Hollywood Hunter

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Simon lowered his head and glanced at some of the records he had just heard from Nancy Brill's report, looked at the woman in front of the stage and said, "Nancy, what you just explained is very comprehensive, toys, clothing, accessories, books, video games, Licensing and the release of the soundtrack, which will be handled by the consumer product department for the time being, but these are very broad long-term plans. Tell me about your recent priorities, in a month?"

"In the last month, I plan to recruit people to set up a product design and sales team. In this regard, I will dig talents from other companies based on the contacts in the past work process to ensure that employees can invest in the derivatives of the company's existing film and television projects as soon as possible after they join the company. Development and promotion work," Nancy Brill replied fluently without thinking at all: "Also, I think the planning of movie spin-offs should be forward-looking, and the company can't wait for a movie to really catch on. Considering the development of peripheral products. Therefore, I also hope to be able to obtain approval for the derivative potential assessment of all the projects that Daenerys Entertainment is developing.”

Simon nodded slightly and asked again: ""Survivor", "Beverly Wife", "Scream", etc. The surrounding types of these projects will be very complicated. How do you plan to deal with this problem?"

Nancy Brill replied immediately: "In the short term, I will choose the most commercially valuable peripheral types in these projects for development and promotion, so as to ensure that the team's limited resources and manpower are not scattered. When the company develops to accumulate enough copyright resources to form a scale effect, it will continue to expand the surrounding categories to maximize the transformation of the value of derivatives."

"So, what about the terminal channel?"

"Looking for a national chain store as a partner, if possible, open a special counter, which is convenient for marketing and promotion. We have a number of very popular film and television copyrights, and the terminal will be happy to cooperate with us. This is a comprehensive aspect. Applicable to all types of film and television projects. We can also use traditional channels such as traditional theater stores and toy homes to distribute products. The operation in this area is mainly to familiarize yourself with the market and cultivate channels. The company also needs to wait for the accumulation of sufficient copyrights. , you can start to pursue profits," Nancy Brill said here, thinking and adding: "Also, I see that the company will generate large profits in the next few years, and I recommend investing in the video tape chain that has grown rapidly in recent years. Compared with the highly competitive cinema system, the development of the videotape market is far from reaching the saturation level. If it can have hundreds of thousands of videotape rental and sales stores nationwide and even around the world, the company can not only share the emerging videotape market, but also At the same time, we can have a perfect derivatives terminal sales network.”

Even if Daenerys Entertainment doesn't want to make progress from now on, with the copyrights of several popular reality shows in its hands, the company will be able to steadily make large profits in the next few years.

Although he has been planning to accumulate cash for something in two years, Simon has not given up the idea of ​​continuing to expand Daenerys Entertainment. The big deal is that the company's debt ratio is far from reaching Simon's bearing limit.

Nancy Brill's sudden proposal is indeed very tempting. The video chain store can not only provide a complete terminal sales network for Daenerys Entertainment, this type of company, like a supermarket, also has a strong cash flow advantage. . In memory, Viacom completed the acquisition of Paramount through the cash support provided by the Blockbuster chain.

There are, however, some potential problems with getting into the video-tape franchise.

The biggest disadvantage of Daenerys Entertainment now is that the accumulation of content is not rich enough. At present, major Hollywood film companies can only watch Daenerys Entertainment's rapid development in the film and television business. Content dominance creates barriers for Daenerys Entertainment.

"Very good suggestion, I will seriously consider it."

Simon pondered for a moment, responded like this, and turned to the topic of this meeting again.

Nancy Brill continued to accept some questions from Simon and several other executives before leaving the conference room. Everyone continued to discuss some other company affairs. The meeting ended, and it was already more than six o'clock.

Amy sorted out her documents, leaving it to the end as usual, and asked Simon, who was still sitting at the conference table, "So, what do you think of Nancy?"

"An excellent woman," Simon acknowledged. "I'm looking forward to her turning all her plans into reality."

