This star doesn’t work overtime

Shen Shenghui also took a deep breath, suppressed the emotions in his heart, and said to Mr. Ma: "Mr. Ma, I'm sorry! There is an exclusive agreement in Wang Cheng's contract and he can no longer endorse similar products!"

Generally speaking, almost every big-name celebrity has an exclusive agreement in their endorsement contract. It is impossible to pay you a large sum of money to endorse products of similar competitors.

Mr. Ma was obviously not surprised by this, and asked directly again: "I would like to ask, Director Shen! What is the liquidated damages in the contract between Wang Cheng and Hongxing?"

Shen Shenghui did not disclose this, and of course the contract details must be kept confidential.

Although the other party can also find out from other channels, Shen Shenghui still has professional ethics and does not want to leave a trail here. If he reveals it and Hongxing causes trouble, he will be in trouble!

"It's not convenient for me to say this."

Shen Shenghui said lightly.

Mr. Ma quickly said: "Director Shen! As long as the liquidated damages do not exceed one billion, we, Ma Ning, are willing to bear Wang Cheng's liquidated damages as long as Wang Cheng can sign an endorsement contract with us! After our discussion, we will never let Wang Cheng suffer a loss. . The endorsement fee is 200 million per year, and the share for a single series can be up to 30% for Wang Cheng. It will definitely not be less than the share of Red Star, it will only be more! Such a contract can only be achieved by international sports superstars If you get it from us, the amount and share are not as high as those of Wang Cheng."

"As for celebrities, let alone the domestic entertainment industry, even Hollywood superstars are not eligible for this kind of contract."

"We made an exception for Wang Cheng. This is our greatest sincerity."

If only I had known that Wang Cheng had such a terrifying ability to bring goods and divert traffic.

When competing for Wang Cheng, Mr. Ma offered a sky-high price. I think Rubik's Cube Entertainment would not have refused at that time, and would not have to pay a large amount of liquidated damages to Hongxing.

Taking another deep breath and suppressing his emotions, Shen Shenghui said helplessly: "Mr. Ma, I'm sorry! Even if I personally want to help you, the company and Wang Cheng will not agree. This is related to our company's long-term development strategy. Therefore, it may not be possible for you and Wang Cheng to cooperate in a short time."

Mr. Ma was silent for a moment, and then asked: "How long will the endorsement contract between Wang Cheng and Hongxing last?"

Shen Shenghui said truthfully: "This will last until the end of Wang Cheng's management contract!"

Brokerage contract ended...?

Mr. Ma understood that this was Wang Cheng’s personal request. He personally believed that Wang Cheng’s request was to facilitate the next endorsement contract. It would not be certain whether Wang Cheng would still be at Rubik’s Cube Entertainment by then. He immediately smiled and said: “Director Shen, I hope that after Wang Cheng and Hongxing end their endorsements, they can give priority to cooperation with us."

"The conditions we will offer at that time will not be lower than now. We will discuss the specific conditions at that time!"

Shen Shenghui laughed: "Thank you, Mr. Ma, let's talk about it then. One and a half years have passed quickly!"

For big-name celebrities and artists, a year and a half of endorsements will indeed pass quickly.

Generally speaking, the endorsements of big-name celebrities start at least two years, and many of them start in three or five years!

Unless they are extremely confident celebrity artists who are still on the rise, they will sign long-term contracts to protect their long-term income.

Is Wang Cheng still on the rise?

If it was a week ago, when Tomorrow Idol just ended, most people in the industry would think that Wang Cheng was still on the rise. Even though he already had 90 million fans, he was still on the rise. In the future, he would surpass Liu Qianhua and reach the top spot in the country. The potential of being the number one in the entertainment industry!

But now...

After Rubik's Cube Entertainment's reverse operation this week.

Most insiders are skeptical about this.

After exchanging a few words, Shen Shenghui hung up the phone. Just as he was about to call Wang Cheng, the phone rang again. When he saw that it was the person who stepped on the cloud, he adjusted his mood and answered the call: "Haha, Mr. Wang. ,Hello!"

Mr. Wang, who was across from Tayun, also smiled and said straight to the point: "Director Shen, Wang Cheng's endorsement of Hongxing can be considered a success in helping Hongxing continue its life. I know that the contract between Wang Cheng and Hongxing must have an exclusive agreement. I want to ask, Wang Cheng Are you willing to breach the contract? If you are willing to breach the contract, we will pay all the liquidated damages! At the same time, we will give Wang Cheng a five-year long-term contract with an annual endorsement fee of 200 million, and you can pay the three-year endorsement fee directly at once!"

"At the same time, we at Tuyun can give Wang Cheng a share of a single product series, no less than 30%, and the total income will definitely not be less than that of Hongxing!"

This condition is obviously more sincere than Ma Ning's. He is willing to give a long-term contract and is willing to pay 600 million in endorsement fees at a time...

However, Shen Shenghui smiled bitterly and said: "Mr. Wang, I just hung up the phone with Mr. Ma. The conditions he gave are similar to yours! However, I can't help you. Wang Cheng is unlikely to agree to breach of contract, and the contract period is also long." It’s too long.”

