Made in Hollywood

Also in early May, Duke finished all post-production on Transformers after adding the theme song sung by Taylor Swift and the opening titles of Hasbro and Warner Bros., which also meant the release of Warner Bros. can enter the actual operation stage.

The film will be released in nearly 100 markets around the world at the same time. Although the show time will be different due to the time difference, for Warner Bros., this is still an unusually huge project.

Now more and more films are being co-operated internationally, which means that both parties must not only recognize each other's business data, but also have a stronger relationship of trust between buyers and sellers.

There is no doubt that the six major Hollywood companies, which are backed by media groups and have a long history, have advantages that other companies cannot match in this regard.

From pre-sale to copy production, secrecy, transportation, and gaining the support of media, distributors, and theaters in various markets, Warner Bros. is one of the best among them. This kind of advantage built on decades of development is definitely not Newer companies like Lionsgate are comparable.

With the media bombardment of "Transformers", copies were also shipped all over the world, and Warner had a special person responsible for confidentiality to prevent early disclosure.

Thousands of ordinary copies and nearly 20 copies of IMAX were also escorted to China by a professional team. Due to the investment of China Film Group, the troubles encountered by "Transformers" were greatly reduced, and even a large scissors did not cut a single knife.

This is also related to Duke's production. The film inevitably shows the bravery and fearlessness of the US military and the actions to save the world, but there is no insinuation of the content here.

Chinese movie fans have a lot of hatred for this big scissors, and almost all blame them for the slow development of Chinese movies, even if some of them have nothing to do with the scissors.

Not a single cut. In this market, it is an excellent gimmick for publicity and hype.

News such as "Transformers" quickly passed the censorship of the film bureau in the Mainland, and it was confirmed that it entered the Mainland without a cut." News naturally appeared in various media.

"The market across the Pacific is the future, the North American market is the present."

In an IMAX theater in Washington, D.C., Duke sat in the front seat, speaking to Tina Fey. "And the North American market will remain our foundation for decades to come."

Tina Fey looked away from the soldiers who were seated behind her. "That's why there is today's preview?"

Duke will never ignore the North American market, and Warner Bros. also has the highest publicity investment in the North American market. In order to build momentum, it even specially organized this 'military preview', and participated in the preview except for the work of a few crews and media. In addition to the personnel, most of them are members of the US military. Especially some soldiers and officers who participated in the field shooting.

About 600 active duty members and their families attended the secret premiere of Transformers.

"Hopefully they'll give good reviews." Tina Fey was a little worried.

There are still differences between soldiers and ordinary audiences, and the difficulty of public relations is also relatively large.

Duke patted her arm lightly, "Don't forget, the American soldiers in the movie have no rivals in the world, and they can only fight against aliens."

Hear these words. Tina Fey couldn't help laughing. This is a film that shows a positive image of the army and soldiers. Even if some soldiers don't like this type of film, they will not attack it.

Just like Captain America, which was released in early May. Due to the need to explain how Steve Rogers became Captain America, he also had to interact with Natasha Normanoff. The plot and special effects of this film are not too brilliant, but the media and critics have basically praised it.

The American spirit that this film promotes is exactly what the mainstream society has been promoting. It is very in line with the public's aesthetics. Today, when the comic book craze has long passed, such a relatively bland film has taken away more than 82 million US dollars from North America in the first weekend. I have to say that the concept of the film and the spirit represented by Captain America are sufficient. supporters.

Film is never an audio-visual product that exists alone, it will always be closely linked to the social environment.

The U.S. military needs an excellent advertising film to recruit, the Pentagon needs a film that spreads widely enough to reverse the image of the U.S. military on a global scale, and Duke needs the military’s professional skills and the support of various advanced weapons and equipment.

Thus, the "Transformers" in which Hollywood worked closely with the Pentagon was born.

When the film progresses to the point where the Autobots and American soldiers unite against the evil Decepticons, the theater audience applauds.

Evil and justice battle fiercely on the screen, with dazzling action graphics and magnificent sound effects.

The audio and video effects brought by IMAX3D are amazing. After the film was shown, those soldiers with adrenaline rush were interviewed by the media and were full of praise for "Transformers".

