Rebirth of the Industrial Tycoon

Mijima Iijima knew very well that if the news that Kimura Takuya was dating was leaked, it would have disastrous consequences.

The primary reason why Kimura Takuya has so many female fans is of course because of his very good looks. To put it bluntly, when women pay attention to Kimura Takuya, it is definitely because of his face.

Whether it is a teenage girl, a housewife, or an elderly Obasan, they will have some fantasies about Kimura Takuya. If the news of Kimura Takuya's relationship is exposed, it will break the expectations of these female fans about Kimura Takuya. fantasy.

By then Kimura Takuya will definitely lose a lot of fans and his commercial value will be greatly reduced.

In the Japanese entertainment industry, underground romances between idols are considered a form of deception. Artists need to apologize to the public, and may even be hidden directly by the company.

Moreover, Kimura Takuya's romantic partner is Shizuka Kudo. This is probably a couple that the Japanese people don't want to see.

Due to the popularity of "Love Century", Kimura Takuya and Matsu Takako are regarded as the best on-screen couple, and many Japanese media are also speculating whether the two will develop into a romantic relationship.

If Kimura Takuya and Matsu Takako fall in love, maybe fans can get some off-screen satisfaction and their psychological acceptance will be higher.

But an incompetent Kudo Shizuka will ruin the image of this best on-screen couple in the minds of fans.

What's more, Shizuka Kudo is also a top star herself and is the dream lover of many Japanese men. At that time, Shizuka Kudo's new album was still able to sell an astonishing 15 million copies, which shows that her popularity is also very high.

Kimura Takuya and Kudo Shizuka, one is the universal male god and the other is the goddess of dreams. On the surface, the union of the two seems to be a golden boy and a beautiful girl, a good match.

But in the eyes of fans from both sides, it becomes Shizuka Kudo who stole my husband, or Takuya Kimura who stole my wife.

The so-called revenge for seizing a wife is irreconcilable! If you dare to steal my husband, I will fight for you!

The combination of these two people is bound to be unpopular with fans on both sides.

Johnny \u0026 Associates has finally cultivated Takuya Kimura, a cash cow. Now is the time to count on him to make money. How can the news of a relationship be exposed!

If this matter is known to the media, Kimura Takuya's net worth will plummet, and the loss of Johnny \u0026 Associates will definitely be far more than 200 million yen.

Thinking of this, Mijima Iijima suddenly became frightened.

The next second, Mijima Iijima knelt down and said with a panic look on his face: "Mr. Li, please don't reveal the relationship between Takuya Kimura and Shizuka Kudo!"

Although Li Weidong knew that kneeling was the highest way to ask others in Japanese etiquette. But Mijima Iijima knelt down without saying a word, which really surprised Li Weidong.

"This Iijima Sanzhi is really capable of taking things up and letting them go. How arrogant he was when he threatened me just now, he is so straightforward when he kneels down now!" Li Weidong thought to himself.

Then he nodded with satisfaction, and then said: "Ms. Iijima, I also need Kimura Takuya to endorse my company's products. Of course, I will not spread negative news about Kimura Takuya."

But if Johnny \u0026 Associates doesn’t plan to let Kimura Takuya continue to endorse our products, then there will be no interest relationship between us, and there’s no guarantee that I won’t spill the beans when I’m drunk! "

Mijima Iijima immediately said: "Mr. Li, please rest assured that Kimura Takuya will continue to endorse your company's products. After all, we have signed a contract, and our Johnny's Agency will abide by the contract."

"That's good, I'm really worried that someone will ask me for 200 million yen from you!" Li Weidong said with a smile.

"The 200 million yen thing is a complete misunderstanding. Please don't take it seriously, Mr. Li!" Mijima Iijima quickly stated his position.

Mijima Iijima saw Li Weidong off in person, and kept bowing when he arrived at the door.

Li Weidong accepted it calmly. He even knelt down. He didn't give any new year's money. How could he not accept it after bowing a few times?

Watching Li Weidong leave in the car, Mijima Iijima felt very depressed. Originally, he wanted to take the opportunity to make a fortune, but he didn't know that the blackmail would work. Instead, he knelt down in a low voice. This transaction was a loss.

"Let the Chinese be proud for a few days. The few commercials Kimura Takuya shot for them cannot last a lifetime. He will have to shoot new commercials sooner or later, so let's give him a hard knock. I want you to repay us twice as much for our losses today!”

Sitting in the car returning to the hotel, Li Weidong was also thinking about today's gains and losses.

"After what happened today, the cooperation with Johnny \u0026 Associates is almost over!" Li Weidong thought to himself.

Li Weidong knew very well that since things were so unhappy, there was absolutely no possibility of further cooperation. Johnny \u0026 Associates definitely doesn't want to suffer. Even if it has business dealings with Johnny \u0026 Associates in the future, it will have to be on guard against the other party.

