Rebirth of the Industrial Tycoon

Li Weidong remembered that in his previous life, Lu Guangming's medical equipment group's main product was oxygen concentrators, including not only household oxygen concentrators, but also medical oxygen concentrators.

Oxygen concentrators are a very big market. There is a large demand for these products for medical purposes and for household use.

As far as medical oxygen concentrators are concerned, small and medium-sized domestic hospitals cannot build large-scale industrial oxygen concentrators like large hospitals. They mainly rely on purchasing bottled oxygen, and some even only have bagged oxygen.

Oxygen can support combustion and is a dangerous product. There are strict regulations on storage and transportation. If you are not careful, it may cause an accident.

Moreover, the storage of oxygen is time-limited. Bottled oxygen can generally be stored for one year, and bagged oxygen can be stored for up to fifteen days. Therefore, using containers to store oxygen is actually not the best choice.

If there is a small medical oxygen concentrator, the problem of oxygen storage can be solved. Small and medium-sized hospitals do not need to store oxygen bottles, which can eliminate a safety hazard.

There are countless small and medium-sized hospitals in the country. There are various low-level hospitals at the city and county level, health centers in towns and villages, and many small clinics and nursing homes. They are all customers of medical oxygen concentrators. It is obvious that the market demand is huge.

The market for household oxygen concentrators is also very broad.

In addition to its medical functions, home oxygen concentrators also have health care effects.

It can be used by middle-aged and elderly people, people with poor health, people with chronic respiratory diseases, people with Western cerebrovascular disease, people with chronic lung disease, pregnant women, students, athletes, and even heavy manual workers. .

Therefore, the oxygen concentrator is a very special product among medical devices. It is both a medical device and a health care device.

Most of the other medical devices are specifically designed for patients, such as blood pressure meters for patients with high blood pressure and blood glucose meters for patients with diabetes.

As a normal person, no one would buy a blood glucose meter at home and prick their finger to measure blood sugar every three days.

However, the oxygen concentrator is different. This thing is not specifically designed for patients. It can cure diseases if you are sick, and maintain health if you are not sick. Even for healthy people, daily oxygen inhalation is good for the body.

This is the advantage of oxygen concentrators. They can legally be disguised as medical devices and sold as health care products.

Since the country promulgated relevant laws and regulations in 1998, domestic requirements for health care products have become increasingly strict. Coupled with the endless problems with health care products, many consumers have been deterred from health care products.

The industry is not standardized, and there are indeed some bad apples, which makes consumers lose confidence in health care products. Many consumers even feel that as long as the three words "health care products" are involved, they must be deceiving and harming others, which also affects others. The reputation of many legitimate and effective health products has been damaged.

The media also carried out a lot of publicity, and concepts such as "health products are not medicines" and "health products cannot replace medicines" gradually became popular among people.

The elderly are still fooled by health care products. When young people face health care products, they are gradually becoming more rational.

Of course, there is a saying that goes, "One foot high, one foot high, one foot high." Traditional publicity is becoming less and less effective in selling health care products. Many unscrupulous merchants have found another way to promote health care products with some special effects.

For example, they advertise that their health products can enhance virility, and some boast that they can help them grow older, which has harmed many gay men.

In order to achieve the effect of publicity, some businesses add some sildenafil to health products. If they are unscrupulous, they will not even add sildenafil and directly add veterinary drugs.

These are all things for later. After all, there are always more fools than liars. For things like IQ tax, everyone always has to pay some in their life. It’s just a matter of paying more or less.

But in general, the Chinese people at that time were no longer as easy to be deceived as they were more than ten years ago. Everyone was accustomed to exaggerated propaganda, and no longer believed whatever was said in the past.

In this environment, once you put on the cloak of medical devices, it will obviously be easier to gain the trust of consumers. Consumers will feel that what I buy is not a health product, but a medical device.

It is best to be recognized by relevant national agencies and issue a medical device certificate, which can make the product appear more formal, and then the product will be easier to sell.

Lu Guangming originally planned to explain to Li Weidong the function of the oxygen concentrator product and its broad market prospects. However, Li Weidong directly guessed that Lu Guangming wanted to make an oxygen concentrator, so there was no need for an explanation.

Lu Guangming asked, "Chairman, do you think this project can be launched?"

