Rebirth of the Industrial Tycoon

Director Feng Da was originally out of town, and when he heard that there was a promotion fee of 2 million yuan, he immediately rushed back to the capital.

At this time, Director Feng was not as big as later generations. At that time, most people knew about Director Feng mainly in TV dramas.

For example, the screenwriter of "Story from the Editorial Department" and the director of "Beijing People in New York", although these are all popular dramas, but TV drama directors are still one grade lower than movie directors.

Moreover, there were no real commercial films in Chinese films at that time, such as producers, directors, screenwriters, videographers, production and other related personnel, all of whom belonged to various film studios, and their salaries also consisted of salary plus remuneration.

Because of this, at that time, few movies made money, but a lot of them lost money, and various film studios were also making movies at a loss.

Director Feng's "Party A and Party B" is regarded as the first commercial film in China. The film has several investors. The purpose of the filming is not only to create the concept of a Chinese New Year file, but also to explore the model of Chinese film commercialization.

At least don't lose money!

Before filming, there were several scripts. Several domestic film industry leaders finally selected Feng Director's "A Day Trip to Good Dreams", which was later renamed "Party A and Party B".

After the script was confirmed, it went through a very long script demonstration meeting. Because this is a commercial film, in addition to discussing with the investors, the film distributor, the theater manager, and even the ticket seller all participated in the discussion. .

In the end, the film "Party A and Party B" received an investment of 6 million yuan, and the investor, producer, director and producer will take the form of "risk sharing" and make a commission according to the film's profits.

In later generations, the investment of 6 million to make a movie is equivalent to the level of the Internet University, and it is estimated that a group of amateurs will be invited to play.

However, in 1997, the investment of six million yuan was definitely a big investment and a big production for a movie.

What's more, this is a commercial film, and it has to be self-financing. It is not easy to raise 6 million.

The publicity fee of 2 million has already accounted for one third of the production cost, which is enough to make any director bow down. Like Teacher Ge said, it is not an exaggeration to buy a male lead for 2 million.

So when he learned that some local tyrants were willing to pay 2 million, Feng Dao didn't care about the next publicity work, and returned to the capital without stopping.

At the dinner, everyone chatted for a long time, and when the atmosphere became familiar, it was time to get to the point.

"Chairman Li, I heard Lao Ge say that your company is willing to sponsor us a publicity fund?" Director Feng asked earnestly.

"That's right, I heard that Director Feng's movie has entered the stage of promotion. So I came here cheeky and mixed it up! Director Feng doesn't mind, right?" Li Weidong replied with a smile.

"Chairman Li is willing to sponsor funds, of course I can't ask for it. I just don't know how much this sponsorship can be?" Director Feng then asked.

"Two million! What do you think?" Li Weidong stretched out two fingers.

Hearing this number, the excitement in Director Feng's eyes flashed.

Director Feng is very confident in his films, and he believes that his films will definitely be welcomed by the audience.

However, Jiuxiang is also afraid of the deep alley, and the schedule of a movie is only so many days,

If it affects the box office of the movie because of insufficient publicity, it will be wronged!

If there are sufficient publicity funds, there is no need to worry about the problem of deep alleys. The publicity fund of up to 2 million is obviously very sufficient, enough for Feng Dao to use it hard for Huo Huo.

I just listened to Director Feng and continued: "Chairman Li, thank you so much, what we lack most now is the publicity fund, and you came in the end, it's really a timely rain for us!

However, this movie was produced by the Beijing Film Studio after all. I said it myself, and there are several investors. If you contribute, the profit sharing in the future will also change.

So I have to report to the leaders of the Beijing Film Studio, and at the same time I have to discuss with the investors. But don't worry, the leaders of our Beijing Film Studio have always welcomed investment in films! The share that should be given to you will not be less than a penny! "

At that time, it was not profitable to make movies at all, and it would still lose money. Film studios such as Beijing Film Studio were eager to take a little more money to invest in movies.

As for the share, you have to make money to get the share. If the box office revenue is not enough for the production cost, how can there be any profit share?

