domestic soymilk machine!"

"Home soymilk machine? There is a soymilk grinder at the entrance of my community. Is it similar to that?" Tang Hao asked.

"This is not the same. The soymilk machine used by the roadside grinder has a grinding structure, just like the grinding disc we see in daily life. Soymilk is obtained by grinding the beans. And the soymilk machine I want to make, It is a mashing type, which is more like a juicer, using a blade to mash the beans to obtain soy milk." Li Weidong explained.

"Then the beans have to be soaked first, and then crushed, right?" Tang Hao asked.

Li Weidong nodded: "In the early version, the beans must be soaked first. In the future, I hope to develop a machine that does not need soaking beans, but makes soy milk."

Tang Hao thought for a moment, then said, "Soy beans are very hard. If you don't soak them in advance, you may not be able to make soy milk."

"That's why I got a high-speed motor. If I have a better blade in the future, coupled with a high-speed motor, it can play the function of breaking the wall. At that time, let alone soybeans, even red beans, mung beans, rice, etc. Millet can also be crushed."

Li Weidong paused, then said, "Our final research and development direction is the kind of fully automatic soymilk machine, put the beans and water into the soymilk machine, press a button, and then don't care, the soymilk machine can automatically put Once the soymilk is ground and cooked, turn on the soymilk maker and you can drink hot soymilk!”

Hearing this idea, Tang Hao opened his mouth in surprise. For people in the early 1990s, it was hard to imagine such a soymilk maker on the street.

Li Weidong went on to say: "In the future, our soymilk machine can not only make soymilk, but also other things, such as five-grain porridge, corn porridge, and all grains can be added to make porridge."

"If there is such a machine, it will save trouble!" Tang Hao sighed. He obviously took what Li Weidong said as the content of a science fiction novel.

Li Weidong also knows that these functions he said can't be done in a short period of time. Product development must be down-to-earth, just like eating, you have to swallow it in one bite, and eat a fat man in one breath, it will only make Die by yourself.

So Li Weidong said: "Tang Gong, the functions I just mentioned have been realized. It is estimated that it will be more than ten years later. Let's start with the basics first, thoroughly understand the technology of this MCM20 juicer, and then make A soymilk machine that can grind soymilk at home!"

...

Chinese people do not have a deep affection for freshly squeezed juice, but soy milk, which is an indispensable food on the table of many Chinese people. Soymilk fritters, which are standard for breakfast, are the soul of Chinese breakfast.

Soymilk machines have naturally become one of the most popular small appliances in Chinese kitchens. Almost every household in the city will be equipped with a soymilk machine.

Li Weidong will naturally not miss the soymilk machine, but unfortunately, the soymilk machine still has some technical content. Without years of technical research and development, it is really impossible to make a soymilk machine.

Foreigners do not drink soy milk. Li Weidong could not directly buy the technology of soymilk machine from foreigners, so he could only develop it himself.

Similar products also have high-suction range hoods. Due to the eating habits of foreigners, they do not go dry or stir-fry. They do not produce large right eyes when cooking, and naturally they do not need high-suction range hoods. Chinese people have demand. , you can only do research and development yourself.

Among foreign home appliances, the so-called wall breaker, which is similar to the soymilk maker, is a machine that shreds food.

Strictly speaking, the domestic soymilk machine is actually a kind of wall breaker.

The wall breaker is derived from the juicer. In fact, the first two generations of wall breakers had very weak wall breaking functions, just like a juicer. When the third-generation wall-breaking machine reaches 15,000 rpm, it truly has a strong wall-breaking function.

This time, Li Weidong went to the Cologne Electrical Appliances Exhibition, and originally planned to find a way to get a set of high-speed motor production technology to prepare for the research and development of soymilk machines.

In order to facilitate the procurement of high-speed motor technology, Li Weidong knew about the various styles of juicers in Germany before the exhibition.

Li Weidong is also a little self-aware. He knows that it is impossible for the Germans to sell the most advanced technology to himself, so he specially looked at the old models from a few years ago, so Li Weidong knew that Bosch's MCM20 juicer is in line with his own. need.

It just so happened that someone from Bosch came to Li Weidong to talk about the patent authorization of the orange juice machine. Li Weidong borrowed the donkey and got the production technology of the MCM20 juicer.

...

After assigning Tang Hao the task of developing a soymilk maker, Li Weidong went to the advertising production department of the TV station.

Winning an award in Germany naturally needs to be well publicized. Li Weidong hopes to use this event to start the brand of Puppy Electric and complete his own brand strategy.

Going to advertise on TV is obviously a good way of publicity.

This advertisement is launched in China, so it does not need to be very delicate, simple and direct is enough.

This time, Li Weidong only spent 2,000 yuan to get a 15-second advertisement. This advertisement did not invite any actors, only the image and the narration sounded the advertisement.

The advertising slogan is also very simple, with only two sentences. The first round is "Eagerly congratulate Puppy Electric for winning the Grand Prize of the Cologne International Electrical Festival in Germany!", and the second sentence is: "Puppy Electric, your loyal friend!"

In Li Weidong's view, this kind of advertisement is really very inferior, and the advertisements shot by later mobile phones are better than this.

However, in China at that time, most of the advertisements on TV were this kind of advertisements, and it was a big production if a spokesperson's avatar appeared.

...

Cai Qianjin returned home in a hurry.

For Cai Qianjin, the trip to Cologne this time was a bad trip.

Li Weidong suddenly appeared, and he even won a special prize at an exhibition, which was enough to make Cai Qianjin feel bad.

The key is that in the next few days of the exhibition, Li Weidong stole the booth of the water lily air fryer, which made Cai Qianjin feel that his face was bruised.

After driving for seven or eight hours, Cai Qianjin returned home. As soon as he entered the door, he lay tired on the sofa, turned on the TV, and only listened to the sound, not the picture.

Just when Cai Qianjin was a little sleepy, an advertisement suddenly appeared:

"Warm congratulations to Puppy Electric for winning the special prize at the International Electric Festival in Cologne, Germany! Puppy Electric, your loyal friend!"

Cai Qianjin was agitated and sat up from the sofa, his eyes fixed on the TV, but the commercial had finished, and Cai Qianjin didn't see anything.

"What did the advertisement just say? Is it a puppy appliance?" Cai Jinjin asked his wife who was knitting a sweater next to him.

"Puppy?" The wife didn't care about the content of the advertisement. She was stunned for a few seconds, and then said, "You're talking about the dog that was just raised on the first floor! It's a Beijing bus called Wangcai!"

"I didn't ask that. Wait, what is prosperous wealth?" Cai Qianjin felt that the name was familiar, a bit like what Li Weidong called him before.

The wife went on to say, "Wangcai, it's a puppy that was just raised on the first floor. Isn't it normal for a dog to call it the name 'Wangcai'!"

"Wang Cai is the name of a dog!" Cai Qianjin instantly understood why Li Weidong called him "Wang Cai".

"Wang Cai, Wang Cai, damn, this Li Weidong is really bad-hearted! He is calling me a dog!"