Hollywood Hunter

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Universal Studios in Burbank.

Tomorrow is Halloween, and there will be another week of Halloween events in the studio. Therefore, although it is Monday and daytime, this 200-hectare comprehensive film and television entertainment base is still very lively.

In an office building in the northern administrative district of the studio, Lou Wassalman, chairman of Universal's parent company mca, and the company's CEO, Sid Simberg, were sitting in the office window on the fifth floor.

Lou Vasalman is 75 years old this year, with a thin face and a pair of brown reading glasses with a large frame. This old man who was ridiculed by the media as the prototype of Alien et a few years ago has been in control of mca for 30 years. Time, and the original talent agency company has gradually grown into a comprehensive media group. Sid Simberg was only in his early fifties, he was the one who discovered Spielberg, and he also belonged to the Hollywood evergreen that mca had been in power for more than a decade.

Occasionally looking at the shadowy crowd in the tourist area, the topic of discussion between the two Hollywood bigwigs is Daenerys Entertainment's "Scream".

Sid Simberg handed Lou Vasalman a document that he had read several times, and said, "This is a report just made by the Marketing Department this morning, and Daenerys Entertainment is targeting "" The operation of "Scream" can be completely used as a textbook-style distribution case. The accurate market positioning for the youth group, the precise advertising of the public television network youth TV programs, mtv cable TV stations and youth magazines and other platforms, two groups of people are all over the place. The most front-end carpet marketing in first- and second-tier cities across the country. The most important thing is the efficient execution of Daenerys Entertainment's distribution team, which has contributed to the box office success of "Scream"."

Lou Vasalman picked up the document and opened it, and asked, "Can John Carpenter's "Extreme Space" work like this?"

"Extreme Space" is Universal's upcoming sci-fi thriller this Friday, directed by John Carpenter, the horror master who created the "Moonlight Panic" series.

Sid Simberg shook his head regretfully and said, "Carpenter's new film is of very mediocre quality, and the production cost is only $4 million, so it's not worth promoting on a large scale."

Lou Vasalman glanced at Sid Simberg and said, "The production cost of "Scream" doesn't seem to be too high?"

Sid Simberg had to laugh dryly.

According to the report in the hands of Vassalman, the distribution budget invested by Daenerys Entertainment for "Scream" is only 1.3 million US dollars for the copy cost of 1,755 screens. In addition, there are a large number of advertisements on various platforms. The team's roadshow investment, etc., is conservatively estimated to be more than 7 million US dollars.

With the success of the film at the box office, Daenerys Entertainment will definitely continue to increase the budget for announcements in the future, and may even exceed the film's production cost of 10 million US dollars.

Does the world dare to do this?

Maybe dare.

But first there must be a movie of the same quality as Scream.

Take the road show as an example, a group of handsome men and beautiful women starring in "Scream" can naturally mingle with teenage audiences, but John Carpenter's "Extreme Space" is a brother movie with black and white protagonists, both protagonists are three. He is in his teens, and he is not very famous, so he can watch it on the big screen, but interacting face to face will not attract much interest from the audience at all.

Seeing Vasalman's calmness, Sid Simberg was silent for a moment, and then asked: "Lu, why was there no result with mpaa last time?"

Lou Vasalman paused when he wanted to turn the page, but simply recounted what MPAA chairman Jack Valenti told him that day, and finally shook his head and added: "That's crazy at the core. The young man who is willing to abide by the rules but disdain them, knows restraint, but has no lack of skill. More importantly, he is only 20 years old this year, which is an advantage that all of us do not have. West Germany, if the next If I can sell mca in a few years, I'm probably about to retire, and I don't want to cause such a trouble that I can't spend my old age in peace."

Sid Simberg was still somewhat unwilling, and said, "Lu, are we going to let Daenerys Entertainment continue to grow and develop?"

Lou Wassalman looked shrewdly at Sid Simberg, noncommittal: "If you want to do something, you can try it."