"Next year, Kimura Takuya will marry Kudo Shizuka. By then, Kimura Takuya's popularity will have plummeted, and the endorsement effect will probably be much worse!"

In March 2000, Japanese media took photos of Takuya Kimura and Shizuka Kudo together, revealing that the two were in a relationship. However, neither party responded directly, and Johnny \u0026 Associates tried every means to spread the heat of the matter. Pressed down.

Until November, Kimura Takuya suddenly announced his marriage.

Kudo Shizuka was already pregnant at that time, so the two were considered married.

The Japanese media paid great attention to this matter, and almost all TV stations were broadcasting relevant information on a rolling basis, which even exceeded the news of the emperor's death.

Johnny \u0026 Associates was also caught off guard by Kimura Takuya. President Kitagawa and manager Mijima Iijima must hate Kimura Takuya to death.

The marriage caused Kimura Takuya to lose countless fans, and even many female fans hated him because of their love. It also made Shizuka Kudo the most unpopular female artist in Japan for many years.

Of course Kimura Takuya also ranks high on the list of least popular male artists.

If it were an ordinary artist, such a thing would be hidden by the company, but Kimura Takuya's influence is so great that even if he loses a lot of fans, he can still bring benefits to the company.

Therefore, Johnny \u0026 Associates did not hide Takuya Kimura, but only significantly reduced Takuya Kimura's resources.

For example, the TV series "Hero" starring Kimura Takuya and Matsu Takako was given a cold treatment by Johnny \u0026 Associates, and all planned promotional activities were cancelled.

"Hero" is a carefully produced Japanese drama. Kimura Takuya and Matsu Takako are the best on-screen couple in the eyes of the Japanese people. This was originally the focus of the promotion of this TV series.

But with the marriage of Kimura Takuya, the best on-screen couple naturally no longer exists, and the corresponding publicity is also gone.

At that time, the Japanese media also generally believed that Kimura Takuya was finished. Various voices badmouthing Kimura Takuya were endless. Some even thought that "Hero" was the last drama starring Kimura Takuya.

Fortunately, the broadcast dates of Japanese dramas are all arranged in advance. If it is temporarily withdrawn, there will be no other works to replace it, so this TV series has maintained its "Month-Ninth" schedule.

As a result, Kimura Takuya made a turnaround with "Hero". This TV series achieved great success and was also the first TV series in the history of Japanese dramas to have more than 30 ratings per episode.

In this TV series, Kimura Takuya plays a prosecutor. After the TV series was broadcast, many law students from prestigious schools applied for prosecutors, which shows the influence of this TV series.

Although "Hero" is very successful, the decline in Kimura Takuya's commercial value is also an indisputable fact.

When Kimura Takuya was at his most popular, advertising fees started at hundreds of millions of yen, and he might not even be able to get it.

By 2006, Kimura Takuya's advertising fees dropped to 90 million yen. In 2013, they dropped to less than 60 million yen. In 2020, his advertising fees dropped to just over 40 million yen. He is almost being chased by his daughter. On.

People are not good for a hundred days, and flowers are not prosperous for a hundred days. This is what idols are like. After a few years of dividend period, the commercial value will decline rapidly.

People like Kimura Takuya have already made a very successful transformation.

Li Weidong knows that after Kimura Takuya gets married next year, his ability to carry goods will drop significantly.

Since Kimura Takuya's popularity is relatively high and advertising fees are relatively expensive, the price/performance ratio is average.

At that time, even if Kimura Takuya loses his endorsement, Puppy Electric will not lose much.

For new-generation male stars such as Shun Oguri and Satoshi Tsumabuki, advertising may be more cost-effective.

What's more, Li Weidong also has a super trump card.

In 2001, a group emerged that took the whole of Asia by storm. In terms of influence, it was unprecedented and unprecedented.

The Four Heavenly Kings, the established celebrities, the popular ones such as Ting Fung, Xiu Wen, and Stefanie, as well as the newly-rising Jay Chou and the American divorced brother, can hardly resist the edge of this group.

The most important thing is that this group was extremely poor when they first debuted. They were poor on the line of food and clothing.

At that time, you only needed to spend a small amount of money to sign this group and let them endorse Puppy Appliances. It can be said to be ultra-low cost and ultra-high return.

After settling the matter at Johnny's Office, Li Weidong returned to the country that day.

This time, Li Weidong did not choose to return to the capital, but took a direct flight to Jinzhou. He wanted to inspect the medical device factory in Jinzhou.

Jinzhou Medical Equipment Factory, after being acquired by Puppy Medical, has now been renamed Puppy Medical Equipment Factory. It mainly produces disposable syringes and infusion sets.

After putting on health protective equipment, Li Weidong, accompanied by Lu Guangming, inspected the production workshop.

