Rebirth of the Industrial Tycoon

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In the Japanese home appliance retail industry, Yamada Electric has always been a relatively strong presence.

In the retail industry, channels have always been king. Yamada Denki is the largest home appliance retailer in Japan and controls the sales channels of home appliances. Even a home appliance giant like Panasonic has to give Yamada Denki some face.

Minister Takamura accepted the suggestion of Section Chief Kobayashi. He directly contacted Panasonic and asked Panasonic to produce a hot and cold double spray face steamer.

Panasonic's facial steamers have always been very popular. Moreover, the hot and cold double jet face steamer is not a complicated technology. With the Japanese manufacturing level, it is easy to copy it.

Don't think that Japan does not have copycats. Japan's manufacturing industry started with copycats. In Japan in the 1950s and 1960s, various copycat products from Europe and the United States did not pay attention to intellectual property rights.

It was not until the 1980s, when the strength of Japan's manufacturing industry reached the world's top level, that independent innovation products began to explode on a large scale. At this time, Japan has changed its body and began to shout for the protection of intellectual property rights.

Face steamers are not a new product. As early as the early 1990s, face steamers appeared in the Japanese market.

What is used in the face steamer is not a new technology. The hot and cold double spray face steamer is just an addition of a cold spray nozzle on the basis of the original.

Therefore, from a technical point of view, the hot and cold dual jet face steamer does not involve intellectual property issues, and anyone can copy it. Panasonic cottage up, there is no pressure.

"Long Vacation" has not been broadcast yet, and Panasonic's hot and cold dual jet facial steamer has already entered the chain store of Yamada Denki.

...

Yamada Denki's largest chain store, Panasonic's hot and cold dual jet facial steamer is the most prominent position on the shelf.

Section Chief Kobayashi stood by the shelf with confidence, expecting the Panasonic Face Steamer to be snapped up by customers.

In the opinion of Section Chief Kobayashi, Panasonic's products are of course much stronger than Chinese products. Since Chinese can be sold well, Panasonic makes the same product, and it should be madly robbed by customers.

A few minutes later, a middle-aged female customer of thirty-five or sixteen years old appeared in front of the shelf.

"Wives of this age need to take care of their skin the most, and they are definitely potential customers of facial steamers.

"

Thinking of this, Section Chief Kobayashi personally greeted him and said, "Madam, we have a new face steamer, would you like to take a look?

The previous face steamers can only spray hot steam, but this new type of face steamer has the function of hot and cold dual sprays, which can help the skin detoxify and make the skin more compact..."

After the introduction by Section Chief Xiaolin, the middle-aged wife really showed a heart-warming expression.

The middle-aged wife asked, "Is this face steamer the one endorsed by Kimura Takuya?"

Hearing this question, Section Chief Xiaolin was suddenly a little embarrassed, and he wondered why you couldn't open the pot, but the other party was a customer after all, so Section Chief Xiaolin had to answer patiently:

"Although this product is not endorsed by Takuya Kimura, it is produced by Panasonic. The quality of Panasonic is more trustworthy than those messy brands."

The middle-aged wife asked, "May I ask which model Kimura Takuya endorsed?"

Section Chief Kobayashi had no choice but to answer: "Sorry, we don't have the product endorsed by Takuya Kimura yet in our store. But this Panasonic face steamer is better than the one endorsed by Takuya Kimura..."

"Simi Marsai..." Before the introduction of Section Chief Xiaolin, the middle-aged wife interrupted Section Chief Xiaolin, bowed slightly, and turned to leave.

Section Chief Xiaolin looked at the back of the middle-aged wife leaving, secretly said "I don't know the goods!", and then turned to the next target.

This time, it was a young mother in her twenties. If it wasn't for the little North nose in the baby bag on her chest, Section Chief Kobayashi would even think that the other party was a college student.

"Ma'am, we have a new face steamer from Panasonic, would you like to take a look?" Section Chief Kobayashi began to sell frantically.

The head of Kobayashi spent a long time selling it, but the young mother only replied: "It doesn't seem to be the one endorsed by Kimura Takuya!"

In a word, Section Chief Kobayashi was instantly broken.

"I shouldn't be looking for such young customers. Young customers will definitely become Kimura Takuya's fans. I should find an older customer to sell products."

