Rebirth of the Industrial Tycoon

A new poster of Kimura Takuya was posted in front of Matsumoto Kiyoshi Drug Store.

On the poster, Takuya Kimura is holding a new beauty device in his hand, which is the new product of Puppy Electric: a microcurrent face slimming device.

For those ladies who love beauty in later generations, the face slimming device is almost a beauty device that everyone has. The simple one is a physical face slimming device with a handle and two rollers, while the more complicated one is the so-called micro-current face slimming device.

When Li Weidong asked Takuya Kimura to shoot an advertisement, because many products had not yet been developed, he only made the shell of the product and dealt with it urgently.

This includes this microcurrent face slimming device.

Now that the microcurrent face-slimming device has been developed and put into production, the advertisements shot that year will naturally be released.

When an advertising poster showing Takuya Kimura holding a microcurrent face slimming device appeared at the entrance of a drug store, Obasan who was passing by would involuntarily walk into the drug store to learn about this new product.

The salesman in the drugstore holds a microcurrent face slimming device in his hand and keeps selling it to customers.

“Guest, this microcurrent face slimming device uses the most advanced technology. The microcurrent contained in it can stimulate the growth of collagen and elastic fibers, making the skin more elastic.

Under the action of microcurrent massage, facial contours will be tightened and facial lines will be improved. If used for a long time, it can resist facial skin sagging and have an anti-wrinkle effect. "

After some introduction, Obasan suddenly had the desire to buy.

Realizing that Obasan was interested in buying it, the salesman immediately said: "This new product has just been launched and there are not many available. If you like it, please buy it as soon as possible?"

"How much does this face slimmer cost?" Obasan asked.

"15,000 yen." the salesman replied.

"So expensive!" Obasan hesitated. Such a small thing costs 15,000 yen, which is indeed a bit beyond Obasan's budget.

"Guest, beauty is priceless! Spending 15,000 yen to become more youthful and beautiful is definitely a good deal!" the salesman said with a smile.

One sentence hits the mark!

For women, the importance of beauty is self-evident. If you can become beautiful, then 15,000 yen is really nothing.

After pondering for a moment, Obasan still couldn't resist the temptation to become more beautiful, so he bought a micro-current face slimmer.

After the microcurrent face-slimming device was launched on the market, it became an instant hit.

Not to mention anything else, just the word "face slimming" is enough to interest Japanese obasans.

Regarding the aesthetics of women in East Asia, people generally prefer small faces. The Japanese are even more ashamed of having big faces and are proud of small faces.

The general aesthetics in Japan is to like girls with petite figures and petite faces, which are considered very cute. If you add white skin and uneven skin, it would be even better. And Japanese people often use "small face" to praise women.

But it is a pity that most Japanese people actually have the gene for big faces. When walking on the street, ordinary amateurs will basically look very big.

This is caused by national genes. The face shape of the Japanese nation is characterized by a relatively obvious mandible, which makes the face look square, which is what we often call a square face.

Therefore, many Japanese people undergo plastic surgery. The first step is to trim their chins to turn their square faces into oval faces.

We are a nation with big faces, but aesthetically we prefer smaller faces. Therefore, products with face-slimming effects will definitely have a huge market in Japan!

From this point of view, a new type of face slimmer is indeed very suitable for the Japanese market.

Face-slimming devices also have a certain effect on facial swelling or facial muscle relaxation.

Many people feel that their faces have become enlarged when they wake up. In fact, their metabolism slows down during sleep, blood circulation is poor, and their faces are edematous. Generally, if you rub it with your hands, it can reduce swelling.

The massage effect of a specialized face-slimming device is definitely stronger than that of hand kneading. Therefore, the face-slimming device can eliminate facial edema, making people think that the face-slimming device really has a face-slimming effect.

As for improving facial sagging, it is easier to understand. The process of using a face slimmer is actually a process of exercising facial muscles and promoting metabolism. The newly grown skin will definitely be tighter than the original old skin.

The face-slimming device can only do so much. If the masseter muscle is hypertrophic, or the bones are originally long and boxy, the face-slimming device will definitely not be of half a dime effect.

As for the so-called microcurrent, it is basically a gimmick.

In daily life, static electricity is everywhere. Rubbing a sweater on your face is probably stronger than this microcurrent.

But what should be publicized is that by adding such a micro-current gimmick, the price can be increased several times.

Moreover, developed countries like Japan originally advocate high technology. If a product does not add some technological gimmicks, it would be embarrassing to sell it in Japan.

