The Pioneer of the Rebirth Era

Almost the entire city of Detroit is full of auto processing plants, parts production plants, and various car modification workshops. Therefore, as prosperous as it was before, it is as desolate as it is now.

There are many very advanced automobile production lines, but now there are no people in the factory buildings, only a few security guards closing the gates. Along the way, Yang Dongxu couldn't help but feel a little bit drummed, whether it was a wrong choice for him to open the split here, but this thought just passed away and he had his own plan.

"Can you help me buy some automobile smelting technology and some parts production technology?" Yang Dongxu couldn't help asking.

"There is a saying in the United States that I agree with very much. If you want to eat beef, you don't need to open a farm, because you are only a person who eats beef, not a person who is good at raising cattle." Dave turned to look at Yang Dongxu and said.

Of course, if you can master the entire production chain of an industry, then you are the unique leader in this industry, but such a behemoth cannot last long, because such an industrial chain is too bloated. Companies will be broken up.

The most sensible choice is that you master some core technologies that are not easy to break through, such as engine technology and gearbox technology, and then use this as the core to buy other auto parts to assemble a car.

And when buying parts, you have a lot of autonomy. You don't have to worry about the production cost of this part or how the technology is innovated. You just need to know whether this part is suitable for your own car. If it is not suitable, you can buy it from another company.

"I know what you mean. I don't mean to hold the entire automobile production chain in my hands. After all, it is unrealistic, and it is likely to attract anti-monopoly laws. I bought these technologies to go back and transfer them to some partners.

I don't need to buy some overly sensitive tech, just mediocre tech that you guys can sell. Then I bought it and took it back and sold it to others to make a difference. " Yang Dongxu said.

"This." Dave hesitated and said, "If it was when China and the United States first established diplomatic relations, there would be no problem with what you said, even buying some sensitive technologies, but now."

"The market price, you don't need to sell those preferential prices to your partners, just give me an average market price. Then 5% of the final price of each technology purchase will be your remuneration." Yang Dongxu said.

He naturally knows about the technology blockade imposed on China in the international market, and some technologies that have been eliminated are more expensive than high-tech technologies.

"I need to think about it." Facing the huge temptation, Dave chose to be calm: "You know that the premise of freedom of speech is political correctness, and how unkind those big men from the Ministry of Commerce are when it comes to some sensitive regulations. .If you invest and build a factory in the United States, I can give you unexpected discounts. It’s a bit of a deal to buy technology and send it back to China.”

"Okay, this matter can be put aside for now. If you feel that it can be operated, we will discuss this matter. Do you have any good suggestions for the purchase of automobile production lines now?" Yang Dongxu asked.

"I have shown you so many places and introduced so many things, so you must know it in your heart. In Detroit, it is very easy to buy a car production line, and it is also very simple to recruit skilled workers and engineers. As long as you have money, you can do everything. But have you thought of another way?"

"What way?" Yang Dongxu asked.

"Leasing or OEM." Dave said.

"Leasing or OEM?" Yang Dongxu frowned, and then his eyes became brighter and brighter.

"That's right leasing or OEM. After these few days of observation, I found that you don't seem to care too much about the sales of cars in North America. You just want to assemble cars here and ship them back to China." Dave observed Yang Dongxu's behavior His expression changed.

"And then?" Yang Dongxu's eyes flickered, apparently he didn't expect Dave, an old man, to be so sensitive. He knew the purpose of building a factory in the United States without saying anything.

"If this is the case, you just need to spend a lot of money to buy a relatively good engine production line, and then hand over other things to other car manufacturers for OEM. Or even leasing a car production line is more expensive than buying it. many.

At the same time, it is easier to operate this matter. After all, you are just looking for an OEM partner, or renting a factory building instead of buying it as your personal property, which will save a lot of trouble in the review. "

"The engine production line is not sensitive?" Yang Dongxu glanced at Dave.

"But you produce in Detroit, don't you? Besides, you are producing engines, not buying engine production technology. What's so sensitive? The British brought potatoes to the United States, so can't they be fried into French fries?" Dave said .