Sid Simberg looked a little hesitant and said: "Gene from the distribution department told me something this morning, the producer of "Scream", Ron Macmillan, he and the film's There was a bit of a tangle with an actress who Macmillan promised her a big role and didn't deliver on that promise."

Lifting your pants and not admitting it is nothing in Hollywood.

Lou Vasalman frowned slightly and said, "Sid, how old is that girl?"

Sid Simberg was not sure: "Should he be in his twenties?"

"Young man in his twenties, if you can't give enough bargaining chips, do you think she would be willing to destroy her career and fight against Daenerys Entertainment?" Lou Vassalman looked at Sid. Simberg continued to ask: "Or, once Daenerys Entertainment finds out that you are instigating, do you think they can't find the same reason to attack Universal?"

The previous "Scream" rating incident was just a whim of a few old men who wanted to give the latecomers a blow, but it almost turned into a big storm.

Lou Vasalman still feels a little scared when he thinks of what the young man told Jack Valenti to tell him. When people get old, they tend to be conservative and stable.

I don't want this to lead to a fierce confrontation between the old and the new in Hollywood.

As for Sid Simberg's suggestion at this time, it is simply a bad idea.

Few people in Hollywood dare to say that they are really clean when it comes to men and women. If you attack each other with a sex scandal, it is almost certain that you will be counterattacked. The most important thing, doing this, Universal will not gain much.

In the final analysis, interest is the fundamental factor driving competition and confrontation.

The aftermath of the Hollywood screenwriter's strike caused the Halloween schedule to be almost blank. "Scream" took advantage of the situation. Although the popular box office was eye-catching, it did not form a strong competition with the Seventh Congress.

If there is not enough profit to drive, playing with these little tricks is simply not worth the loss.

Sid Simberg has been paying attention to Lou Wasalman's expression, and he quickly dismissed the thought just now.

Although he has been the second-in-command of mca for more than ten years, he is very clear that the power of this company has always been firmly controlled by Vasalman. If you do that yourself, once a conflict is triggered, Vasalman, who doesn't want the entire mca to be involved, will definitely push him out as a scapegoat.

Paramount Studios Hollywood, Paramount Pictures President Sidney Garnes just hosted Wes Craven as Lou Wassalman and Sid Simberg discussed Scream Had lunch.

Sidney Garnis is a lot more practical than Sid Simberg's secret tricks.

With the two 100 million-dollar films of "Journey to America" ​​and "Crocodile Dundee 2" in the summer, Paramount's film business is in great shape this year, and Sidney Garnes is very much looking forward to making this situation continue. Therefore, there is no idea of ​​confronting Daenerys Entertainment at all.

Wes Craven's "Nightmare Street" series written and directed by Wes Craven a few years ago made New Line Cinema, which was not in the mainstream, rise rapidly. Call" two big-selling horror films, although Simon Westeros has a great potential influence factor, but Craven has definitely become one of the major Hollywood directors worthy of attention.

Although no agreement was reached at lunch, Sidney Ganis also noticed that Wes Craven had not yet reached an agreement with Daenerys Entertainment on the sequel, which means that Paramount has a great deal of power. Opportunity.

After sending Wes Craven away, Sidney Garnis turned and asked the assistant standing behind him: "The screenwriter of "Scream", Bruce Joy Robin, have you contacted him?"

The assistant nodded and said, "I have already arranged for you to meet tomorrow at ten o'clock in the morning."

Sidney Garnis nodded, and was about to rush to his office. After thinking about it, he said again: "The creators of several films of Daenerys Entertainment at the end of the year have all compiled a document for me."

Similar to Warners and Paramount, today in Los Angeles, a lot of people are talking about Daenerys Entertainment.

Until now, Daenerys Entertainment's films have been attached to the distribution networks of other studios. The blockbuster "Scream" completely confirmed Daenerys Entertainment's status as a top second-tier film company after the top seven.