Historically, the microcurrent face-slimming device was originally invented by the Japanese, and it immediately became popular in the entire Japanese market after its launch. Therefore, this product is absolutely in line with the positioning of the Japanese market.

What's more, there is also the publicity and blessing of Kimura Takuya.

In 1997, the most popular star in Japan was still Kimura Takuya, and the most popular TV series in Japan was "Century of Love" starring Kimura Takuya.

"Love Century", "Tokyo Love Story" and "Long Vacation" have become the three major love classics in Japanese dramas. In "Love Century", the pairing of Kimura Takuya and Matsu Takako is also known as Japan's best on-screen partnership. .

This is another top hit drama in the history of Japanese dramas. With this drama, Kimura Takuya also won the Japanese Drama Academy Award for Best Actor for the second time.

For this kind of romance movie, the female audience is definitely higher than the male audience, especially Obasan, who loves this kind of handsome men and beautiful women the most.

For this reason, Kimura Takuya once again consolidated his status as the Obasan killer with the movie "Century of Love".

With Takuya Kimura as the endorser, even ordinary products can have relatively good sales, not to mention products like microcurrent face slimming devices that were originally born for the Japanese market.

As a result, once the microcurrent face-slimming device was launched, it became the best-selling beauty device in the Japanese market.

Li Weidong also made a lot of money.

The production cost of the microcurrent face slimmer is only a few dozen yuan, but the price in the Japanese market is as high as 15,000 yen.

Although the Japanese yen at that time had depreciated significantly compared to its peak, the retail price of 15,000 yen was still equivalent to US$100, which was about 840 when converted into RMB.

Excluding tariffs, transportation costs, Japanese dealer profits, etc., Li Weidong can still make a profit of 400 yuan for every microcurrent face slimming device sold.

In the female consumer market, price has never been the most sensitive factor. Female consumers are most interested in beauty and body shaping. As long as they can achieve these two effects, a slightly more expensive product is acceptable.

Therefore, in the market of cosmetics and beauty equipment, high-priced, ineffective, or even high-priced and ineffective products abound. Many products only need a prominent gimmick to become a hit.

It was also for this reason that Li Weidong originally chose to use beauty equipment as a breakthrough point to enter the Japanese market.

Making beauty equipment does not require a certain amount of word-of-mouth accumulation like traditional home appliances. As long as there is a publicity gimmick and certain effects, it can become a hit.

More importantly, the profit of beauty equipment is much higher than that of traditional home appliances. By selling beauty equipment, you can quickly accumulate funds and lay the foundation for entering traditional home appliances in the future.

Kimura Takuya successfully popularized the microcurrent face-slimming device, and when "Century of Love" closed with a high average ratings of 30.6, the storm of the Asian financial crisis also burned to Japan.

The hidden dangers caused by the bursting of the real estate bubble caused widespread damage to Japanese financial institutions and triggered a financial crisis in Japan.

In particular, the fraud by Yamaichi Securities has also made investors realize that Japanese banks and securities institutions are not trustworthy at all. Who knows how many debt problems they have hidden!

Moreover, there were many international investment channels at that time, such as hedge funds that were harvesting wealth in Asia, and the booming Internet industry in the United States. There is absolutely no need for capital to stay in Japan, which has debt risks but is still unprofitable.

As a result, there has been a large-scale flight of capital. These capitals include not only foreign capital, but also Japanese capital.

Development over the past four decades has made Japan the richest country in the world, with per capita GDP even 1.5 times that of the United States. In the process, Japan has also accumulated a large amount of wealth.

Now that this wealth has begun to flee Japan, the impact on the Japanese economy is immediate.

Japan's financial system only began to experience thunderstorms in November. However, in 1997, Japan's GDP dropped by 10%. This means that the debt crisis in just two months cost Japan 10% of its GDP. .

In Japan's GDP, consumption accounts for more than 60%, and the rest is exports and government expenditures. Investment basically has no effect.

Throughout 1997, the yen has been depreciating, which is beneficial to Japan's exports; and the government investment budget has been set last year and will not change.

There are no problems with exports and government spending, so this 10% GDP loss obviously comes from consumption.

From the data analysis, after the outbreak of the Asian financial crisis, the Japanese people's consumption dropped significantly, which most directly led to Japan's "lost thirty years."

The Japanese government also understands this truth very well, so successive Japanese prime ministers have proposed some policies to stimulate consumption, and even resorted to means that would induce inflation.