"It seems to be a good choice." Yang Dongxu touched his chin.

Dave feels good, and he doesn't intend to directly open the North American market. In other words, he didn't mean to invest in a car production plant in Detroit and use this as his base to enter the North American market.

What he needs is indeed only an assembly factory, and then after the assembly of the car is completed, it will be resold in the country as an imported car.

I don't know when, the imported price of a brand of car is at least 30% more expensive than that produced by a domestic joint venture, or even doubled directly.

This is certainly due to regional protection taxation, but it is more due to the distrust of domestic automobile production quality and the feeling that driving imported cars is more face-saving than joint venture cars.

When buying Maserati and starting BMW in China, Yang Dongxu was not stupid enough to completely move Maserati into China and become the Chinese auto industry.

It is a joint venture with the Shanghai government to establish BMW Motor Company. So currently there are sports cars produced by BMW, but there are Maserati sports cars that are completely imported from Italy.

Now when government vehicles are mostly used by Audi, the commercial vehicle market is becoming more and more active. He needs to build a foreign production line for Audi and Mercedes-Benz commercial vehicles to meet the domestic market's demand for these two types of imported vehicles.

Although he himself is not xenophobia, but you have to admit. Having fully imported cars is very useful for shaping one's own brand in China. When it comes to imports, everyone thinks of high-end products, even if they are more expensive, they will grit their teeth and buy them.

Even if the internal parts of these cars are the same, only one is produced abroad, and some foreign parts may be used, and the others, such as the engine, are not bad at all. It's just that one is produced abroad and the other is produced in a joint venture.

So with the same engine, just add the word "import" in front, and the car can be sold for a lot more money. Why doesn't he make so much money?

After a brief stroll around Detroit, Dave introduced a few friends to Yang Dongxu. It's just a simple acquaintance to get acquainted, and to get more familiar with each other and wait until the investment is settled to see if we can cooperate with each other.

After staying in Detroit for two days, Yang Dongxu first flew to New York, then flew to Magic City from somewhere, and then flew directly to Hangzhou without stopping.

Carrefour, which has been silent for a while, has made a comeback, and this time it is even more menacing. Because this time they completed the acquisition of Primedes, and became a giant in the European food retail industry and the second child in the world retail industry.

With the aura of the world's second largest international retail giant, the executives of Carrefour are planning to further increase investment in China to occupy this huge dividend market with a huge population.

"What's the specific situation?" In the Hangzhou office of the Millennium Supermarket, Yang Dongxu didn't adjust the time difference at all after he came back, but came here directly.

"This time it is more difficult to deal with than the last time. Someone from above has already greeted me, implying that there should be no more rough price wars." Hu Dashan said with some concern.

This time, Carrefour's attack was not only aggressive but also played tricks. Carrefour and Wanwan's Uni-President Enterprise are partners. So this time he entered the mainland retail market, he did not come by himself, but pulled Uni-President along with him based on the mainland's official attitude towards Wanwan enterprises.

However, although they cooperated with Uni-President, they didn't want to distribute the cake in their bowl to Uni-President, so they used the slogan of helping Uni-President distribute the goods. That is to say, every time Carrefour opens a store, when there are overlapping products with Uni-President Food Company, it will give priority to select Uni-President’s products to put on the shelves, and offer extremely large discounts on some expenses.

That's right, putting products on the supermarket shelves is not the supermarket giving money to the product supplier, but the supermarket must first pay the money before the product wants to enter the supermarket, such as the scanning code payment and entry fee for entering the market.

Suppliers of supermarkets also need to pay opening fees for opening branches. When the branches reach their anniversary celebrations, suppliers have to pay festival fees. If the supplier wants to send personnel to do promotional activities in the supermarket, it also needs to pay the promotional personnel management fees.

Moreover, the promotion personnel usually send at least two, a real promotion. One is to load and unload goods for the supermarket as a porter.

If a banner is pulled up in a supermarket to promote products, then the supplier of the product promoted on the banner will also have to pay. In short, a supermarket not only earns the price difference of retail products, but also makes a lot of money from suppliers.