Therefore, some people try to win over, some people want to stumble, some people plan to dig around, and some people can only express envy.

The entire Hollywood has unknowingly formed an undercurrent around Daenerys Entertainment. As for the outcome of this undercurrent, no one knows.

After the weekend is Halloween, the box office on weekdays is stimulated by the festive atmosphere, and the data for the same period is much higher than before.

So, after the first week of screening, "Scream" finally reached $20.71 million at the box office.

Stimulated by "Scream", the North American box office market between October 28 and November 3 jumped from $32.67 million the previous week to $47.36 million. However, the obvious fact is that "Scream" alone accounts for 43% of the entire market share, and the other 16 theatrical films this week can only share the remaining 57%.

On the single-week box office list, compared to "Scream"'s $20.71 million, "Moonlight Panic 4" ranked second, with a box office figure of only $5.23 million.

Jodie Foster starred in "The Pear Blossom", although it has a good reputation and a very strong box office curve, but limited by the subject matter and market capacity, the box office number in the third week of its release also fell to 3.69 million US dollars, ranking third.

Fox's "Alien Empire," after two weeks of sharp declines at the box office, came in fourth at $2.92 million.

Sigourney Weaver's biopic "Mist Locks" and Tom Hanks' romantic comedy "Headline" came in fifth and sixth, respectively.

"Oolong Agent" produced by Warner Bros. ranked seventh at the box office as on the first day. It only received a pitiful $1.63 million at the box office in the first week of the film. With the release of several new films in the new week, this film will completely withdraw from the media and View of the audience.

November 4th, another Friday.

Compared with the deserted last week, a total of four new films were released this Monday.

However, except for "Steel Magnolia", which Daenerys Entertainment opened on a small scale on 22 screens in North America, the other three cannot be regarded as the key films of major film companies.

Among them, Paramount's "High Spirit" is just a music documentary of the u2 band, John Carpenter's "Extreme Space" and "The Good Mother" starring Diane Keaton are also obviously not released by the distributors Universal and What to expect from Disney.

Simon and Janet traveled to New York for Halloween together and returned on Friday morning.

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Card.

In a large conference room at Daenerys Entertainment headquarters, it was Friday afternoon.

Simon and Amy Pascal, Robert Iger, Robert Rehm, and several other company executives are listening to Nancy Brill, the head of Amy's recently hired consumer goods division, describe her plans for the consumer goods division.

Nancy Brill is from Hasbro, a well-known American toy company. She looks like she is in her thirties, with a relatively soft and delicate face of a French woman, her blond hair is rolled up, and wearing a black professional suit, she looks very capable.

Daenerys Entertainment currently does not have many projects that can develop movie derivatives. In the early films, the peripheral copyrights of "Lola Run" were sold very extensively, and the copyrights of several films such as "Pulp Fiction" were sold. In the hands of companies like Orion.

Now, Daenerys Entertainment itself is able to develop peripheral projects, mainly the "Scream" series, which has recently become popular in several popular reality shows. ".

Daenerys Entertainment has already made huge profits in the box office and broadcast of the film and television project itself. In order to avoid over-exploitation of copyright, Simon is very cautious about the consumer goods sector. The main work is to build the team, cultivate the team and expand the channels.

"The last is video games. The video game industry depression caused by the Atari incident has passed. In recent years, with the rise of Japanese video game manufacturers, the video game industry is recovering rapidly. Daenerys Entertainment's early "Lola Fast" Run, and more recently, Scream, are very suitable for developing related video games, and I believe we will have more copyrights like this in the future. Learning from the Atari crash, I think Daenerys Entertainment should Mainly outsource, outsource the corresponding copyright like a movie project, and hand it over to a professional development team for design. Daenerys Entertainment can invest in the corresponding game studio, but it should avoid too much interference with game development.”

In front of the projection screen in the conference room, Nancy Brill explained her ideas and introduced a few cases through ppt, then stopped speaking, looked towards Simon, and waited for the boss to ask questions.

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