Red Rebels

In addition to looking for sponsors, the Ministry of Commerce is also developing some club merchandise, such as member publications including the schedule and the first team lineup, member souvenirs with club logos, etc. These are to be given to those who pay the annual fee membership fee.

In order to make these things more attractive, the Ministry of Commerce has been collecting team logo opinions on the Internet since last year. In addition to collecting the ideas of the majority of members to make the team logo more distinctive, it also listed some of the more popular ones. Let the fans vote to participate in the selection, and finally choose the one with the highest approval rate to serve as the team emblem.

Now the new Manchester United team logo is no longer as simple as in previous seasons. It is very fashionable. At the same time, the team logo also highlights the temperament of the new Manchester United team. To paraphrase a fan on the Internet, the design of the team logo is full of The rebellious spirit, but the blood-red color makes people unable to bear the excitement, and the love for the club surges from the heart.

Because of love to the extreme, so choose to betray!

This is the main reason why this emblem has won an overwhelming victory and is revered by Red Rebel fans.

In addition to the above-mentioned products, the new Manchester United has also begun to explore other products. For example, the club plans to launch the official magazine [Red Rebels] this season. These team magazines are temporarily only available to official members of the club.

Next to the gate of the City Stadium, the Red Rebels fan store is also being planned and renovated, where a series of new Manchester United souvenirs will be sold, such as jerseys, scarves and other daily necessities, but they are also closely related to the club.

Compared with the high price of Manchester United's official store at Old Trafford, the price of all products of the new Manchester United is relatively low, that is, it is sold at about twice the market price, and the club makes a profit from it. In order to distinguish them from Manchester United, the latter's price on these items can be more than five times the normal sales price, and the highest is even more than ten times.

As for member publications and souvenirs, they are given to members for free, and the price of the team publication has not yet been determined, but it will not be much higher than the same type of football magazines on the market.

In addition to serving the fans, the new Manchester United also pays enough attention to the business development of players.

The business development plan of the Ministry of Commerce also includes players. For example, clubs will also actively contact sponsorship contracts and advertisements for players. The benefits obtained are divided between the clubs and players through negotiation. As long as the team's preparations are not affected, the clubs agree to the players to go to the game. Receive advertising and sponsorship activities that do not conflict with club sponsors.

In addition, Xiao Yu also asked David and Gardner to start recruiting an excellent image consultant. This image consultant not only helped the club to build and maintain the image, but also served the image of the club's players.

This is also the trick Xiao Yu learned from Ronaldinho.

You know, Ronaldinho is a well-known ugly star in football, but his commercial value at his peak can be comparable to that of Beckham. .

For example, Ronaldinho thinks that he plays football for happiness, and smiling is his greatest commercial value, so it can be seen that in any advertisement, he is almost always smiling, while his original ugly violent Tooth, in this series of commercial operations and promotions, has become the most beautiful thing.

This is the credit of Ronaldinho's personal imager. Similarly, many Brazilian stars have hired a special imager to do things for themselves.

Today, the new Manchester United needs corporate image consultants, and the players of the new Manchester United also need image consultants. This is not only related to the players' lives, but also the way they dress, behave and speak at events. These are very important. link.

In addition to the image consultant, Xiao Yu also asked John David to help him find an excellent investment and financial management expert in the United States. He hoped that the club could provide players with investment and financial management services.

After all, not many players now know how to manage money.

When the club comes out to help the players manage their finances, the club itself will not earn even the slightest benefit from the players, and the players can decide whether to participate or not. Once they participate and make money, in addition to paying a fee to the financial experts as usual, The remaining 5% will be donated to charity in the name of the star.

Xiao Yu believes that through this series of methods, players can help players establish a more complete financial management concept and life planning. At the same time, this is also a way to retain players in the future.

Of course, Xiao Yu would not naively think that these means alone can tie a star's heart, and the key to the club's ability to retain players lies in the club's performance and influence.

As for the others, they are all just auxiliary.

But Xiao Yu felt that he should start planning from now on. After all, these players in the new Manchester United club are all future stars, even superstars!

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After the meeting with the Ministry of Commerce, David, Gardner and Walsh still had things to do, so they left first, while Xiao Yu accompanied Mourinho into the training ground.

The training ground of the first team in the distance, Faria, Moniz and Murrensteen are supervising the training of the players.

The training philosophies of Moniz and Meulensteen are very similar to those of the new Manchester United.

