Rebirth to 90s: Start from Scratch

The headquarters of the Chamber of Commerce is a few red-brick houses, with a sign hung at the gate, and there is nothing special about ordinary institutions.

Not long after Zhang Qianxiu and Su Yuwei arrived, Tao Junren also drove a Volkswagen.

Volkswagen is now a luxury car, even compared to the later Audi A8.

"Boss Tao, I trouble you today." Zhang Qianxiu greeted him.

Tao Junren smiled and said, "It's just a matter of hand. Boss Zhang, let's go in first."

A group of people entered the Chamber of Commerce office. After a while, two more people came. Both of them were also engaged in business. One opened a factory and made hardware, called Xiang Rongxuan; the other was making fertilizer. It's called Pan Hongda.

Tao Junren asked the staff to take two applications: "Boss Zhang, or Miss Su will join together, anyway, it's also by the way."

Zhang Qianxiu didn't have any opinions. Joining a chamber of commerce shouldn't have to do anything. At most, he just paid a small membership fee.

"Okay, let's write an application together!" Zhang Qianxiu said.

The application is very simple, just fill out a form.

After filling in, Tao Junren took two more pieces of paper: "Mr. Zhang, Miss Su, please fill in this one too!"

Zhang Qianxiu glanced at the "Application for Joining the National Federation of Industry and Commerce."

Although Zhang Qianxiu didn't do business in his previous life, he still heard of the "Federation of Industry and Commerce". When he didn't know it, he always thought it was an official unit, but he didn't expect it to be a non-governmental organization.

Zhang Qianxiu asked while writing the application: "Boss Tao, is there any difference between this Chamber of Commerce and the Federation of Industry and Commerce?"

Tao Junren said: "Now the Federation of Industry and Commerce is more active, and the conditions for joining the Federation of Industry and Commerce are higher than those of the Chamber of Commerce. The Federation of Industry and Commerce has some political background. To put it bluntly, it has a lot of involvement with the government. People in the Federation of Industry and Commerce will basically know in advance about the decision-making."

"The chamber of commerce should be purer, probably similar to other associations. Basically, they meet in it, that is, discuss how to do business, and find resources for each other. Some people who are just starting out in business are looking forward to gatherings. When you come, get to know a few more bosses and expand your network."

“Many people from the General Chamber of Commerce and the Federation of Industry and Commerce joined at the same time. Generally speaking, most of those who joined the Federation of Industry and Commerce joined the Chamber of Commerce, but many of those who joined the Chamber of Commerce did not join the Federation of Industry and Commerce.”

"This is probably the case."

Zhang Qianxiu heard it out that this Federation of Industry and Commerce is an organization that has the right to hold a position concurrently in it, and it might be able to reap some benefits.

And this chamber of commerce is basically a place to meet people and exchange feelings.

Zhang Qianxiu didn't want to get any benefits from the Federation of Industry and Commerce. He just wanted to join the Chamber of Commerce to get more information and get to know more people from all walks of life.

Zhang Qianxiu filled in the information and said, "Boss Tao, thanks to you this time."

"It's all trivial matters. We businessmen should also unite to achieve better development." Tao Junren said.

After filling in the information, Zhang Qianxiu said: "Boss Tao, Boss Xiang, Boss Pan, thank you for your help today, let's have a meal together tonight!"

"Okay, where, boss Zhang, you decide." Tao Junren said.

Zhang Qianxiu knew that Li’s private kitchen and Wange Hotel had been in Beijing for so long, and he really hadn’t eaten anywhere else.

The grade of Wange Hotel is enough, but the taste is still lacking. The private kitchen of Li's family has not been booked in advance, and there are no dishes, and basically can't eat it.

Just as Zhang Qianxiu was struggling, Su Yuwei said, "Quan Jude! I have heard of the name of Shangjing roast duck, but I really haven't tasted it."

Zhang Qianxiu suddenly remembered this. He had eaten Quanjude once in Shencheng in his previous life, and the taste was indeed okay.

Tao Junren said: "The roast duck is good, the skin is crispy and the meat is tender. I haven't eaten it for a while."

After a period of courtesy, Zhang Qianxiu left because there was still something to do in the afternoon.

After Zhang Qianxiu left, he asked Ronghua Tao Junren: "Boss Tao, this boss looks young, why are you so caring about him?"

Tao Junren said: "Two days ago, Guan Boss's courtyard house was sold."

"Sold it? Didn't he buy it for a million? How much did it cost?" Pan Hongda asked.

Tao Junren said: "Boss Guan said it sold more than two million yuan. I think it should be more than that. His courtyard was sold to Boss Zhang. When I met Boss Zhang at Master Li's place, I heard him introduce it and I still felt Some surprise."

"Boss Guan said that this boss bought two sets at a time. It is estimated that it will cost at least four or five million yuan. People who can spend so much working capital to buy a house at one time are very capable. If you get to know you now, you can help if you decide. I'm busy."

Nowadays, there are not many people doing business, and even fewer people have grown bigger. In one place, if you don’t know each other, you’ve probably heard of it.

Pan Hongda and Xiang Ronghua had some doubts at first. Hearing Tao Junren's words, they were secretly surprised. They never thought that Zhang Qianxiu, who seemed to be young, had such a large asset.

It can come up with more than five million yuan at a time, and the assets must be tens of millions, tens of millions of property, and the gold content in this era is still very high.

At 3 o'clock in the afternoon, Zhang Qianxiu received a call from Liu Weiqin and asked him to have dinner with him and talk about the advertisement by the way.

