Made in Hollywood

"The three of us are on stage today," Francis Coppola said first on the stage, "because we all know the excitement of winning the best director."

"It was the most magnificent moment of my life," Spielberg said.

"Wait..." George Lucas looked at the two of them separately, "I've never won this award."

There was a burst of laughter in the theater, and Spielberg said in laughter, "Then what are you doing here?"

"I don't know." George Lucas gradually brought the topic to the award, "but I don't think it's better to receive than to give."

"No wonder!" Spielberg and Francis Coppola said at the same time.

"Here's the list of best director nominees." The three ended the little talk show, "Joel and Ethan Cohen, No Country for Old Men, Martin Scorsese, The Departed, Duke R. Rosenberg, The Dark Knight, Tony Gilroy, Michael Crichton, Paul Thomas Anderson, There Will Be Blood."

"The winner is..." Spielberg opened the envelope, the answer was no suspense, "Martin Scorsese!"

At this moment, only he understood the feeling of old Martin. The audience and guests who stood up gave warm applause.

On stage, Martin Scorsese hugged George Lucas, Steven Spielberg and Francis Coppola in turn, then stood in front of the microphone.

"Thank you, thank you, thank you..."

A long list of thanks jumped out of his mouth. The director who always passed by the Oscar for best director finally realized his Oscar dream with a gangster film that was highly rated in North America. .

"Can you guys check the envelope again? Did I really win? I mean, I can't help myself with this award from the Academy, and this honor from my old friends! We've been together for 37 years. I'm so touched. So touched."

"First of all, I would like to thank Warner Bros. for giving me the rights to adapt this script, and I would also like to thank the cast and crew who worked with me..."

After the long thank you list, Martin Scorsese seemed to be summarizing the years, "I also want to say thank you to the people who have blessed me all these years. There are many strangers here. I used to walk on the street. I’m going to have people gossiping about me, walking into a doctor’s office. Or anywhere, that happens.”

"They said, 'You deserve an Oscar.' I went to get an X-ray and the doctor said to me, 'You deserve an Oscar.' I said 'thank you' to them. Friends, and many of the friends who came here tonight, wished me this award. So did my family, and I thank you. This moment is for you."

Got what he wanted, Martin Scorsese is undoubtedly the biggest winner tonight, and then he won the best picture statuette.

"The Dark Knight" unsurprisingly became the biggest runner tonight, with nine nominations and only two trophies back. Duke's production style is undoubtedly quite unappreciated by the Academy.

"Change style?"

Sitting at Vanity Fair's 'Oscar Night' party. Duke shook his head at George Lucas. "I won't change because of Oscar."

Lucas stood up and patted him on the shoulder lightly, "Duke. You've always been sensible and firm, follow your own ideas. Keep going."

Just as he will not change himself because of the Oscar, Lucas believes that a director who is not niche because of the Oscar will have a broader path to take in the future.

"I'll go first," Lucas nodded lightly to him and Scarlett. "Go ahead."

George Lucas is gone, but the people around Duke have not diminished at all. Brad Pitt, George Clooney and others are all sitting at this table and chatting with him. The former's film studio needs It is necessary for Warner Bros. to win the support of Duke, a board member who is keen on politics and chats very speculatively with Scarlett Johansson, who is also keen on politics.

The focus of these people's topics is naturally Duke, perhaps the accompany of "The Dark Knight" tonight. They didn't talk about the topic of movies. They mainly discussed charity. After all, Duke and Scarlett established Children's Charity Foundation. The news has been hyped by the media for quite a long time.

And in Hollywood and the entertainment industry, philanthropy is a timeless topic and one of the best ways to elevate yourself.

Anyone who knows a little about this circle knows that Hollywood is nothing more than a "dream factory" for star charity.

When seeing Angelina Jolie visiting ragged refugees in Afghanistan and George Clooney visiting hungry children in Africa, the public would have thought that these touching charities were actually orchestrated by brokerage firms.

In today's Hollywood, it is common for celebrities to do charity work. It would be unbelievable if a Hollywood celebrity has never participated in public welfare activities. Even the second- and third-tier actors who are not in the mainstream are scrambling to open up the "second front of fame".