For example, they put more emphasis on the small-scale cooperation of three people in training. They will divide the court into different small areas. In each small area, there will be two or three players forming a small group, and they are training this small group. Cooperate and solve problems that arise.

In the tactics of the new Manchester United, Mourinho requires the players to complete the occupation and domination of space. When this is implemented, it is also in a small area. After all, there are 11 players on both sides, and it is impossible to complete the game. field control.

At this time, the training methods of Moniz and Murrensteen coincided with Mourinho's philosophy.

In addition, Moniz and Murrensteen's training philosophy is very unique. They divide the whole training system into 6 parts, namely ball control, passing and receiving, one-on-one attack and defense, speed, shooting, team .

Ball control can be said to be the basic skills of football. This is not the ball control style of Barcelona, ​​but an ordinary control of football with the feet. Since the technique is very simple, players are required to practice repeatedly to improve their proficiency.

Of course, some players with excellent skills, such as Hleb, Ribery, Junior Juninho, etc., do not have to be obsessed with such exercises at all, but Drogba and Olic have relatively rough skills. It is necessary for players to strengthen training in this regard.

Passing and receiving is also easier to understand, that is, passing and receiving, but Moniz and Murenstin have higher requirements in training than this. In addition to requiring faster speed, players must also have Better first touch ability, not one kick, but one touch.

Improving the ability to touch the ball with the first foot can make players more fluent in passing and receiving the ball, have a lower chance of making mistakes, and also allow players to perform actions on the court more calmly.

When it comes to passing, what Moniz asks the most is to look up and observe. Looking up is to have a wider field of vision, and observation is to better communicate and cooperate with teammates. Once he can skillfully use these two abilities, then Passing skills also improved.

One-on-one offense and defense are basically the same as the literal meaning, but Moniz's training requirements are more.

First of all, when attacking one-on-one, you should know how to judge the situation, dribbling, passing, and shooting should be calm, even when facing the opponent's urgent marking, but in addition, you should also know how to create space.

Moniz gave an example. Drogba took the ball with his back, leaned on the opponent's central defender, suppressed him behind him, and controlled the ball with his feet in front of him. Then he had space in front, left and right. At that time, he should know how to use these spaces reasonably, or create his own chances to shoot, or draw space for his teammates.

Conversely, when defending, Moniz requires players to create enough pressure on the opponent, occupy and control their space, and then achieve the purpose of sabotaging their offense.

As for speed, this is different from pure speed. Moniz requires more speed change. He believes that a person with a speed of only 15, once he masters the speed change ability, he can easily surpass a speed of 20 or more. Players, including the speed of action, reaction speed and decision speed, these are the content of the usual training.

Moniz also mentioned that on the court, the team's offensive and defensive speed changes. He believes that it is impossible for a team to maintain a high-rhythm offensive and defensive in 90 minutes. Only fast and slow can ensure the physical fitness of players. , in order to be able to defeat the opponent more effectively, and how to master, adapt and then promote the transition of offense and defense is also a requirement of Moniz in training.

In each training session, Moniz arranged a lot of training content and games, any of which included all the links, instead of letting the players go to special training for a certain link.

Of course, there will also be players who feel that they are weak in some aspects and request special training with Moniz, but that is outside the training class.

In addition, Moniz and Murrensteen often ask players to change positions in training, for example, let Malouda and Hleb play as central midfielder, and let Juninho play as center, etc. They say this is In order to allow players to better understand the minds of teammates on the field, improve tacit understanding, and cultivate players' ability to think in empathy.

Mourinho has always adhered to the concept of 90 minutes in each training session. He believes that this time is the most suitable, but the content of the 90 minutes is very compact, the training intensity is very strong, and it is interesting enough, so as not to make players feel monotonous, while letting them rise imperceptibly.

Standing outside the first-team training ground, Xiao Yu watched the first-team training under the auspices of Cassell, Faria, Moniz, and Mullensteen. Darren Lyons, Karl Ma Kinsen and Garley Turner were assisting and learning from the side, and they couldn't help feeling happy, and the corners of their mouths lifted and they laughed.

"They are all capable!" Mourinho couldn't help but praise Xiao Yu when he saw Xiao Yu like this.

"The main thing is that you delegate power to them. You are the head coach, and you are the decision maker of the team. You are willing to use them and trust them. That is the key!" Xiao Yu did not compete with Mourinho at all.

Anyway, Xiao Yu won the ball, and everyone knew his credit.

"Then I should thank you for bringing me two strong arms, but what about the right back I want?" Mourinho asked with a smile.

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