In the past, this was not obvious in China, because it used to be a seller's market. In terms of supply, there is no need to worry about selling the goods produced. If you don’t buy mine, someone else will buy mine. At that time, major stores were begging suppliers for goods.

And now it has been 99 years, the domestic economic development has been further liberated, and various factories and food factories have sprung up like mushrooms after rain. The major international food giants have also entered the country one after another. If they want to sell their products well and establish their own brand advantages, in addition to spending a lot of money on advertising, they must have in-depth cooperation with supermarkets and hypermarkets.

After all, online shopping has not risen at all in China now, and the outlets for selling goods are only supermarkets, hypermarkets, small stores in the community, and so on. If you don't give benefits, don't cut some meat, why should your products be displayed in the supermarket?

Therefore, Carrefour’s offer to Uni-President this time will definitely impress them, and the more branches they help Carrefour open, the greater the discount. This is a win-win cooperation.

In addition to this, Carrefour has another policy, which is to increase localization and branch autonomy. Localization is well understood. The most important one is to find a local partner and borrow the resources of the partner to gain a firm foothold.

The store that started in Hangcheng used this policy before, but it was forced back by Millennium Supermarket. But the fact that Millennium Supermarket can be hard-capped in Hangzhou does not mean that it can be hard-capped everywhere in the country. There are always places where partners with Carrefour are stronger than those who support Millennium Supermarket.

Branch autonomy is a major aid to localization, which is to increase the power of each branch to put products on its own shelves. After all, every place has its own specialties and the preferences of customers in every place.

This autonomy can flexibly adjust the needs of customers in major branches to the greatest extent. It also increases the power of branches in disguise, allowing local partners to obtain more profits. Naturally, such cooperative people are more enthusiastic to help Carrefour. develop.

"This time it's really a wolf, and it's a vicious hungry wolf. How is the membership system?" Yang Dongxu rubbed his forehead.

Such a multinational company is not so easy to deal with, let alone the second largest retail company in the world. If there are no two brushes, can it be his turn to be the second child?

So from the very beginning, he didn't think it would be easy to deal with Carrefour or other foreign retailers entering the country. Although Hangcheng won a game, one reason is that he has very good resources in Hangcheng.

The second is naturally that if there is a long-term deficit, the shareholders of Carrefour will naturally not want their own interests to be violated. But this time the opponent made a comeback and with great momentum.

Obviously, the top management has unified their voices, and there will be no more objections to temporary loss-making shareholders. With the help of its own strong capital, it will pry open the iron door of this huge market in one fell swoop, and then occupy this market.

At this time, it will not be so easy to win any price war, no matter how much he replenishes the blood of the Millennium Supermarket. Can he have more money than the world's second retail giant?

What's more, the country will definitely not allow him to do this. After all, the introduction of foreign capital has always been a strategy that has been resolutely implemented. Although Millennium Supermarket has a cloak of Hong Kong capital in order to get discounts, it is the second largest retail giant in the world.

If he succeeds in entering the domestic market, it will have a positive effect on the country's introduction of other foreign capital. As for Hong Kong capital, which has already invested a lot in the mainland, those who should make money are making money, and the preferential treatment that should be given has also been given. Moreover, compared with real foreign capital, Hong Kong capital is actually not that strong.

"Membership has become popular, and in addition to a few points, there are also certain pre-recharge discounts. At present, the number of supermarket members has reached 3 million." Hu Dashan said.

Hu Dashan didn't think too much about promoting the membership card before, thinking that it was only used to stabilize customer relationships. But now he finds that the membership card can not only be used to stabilize customers, but the market value of so many loyal consumer members in the Millennium Supermarket has been boosted a lot.

Sometimes when negotiating with suppliers, even if the supplier makes some harsh demands, he can say that Millennium Supermarket now has more than 3 million regular consumer members, and your products are placed on the shelves of Millennium Supermarket. , which is equivalent to being able to face 3 million consumer customers directly, which has won a lot of benefits for the supermarket.