Made in Hollywood

The second day after the awards ceremony was a feast of media coverage. Many media criticized the Academy on the grounds that Martin Scorsese should get a golden statue, but not relying on "The Departed", and a considerable part of the media criticized the Academy. It's about balance.

These media completely forget that, before the awards ceremony, they also said that if Martin Scorsese can't get the best director, the Oscars will lose the most basic fairness...

It can only be said that it is worthy of the media, no matter what they say, they always have enough reasons and always stand in a position of righteousness and dignity.

Duke didn't take the Oscar tragedy that happened to "The Dark Knight" at all. This is the most normal treatment for superhero movies at the Oscars. The post-production of "Transformers" has not been completed. He has neither the time nor the energy to go. Sigh about the Oscar thing.

Returning to Transformers Studio, overseeing editing and special effects production is still Duke's main job, and the film's soundtrack and theme song have also completed the first version, which will be sent to him for review.

The soundtrack is still the handwriting of Hans Zimmer, the famous commercial soundtrack master, like John Williams to George Lucas and Steven Spielberg, has gradually become Duke's dedicated soundtrack teacher trends.

The film's soundtrack is dominated by rock and electronic music, and the first version submitted by Hans Zimmer could not fully satisfy Duke, and had to undergo a lot of revisions.

In addition, there is the theme song. The style of the ending theme song is opposite to the soundtrack, but continues the scene of Sam and Mikaela making out at the end of the film at sunset. It is a country-type pop song with love as the keynote.

Frankly speaking, Duke doesn't know much about pop music. Since "The Last Parting" in "The Lord of the Rings: The Return of the King", he has not used the theme song sung by singers in the film. Add a song this time, mainly to take care of Nancy? Josephson.

For his films, one more song and one less song simply don't matter.

But adding a singer to the crew can open up her market popularity.

In the studio's recording studio, Duke put down his headset and looked at a few others. asked, "What do you think?"

"I think it's good, Swift's singing is very distinctive," said Anna Prinz, arranging her long hair that had been messed up by the headset.

"I think it's not bad." Tina Fey agreed.

Inside the recording studio, Taylor Swift has taken off her headset, her eyes full of anticipation. Constantly switching back and forth on Duke and a few others.

"Just use it." Duke nodded.

Taylor Swift let out a light breath, and secretly let out an excited cry in her heart. She has the rare self-control ability of a girl of this age, maintaining a calm and excited expression, and came in front of everyone.

"thanks, thanks……"

She thanked Tina Fey, Anna Prinz, and Duke one by one, and stood back beside Nancy Josephson.

Duke looked at his watch. "Come here first, Anna. Let's go back to the editing room."

Seeing that Duke was leaving, Taylor Swift over there hurriedly said. "Can I visit the studio?"

"Okay." Duke gestured to Nancy Josephson. "You can show her around."

After speaking, he and Anna Prinz left the recording studio and returned to the editing room.

Post-production has never been an easy job. Ninety-nine percent of the film's post-production is more time-consuming or energy-consuming than shooting. After nearly three hours of work, Duke walked into the studio's more spacious lounge and just sat in a row of deformers. Opposite the King Kong model, there were crisp footsteps from behind.

"Can I sit here?"

Hearing this sound, Duke turned his head slightly, only to see a pair of legs of amazing length, Taylor Swift in jeans and a long-sleeved T-shirt was standing at the rest table and said, "I just went with Nancy. I have a special effects studio, and as a fan of Transformers since I was a kid, I think the special effects in the movie are unimaginably cool.”

Would a girl like Transformers?

Duke shook his head secretly, and gestured to the seat opposite with his eyes, "Sit whatever you want."

"Thank you." Taylor Swift sat across from him and asked curiously, "The robot in the movie looks incredibly complicated, why did you choose this way of expression instead of being more..."

She scratched her face, as if she couldn't find the right words.

"Easier? Like an animated character?"

Seeing Taylor Swift's head, Duke couldn't help laughing, "In that case, it's basically like making a movie, um..."

He thought about it for a while and said, "It's like making a "Ghostbusters", Transformers is a mushroom man with a makeover, this can't be done."

Taylor Swift is very smart, and it is easy to find common topics. She blinks her big blue eyes, revealing a curious look, and asks, "Why?"