Mr. Wang was silent for a moment, and then said: "Okay! That's a pity. I hope he can cooperate with us when his contract expires. By the way, the two young people who shot the commercial with Wang Cheng also have a good image, and the performance The strength is also good, we want to sign him, what do you think?"

Zhang Hanwen and Zhu Ziqi?

Shen Shenghui thought for a while and replied: "Mr. Wang, that girl is Zhu Ziqi, who is affiliated with Xiangjiang Entertainment. The other boy, named Zhang Hanwen, is affiliated with our company, but he does not accept these businesses for the time being, sorry!"

Mr. Wang: "I understand, Director Shen, I hope we can cooperate next time!"

Shen Shenghui: "Okay, sorry, Mr. Wang!"

hang up the phone.

Shen Shenghui let out a long sigh, thinking of Zhang Hanwen, and understood why Liu Jinfeng signed the supplementary agreement on Wang Cheng's works with Wang Cheng in the first place. It was to encourage Wang Cheng to publish more works, attract more traffic, and bring more artists from the same company!

This is not...

Zhang Hanwen was angered.

He looked at Zhang Hanwen's Weibo and found that Zhang Hanwen, who had not been followed or discussed by anyone some time ago, was also very popular and discussed at an alarming rate. The number of fans increased by millions in a short period of time, and he should soon reach 10 million fans. , achieved a first-line status.

"It would be great if Wang Cheng could be obedient, and all the artists in the company would benefit from this. Rubik's Cube Entertainment would also go one step further, and it would not be impossible to surpass Penguin Entertainment."

Shen Shenghui shook his head helplessly, picked up the phone and called Wang Cheng, wanting to tell Wang Cheng what happened to Hongxing.

Unfortunately……

Still no answer.

Shen Shenghui was used to it and didn't care about it. He put down the phone and continued to work.

…

After watching Wang Cheng's advertising video, Zhang Huizhong was a little shocked and murmured in a low voice: "This is the correct way to open Wang Cheng!"

He always believed that Wang Cheng belonged to the stage.

Only by performing on stage can Wang Cheng's strength and popularity be maximized.

Li Chi, who was next to him, also finished watching it and said with admiration: "This mv doesn't look like an advertisement at all. Is that girl Zhu Ziqi? She is very handsome and sassy. I didn't expect that Zhu Ziqi also has good martial arts skills."

Li Chi had known Zhu Ziqi for a long time, so it was a little strange.

Zhang Huizhong shook his head and said: "Zhu Ziqi has no martial arts skills and only knows some basic dance skills. Wang Cheng should have taught these on the spot! Of course, being able to learn so many martial arts moves on the spot shows that Zhu Ziqi has good talent and works hard. In the future, His achievements should be no worse than Wen Yixiao."

"This advertisement should be successful and not have a negative impact on Zhu Ziqi."

He has also heard some discussions about Zhu Ziqi on the stage in the past two days. Many people believe that after the collapse of Hongxing, this advertisement will harm Zhu Ziqi.

Now seeing this advertisement, Zhang Huizhong feels that even if Hongxing goes bankrupt, this advertisement MV will not be criticized.

Buzz buzz...

Li Chi's phone rang. He picked it up and looked at it. It was Lao He who was in charge of advertising and investment in the station. He immediately answered the call: "Director He?"

Director He quickly said: "Director Li, Hongxing called me just now and wanted to sponsor your program for five million a year, but I hope that the program team can take care of Wang Cheng, and the celebrity artists who appear on the scene must wear Hongxing. Shoes. They sent ten pairs of shoes right away!”

Five million in advertising sponsorship?

Li Chi stood up excitedly.

As a midnight show, when had they ever received such a large sponsorship order?

The largest advertising sponsorship Country Life has ever received was from a local hot pot seasoning brand in southern Hunan, which only cost 200,000 yuan a year.

Li Chi immediately said: "Okay! By the way, which Hongxing? What do the shoes look like?"

Director He: "It's the Red Star sports brand endorsed by Wang Cheng!"

Forehead?

Li Chi was stunned for a moment, then calmed down and asked, "Isn't Hongxing about to close down?"

Director He smiled and said: "Director Li, you were busy filming the show and didn't pay attention to the news from the outside world. In just over half an hour, Hongxing became popular thanks to Wang Cheng's advertisement, and the newly launched shoes They are all sold out and they will definitely not go bankrupt! They may become our long-term partners in Taichung in the future.”

For advertiser fathers, TV stations are open to all comers, and the more the merrier.

Li Chi's eyes widened in surprise.

Just relying on one advertisement to turn around so quickly?

Li Chi was stunned again and was speechless for a moment.

Director He asked again: "I think this sponsorship can be continued!"

Li Chi came to his senses and said: "My opinion on this matter is just for reference. Director He, if you think the price is right, then take it. Since it is the brand endorsed by Wang Cheng, I don't think Wang Cheng will object..."