"Nancy is very important in Hasbro's marketing department. I suddenly poached her and Hasbro is almost going to sue us," Amy said with a smile: "She solved the problem herself. ."

There are more and more male executives in the company, and Simon actually knew that Amy recruited a female executive to join the company this time to increase her confidence, so she praised her.

Just smiling, Simon turned the page of the unfinished information in front of him, and did not interface.

Amy also realized that her mind must have been pierced by Simon, and she changed the subject a little embarrassedly and said, "Simon, what do you think of Nancy's proposal to get involved in a videotape chain company?"

Simon nodded and said, "Very good. You can work with her to make a plan for me, and you can also find some suitable companies for investment. We don't need to start from scratch."

The two continued to chat about some things. Simon finished reading the documents in his hand, got up and was about to leave, but Amy remembered something again and walked out of the conference room with Simon, saying: "Also, Simon, the company's office space is again. It's not enough. This time Nancy has set up a consumer goods department, so she can only rent another office nearby. I think we need to think about this matter carefully.

. "

Daenerys Entertainment does seem to be a bit 'indiscriminate' now. The New York side is fine. The company has successfully bought the building in Greenwich Village, but the Los Angeles side has a total of four office locations, including St. Monica's Daenerys Entertainment HQ on 4th Street, Daenerys Special Effects and Pixar Animation on 2nd Street, Daenerys Entertainment Division in Burbank and even Marvel Studios near Burbank , this decentralized state is indeed not conducive to the development of the company.

Returning to Malibu by car, Simon rarely took the opportunity to flip through some documents and scripts, thinking about this problem by the window.

In recent months, Simon has indeed considered the idea of ​​building a Daenerys Entertainment Studio, but some of the sites he has seen have various problems, either the area is not large enough, the land price is too high, or the Somewhat remote.

The Land Rover Range Rover turned from Santa Monica to the coastal highway and entered the Malibu area. Simon was thinking, and inadvertently noticed a fork in the road. Suddenly, a flash of light flashed and told Neil Bennett in the front row: "Stop the car. Neil, stop now."

Neil Bennett didn't know why, but he quickly parked the car on the side of the road, looked up through the rearview mirror and asked, "Boss, what's the matter?"

Simon pointed back and said, "Reverse the car and back to that intersection."

During the rush hour, there was a lot of traffic on the Linhai Highway. Neil Bennett carefully turned the steering wheel and slowly retreated the Land Rover Range Rover to a fork in the road tens of meters away, and turned in directly under Simon's signal.

This is a slowly ascending slope, obviously it has just been opened up, but the road has been leveled, and there is no time to lay asphalt. The car traveled inward for about 200 meters, and another U-turn appeared.

When the car stopped, Simon pushed the door and got out of the car, and a large, relatively flat open space appeared in front of him. Except for a temporary wooden house and construction materials and props stacked in the open air, the rest of the place was still overgrown with bushes.

A shaggy old man heard the sound of the car, pushed the door and came out of the wooden house, and found that he was not the little gangster who wanted to steal things in the past. He grinned at the two of them and smiled, looking at Simon who seemed familiar and said, "Guys, Is there a problem?"

Simon responded with a smile and said, "I'll look around, okay?"

"certainly."

The old man nodded, subconsciously wanting to remind something, glanced at the expensive Range Rover, stopped talking nonsense, turned around and went back to the wooden room.

Simon stepped on the bushes and continued to walk for a while, and soon came to the edge of a cliff more than ten meters high, with the coastal road under his feet. Near seven o'clock, the winter sunset has sunk into the horizon, leaving only some dark red afterglow cast on the dark and majestic sea level in the distance. In the field of vision, you can also see the coastal situation of Malibu in the west and downtown Santa Monica in the east. Gradually light up.

After stopping for a while, Simon didn't mean to get in the car and leave. Instead, he turned around along some trivial information in his memory and continued to walk towards the gentle slope in the north.

This triangular-shaped area is surrounded by ridges on the left and right, with the cliffs next to the seaside road to the south. In the dim light, Simon climbed the rough slope for more than a kilometer before reaching the very top.

