The Richest Man Yang Fei

Yang Fei has been consciously cultivating Su Tong's business and management skills.

Letting her participate in the auction alone is also a kind of exercise for her psychological endurance.

Competition is not only about strength, but also mind and brainpower. With millions of dollars in funds, you have to compete with others, how to bid, and how to win the auction? This is the most test of a person's tolerance.

And Su Tong successfully passed the test.

Yang Fei smiled and asked, "Think about it, what should we do?"

Su Tong put down his chopsticks and pursed his lips lightly, "Procter \u0026 Gamble has already developed the shampoo market and has taken the lead. It is actually very difficult for us to seize the market unless we can make a surprise attack. Combined with the smart pig game theory you just mentioned, That's a free ride on them."

Yang Feidao: "The shampoo market has always existed, but with the entry of Procter \u0026 Gamble, the market demand has not increased, but consumers' requirements for high-quality products have increased. The market is pig food. We are small pigs, and P\u0026G is a big pig. We If you want to enter the shampoo market, you have to learn from Procter \u0026 Gamble and compete for food in the same tank as them.”

Su Tong looked at the table full of delicacies, and suddenly lost his appetite.

Seeing her expression, Yang Fei knew what she was thinking, and said with a dumbfounded smile, "Where do you want to go?"

Su Tong said, "It's okay, I'm full, you can continue."

Ma Feng and the others still eat as they please.

Yang Fei said, "So, our shampoo should imitate Procter \u0026 Gamble. We follow Procter \u0026 Gamble, they are tirelessly exploring the market in front, and we wait for food comfortably in the back."

Su Tong said, "Imitation? Is this appropriate?"

Yang Fei said, "Imitation is not a copycat, nor is it a blind imitation, nor is it a fake. We have our own brand and products, as well as our own patented technology. R\u0026D work is just slower than laundry detergent formulations.”

Su Tong said, "Then imitate what?"

Yang Fei said, "Positioning and mode."

Su Tong said, "Procter \u0026 Gamble is taking the high-end route, right? Anyway, when I was studying and working, I couldn't afford P\u0026G shampoo."

What she said was the truth. In the 1980s, when P\u0026G first arrived, it gave countless consumers in our country a big blow.

The price of a bottle of 300l shampoo was actually 19 yuan, which shocked the world.

You know, at that time, our country was still very poor, and the monthly salary of an ordinary worker was less than 100 yuan. The price of 19 yuan at that time was equivalent to three or four hundred yuan in later generations, which was outrageously expensive.

But at that time, our country was in the early stage of reform and opening up. There was a great shortage of materials and a serious seller's market. As long as there were products, there was no need to worry about selling them. This is why many people who went to sea were able to make a fortune.

Who would have imagined that such an unreasonable price strategy could make Procter \u0026 Gamble a great success. After that, Procter \u0026 Gamble successively launched many brands such as Rejoice, Olay, Pantene, Safeguard, etc., which opened the eyes of the Chinese people for a while.

After all, no matter how poor the era is, there are also rich people!

Many people are surprised to find that FMCG can still play like this, and these foreign brands seem to be doing magic tricks.

Even though Procter \u0026 Gamble's products are expensive, they are still warmly welcomed by Chinese consumers.

People who have just opened the door are full of freshness and love for everything abroad. Foreign brands, like foreigners, are concerned and sought after in China.

At that time, Chinese people were proud of going abroad, of marrying foreigners, and of buying foreign goods.

Procter \u0026 Gamble seized this good time and made a fortune. At the same time, it quickly occupied my country's daily chemical and fast-moving consumer goods market.

Don’t think that P\u0026G only sells high-end products. It didn’t take long for P\u0026G to enter the low-end market. Relying on scale and standardization, its products were quickly sold across the country. The market share once reached 47, and hair care products exceeded 50!

Almost all of the familiar FMCG brands in the market are products under the Procter \u0026 Gamble brand.

Under such a great situation, it is almost impossible for Yang Fei to use his small arms to twist P\u0026G's thighs.

The only thing he can do is to take advantage of the situation, hitchhiking like a little pig in a pig game.

At the beginning, Yang Fei chose the behavior of washing powder and immersed himself in it for more than a year, because in other aspects, he had no right to speak at all, nor did he have the strength to compete with Procter \u0026 Gamble.

Now, the brand name of clean white washing powder has been established, and it has gained a certain reputation and good reputation in the whole country and even in the world. Yang Fei has a foundation and a certain amount of capital. It is time to enter other fields of fast-moving consumer goods.

Yang Fei analyzed, "Chinese people used to only buy cheap goods, but after Procter \u0026 Gamble came in, they opened the door to the high-end market. They have developed the high-end fast-moving consumer goods market. It is that hardworking pig that keeps stepping on that pedal. .The difference is that before it was the only one eating in the trough, now, we are going to get a share."

Su Tongxiu frowned slightly, and gently fanned his face with his hands, "I can smell the smell of pig food."

Yang Fei said, "You are from the countryside. Haven't you ever fed pigs? Pig food is grass and leftover rice. It's not dirty, okay?"

Su Tong hummed, "I just think it's too visual to hear you say this while eating."

Yang Fei said, "The products we launch will also be positioned in the high-end market. With the influence of the clean white brand, I believe we can attract a group of consumers."

Su Tong said, "In that case, we don't count as imitation, it's our own product."

Yang Fei laughed and said, "This is a clever imitation. The faster the high-end market is developed by P\u0026G, the more achievements we can share. All in all, follow P\u0026G, and there will be pigs to eat."

Tieniu also put down his chopsticks, "I'm full."

Ma Feng and the others stopped their chopsticks one after another, saying they were full.

Yang Fei rolled his eyes speechlessly, "There is still a sales problem. Fortunately, our white laundry detergent has established a sales network all over the country. We can effectively rely on this sales network to quickly promote our new products. .”

"We can learn from Procter \u0026 Gamble's products for product packaging, design, and formula, but we must also have our own personality in it. In a word, it is harmony but difference."

"Harmony but difference?" Su Tong repeated his words, savoring them carefully.

Yang Feidao, "It is generally similar to P\u0026G's products, but it must have its own characteristics, so that consumers can distinguish that it is a clean white brand, not a copy of P\u0026G."

"Is it also called whitening shampoo?" Su Tong asked.

"No, I have registered a brand new brand, which is also under the name of the foam company, called Meisi, what do you think?"

"Meisi? Head \u0026 Shoulders!" Su Tong giggled, "I think Meisi is fine, it has a nice name, beautiful hair, and a good meaning. Wow, I can use my own shampoo in the future! I I am looking forward to this new brand and new product!"

What Yang Fei is looking forward to is the fierce competition between Meisi products and Procter \u0026 Gamble products in the market!

Because, the little pig will eventually grow into a big pig, and this process is very fast!

( = )