"Without a doubt, it's the best movie I've ever seen," said Sergeant Mario Youngrod, dressed in military uniform.

He just came out of the theater and was very excited, "I watched the cartoon of the same name when I was a child, and the film was much better than the cartoon."

After the film, investigators from Warner Bros. stood outside the theater and asked the soldiers about their feelings about the film. The feedback was almost all positive. One soldier mentioned Hollywood's portrayal of the military, "Du K. Rosenberg is the only director in Hollywood who can accurately portray the military."

"The special effects of the movie are very attractive, and the audience will know what is going on with the Air Force by then."

In an interview with Fox, Mike Gasparto, an Air Force personnel officer, said, "The audience will have the opportunity to see some of the exciting things that my department is doing."

Another Air Force officer who walked with him also gave an interview, "There are a lot of Air Force officers in the movie, more than a dozen military characters have lines, I think to let young people know that the Air Force is not only about transporting people in planes There are a lot of other things that can be done in shipping, which is very important.”

The repercussions of all the previews were immediately reported by the media launched by Warner Bros. and became the focus of attention of many entertainment media and film magazines. Of course, "Transformers" was the most anticipated in June and even in 2008. 's super commercial masterpiece.

In the period before going to China to hold the premiere, Duke, like the two leading actors on the crew, had a work schedule almost full, and various announcements came into his schedule one after another.

Duke gave an exclusive interview to Entertainment Weekly on Monday.

'Why are your films always so successful? ’ question, he answered—my mother said that the only way to make money is to target the general public. The same goes for Transformers, a lot of my films are about heroes, or stories about heroes growing up.

Duke was on the cover of the new issue of Empire on Tuesday.

In a prominent position on the magazine's cover page, he answered, 'Why both Hasbro and Warner Bros. think you're the best director for Transformers? ' Answer - I have a very keen sense of visual effects, Mr. George Lucas said, I have the best eyes in Hollywood. I also like to exchange ideas with other people, and in the editing room, Mike Dawson naughty patted my lap. Why? Because "Transformers" provoked a childish innocence.

Duke made another headline on Yahoo Entertainment on Wednesday.

A reporter from Yahoo Entertainment asked him, "For you to film "Transformers", there was a period of negative reviews in the media, why?"

Here's Duke's response - I asked Sarah at the LA Times over lunch why I was being slammed so badly during that time? She said, "You become famous too early. The point of the media to cultivate a celebrity is to cut him down one day."

On Thursday, an interview with Duke appeared on a prominent page in The Hollywood Reporter.

The reporter focused on his new movie, "How did you make the action scenes of Transformers?"

Duke published a long speech, "I do action shots mainly by capturing the focus and capturing the rhythm of events. For example, in a scene where vehicles chase each other, what is the rhythm of events? The whole process is played back scene by scene in my mind.”

"I don't use storyboards, it's useless, people in the crew don't watch it anyway, I usually use a prop car next to the set to tell the show, you may feel a little silly. But I think it's very important, because it's not Every crew member is smart enough to do their job well, and you make sure they don't screw it up."

"I drew the prop car on paper and told them, you just turn here, do a little bit of action when the gun goes off, then turn here, how it is there, it takes a lot of effort to explain a scene with a storyboard, The on-site explanation is clearer.”

Duke appeared on Ellen DeGeneres' talk show Friday.

Facing the question of 'Do you like to make movies' from the hostess who is known as the most popular female host in Hollywood, he said very seriously, "I like the feeling of the camera turning, and on the set of "Transformers", the actors performed I don't shoot first, I have to see their eyes first, the camera has to take care of too many places. In fact, I first entered Hollywood as an actor... In some films in the late 1980s, you can watch to the shot where I act as a backdrop."

On Saturday, Duke ended his intensive promotion in North America and boarded his private jet, spanning the entire Pacific Ocean, to China for the world premiere of "Transformers."

Before him, Tina Fey had led a lot of staff to the past, and dozens of giant Autobots and Decepticon models had also arrived in Shang Hai, just waiting for the premiere to kick off. (To be continued ~^~)

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