Zhang Qianxiu and Su Yuwei passed ten minutes early, Liu Weiqin had arrived, and there was a man in his thirties with her.

Liu Weiqin gave an introduction to both parties. This man is Qiu Xuewen, the advertising director Liu Weiqin said.

Qiu Xuewen specializes in advertising, but in this age, there are really not many people who want to make commercials. Even TV drama and movie directors do not necessarily have jobs, let alone advertising directors.

Zhang Qianxiu has always thought that advertising directors are actually those who can't make TV shows and movies, but they have no choice but to make commercials.

After understanding, I learned that there is a difference between advertising directors and TV series and movie directors, and there are certain differences in the knowledge that needs to be understood.

TV drama and film directors have high requirements for story control; advertising directors have high requirements for aesthetics.

In other words, if a director doesn't understand aesthetics, he can't make a good commercial, even if he makes a good movie.

After a few people entered the private room, Liu Weiqin said, "Mr. Zhang, Director Qiu is the best director I know for making commercials. He shot many well-known commercials."

Liu Weiqin gave a few examples, and some Zhang Qianxiu actually saw them.

Zhang Qianxiu said, "Thank you for the recommendation, Director Liu! Otherwise, I can't find such a good director as Director Qiu."

"Director Qiu, I want to shoot two commercials, one is for biscuits and the other is for canned food. What do you think is a better arrangement?"

Qiu Xuewen asked: "Boss Zhang, have you thought about the advertisements for these two products? What else do you want to highlight?"

Zhang Qianxiu almost doesn't understand this. Since he doesn't understand, then ask: "Guide Qiu, I used to be in business before, and I don't understand this aspect. Do you have any good suggestions?"

Qiu Xuewen pondered for a while and said: "First of all, we have to determine what our prominent theme is. We have to find a point that can be remembered by the audience, otherwise this advertisement will fail."

Zhang Qianxiu particularly agreed with this point. Later, in many advertisements, you may not have bought their products, but you know their advertisements, and you can even say the words of their advertisements. This is a successful advertisement.

Zhang Qianxiu said, "Guide Qiu, otherwise, I will give you the relevant information of the product, and you will make a feasible plan for me. After I am sure, you will help me shoot it again."

"All in all, these matters will be handled by Director Qiu. We will discuss how much it will cost."

Qiu Xuewen suddenly became interested. If everything is done by him, he will earn more and have a lot of room to play. This kind of work is already very good for him: "That's fine, but Zhang Boss, you have to give me some of your products. Otherwise, I haven’t seen it and I’ve never eaten it. You obviously have a sweet taste. It’s not appropriate for me to think of a sour advertisement for you. Do you think it’s a good idea? ."

"Moreover, when shooting, it's better to use your product itself to shoot better, so that everyone can recognize your product when you see it."

Zhang Qianxiu felt that Qiu Xuewen made a lot of sense. It seems that professional things really should be done by professional people.

Zhang Qianxiu nodded again and again: "Teacher Qiu, you are right, but I don't have a specific product at hand. I will go to the market to find a few products with similar flavors. You can help me think of a plan first and think of a general framework. , After the product arrives, we will revise the places that need minor revisions."

Qiu Xuewen is also a neat person: "Well, let’s listen to Boss Zhang, Boss Zhang, what is your budget for the shooting costs?"

Zhang Qianxiu asked: "How much does it cost to shoot a general TV commercial now? What I'm talking about is that the whole commercial is put down on the national TV station."

Qiu Xuewen said: "There is also a big difference. Some of the costs are actually very low. All the expenses before and after, about 10,000 yuan can be sold."

"But in some cases, the shooting cost may be around 100,000 yuan."

This price is already very low for Zhang Qianxiu, and I don't know if it is the current director's cost-effective or he overestimated the cost of advertising shooting.

Zhang Qianxiu thought about it for a while and said, "Director Qiu, you were introduced by Director Liu. Chatting with you can also feel that you are a pragmatist, and an advertisement is 100,000 yuan, and a total of 200,000 yuan, I will contract you. "

"You were filmed for five thousand dollars, and I have no objection, as long as I am satisfied with this advertisement, how about it?"

Qiu Xuewen was stunned for a moment. Now he rarely accepts advertisements for contracting. Basically, others ask him. He gets his salary and guarantees income from droughts and floods.

But the price given by Zhang Qianxiu is not low, 200,000 is already relatively abundant for shooting commercials now.

"Boss Zhang, how many seconds does your advertisement take? These five-six-second advertisements are different from ten-second advertisements." Qiu Xuewen said.

Advertising is really not the longer the better, it depends on the specific product.

Zhang Qianxiu said: "Guide Qiu, I have two products. You help me plan one. There is a slogan in it. This slogan doesn't matter at all, but it must be easy to remember and highlight the characteristics of our products."

There were some particularly successful advertisements in the previous life, such as “No gifts for this year’s holidays, but only melatonin”, “Guojiao 1573”, “See you tomorrow at Dabao, and see you every day at Dabao”, “Master Kong instant noodles are delicious and you can see it” “This is it Taste!" "Jelly I want Kizhi Lang" "Men's wardrobe" "Sweet and sour is me."

There are many advertisements, many people have not bought it, but most of them remember this advertisement, even if you can't remember it, you can remember it with a little reminder.

Such advertisements are actually very successful advertisements.

And Zhang Qianxiu just wants this kind of advertisement. It doesn't need to be so poetic. I just want users to remember my brand and remember my ad word. When he sees my product, he can remember it.