So if it is divided into this kind of thing, Feng Dao can pat himself on the chest to guarantee, and the leaders above will not object. There is no need to offend the big head who paid for the illusory profit sharing!

As for the other investors, they all paid for the commercial film because of the face of the big boss of the Beijing Film Studio. In fact, they are already mentally prepared to take the money to waste. Some people are willing to share the risk, why not For what.

After all, this is the first commercial film in the mainland. As long as it doesn't lose money, even if it makes a profit, if it loses money, it is also expected.

Li Weidong vaguely remembered that the total box office of "Party A and Party B" was only more than 30 million, which seemed shocking at the time, but after getting used to the billions of box office for a movie in later generations, he would feel that 30 million is no more than 30 million. It's a drop in the bucket.

And if all kinds of expenses are removed, what can eventually be taken out for split accounts, that is, one-third of the box office. In this way, the amount of more than ten million yuan has to be divided up by several investors. Li Weidong really does not look down on this small amount of money.

In contrast, advertising placement is more important.

And advertising placement can also have a long-term effect. For a classic movie like "Party A and Party B", it will definitely be played repeatedly on TV channels in the future, as well as the number of broadcasts on video websites. made an advertisement.

This is definitely a low-investment, high-return advertising method.

Of course, the premise is that you have to press a classic movie. If it is a bad movie that no one wants to watch a second time, the placement of advertisements will definitely be a loss.

Only Li Weidong said, "Director Feng, I am very optimistic about the box office of this movie, but I can also not share the profit!"

Feng Daomeng was stunned for a moment. He did not invest in movies to make money. Is it for charity?

Feng Dao didn't believe that Li Weidong was a good person, so he immediately asked, "Chairman Li, what do you want?"

"I hope to see our Puppy Group products in Director Feng's film." Li Weidong said.

The confusion in Director Feng's eyes flashed, and Li Weidong went on to explain: "For example, in some scenes, the camera will give a brief close-up of our product, and for example, in a certain bridge, the character is using our product!"

"I understand!" Director Feng nodded suddenly.

In the end, Director Feng was the one who filmed "The Big Shot", and "The Big Shot" is about inserting various advertisements into funerals, so Director Feng obviously knows nothing about the placement of advertisements.

I saw Director Feng thinking for a moment and said, "Chairman Li, your request is a bit troublesome, after all, the filming has already been completed. If you want to add more shots, you need to get the actors back and re-shoot the shots. .

And after the shooting, the movie needs to be edited again, which requires a lot of manpower, material resources and energy! "

"I know it's very troublesome, so I'm willing to pay 2 million in sponsorship fees, which can be regarded as a tea fee for the actors and production staff." Li Weidong said with a smile.

Director Feng pondered in his mind, shot a few additional shots, and then edited it again, which cost nothing at all. However, he was able to get a huge sponsorship fee of 2 million yuan, which is a good deal!

And this is the category of film production, and Director Feng can decide by himself, without asking the leaders for instructions.

In other words, this is equivalent to Feng Dao pulling in two million in sponsorship fees. At that time, how to spend the two million will have a relatively large right to speak.

Thinking of this, Director Feng nodded, and then asked, "Chairman Li, what products do you have that you need to put in the movie? I'll give you a good plan!"

...

Movies like real life are the easiest to place ads on. After all, it is the same era, so what kind of products appear in the movie will not be abrupt.

At that time, being an actor was also very dedicated, and several teachers who seemed to be big stars didn't refuse when they learned that they were going to make up shots.

So Feng Dao quickly completed the make-up of the scene.

With the blessing of 2 million publicity fees, "Party A and Party B" also started overwhelming publicity.

For mainland films, Lunar New Year films are a novel idea, and the media are happy to hype this new concept.

In addition, the crew of "Party A and Party B" is very willing to pay for tea and water, so major domestic media are also happy to report the relevant content of "Party A and Party B".

The huge exposure rate, "Party A and Party B" became popular before it was broadcast, which also made many audiences have expectations for this film.

