Rebirth of the Industrial Tycoon

There are two modes of foundry production, one is OEM, which is original equipment manufacturer; the other is ODM, which is original design manufacturer.

OEM means that the entrusted manufacturer produces according to the needs and authorization of the sample manufacturer, according to the specific conditions of the manufacturer, and all the design drawings are manufactured and processed according to the design of the sample manufacturer. Also known as the foundry

ODM is that the buyer entrusts the manufacturer to provide all services from research and development, design, production, and post-maintenance. That is our instant OEM factory.

The biggest difference between the two is that OEM manufacturers only carry out OEM production, while ODM manufacturers complete the process from design to production by themselves, and the buyer only needs to directly OEM.

This new type of orange juice maker was originally developed by Li Weidong himself, so Li Weidong's electrical appliance factory can do the job no matter whether it is an OEM or an ODM OEM.

The Thomas on the opposite side was hesitant, as if he was in a fierce psychological struggle.

Li Weidong saw Thomas' concerns, and he asked, "Mr. Thomas, are you worried that the quality of my products will not meet Whirlpool's requirements?"

Thomas nodded honestly: "Mr. Li, I have never bought Chinese home appliances. After all, China is not an advanced industrial country. I do have concerns about the quality of Chinese products."

"On this point, please rest assured, Mr. Thomas, my factory not only produces household appliances, but also OEMs. Xizhi Electric's hair dryers and irons are made by us. If you go to Xizhi Electric's booth now, Take a look at the hair dryers and electric irons on display, maybe they are made by my factory." Li Weidong said.

Knowing that Li Weidong was able to work as an OEM for Xizhi Electric, Thomas's concerns were immediately reduced a lot.

In the 1970s, Japanese manufacturing was synonymous with cheapness and inferiority in the eyes of Americans. At that time, the United States also boycotted Japanese products and smashed Japanese cars.

It took decades for Japanese brands to reverse their reputation. After entering the 1990s, Japanese manufacturing has been accepted by Americans, but Korean brands have become cheap and inferior products in the eyes of Americans.

When Li Weidong made it clear that his factory was an OEM for Xizhi Electric, it could also offset Americans' doubts about product quality.

Thomas was immediately moved. Whirlpool's business is all over the world, and they have factories on five continents. Of course, Thomas knows that production costs outside the United States are much lower, and he also knows that OEMs can make greater profits.

Thomas thought for a moment and said, "Mr. Li, I can't make a decision about the foundry, and I need to ask the headquarters for instructions."

"Mr. Thomas, I have a suggestion. I suggest you Whirlpool. You might as well send a delegation to visit my factory on the spot, so that you will have a deeper understanding of my factory. Maybe you will feel at ease after your inspection. Give us the OEM order." Li Weidong said immediately.

"Site investigation? This is indeed the most effective method!" Thomas pondered for a moment, then said, "Mr. Li,

I will report your suggestion to headquarters. "

"Then thank you Mr. Thomas." Li Weidong said, took out an unopened orange juice from the booth and handed it to Thomas.

"Mr. Thomas, this is a sample, you can take it back and try it out slowly," Li Weidong said.

It's hard to get business from a big customer like Whirlpool, and Li Weidong is also happy to put a long line to catch big fish.

If it can attract Whirlpool's inspection, it would be better. Li Weidong believes that as long as Whirlpool's inspectors go around their electrical appliance factory and see the low cost and high efficiency of the electrical appliance factory, they will definitely replace the Work orders are served with both hands.

...

A young man stood in front of Li Weidong's exhibition area, holding half an orange with great interest, and trying out a sample orange juice machine.

After a while, the young man asked, "How much is this juicer?"

The part-time college student who was recruited immediately replied, "78 marks."

The young man on the opposite side nodded, as if he thought the price was acceptable.

The German mark was also a very strong currency, second only to the US dollar and the British pound at the time, better than the Japanese yen and the franc, and the third largest currency in circulation in the world. According to the currency value in 1992, 1 mark is about 0.65 US dollars, and 78 marks is about 50 US dollars.

And at that time, the per capita GDP of Germany was higher than that of the United States. For Germans, 78 marks to buy such an orange juice machine was completely within the acceptable range.

What's more, the things sold at the exhibition are definitely more expensive than those in the store.

The young man said: "Give me that new one!"

The part-time worker said: "Sir, before you buy, I have to remind you that because this product has not been launched in Germany, we cannot provide you with after-sales service.

That is to say, if this thing is broken, the manufacturer is not responsible, and you may have to repair it yourself. If you're okay with that, I'll give you that new orange juicer right away. "

"This orange juice machine doesn't look complicated, and I think I am fully capable of repairing it," the young man said.

The part-time worker took out a new orange juice machine and gave it to the young man. The young man plugged in the power supply and tried it on the spot. After confirming that it could be used normally, he left with satisfaction.

