Red Rebels

While the new Manchester United started intense pre-season preparation training, the Ministry of Commerce has also achieved preliminary results in the business development of the team in the new season, especially the establishment of the business department by Mark David.

It is understandable that Xiao Yu attaches great importance to the Ministry of Commerce, because as a traveler, he knows that business development is an important means to increase the influence of the club, and at the same time, business development is also an important means for the new Manchester United to achieve balance of payments in the future.

In Xiao Yu's previous life, why did Kaka refuse to join Manchester City?

It's not because the salaries given by Manchester City are not high enough, nor because Manchester City has not shown enough ambition, but because Kaka has doubts about Manchester City's ability to manage the star brand, and he is worried about whether Manchester City can manage his hard-to-build card. Kaka brand, this is an important means for Kaka to survive after leaving the football field in the future.

Pele was poor back then, and it was Nike that helped him run the football king Pele into a brand, so that he could live without food and clothing. That’s why Crowmouth Pele was born. After Zidane moved to Real Madrid, Real Madrid’s business department also helped Qi. Dane managed him into a football brand that did not lose to Pele and others.

In the era of more and more developed commercial development, the strength of commercial operation will determine what level of stars a club can attract, and the attraction to stars also determines to the greatest extent what height the club can ultimately reach. .

This is why the Premier League will completely become a situation of the semi-finals in the future, not because of the monopoly of the giants, nor because the resources are occupied, but because the teams outside the semi-finals lack the ability to attract and retain stars. .

To put it bluntly, the salary is only part of the salary. If you can get more advertisements and sponsorships for the stars to help them increase their influence in the world, are they really willing to leave for a little salary from other clubs?

Look at the momentum that AC Milan seduced Beckham last year and offered a salary four times higher than that of Manchester United. Beckham finally chose to stay at Manchester United because he knew that after going to AC Milan, he had to take a risk. The risk of double loss of competition and influence, and the latter can be said to be an ironclad fact.

If Xiao Yu wants the new Manchester United to retain the stars in the team in the future, he must work hard in the field of business. Therefore, he fully supports Mark David to set up the Ministry of Commerce, and at the same time gives him the maximum support in all aspects.

As a good friend of Xiao Yu and one of the founders of the new Manchester United, Mark David clearly knows what the bottom line of Xiao Yu's business development is, as long as it does not affect the team's performance and does not interfere with the head coach In the field, he can completely let go of his hands and feet and do things according to his own wishes.

At the City Stadium, Xiao Yu specially provided a set of offices for the Ministry of Commerce, which indirectly reminded Mark David that his power is limited here, and the Newton Heath training base is the scope of Mourinho, he must respect the will of the head coach.

In addition, Xiao Yu fully supports Mark David.

From the end of last season, in addition to helping the new Manchester United attract a series of advertisements and sponsors, Mark David also poached a marketing expert from the United States. He has worked in the NBA for many years and is also responsible for marketing. It is Mark Davey's senior at Stanford University and is said to be a classmate with John Davey.

The two top students joined forces and began to recruit a series of personnel for the new Manchester United business department. This is different from other football clubs that attach importance to tradition and maximize the use of their own people. They are only talented, as long as they have the ability.

This allowed the new United's Commerce Department to be established quickly, and quickly made some achievements.

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Out of a casual office mentality, Xiao Yu specially arranged the routine report meeting in his office. Both head coach Mourinho and Walsh were invited to participate, and Mark David came with him. Partner Brian Gardner.

This is a shrewd man in his thirties. He wears a pair of light-framed glasses and has a half-inch head. He looks very energetic. There is always an approachable smile on the corner of his mouth. Impressions in the eyes of money.

"First of all, I have to tell you something good or bad, boss!" Mark David stared at Xiao Yu and smiled strangely, as if he had done something bad behind Xiao Yu's back.

Walsh really wanted to slap him when he saw what he looked like, but when he saw outsiders, he knew that he should save some face for David. No matter what he said now, he was also the manager in charge of a department, so he should give him some authority.

"Okay, Mark, say something quickly, Xiao Yu doesn't have so much time to spend with you!" Walsh threw him a sentence.

David shook his head with a smile. He had nothing to do with Big Brother Walsh.

"We signed a new shirt sponsorship contract with Umbro, which is for one year. Umbro will pay us £300,000 in sponsorship this season, and we will arrange six billboards for them on the stadium accordingly. , but if we can do well this season, the sponsorship can stack up to £500,000."

