Made in Hollywood

"The latest news that our reporter got in Beverly Hills, California, "Transformers" director Duke Rosenberg and China's most professional movie website, Mtime.com, jointly issued an unprecedented statement..."

Originally, he was changing channels at random. Hearing this sentence, Wang Ziming immediately stopped the action of changing channels and paid attention to the news with wide eyes, "Time.com is authorized to be the English website of Duke Rosenberg." The exclusive Chinese official website of the United Kingdom will be unveiled together with the trailer of Duke Rosenberg's highly anticipated new film "Transformers" in the near future."

"It is a great honor to be the exclusive Chinese official website of Mr. Duke Rosenberg. He is one of the best directors of our time," the CEO of Mtime.com was accepting on the TV screen. Interview, "This opportunity will undoubtedly benefit our users a lot, and at the same time help Mtime provide the best movie community services and movie database services."

When the camera switched, a somewhat unfamiliar foreigner appeared on the TV screen. It was not difficult for Wang Ziming to tell that this was the director he liked very much.

Facing the reporter's microphone, the most famous Hollywood director in China said in quite fluent Chinese, "I am very excited about the cooperation with the Chinese side, because I attach great importance to Chinese movie fans, and I will use this platform to communicate with them. Share my work and ideas."

Seeing Duke Rosenberg, Wang Ziming's first thought was that "Transformers" was about to be released, and the program also focused on this aspect.

"Mr. Duke Rosenberg is one of the most successful action directors in the film industry. His works include "Speed ​​of Life", "Breaking the Dead Island", "Saving Private Ryan", "Hackers", which are familiar to Chinese audiences. "Empire" and "The Lord of the Rings Trilogy" and other films, the films he directed have accumulated more than 8 billion US dollars at the global box office, making him the number one box office in film history."

"Director Rosenberg also founded Duke Film Studios, and he is also a successful producer of the last two films of The Matrix, Three Hundred Spartans and Underworld. ” series. This summer, the new film “Transformers” directed by Duke Rosenberg is a commercial blockbuster that attracts the most attention from fans around the world, and will hold its world premiere in China on June 1!”

Looking at the time on the TV, Wang Ziming simply calculated and said to himself, "It's only been over a month. I must go to the premiere to see it!"

He wasn't the only one who had the same idea.

Luo Qinghua was born in the 1980s, a generation who just grew up watching The Metamorphoses. He has a special feeling for this series. From the day he learned that the live-action film was filmed, his heart was filled with inexplicable excitement. This kind of anticipation and excitement, only Transformers fans can experience.

Every once in a while. He will specifically look for news related to the "Transformers" live-action movie from the Internet and various media. Starting from late April, Luo Qinghua found that there were reports about the movie in many national newspapers and magazines. In the largest city in the country, posters of Transformers can be seen in many places. In particular, the posters of Optimus Prime and Coca-Cola are almost covered with bus stop signs and subway station advertisements.

It seems that no Hollywood movie has ever had such a large scale of publicity, not even "Titanic" back then.

However, Luo Qinghua was more interested in another activity.

On the Chinese official website of "Transformers" jointly established by China Film Group, Warner Greater China and Hasbro. A fan essay contest was launched, and the winners were not only rewarded with physical prizes. You can also participate in the world premiere on June 1 and have close contact with the crew.

The latter point is extremely attractive to fans like Luo Qinghua. Within a week of the launch of the event, the number of essays has exceeded 200,000.

Of course Luo Qinghua would not miss such an opportunity. It took him three full weeks of work to write a sentimental article that he thought was very satisfying.

"Although I live in China, as a Transformers fan, I know very well that in the distant 1980s, for two full years, Optimus Prime has always been an American hero."

"Transformers, a gripping animated series — dubbed a 'half-hour toy commercial' as detractors sneered at it — tells the story of the protagonist, Optimus Prime, leading his army of Autobots to defeat the villainous The intrigue after Megatron and his Decepticons."

"On tiny square TV screens, these masked robots aren't just cartoon characters, they're towering titans with powerful machine shells that can transform into machines of all kinds - trailers, police cars, even fighter jets. "

"As a toy, the charm of Transformers is that it successfully combines the infinite changes of the Rubik's Cube with the whining locomotive that boys are most obsessed with, and the characters are endowed with a black and white morality with the characteristics of the Cold War. We are like this. Obediently hooked, boys between the ages of 5 and 15 turned on the TV and watched the legend of Transformers week after week."