I picked a foothold and looked down again, and the field of vision seemed more open, but because of the ridges on both sides, I couldn't see much of the urban scene.

In my memory, this place will become a residential community in more than 20 years. Except for Simon, who is at the top and built some luxury houses in this golden area, other areas can only be regarded as mid-range. But right now, it's still a wasteland that's still under development.

Because of the information in his memory, Simon glanced around and quickly formed a simple plan in his mind.

Extending from the highest point to the cliff near the sea, this entire triangular area surrounded by ridges on both sides exceeds 50 hectares in total. It can be like half of a terrace to open up three open spaces from top to bottom, each of which can exceed 10 hectares.

In addition to Universal Studios in Hollywood, which covers an area of ​​200 hectares, other Warner Studios, Fox Studios, Paramount Studios and MGM Studios have an area of ​​only about 20 to 30 hectares. It is conservatively estimated that it can exceed 30 hectares of construction land, which is enough to build a brand new film and television base.

Also, the location of the site is just right.

To the west, it is directly in the downtown area of ​​Malibu. From here, it is less than 20 kilometers away from Dumei Point, which is convenient for Simon to commute to get off work.

To the east, five kilometers away is Palisades and the immediate neighborhood of downtown Santa Monica. Moreover, the seaside California Highway 1 can also join the western end of Sunset Boulevard at Palisades. Connecting to Sunset Boulevard is equivalent to connecting a large number of wealthy areas where Hollywood filmmakers gather from west to east, such as Palisades, Brentwood, Bel Air, and Beverly Hills. The easternmost part of Sunset Boulevard is even more horizontal. Walk through downtown Hollywood.

In general, compared to the urban area with flat terrain, the biggest difficulty in building a studio in this area is the cost, but for Simon, as long as he is satisfied, this problem is the least of the problems.

After returning home in the dark, Simon had dinner and began to design the general plan for Daenerys Studios.

Three-stage layout from top to bottom, the top floor is the administrative area, the middle is the workspace of Daenerys special effects, Pixar animation, Marvel Comics and other subsidiaries, and the bottom floor area is the largest, which can be used to build large photo studios and post-production center.

In the future development process, Daenerys Entertainment will inevitably embark on the development path of annexing other major Hollywood film companies to rapidly expand its own development, and will definitely acquire some other film and television bases at that time. However, this didn't stop Simon from building a separate Daenerys Studio

idea.

As long as the development of the enterprise is strong enough, no amount of film and television bases can support it.

The next day, Simon showed Amy and several other core executives of the company a sketch of the Daenerys Studios he designed overnight. After a brief discussion with everyone, he quickly started to acquire the land.

On the other hand, with the opening of small-scale screenings, major self-media in North America also published film reviews about "Steel Magnolia" the next day.

Due to caa's rejection, the director of "Steel Magnolia" was no longer Herbert Ross, and the role of Sally Field was replaced by another actress-level actress Jessica Lange. Several other The heroine, Julia Roberts, Daryl Hannah, Dolly Parton and other actresses, has not changed.

Moreover, under Simon's personal control, the quality of the new version is no less than the original version. The director recommended by wma is the touching "Golden Pond" director Mark Rydell. Compared with Herbert Ross, Mark Randall Raidel more accurately grasped the essence of the story of "Steel Magnolia" that moved the audience through the seemingly bland plot.

In addition, compared to the market positioning of "Scream", which is aimed at teenage audiences and does not deliberately pursue word-of-mouth, "Steel Magnolia" is positioned as a warm drama film suitable for the whole family to watch movies at festivals. Word-of-mouth marketing.

Compared to other film markets, North American media and film critics are relatively less intrusive by studios in evaluating a film, but only in relative terms. When Daenerys Entertainment spared no effort to spend a large amount of advertising dollars on major print media, coupled with the excellent quality of "Steel Magnolia" itself, the film immediately received almost one-sided praise from the media. .

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