"How long will it take for us to make an oxygen concentrator? How much investment will it cost? Even if you can't estimate it in detail, you have to give me a rough number!" Li Weidong asked.

"I have made a plan and will give it to you later." Lu Guangming said.

"Okay, let's go back and read the plan now." Li Weidong continued; "You can also introduce this project on the way. I have a good idea of ​​what it is!"

The two began to return to the office area. As they walked back, Lu Guangming introduced: "It's not difficult to just make the oxygen concentrator. You can just import some parts and assemble it directly.

But in this case, we are just making a shell, without mastering any core technology, and we will not be able to manufacture core components.

Moreover, the price of using imported parts will be very high, which will also push up our production costs. Even if we make the oxygen concentrator, the product will lack market competitiveness. "

Li Weidong nodded. In the manufacturing industry, whether it is low-end, mid-range or high-end, if you do not master the core technology, you will always be just an assembly factory, working for those parts manufacturers who master the technology, and earning some hard money. Really Most of them were taken away by others.

Lu Guangming continued, "So I think we should start with research and development. But because we have not done similar projects before, the domestic industry in this area is also relatively weak.

So when we do R\u0026D, we basically start from scratch. We need to recruit some new R\u0026D talents, which will take a long time. But I am confident that this project will definitely succeed! "

"What about R\u0026D funding?" Li Weidong asked next.

"It depends on where we want to go. If we are just making an ordinary medical oxygen concentrator, we only need to conquer a pressure swing adsorption technology." Lu Guangming paused and then said:

"I estimate that with an investment of 10 million, we should be able to solve this technology. Coupled with other aspects of research and development, the total cost should not exceed 20 million, and we can make an oxygen concentrator."

"Twenty million is not very much, it is acceptable." Li Weidong replied.

"But this is just the most basic product, and this basic product may not be able to win the market. If we want to make the product better, an investment of 20 million in R\u0026D will definitely not be enough." Lu Guangming continued introduced.

This time, Lu Guangming did not report specific figures, obviously implying that if he really wanted to make the oxygen concentrator good, the investment in research and development would be very huge, and he could not give an accurate figure.

Li Weidong was not surprised. Research and development is a bottomless pit, and you can swallow it no matter how much money you put into it. It is normal to not have accurate figures. If Lu Guangming really reported a figure of tens of millions, Li Weidong would feel it was a bit false.

Li Weidong thought for a moment and said: "What we want to do is to be the leader in the industry! If we only make ordinary products, we will not have to compete with a large group of competitors in the low-end market. In that case, it is better not to do it.

From the perspective of product sales, only if we can produce better products can we occupy the market, and only if we have better technology can we be in an advantageous position in the competition.

Lao Lu, when you work on the oxygen concentrator project, you not only have to do it, but you also have to make it bigger and stronger. Not only do you have to be the best in China, but you also have to be the best in the world in the future. Our oxygen concentrator must not only be the best in If you sell it domestically, you have to sell it abroad! "

Li Weidong's heroic words immediately made Lu Guangming feel excited. More importantly, Li Weidong expressed his interest in the oxygen concentrator project, so the project can proceed smoothly.

However, Li Weidong continued: "Lao Lu, I will do my best for you to do this project. You can allocate all the resources for the puppy's health as you like, but there is one thing I have to explain in advance. I have no money to invest in the oxygen concentrator project. you!"

Li Weidong's last words were like a bucket of cold water poured down on him, and Lu Guangming was suddenly confused.

Try your best, but don’t pay? What kind of all-out effort is this? It’s all just words and not real words!

Project establishment, recruitment, materials, and testing, which one doesn’t require money? If you don’t have money, how can you do research and development?

Lu Guangming couldn't help but start to wonder. Li Weidong just said that he was actually just acting. He didn't want to do this project at all, but because of his face, he could only talk about it, but he was very honest and refused to pay.

Li Weidong also guessed what Lu Guangming was thinking, and he said with some embarrassment: "Lao Lu, don't get me wrong, I'm not saying one thing and doing another, I really have no money to invest in this project.

When I say I have no money, you may not believe me and think I am crying about poverty. To tell you the truth, recently, I have been in the coal mine business in partnership with others, and we just acquired several large mines a few days ago.

These two large mines are worth two billion, and I paid more than one billion. In order to collect these billions, my family fortune has long been emptied, and even part of the equity of Douqiao Electric was mortgaged to the bank. .