Soon, Section Chief Kobayashi saw a guest in his fifties.

Section Chief Kobayashi was overjoyed, a wife in her 40s and 50s, but the main consumer force in Japan, should be able to sell the facial steamer.

There was a wave of baby boomers in Japan after World War II. For example, between 1947 and 1949, the new-born population in Japan accounted for one-tenth of the total population. At that time, one out of ten Japanese people was under the age of three. newborn.

And this group of Japanese baby boomers also most directly shared the benefits brought by Japan's economic take-off after World War II.

This generation wants houses and houses, cars and cars, and money. In the 1990s, they basically became company cadres, and their salaries were very considerable. Naturally, they were the main force of consumption.

So Section Chief Kobayashi stepped forward again and introduced Panasonic's facial steamer.

The wife in her fifties listened very carefully, and occasionally asked about the details of some products, as if she was very interested in Panasonic's face steamer.

Finally, after the introduction by Section Chief Xiaolin, the guest nodded in satisfaction, and then said, "This face steamer is similar to the one I bought before!"

"Have you bought it before?" Section Chief Xiaolin was surprised.

The guest nodded again: "Yes, it was Kimura Takuya's endorsement. Kimura-kun is so handsome. When I saw the product he endorsed, I couldn't help but buy one!"

"Even a woman in her fifties likes Kimura Takuya!" Section Chief Kobayashi was dumbfounded.

...

The news that Panasonic also launched a hot and cold dual jet face steaming device soon reached Li Weidong's ears.

In contrast, Li Weidong is more concerned about who Panasonic has hired as an endorsement.

So Li Weidong asked: "Panasonic's face steaming device, has there been a large-scale advertising promotion? Who did they hire as the spokesperson?"

"There is no advertisement and no spokesperson, but their products are being sold by Yamada Denki, which means they have the largest sales channel in Japan." The other end of the phone answered.

Li Weidong smiled indifferently: "The channel is very important, but they obviously didn't figure it out. The key is not the product, nor the channel, but Kimura Takuya!"

There are not many such phenomenal stars as Kimura Takuya in Asia.

The key is that Japan's female-dominated consumption characteristics can allow Kimura Takuya's star traffic to be smoothly realized and converted into commercial value, which is unmatched by other stars.

In the market of other countries, even if such a phenomenal superstar is born, the traffic conversion rate is not so high.

After putting down the phone, Li Weidong fell into contemplation, thinking about the next layout.

Li Weidong's purpose is to let the puppy brand enter the Japanese market. Judging from the current situation, the first step has been successfully taken. Through the endorsement of Kimura Takuya, the puppy brand's face steaming device is at least mixed with Japanese consumers. A familiar face.

However, if he wants to develop in the long run, it is not enough to rely on Takuya Kimura alone. Li Weidong still needs sales channels such as Yamada Electric and Youdu Baxi.

A drugstore like Matsumoto Kiyoshi can sell beauty instruments, but you can't expect them to sell ordinary home appliances!

"In the end, I have to negotiate with home appliance retailers, but now is not the time. I need more right to speak. When the next product comes out, it will be almost the same." Li Weidong secretly thought.

At this moment, the phone rang again, and Li Weidong didn't bother to pick up the receiver, and pressed the speakerphone button directly.

"Chairman, it's time for you to go to the airport." A reminder sounded from the phone.

Li Weidong sighed lightly: "It will take more than ten hours to fly, and when we arrive, we will have to suffer from jet lag, which will give me a headache! But for that man, it's worth the trip in person."

...

America, Philadelphia, in a villa in the suburbs,

A middle-aged black man more than two meters tall was sitting on the sofa reading a newspaper.

The man, Joe Bryant, was a former professional basketball player who played in the NBA for eight years and reached the NBA Finals as a teammate of "Dr. J" Julius Irving.

After retiring, Joe Bryant worked as a basketball coach. For him who can only play basketball, he can only be a basketball coach.

Today, Joe Bryant is unemployed, so he is thinking about finding another job as a coach and completing the re-employment of laid-off workers.

The phone rang suddenly, breaking the silence in the room.

Joe Bryant walked over to the phone and picked up the receiver.

"Hey, it's Mr. Tellem, yes, I'm Joe, he's packing his bags right now, and he'll be heading to the airport in a little while for a workout in Los Angeles.