Li Weidong next to him looked under the counter in the exhibition area, and there were only less than ten orange juice machines left.

"In a blink of an eye, another 20 units were sold. It seems that the samples I brought this time are still too few to sell at all!" Li Weidong thought to himself.

In addition to taking large orders, the exhibition can also sell scattered goods. Many rare goods are even sold at the exhibition.

For example, some works of art are unique in themselves and will definitely be sold through exhibitions; for example, some limited-edition luxury sports cars can basically only be bought at exhibitions.

Then there are some products that have not yet been listed, which will be sold on a small scale at the exhibition. This kind of sale is often limited, and since the product has not been officially launched, the manufacturer does not provide after-sales service.

This is the case with Li Weidong's juicer, which cannot provide after-sales service because it is not listed in Germany.

Although there is no after-sales service, the customer's willingness to buy is still very strong, and Cologne people have long been accustomed to buying things at the exhibition.

The size of the orange juice machine is not large. This time, Li Weidong brought a total of 500 orange juice machines to Germany, and gave 100 to the organizer. There are 400 left, and about 30 were used for setting up the booth and making exhibition samples. The remaining 370 units are available for sale.

However, on the first day of the exhibition, nearly 100 orange juice machines were sold, and Li Weidong also earned more than 7,000 German marks.

...

In the conference room, Draxler, the chief operating officer of Cologne Electric Fair, was sitting in the play and was presiding over the meeting.

I just heard Draxler say: "The exhibition has passed halfway, and as usual, it is time for the awards. This time is still the same as before, a Best Popularity Award, a Most Popular Award, and a Best Creative Award. A Best Appearance Award, as well as several Special Awards, Excellence Awards, and Excellence Awards. Next, let's discuss who these awards should be given to."

The first few "best" awards are naturally to be awarded to the ace products or the latest products of well-known big brands.

The "several" awards in the back can be regarded as participation awards, awarded to some excellent products or related households, which is equivalent to giving you a certificate at the end of the semester, so that you can go back and explain to your family.

This kind of award also has to be weighed. For example, internationally renowned companies such as Whirlpool, Panasonic, and Sony have to give people an award even if the products on display are relatively mediocre.

Otherwise, people will not come to the next electrical exhibition. Without such a big brand, the exhibition will definitely lose a lot of color.

Only one of them said, "This is the first time the Chinese have come to participate in the Cologne Electric Appliances Fair, and it is still in the official name. If they come back empty-handed, wouldn't it be too embarrassing. Should we give the Chinese an award? "

"It makes sense, we should give the Chinese a special award, or a quality award or something. But I have seen the Chinese exhibits, and there is no bright spot to say, and the technology is too backward! The Chinese home appliance technology is still lingering. In the 1980s, they were at least five years behind the exhibits from other countries, and it seems inappropriate to give them an award!" Another person said.

Those top home appliance brands, even if the exhibits are relatively mediocre, are still the latest products. In contrast, even if Chinese companies bring the latest products, they still lag behind international brands.

To award awards to backward products, the Cologne Home Appliances Fair can't hang on its face.

At this time, Draxler finally spoke: "I remember that the Chinese have a juicer. Although the structure is very simple, it is a very innovative product that even children can use. I think this product It’s still very creative, and if you give this juicer an award, it shouldn’t arouse criticism.”

"You're talking about the juicer that squeezes juice at the touch of a button, right? I have an impression. It is indeed a very interesting product." Someone immediately said.

"Speaking of which, I bought a juicer of that kind at the Chinese booth yesterday, and I used it after I went back. It's really good. I don't know which German agent will represent this kind of product." One also spoke.

Soon, everyone reached an agreement to give Li Weidong's juicer a special prize at the Cologne Electric Exhibition.

...

On the big stage in the pavilion, the award ceremony has already begun.

Sun Xinmin stood under the stands, looking at the brands one by one to accept the award, feeling quite envious.

Not only Sun Xinmin, but other people in the Chinese pavilion were also envious.

After all, this is the International Household Appliances Exhibition, and it is quite a face to be able to receive an award.

"I don't know if Haier's refrigerator has a chance to receive an award such as a winner award or a boutique award." Sun Xinmin asked.

Next to him, the representative of Haier Electric smiled euphemistically and said, "Since Sun, in terms of technology, we are still a little behind the top foreign brands of home appliances, and it would be difficult to win the award.

And as far as I know, before the awards, the winning companies should be notified that they want to come and accept the awards. If no one informs us, they must not have won the award. "

"It turns out that there will be a notice in advance." Sun Xinmin smiled helplessly: "Since even Haier has no chance to win the award, other brands in the country are unlikely to win the award."

At this moment, seven or eight more people took to the big stage to accept the award, and among them, there was a familiar figure.

It was a Chinese face with black hair and yellow skin, which was particularly conspicuous among the foreigners.

Everyone took a closer look, that person was Li Weidong!