Rebirth of the Industrial Tycoon

Wal-Mart is a retail business, and the most taboo thing for retailers is to suppress the goods. For a retailer, I can make no money, but I must not overwhelm the goods.

There is no retailer in this world. They can hoard a batch of goods in the off-season, and then wait to sell them in the peak season. Because the retail industry is inherently small profits but quick turnover, hoarding goods will cause great financial pressure for retailers. . Once the backlog of goods cannot be sold, it is likely to cause a break in the retailer's capital chain.

Before a hurricane, for example, there were often reports of supermarket shelves in the U.S. being emptied and not being replenished because retailers wouldn't stock up ahead of time. Retailers would rather sell out and restock at a higher price than stock up ahead of time.

Many people say that the big supermarkets in the United States are very conscientious, and they will not hoard it when they encounter natural and man-made disasters. In fact, it is the operation mode of the retail industry, and there is no way to hoard it. The more developed a country is in retailing, the more mature its supply chain is, and the less likely it will be hoarding.

So there's no way Gordon can go shopping for next summer's products in October, and it's impossible for Walmart to stock up on linen car seats in the winter.

Orders in October are still Christmas!

State-owned enterprises in the 1980s basically never did business with Americans, and they didn’t know what the Americans needed in what season. How could they understand the ways of the American retail industry.

A group of stupid coins thought that as long as they imitated Li Weidong's linen car seat, they could make money at the Canton Fair, but they never thought that Americans would sit on a linen car seat in the winter when they thought their butt was not cold enough. What!

Now, when Gordon said that he would not purchase linen car seat cushions, all the exhibitors were dumbfounded.

At this moment, Li Weidong stood up: "Mr. Gordon, I haven't seen you for half a year, you are still the same."

"It's Mr. Li!" Gordon had a smile on his face, but he cursed in his heart: A businessman who is even darker than the Jews!

"Mr. Gordon, what do you think of Yangcheng in October, the weather is not bad!" Li Weidong said with a smile.

Say hello to foreigners, let's start with the weather.

"It's warm here, even a little hot, and it's cold now in Minnesota," Gordon replied.

The two talked a few words about the weather in China and the United States, before the topic came to the car seat.

"Mr Gordon,

How many car seat cushions are you going to buy this time? These fellows of mine make linen car seat cushions that are of good quality and very cheap. "Li Weidong asked.

"I'm not going to buy linen car seats this time. The US is about to enter the winter, Florida won't get hot flashes, and Southern California won't burn buttocks, so the US doesn't need linen car seats right now," Gordon replied.

"You are so right, winter is so cold, think about the winter in New York, the cold wind will freeze the entire Central Park, and the whole city seems to be covered by ice when it snows, no Know how many homeless people will freeze to death on the streets."

Li Weidong paused, then said, "Especially when driving to work every morning, it's really tormenting, as soon as you walk into the car, the cold of minus ten degrees will freeze your hands and make your hands numb, and the leather in the car is really hard. The seat is also like an ice cube, if you sit on it, it will freeze your spine!"

"Mr. Li, you describe it very vividly. It's really cruel to get up early to go to work in New York in winter." Gordon nodded.

"So at this time, you need a set of wool car seat cushions!" Li Weidong played a trick and took out a set of wool car seat cushions.

Before Gordon could react, Li Weidong had already started selling: "Mr. Gordon, please take a look, this is a new product from our factory, a wool car seat cushion. This wool car seat cushion is made of pure natural sheep shearling. , you can touch it, its surface is very smooth, only pure animal fur can have such a feel.

The warmth of pure natural wool, I don't think I need to introduce more. In addition to keeping warm, wool products are breathable, so even if you stick your entire body on them, they won't harm your skin.

At the same time, wool also has certain moisture-proof and moisture-proof properties. If you encounter snowy weather and you walk into the car covered with snow, you don't have to worry about getting this seat cushion wet, and you don't have to worry about affecting the warmth of the wool seat cushion.

Pure natural wool can also prevent moths, which means that when the weather is warmer, you can throw this wool cushion in the warehouse, and you don't have to worry about it being eaten by moths. You can take it out, keep using it! "

While Li Weidong introduced, Gordon nodded, while constantly stroking the wool car seat with his hands.

"Mr. Lee, the cushion you made is really good to the touch. The wool feels smooth and soft. It reminds me of Australian wool," Gordon said.

"I think the wool cushions I produce should be as soft as Australian wool!" Li Weidong said with a smile.