Said to be the highest, that is undoubtedly the new Manchester United to win the championship again, this is the highest height that the new Manchester United can currently achieve.

"In addition, we have also established relationships with a number of companies in Manchester, and they are all very interested in sponsoring our club, but the specific cooperation matters are still being negotiated, but we have reason to believe that once the cooperation intention is reached, a total of Bringing us over £1 million in revenue!"

"So much?" Xiao Yu was a little surprised when he heard this.

You know, in the League Two, if you deduct ticket revenue, you can earn more than one million pounds per season. There must be very few clubs that can reach this number, or even none.

David shrugged, looked at his old partner, and Gardner spoke immediately.

"This is because we have established a partnership with Granada TV, as well as several other local TV stations, and they have expressed their willingness to increase the live and recorded broadcast of our club's games. I thought about it, if we give in terms of fees If they have the biggest offer, we will broadcast almost every game on TV, and even if it’s bad, it will be recorded.”

Having said this, Gardner smiled bitterly.

"Of course, the biggest discount means that our income from TV broadcasting is very bad, and we can't increase our income much, but I have carefully calculated that we can make up for the loss of these expenses through sponsors. After all, it can be broadcast by TV stations. The value of billboards will definitely increase significantly.”

"I think £1 million is a conservative estimate, but since we are only newly promoted to League Two at the moment, I don't think it will be much higher, but we will try to do commercial development in areas other than the stadium. For example, we are working with many businesses in Manchester to make their stores use our logo, become our fan store and so on."

After Xiao Yu heard it, he couldn't help but admire it greatly. This is the gap between professional and amateur.

He hired David and Gardner, as well as the staff of the Ministry of Commerce. The salary is very high. I believe that if Gardner works for any team in League Two or League One, they are not willing to pay him that high amount. annual salary.

But Gardner is a talented person. He has a whole plan for marketing. Xiao Yu has seen his plan, and it has great potential for operation. Coupled with the people from the Ministry of Commerce, Xiao Yu will start a new year this year. Manchester United's Commerce Department creates a framework.

"Go ahead and handle this matter!" Xiao Yu said to David and Gardner.

"Understood, boss, and I have already arranged the plan for the team's African charity tournament. At that time, there will be two African teams participating, forming a cup with us and the Freelancers Club and playing a few games. We will pay them an appearance fee and the rest will be donated to the families of those who lost their lives in the stadium riots through the Red Rebels Charity Fund."

"In addition, we have contacted the Ghana government, and they are very supportive of our acquisition of the freelance club. At the same time, they also said that they will strongly support our charity game plan. Ghana's President Kufuor even said that if the time is right, He is willing to be there to preside over the kick-off ceremony!"

"Good job!" Xiao Yu praised Gardner. Although Ghana is a poor country in Africa, the president of a country can personally come to the stadium to preside over the kick-off ceremony of the charity game. This has to be said to be the new Manchester United big face.

Of course, the President of Ghana was able to come mainly because it was a charitable cause.

After the inter-city derby in Accra, the capital of Ghana, the relationship between Kotoko and Heart of Oak was a bit like Manchester United and Manchester City, and they were mortal enemies, so after the game, fans of both sides clashed, and the news came. In order to stabilize the situation at the time, the Ghanaian police used tear gas at the fans, causing more panic among the fans in the stands, killing more than 130 people.

After the accident, Ghanaian President Kufuor came to the scene to mourn in person, but the families of the victims and the Ghanaian people questioned the government's actions, believing that the use of tear gas was not at the level at that time, so the government should be responsible for the riot.

It is precisely because the Ghanaian government has been under great pressure on this accident, so when the new Manchester United proposed a charity match, the government naturally strongly supported it, and at the same time expressed its willingness to fully cooperate with the new Manchester United's actions.

"This is the first time our new Manchester United has appeared on such an occasion, so when the time comes, our club must make all the preparations. I don't want any troubles to happen then!" Xiao Yu said with a solemn face.

He hopes to make charity work a tradition of the new Manchester United, so that clubs, players, fans and even all sectors of society can participate in it, and use the new Manchester United as a bridge to contribute to charity!

For the people from the Ministry of Commerce, this charity match is also a good opportunity for the new Manchester United to expand its influence. They are currently actively operating this matter, hoping to attract more fans or enterprises to participate in it.

In the name of charity!

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