Director He: "Yes, I also think that if Wang Cheng doesn't object, it will be easy for others to talk!"

Obviously, everyone knows that Wang Cheng is the most difficult to deal with in the program team at this time. As long as Wang Cheng is dealt with, everyone else will not be a problem.

hang up the phone.

Li Chi looked at Zhang Huizhong.

Zhang Huizhong obviously heard it too, so he picked up his mobile phone and started searching. He was shocked when he saw that there were discussions everywhere about the news that Hongxing was sold out and could only be pre-sold!

A brand that was about to go bankrupt was saved by Wang Cheng's MV that didn't look like an advertisement?

Moreover, not only was he revived, but he was immediately out of the circle. Is it only a matter of time before he returns to the top?

The two senior variety show directors from Shonan Satellite TV looked at each other and were speechless.

Because they have been in the entertainment industry for decades and have met two or three generations of celebrities in the entertainment industry.

But no one can do this...

Celebrity endorsements and promotions have always been just the icing on the cake, and they can never bring help or bring life back to life.

…

Zhu Ziqi had just taken out her gifts and arranged them. The size and color were arranged one by one according to the rules.

Because she knew that this was Wang Cheng's habit.

Although she is not a compulsive cancer patient, she hopes that she can have the same habits as Wang Cheng.

Buzz buzz...

The phone rang.

Zhu Ziqi did not avoid the camera. Seeing that it was her agent calling, she directly picked up the phone and answered the call: "Sister Ying..."

Peng Yuying said in a slightly excited tone: "Ziqi, I didn't bother you to record the show, right?"

Zhu Ziqi: "No, is there something urgent, Sister Ying?"

Peng Yuying said hurriedly: "It's an emergency, but it's a good thing. The commercial you shot with Wang Cheng is online! It's now popular all over the Internet, and the number of views on several major platforms is heading towards one billion. Hong The star became popular because of this, and the newly launched products are already sold out.”

When Zhu Ziqi heard the news, her eyes widened in surprise: "Really?"

She was prepared to be led by the media after the collapse of Hongxing...

result……

The commercial he shot with Wang Cheng became popular, so did Hongxing become popular?

Peng Yuying said quickly: "Of course it's true, Ziqi, the decision you made this time is absolutely wise. Before, I had a narrow-minded idea. Just now, I have received several big-name endorsements, all of which I want to invite You are the one to endorse. Among them are Ma Ning and Tayun, two top sports brands, and the price given to you has reached the level of a top-tier celebrity!"

Zhu Ziqi smiled and asked, "Where's Hongxing? Did Hongxing ask me to speak for you?"

Peng Yuying was stunned. She deliberately didn't mention Hongxing. She just hoped that Zhu Ziqi could accept the endorsement of two top brands, Ma Ning and Tayun.

After all, Hongxing has just experienced a bankruptcy crisis. Even if it survives, it is impossible to compare with the two top brands Ma Ning and Tayun.

"Hongxing also sent an invitation, but the conditions are not as good as Ma Ning and Tayun!"

Peng Yuying explained.

Zhu Ziqi said directly: "I will accept Hongxing's cooperation. Sister Ying, try your best to talk to Hongxing! There is no need to talk about other sports brands."

Peng Yuying's excitement suddenly decreased a lot, and she asked helplessly: "Why? Because of Wang Cheng? Ziqi, this is not a rational choice for you."

Zhu Ziqi said seriously: "Sister Ying, when I wanted to shoot a commercial with Wang Cheng last time, you said it was irrational. As you can see, irrationality may sometimes be the right choice. I just If you want to endorse with Wang Cheng, you can just negotiate the price, but the number of years must be the same as Wang Cheng."

"From now on, whatever Wang Cheng endorses, I will endorse..."

Peng Yuying suddenly fell silent, feeling so difficult.

She has guided many big-name stars and newcomers over the years.

However, Zhu Ziqi is still the first to lead someone so difficult.

However, she felt a little better when she thought about Wang Cheng, who was known as the agent killer.

After a moment of silence for two seconds, Peng Yuying said, "Okay, then I'll talk to Hongxing!"

Zhu Ziqi: "Okay, sorry to trouble you, Sister Ying."

Peng Yuying smiled bitterly: "No trouble!"

After that, he hung up the phone.

Zhu Ziqi, with a face full of excitement, took out her mobile phone to search for the commercials of herself and Wang Cheng. She saw her handsome moves dancing next to Wang Cheng in the video mv and cheered excitedly.

Over there, Peng Yuying first looked at Zhu Ziqi's Weibo and saw that Zhu Ziqi had gained more than two million fans in a short period of time. She knew that Zhu Ziqi would cross the 30 million fan mark today. Having become a super big shot, he immediately called Hongxing and started negotiating.

…

Wang Cheng saw many incoming calls, but there was no name note, so he didn't answer any of them.

After packing his things, he looked at the time and walked out of his room.

outside the door.

Zhou Wen was spreading a piece of paper under the shed in the middle of the yard and writing with a brush. There were two cameras nearby focused on Zhou Wen and the white paper on the table.