Even the starlets who have just debuted are eager to try, hoping to join the vast army of 'aiding Africa' or 'saving the earth'.

Brokerage companies packaged the star's performing arts and public welfare undertakings to the market, creating a "new culture" in Hollywood.

Let's talk about the International Innovation Management Company, or ICM, run by Nancy Josephson.

ICM's headquarters is a striking white building on Wyshire Avenue in Beverly Hills that looks exactly like a law firm.

The company's most famous client is undoubtedly Duke, and there are numerous first- and second-tier stars such as Charlize Theron, Jennifer Aniston, Anne Hathaway, and Brad Pitt.

How to further the business of its clients is undoubtedly an issue that every brokerage management company must consider. Philanthropy is a very good way. International Innovation Management Company has a special department responsible for this aspect, and has also established International Innovation Management. Corporate Charitable Foundation.

In the past decade or so, the influence of this charitable foundation has grown rapidly as Hollywood has become more and more interested in philanthropy and social activities.

The person in charge of the foundation under Nancy Josephson used to work for a senator from California. She is familiar with fundraising matters. She is even a frequent visitor to the Washington authorities. She often meets and communicates with government officials from the Pentagon and the White House, and follows United Nations officials Traveled to various public welfare projects around the world with the heads of NGOs, and then returned to Hollywood to report to the company where the crisis happened, where the plague broke out, and what new aid projects...

The main job of the person in charge is to connect big stars who never read books and newspapers and know nothing about the 'outside world' and various charitable projects.

Like a 'matchmaker', she first learns about various projects, and then recommends trusted agencies to stars to provide guidance.

Just like a film company setting up a movie, this process is often not accomplished overnight, and most projects with long-term cooperation require adequate and effective communication.

The secret to the success of this kind of 'marriage' charity is to identify the commonalities between celebrities and charitable projects, otherwise conflicts will inevitably arise. For example, celebrities urgently need charity to improve their image and status, but the project is not suitable, and their experience and temperament are Incompatible, if forcibly intervened, it will bring quite a lot of unknown factors to the reputation of him and the brokerage company.

Charity is not as simple as walking the red carpet and saying a few words.

Celebrities doing charity will inevitably lead to 'show' criticism. For example, Paris Hilton, the heiress of the Hilton Hotel last year, was sentenced to a brief prison sentence for drunk driving. Shortly after she was released from prison, she announced that she would visit Rwanda with a charity organization. A huge photography team because she likes to document everything.

Regarding the purpose of this trip, the descendant of the wealthy family is blunt - there are too many negative news about me, and I need to reverse my public image.

There are indeed people in the circle who sincerely do charity, but even Duke has to admit that the charity led by brokerage companies is basically a show.

And the ability of brokerage firms to get clients on the “charity express” is very attractive to clients these days.

Some time ago, one of CAA's clients switched to ICM because of this. The biggest bait that Nancy Josephson threw was to create an exclusive charity for the other party, which was quite clever.

Today, all kinds of 'philanthropic' causes are deeply embedded in Hollywood, and have even crossed national borders, and all major UN agencies have "goodwill ambassadors" from Hollywood - Angelina Jolie is the UN refugee agency " Goodwill Ambassador", Drew Barrymore is the World Food Program's "Anti-Hunger Ambassador", George Clooney is the United Nations "Messenger of Peace"...

These charitable identities are also of great help to the stars. Even if one of their works hits the street, or they don't have any outstanding works in a few years, the style achieved through charity is enough to ensure that they will not fall quickly.

In Duke's view, the rush of Hollywood stars to engage in philanthropy is also related to a profound change in their 'self-awareness'.

In the past, being an actor was to gain adoration and admiration.

But nowadays, Hollywood stars are surrounded by agents, public relations personnel and even assistants with MBA degrees, which makes them feel that acting is a naive profession.

You know, in the past, brokers, like them, were all high school dropouts.

Therefore, having a career outside of acting can, to a certain extent, allow Hollywood stars to regain their "speciality" and "superiority" as actors in the past.

Of course, this doesn't apply to everyone. (To be continued ~^~)

PS:  What I said in this piece does not represent everyone. There are still some who sincerely do charity. Ask for monthly tickets and recommended tickets!