The coal market in the past two years has been relatively average, so the benefits of ore allocation are not very good. It can barely be regarded as capital preservation. If you are unlucky, if coal prices continue to fall, you may still lose money.

According to my judgment, it will take three or four years for the coal market to improve, and then these two mines will start to make substantial profits, so until then, my liquidity is trapped.

I now owe the bank one billion, and the annual loan interest alone is tens of millions. Now I owe more than two million as soon as I open my eyes, so in the past two years, I have to tighten my belt. Live life. "

When Li Weidong explained this, Lu Guangming suddenly understood.

As for the truth of the matter, Lu Guangming did not doubt it. There was no need for Li Weidong to lie to Lu Guangming about such a major matter involving more than one billion.

"Chairman, if you don't agree to the investment, we won't be able to proceed with the oxygen concentrator project!"

Lu Guangming showed an anxious expression, and then said: "If it doesn't work, we will reduce our dividends this year and invest the money we earn in this project.

"Do you want to persuade me not to take dividends from the company this year and invest all the money I earn in the oxygen concentrator project?" Li Weidong asked with a smile.

Lu Guangming immediately said: "Chairman, if you are willing to invest this year's dividends in the oxygen concentrator project, I will not accept this year's dividends. It is not just me personally, I will persuade the management team not to accept this year's dividends." Now, we are going all out to do the oxygen concentrator project!”

"You are planning to make a desperate move! Although your courage is commendable, it is unreasonable and I can't do it." Li Weidong shook his head and continued:

"When I gave you the shares, I hoped that you could make more contributions to the company. We will give you dividends based on the company's profits every year. This is a system set by our company.

Since it is a system, it cannot be changed at will, including me as the chairman. I cannot take the lead in breaking the rules. Once the problem of bad rules is opened, there will be a second and third time.

What's more, this is a matter of vital interest. Our company's annual dividends are quite large. If I touch your cake, who will work for the company in the future? "

"But the oxygen concentrator is really a good project. Once completed, our company can earn more, and the dividends will be greater in the future. In the long run, it will definitely be cost-effective." Lu Guangming defended.

"I also know that the oxygen concentrator project will help the company's future and can also bring huge benefits to the company in the future. But you have to consider that not everyone will look that far ahead. Most people still Focus on immediate benefits!”

Li Weidong sighed, and then said: "You are willing to invest this year's dividends in research and development, but what about the other people in the management? They may be waiting for a few years of dividends to buy a house, a car, or make a big purchase for their home!

Even if they promised not to pay dividends this year, what about their hearts? Are you really willing? I don’t think so! Many people just keep their mouth shut, but they don't give them the promised money. They must have complaints in their hearts.

And even if you are really willing not to receive dividends this year, I am not willing either! Didn't I just say that I owe the bank one billion yuan now, and I have to pay back more than two million yuan as soon as I wake up. If I don't want dividends, how can I have the money to pay back the bank! "

"But without money, the oxygen concentrator project really can't be carried out!" Lu Guangming said.

"Lao Lu, don't worry, I haven't finished speaking yet! Although I don't agree with taking dividends for research and development, we can make money from elsewhere!" Li Weidong said calmly.

Seeing Li Weidong's posture, Lu Guangming instantly understood that Li Weidong had already figured out a way and deliberately waited until now.

"Chairman, you already have a solution, don't you? Don't hide it from me, I'm almost dying of anxiety!" Lu Guangming said.

"The way to make money is nothing more than to increase revenue and reduce expenditure. Don't think about reducing expenditure. There is nothing we can do to save money, but we can think of ways to increase revenue!"

Li Weidong continued with a smile: "It takes money to develop an oxygen concentrator. In this case, let's do another project first to make a fortune first, and then use the money earned to invest in the oxygen concentrator. Under development.”

Lu Guangming knew very well that if Li Weidong dared to make this suggestion, he must have already thought about what project to make money.

So he asked very cooperatively: "What project are we going to make to make money?"

"Make an oxygen concentrator!" Li Weidong replied.

"I understand. The reason for starting a money-making project is to make an oxygen concentrator." Lu Guangming then asked: "But what I'm asking is, what exactly is this money-making project we want to do?"

"Didn't I say, make an oxygen concentrator!" Li Weidong gave the same answer as before.

Lu Guangming was stunned again.

"What kind of riddle are you trying to play on me?"

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