Got good news for me? What good news? Sports brand endorsement contracts? real? My God, is there really a brand willing to give a high school student a sneaker endorsement contract?

$5 million in five years? so much! Omg, I've played basketball for half my life and never made $5 million! Okay, no problem, I'll tell him the good news right away. "

After putting down the phone, Joe Bryant hurried to his son's room.

There, a slightly emaciated black guy was packing his luggage.

"Kobe, I have good news to tell you, Mr. Trem called just now, saying that there is a sports brand, and he wants to give you an endorsement!" Joe Bryant said.

Kobe raised his head and asked, "Is it Nike or Adidas?"

"None of them. It's a niche sports brand. It seems to be called Feiyue." Joe Bryant replied.

Kobe immediately shook his head: "I don't want to sign a niche brand. If I want to sign, I'll sign Nike, or a big brand like Adidas!"

"You should first listen to the price the other party offers." Joe Bryant extended five fingers and continued; "They gave five years and five million! My dear son, I have played basketball for half my life, Didn't make that much. That's a huge price for you!"

Hearing this number, Kobe was also slightly surprised, but after a few seconds, he returned to normal.

"Then I can't sign any more! They are willing to give me $5 million for five years, which shows that they are optimistic about my draft prospects!"

Kobe said with an arrogant expression on his face, and continued: "Don't forget, this year, Philadelphia got the No. 1 pick, maybe they will use the No. 1 pick and choose me! Since Barkley left, they need a leader. ."

Joe Bryant shook his head: "Everyone knows that Philadelphia will choose Allen Iverson from Georgetown University!"

"I'm no worse than him!" Kobe said stubbornly.

Joe Bryant sighed and said, "Son, do you really think it's a good idea to enter the NBA draft this year? You're only 17 years old, and it's a big gamble!

If you are willing to go to college, there are many universities that are willing to give you full scholarships, including Duke University, North Carolina, and other prestigious schools.

And our family situation is not poor, and we don't need you to earn money to support the family. So you can go to college for two years and then go to the NBA draft. "

Full scholarships from prestigious American schools are still very fragrant. If you get full scholarships, you will not only be exempted from tuition and miscellaneous fees, accommodation fees, insurance fees, book fees, etc., but also a certain amount of money that can be used as personal consumption. This amount Although I can't buy a house, my daily life is more than enough.

So if you get a full scholarship, you can earn another money while you go to college.

Talented high school students in the United States do not go to college, but go to the NBA draft. The only reason is that they are poor.

Because the family was poor, living in difficulty, and urgently needed someone to earn money to support the family, he had to give up the opportunity to go to college and directly participate in the NBA draft after graduating from high school.

Counting down most of the players selected by the NBA in high school, Kevin Garnett needs to work part-time to support his family at the age of 13; LeBron James' family is so poor that he can't even afford a pair of sneakers, all of them come from poor families.

As for Dwight Howard, probably because he has too many illegitimate children, he can't afford it, so he graduated from high school and rushed to the NBA to earn money.

In comparison, Kobe's family is much better. Although his father is an unknown basketball player, he has played in the NBA for eight years, and then went to the Italian league to pan for gold. Although he is not a local tyrant, But also richer than the average American.

However, Kobe did not choose college, but decided to participate in the NBA draft after graduating from high school.

This is probably because of Kobe's innate pride and the spirit of never admit defeat!

...

James Bond walked into Li Weidong's room with a displeased face.

"Boss, Kobe Bryant's agent called me back and he said Kobe turned down the endorsement deal."

James Bond then complained; "The five-year 5 million contract is still not enough! It's so ignorant!"

"Then add money! 7 million in six years!" Li Weidong said without hesitation.

James Bond said with dissatisfaction: "Boss, although this guy named Kobe Bryant is very talented, he has achieved very good grades in high school and won several awards, but he is only a high school after all. pregnancy!

High school students participate in the NBA draft. Even if they are selected, the draft will not be very high. It is very good to be in the top ten. There are many outstanding young men participating in the NBA draft this year. Why do you have to sign him! For $5 million, we can sign a little-known star! "

Li Weidong laughed and said, "Just because he is a high school student and is not favored by the outside world, we can pick it up!"