The next thing to see is whether it can impress the audience when the movie is officially released.

...

In a screening room of the Beijing Film Studio, Li Weidong was watching the final version of "Party A and Party B" with representatives of several investors.

This movie is so classic, Li Weidong must have seen it. This time he watched the demo, mainly because he wanted to know that the implanted advertisements of the Puppy Group appeared in those places.

Ten minutes after the movie started, after the first client's dream of becoming a general was realized, the protagonist team returned to the office for a meeting to summarize, and saw "Liang Zi" holding a puppy brand razor in his hand, facing a mirror. shave.

Originally, this shot was "Liang Zi" facing a small TV, but it was changed by Director Feng to shave.

Next, Yao Yuan and Beiyan went shopping. Originally, they were going to a furniture store, and they planned to buy furniture for their new home. This was also changed to a home appliance store, and this scene was specially arranged in front of the booth of Puppy Electric.

The words "Puppy Electrical Appliances" appeared in the camera for dozens of seconds, and the banners hanging on the shopping guides also became the four words "Puppy Electrical Appliances".

Later, in the scene where Boss You appeared, Boss You was originally sitting on the sofa, but it was changed to sit on the massage seat of the dog brand.

When the big star Tang Lijun appeared on the stage, the shot of Tang Lijun lying on a chair drinking coffee became a beauty treatment with a puppy face steamer.

In the last story, Yao Yuan and Bei Yan gave up their new house to a technician and his sick wife. The furnishings in the room also turned into products such as a puppy soymilk maker and a microwave oven.

It can be said that the various products of Puppy Electric are completely filled with the whole movie. For this level of advertising placement, Li Weidong is quite satisfied.

...

By the end of the year, "Party A and Party B" will be officially released.

Due to the previous publicity and media hype, domestic audiences have high expectations for this film.

And "Party A and Party B" did not disappoint the audience. Most of the people who walked into the movie theater and watched the movie gave positive comments.

This kind of commercial theme is more attractive than literary films. Ideas like "One Day Tour of Good Dreams" may seem absurd, but they are actually real, and many of them are very close to the common people. life.

Moreover, the content of the film is also very positive, such as the plots of solving marital conflicts and realizing the dream of cancer patients, showing the warmth of the little people in the market, and it is easy to touch the audience.

Most importantly, Party A and Party B is a comedy.

The Lunar New Year stalls naturally have comedies, as long as they are comedies, the box office will not be too stretched if they are placed in the Lunar New Year stalls.

The unique charm of Feng's comedy films made many viewers shine.

As the mainland's first commercial film and the first Chinese New Year film, "Party A and Party B" is obviously a huge success. The investment of 6 million yuan and the box office of more than 30 million yuan have made investors a lot of money. At the same time, it seems to have pointed out a new path for Chinese films.

Investors, producers, producers, Director Feng, Teacher Ge, etc. are obviously the beneficiaries of this movie, and the Puppy Group, where the advertisements are placed, naturally also reaped the benefits.

Due to the relationship of advertising placement, the products of the Dog Group have ushered in an increase in sales during the peak sales season from New Year's Day to the Spring Festival, especially young customers have increased significantly.

After all, it is mainly young people who go to the cinema to watch movies.

Among all the products under the Puppy Group, the one with the biggest increase in sales is the face steamer.

The main market of the face steamer is Japan. Although it is also sold in China, the sales have been unsatisfactory due to the relatively high price.

Li Weidong also did not expect that Chinese consumers in the mid-1990s could spend money on beauty products such as face steamers.

However, Li Weidong still underestimated the consumption power of Chinese women. When a big star using a face steamer appeared in "Party A and Party B", it immediately stimulated the consumption desire of Chinese women.

Teacher Xu, who plays the role of a big star, interprets that star temperament to a great extent. A face steamer lens, just a few seconds, makes the face steamer a big plus. It directly presents a "buyer show" with top effects.

So even though the face steamer is very expensive, there are still many women who are willing to spend money to buy it.

Women all over the world are the same when it comes to being beautiful!

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