"On a 40-foot-tall screen, you have to show the audience as much detail as possible, with all kinds of things flying around and grabbing the audience's eyes; the mechanical parts are so complex that they dazzle the audience."

The girl's fresh dress and innocence from time to time make it easy to give people a good impression, at least on the surface, Duke also rarely said a few words, "In the beginning, the film production was not very smooth, the original robot was simply called It's disgusting. And then I've been busy making the whole visual a little bit more realistic."

"I see," Taylor Swift said with a very active mind, taking Duke's words, "Your heart is the hardest thing to deceive, seeing things that are not perfect..."

She deliberately made a disdainful expression, "A voice in my head said, 'Hum, cartoon! Poor cartoon!'"

Seeing her funny expression, Duke couldn't help but think of Scarlett Johansson of the same age, and the nervousness brought on by the busyness gradually eased.

He shrugged and said, "You have some truth in what you said. During the preparatory period, I watched the 1986 "Transformers" animated movie again, but I couldn't find the feeling I used to, I only watched the beginning Five minutes, and then I wanted to shoot myself."

Duke laughed. "I can't stand this kind of stuff. I have to figure out on my own what the effect of this movie I'm going to make is."

Taylor Swift laughed as well. "So you're the target of those die-hard fans?"

Duke nodded lightly, and the tall blond girl said angrily, "Who of those who criticized you has seen with their own eyes what a robot in a 3D world looks like?"

"It's time for me to go to work." Duke stood up. "You can continue to visit."

The post-production of the film continued to advance. By April, it was nearing the end, and Duke also cut out the first official trailer, which was handed over to Warner Bros. for promotion.

"More than 20 years ago, a group of living robots came to our earth from the planet Cybertron and started an extremely fierce war. After more than 20 years, they made a comeback and started a new battle to the death. , the catastrophe is coming, which side are you on, the Autobots or the Decepticons?"

As Optimus Prime put on a sturdy fighting posture, the first trailer was frozen on the big screen in Times Square in New York, and then a line of huge subtitles lit up.

"Their war, our world!"

This is the promotional slogan for Transformers.

A large number of pedestrians who stopped to watch looked away from the big screen and continued to move forward. Before walking far, they saw a huge movie poster on the billboard.

This is the latest poster, consisting of four conjoined pieces.

One is Optimus Prime VS Megatron, Megatron is like a black devil descending from the sky, shrouding the world; while Optimus Prime on one side is a huge head glaring, completely plunged into darkness.

The other three character posters are the three protagonists of Optimus Prime, Megatron and Bumblebee. These Transformers posters are full of three-dimensional and metallic feeling, which are very eye-catching.

"Bumblebee's body is covered in mud and scars." Someone who followed the film murmured in front of the poster, "I don't know what kind of long road this most amiable Autobot has driven."

"Go and have a good look on the Internet." His companion said a reminder, "Before the movie is released, make a good addition to the knowledge of "Transformers"."

As this person said, since April, the promotion of "Transformers" has entered the final critical stage. Apart from the usual means of publicity, in order to help viewers who are not fans of animation to watch the film better, "Transformers" King Kong' studio also launched a number of special columns and viral videos on the official website and multiple cooperative websites, such as "Transformation Machine Life Form - Chronicle of the "Transformers" series', "Watching "Transformers" You must know knowledge', etc. .

And many sponsors have also launched a series of promotional activities.

For example, as the number of exposures of the Bumblebee increased, the sales of the Chevrolet Camaro sports car soared, and General Motors launched a special campaign of "Shape the Future with Chevrolet".

There is also Hasbro, as the original toy manufacturer, they have launched several toys developed based on the film, these toys use the latest "auto-deformation technology", when one part "deforms", other related parts will be Automatically "deform" with it.

In the past, Hasbro seldom developed toys based on the settings of film and television works. Generally, they developed toys first, and then produced film and television images created around these toys. However, this is a commercial production directed by Duke, which will bring great influence to toys. What kind of pulling effect, they naturally know.

North America is only one of the many regions where "Transformers" is simultaneously released globally. In the film's global premiere location, due to the investment of China Film Group, the promotion of this film is on a scale that has never been imported. (To be continued ~^~)