Australian wool is really good quality, like Polworth wool, which is fine and uniform, with good elasticity and strength, and a good luster. China's sheep are definitely not up to that level, it is all processed by Li Weidong with softener.

Gordon touched the wool car seat with some fondness, and then said, "Mr. Li, you have indeed launched a very good product, but with all due respect, our cars in the United States all have heaters inside, and the heaters are blown out. It is the hot air of the engine, and it will not cost extra oil, so the demand for this kind of warm car seat should not be very large."

"Mr. Gordon, it always takes a certain amount of time from the start of the car to the blowing of the warm air? This period of time is the moment when the wool car seat cushion works." Li Weidong said.

"Mr. Li, the oil price in the United States is not expensive, so in winter, car owners tend to start the ignition in advance, wait for the engine to warm up, and then enter the car, there is already warm air at that time." Gordon said.

"Then how many degrees can you get in your car? Wisconsin, Michigan, Ohio, and New York, where in winter, even sitting by the fire, you can still feel the cold, the warm air of a car. , at most no longer make people shiver, but it will never make people feel warm.

And my wool car seat cushion is a supplement to the warm air. With the warm air, leaning on the wool car seat cushion, even in Detroit after the heavy snow, can make you feel as warm as a mother's embrace. I think American consumers are willing to spend a little money to have a warm driving environment.

More importantly, this wool car seat cushion is very suitable for the elderly. The cold winter is a torment for the joints of the elderly. If there is this wool car seat cushion, it can also play a protective role for the joints of the elderly. I think the elderly in the United States also have to drive out in winter! "

"In fact, in the coldest time, we can also wear a little more clothes, so that we can warm up a little." Gordon said.

"Mr. Gordon, if you were working on Wall Street, would you put on two bulky down jackets, or a slim wool coat over your suit?"

Li Weidong smiled slightly, and then said: "I think it is impossible for those Americans with decent jobs to wrap themselves into a cotton ball!

The cost of wool products is relatively high, and the price is also more expensive, so those who can afford wool products will definitely not be the poor, at least the middle class with relatively high income, how can such people put a lot of clothes on themselves clothing?

It's hard for me to imagine what it would be like for a person wearing two or three down jackets to squeeze into the elevators of those high-rise buildings on Wall Street. "

"Mr. Li, you have an extremely accurate understanding and grasp of the market. You should come to Wal-Mart for purchase." Gordon said, agreeing with Li Weidong's statement.

"Thank you for your compliment." Li Weidong paused, then said, "It seems that Mr. Gordon is interested in buying my wool car seat."

"You persuaded me again that there should be a market for this thing. There will always be some rich people who are willing to spend some money to make winter more comfortable." Gordon continued: "Mr. Li, your How much are you going to sell for wool car seat cushions?"

"A set of wool car seat cushions, including two front seats and three rear seats, is $129 in total, if you buy the front seats alone, it is $39, and if you buy the three rear seats alone, it is $57." Li Weidong said.

"The price is so expensive?" Gordon frowned.

"Mr. Gordon, we use pure natural sheep shearling material. Just to make this front seat, a sheepskin is not enough. You can calculate how much it costs to buy a sheepskin in the United States, and then process it into this. How much does it cost!" Li Weidong said.

"Mr. Li, although the cost of sheepskin is high, the labor cost in China is very low." Gordon said.

"Mr. Gordon, I price according to market demand. I think Wal-Mart will also price according to market demand, right?" Li Weidong smiled slyly.

Li Weidong's subtext is that although I sell expensively, you can sell more expensively, and the profit will not be less.

Gordon didn't answer, he frowned in thought.

The glasses manzhuang secretary couldn't stand it anymore. He leaned over to Li Weidong and said in Chinese, "Director Li, why don't you lower the price? A set of cushions sells for 129 US dollars. If it's so expensive, don't put foreign businessmen on the line. Scared away!"

"Don't worry, don't run away. The wool comes out of the sheep. I sold this wool car seat to him for $129. He took it to the United States and dared to buy it for three or four hundred dollars!" Li Weidong said.

"Three or four hundred dollars? Really or not? How can this American sell things more black than you!" Secretary Zhuang blurted out.

Li Weidong glared at Secretary Zhuang and said, "Nonsense, if I don't have a black heart, who will earn foreign exchange for the country? Do you expect those manufacturers who can only plagiarize?"

Secretary Zhuang was speechless. He looked at the pitiful exhibitors around him and shook his head helplessly.

"Director Zhao is right, these grandchildren can't be counted on!"