"Look at the robots behaving like humans—the ambition to conquer all and the quest for freedom, the insatiable greed for resources and the resistance to savage invasion; see how they left their planet Cybertron and brought civil war to Earth. We open our eyes Arm welcomes good robots, because they help us liberate us from hegemony; we love Optimus Prime as a gentle and loyal old craftsman."

"In the 1986 animated movie, the real Optimus Prime died, which made him fundamentally different from most other cartoon heroes. He would die, to die for the freedom and justice he pursued, and the toy dealer. Shelf space is as precious as a buttress.”

"In the toy market, it's all nonsense about father's love and old-fashioned love. Everyone only cares about the new toys for the next season. More than 20 years have passed, and there are all kinds of toys on the assembly line. Optimus Prime's banner, but it's just a name - the orangutan named Optimus Monkey King? Come on - Optimus Prime's loyal fans are silently waiting for Daddy to come home."

"Finally, in July 2007, the verdict of Rebirth floated from the throne of Duke Rosenberg, who was going to make a live-action Transformers movie - and countless fans rushed to tell them, as if to welcome My childhood best buddy is back - in a few months. Another announcement, Duke Rosenberg's Transformers will premiere first in China!"

"How lucky this is for Transformers fans in China!"

With the development of the film industry to this day, publicity and hype is an indispensable means for any film to sell well. Warner Greater China and China Film Group have worked closely together to fully mobilize the memories of "Transformers" by the main force in the film market today. Various activities emerge in an endless stream, and the effect is also very obvious.

At the same time, as the premiere venue, Shanghai International Cinema has also cooperated with IMAX Company to set up a venue dedicated to showing IMAX films, which also ensures the screening effect of the premiere.

When the time enters May, the hottest May Day holiday here begins. Hasbro, Warner Bros. and China Film Group jointly held a press conference for the characters of the "Transformers" movie in the Oriental Pearl showroom.

Hundreds of reporters gathered at the press conference. In addition to the seats, they also blocked the aisles. The cameras used by Phoenix Satellite TV for live broadcasts were set up early. The press conference will also be broadcast live via the Internet.

The reporter's camera and camera lens were all aimed at the exhibition area of ​​the venue, where eight life-size miniatures of Transformers stood.

These are not just propaganda for press conferences. It is also a gift for Chinese movie fans, as long as the audience who book the first Wednesday movie tickets. It is possible to win this super commemorative award.

Of course, now the most important thing is to use for publicity.

"These mechanical lifeforms from Cybertron have a complex structure and majestic momentum, and the metal texture is strong and thick."

Those well-built models are indeed like what Tina Fey, who made a special trip to the press conference, said. "I believe everyone has seen the trailer. The film softens the lines of the overall shape on the basis of a strong mechanical sense, the curves are smooth, and the structure of the parts is quite delicate and changeable."

"On the basis of respecting the original animated characters, the crew also incorporated new design elements for the characters' personalities and identities."

Having said that, the famous host Yang Lan took Tina Fei's words and introduced them to the media one by one among the Transformers who were walking in the audience.

"Optimus Prime maintains a righteous character, and the red and blue patterns are more fashionable and smooth."

"The dark blue metallic color embodied by the iron sheet matches the character's name better."

"This mechanical being with a wicked smile and a vicious aura all over his body is the supreme being of the Decepticons - Megatron!"

"The futuristic look of Disorientation is Edward Scissorhands in Transformers."

"Bumblebee is perfectly proportioned, and the metallic shades paired with the bright yellow make it a major highlight in the film."

"The vertigo of such a huge body has super combat power and can easily destroy a military base."

"Starscream has a face like a skeleton, evil temperament, and a cunning personality..."

"Jazz has a perfect body of steel..."

Every time Yang Lan introduced a sentence, countless flashes would light up below.

At the same time, through live TV and webcast, the images of these characters have also been passed on to countless audiences.

In addition to China, the film's promotional activities have never stopped all over the world. Shortly after the press conference, Warner Bros., together with many manufacturers such as General Motors and Lamborghini, held a huge event in famous cities around the world.

The event, titled 'Virtual and Reality, Autobots Around Us', will see the final winners selected in each venue to realize the dream of 'taming the bumblebee and bringing the Autobots home'.

It is no exaggeration to say that Warner Bros., in conjunction with publishers around the world, has set off a wave of fanatical publicity in the 96 countries and regions where "Transformers" is about to land. (To be continued ~^~)

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