"We now mainly adopt a two-shift production method, and each night shift receives an additional five yuan subsidy." Lu Guangming introduced.

"Is it a twelve-hour shift? Then the intensity of the work is a bit too high. Will the workers' bodies be unable to bear it?" Li Weidong said.

As the originator of militarized management, Li Weidong said this without blushing or heartbeat.

Lu Guangming replied: "I would like twelve hours, but the Labor Law does not allow us to work that many hours. Each shift we have is ten hours, and the two shifts add up to twenty hours."

Of the remaining four hours, one hour is used for shift change, one hour is used for equipment inspection and maintenance, and the other two hours are used for workshop disinfection.

Our products are syringes and infusion sets, which must be produced in a sterile environment, so the sterilization process will take a lot of time, and these four hours a day cannot be saved. "

Li Weidong nodded: "Being able to produce in two shifts is beyond my expectation. To be honest, although I knew that there was a huge market demand for disposable infusion sets and syringes, I really didn't expect you to develop the market so quickly. So fast. It won’t be long before we start working in two shifts.”

"The main reason is that Chairman, you lead well, and the sales staff are willing to work hard." Lu Guangming said.

"Okay, Lao Lu, don't put your hat on me. I don't care about the medical equipment factory at all. How can you have good leadership? It's not you who have the ability. But I also believe that the sales staff must be Very hard," Li Weidong said.

When it came to sales, Lu Guangming seemed hesitant to speak.

Li Weidong discovered this, so he said, "Lao Lu, don't hide anything you have to say, just say it."

Lu Guangming lowered his voice and said, "Actually, in terms of sales, I still used some tricks. It's the same tricks I used to sell massage chairs, but this time it's not targeted at individual doctors, but at hospitals."

When selling massage seats, we use the method of selling with gold, which is to put it bluntly, giving commissions.

Disposable syringes, infusion sets and other medical equipment are used in large quantities and are purchased uniformly by hospitals, so the target of this gold sales is naturally also hospitals.

In 1998, China began the national medical insurance reform for urban employees, established a social medical security system, and converted the previous publicly funded medical system into a medical insurance system.

This also means that employees have more choices for medical treatment. Originally, urban employees could only obtain reimbursement by seeking medical treatment in hospitals within the system. It was relatively difficult to seek medical treatment in other hospitals and then return to their own units for reimbursement.

Since the introduction of medical insurance, medical treatment is no longer subject to reimbursement restrictions, and urban workers are more inclined to go to large hospitals with good medical skills and advanced equipment for medical treatment. Going to large hospitals for medical treatment also started in that era.

Moreover, at that time, the purchasing power of drugs and medical equipment was in the hands of the hospital itself. The hospital could directly negotiate purchases with suppliers without having to go through the superior authorities or even go through the bidding process.

In July 2000, the country began to pilot a drug bidding and procurement system. Since then, it has been stipulated that public hospitals can only purchase products that have won the bid in the bidding process.

In other words, the bidding departments in various places will first conduct a bidding process and then list out a bidding catalog. If public hospitals want to purchase, they can only choose from this bidding catalog. They can purchase directly, or they can bid again for the products in the catalog. .

In 1999, this policy had not yet been implemented, and hospitals had relatively greater autonomy in purchasing. Therefore, the "sales with gold" strategy used by medical representatives was even more effective.

Direct price reduction and commission rebate are two completely different concepts. If the price of the product is reduced by 100 yuan, and the commission is returned by 100 yuan, the price paid by the buyer is actually the same, but there is a huge difference in the transaction.

The same 100 yuan is turned into a commission, and the flexibility of use will be much higher.

Therefore, when those 4S stores in later generations sell cars, they will get rebates from the car companies, rather than the car companies directly selling cars at a reduced price.

Selling with gold is an unspoken rule in the pharmaceutical industry. Li Weidong is not a health authority and can't do anything about it.

And when everyone does this, but you don’t, you will definitely be the one who suffers.

So Li Weidong had no choice but to say; "It is inevitable to have costs in sales, but the accounts must be clear, especially in terms of tax payments. You must not pay a penny less in taxes that should be paid, and you must not use tax avoidance methods that should not be used." It cannot be used. Income is only legal if you pay taxes in accordance with the law.”

"I understand. I will tell the finance department to pay special attention to this issue."

Lu Guangming paused and said, "In addition, I have one more thing that I want to report. Now that the medical device factory has stabilized, I want to start a new project."

"New project?" Li Weidong was slightly startled. He suddenly remembered that Lu Guangming, whom he knew well in his previous life, started his business by making household oxygen concentrators.

So Li Weidong smiled and asked, "Lao Lu, are you trying to make an oxygen concentrator?"

Lu Guangming opened his eyes in surprise: "Chairman, how did you guess that?"

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