But it is a pity that neither the "Koizumi New Economy" nor the "Abe's Three Arrows" ultimately failed to stimulate Japan's consumer market.

At Yamada Electric Headquarters, Special Manager Kuwano looked at the financial report in his hand with a livid expression.

Mr. Kuwano is the executive director of Yamada Denki. In the Japanese corporate system, the executive position is second only to the president.

In the past two months, Yamada Denki's sales have been very bad. Statistics found that almost all stores are in a state of loss.

The weakness of the consumer market has the greatest impact on the traditional home appliance industry.

Food, textiles, etc. are all necessities of life. However, this is not the case for home appliances.

Japan is already a developed country, and the domestic home appliance market is basically saturated. For Japanese families, the home appliances they should buy have already been bought. When Japanese people buy home appliances, they do not buy them for purchase, but for replacement.

This is like many people changing their mobile phones now. In fact, their mobile phones can continue to be used, but the new mobile phones have higher configuration and better performance, so they change to a new one.

If you are rich, you can buy a new mobile phone every year, but when you are tight, you probably won’t buy a new mobile phone every year.

The same is true for the Japanese. They originally planned to replace their home appliances with new ones, but when they encountered the Asian financial crisis, they stopped replacing them and continued to use the old ones. If the appliance is replaced, have it repaired.

People stopped buying new home appliances, which caused Yamada Denki's sales to plummet, and a large number of stores suffered losses.

In the conference room, Special Agent Kuangye put down the report he was clicking.

"Sales in the past two months have dropped completely off a cliff. How can I explain such data to the board of directors!" Special Agent Kuwano looked at his subordinates, and finally his eyes fell on Section Chief Kobayashi.

"Xiaolin-kun, I have high hopes for you. Originally, I planned to apply to the board of directors next year to promote you to the position of head of the business management department. But now it seems that you are not able to shoulder this important task!"

Section Chief Xiao Lin is a top student at Dongda University. Just by virtue of this status, Section Chief Xiao Lin can win at the starting line. And his ability is indeed outstanding, and he has risen to great heights in just a few years.

In the Japanese corporate system, the manager is the superior of the section chief. Prior to this, Kobayashi had already acted as the section chief for the Yamada Electric Sales Department. If nothing unexpected happens, Yamada Denki's next sales manager will be Kobayashi.

However, with the sudden drop in sales, Section Chief Kobayashi's promotion to director may be in doubt!

Just listen to Section Chief Kobayashi explain immediately: "Specialist Kuwano, Japan's economy has been in recession recently. Not only us, but other home appliance retailers, sales have also plummeted!"

"What I want to hear is not an explanation, what I want is a solution." Special Agent Kuangye snorted coldly.

"Hi!" Section Chief Xiaolin nodded quickly. He knew that if he didn't come up with a solution, the position of sales department director would definitely fly away.

So Section Chief Kobayashi immediately said, "Specialist Kuwano, the current economic prospects are not optimistic. It will be difficult for traditional home appliances to recover to their former prices in a short period of time, so I think we should look for new growth points."

"New growth point? What is it specifically?" Special Agent Kuangye said.

"New varieties of home appliances are new growth points." Section Chief Xiaolin continued: "Recently, I have done some market research and found that there are several beauty devices on the market. Even in this economic downturn, Despite this situation, sales are still very good.

Moreover, the profits of beauty equipment products are generally relatively large. Therefore, I think that we, Yamada Denki, should also introduce these beauty equipment to make up for the losses in the traditional home appliance field, which can at least allow us to survive this period of recession. "

Executive Kuwano frowned slightly and asked, "Don't we, Yamada Denki, always have beauty equipment for sale?"

"The new beauty equipment I'm talking about are currently mainly sold in drug stores. As far as I know, they are not sold in home appliance chain stores. The reason why..." Section Chief Xiaolin became hesitant.

"Mr. Xiaolin, tell me what you have to say!" Special Agent Kuangye said.

Section Xiaolin let out a long sigh and said, "The reason why we have not entered the home appliance chain store is because these beauty equipment all come from a Chinese company and are Chinese brands!"

"You mean, put Chinese brands on our Yamada Electric shelves?"

Special Agent Kuwano suddenly became angry, and he continued: "Absolutely impossible! How could our Yamada Electric be reduced to this situation? It would be better for me to commit suicide by disemboweling myself for selling Chinese brands!"

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