Rebirth of the Industrial Tycoon

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In a medium-sized chain store of Yamada Denki, Section Chief Kobayashi is making a tour.

A young mother stood at the counter of personal cleaning equipment, looking carefully at every item on the shelf, then frowned.

The clerk quickly stepped forward, bowed and asked, "Madam, what do you need?"

"Smi Marseille, I want to buy a face steamer," the young mother said.

"For face steamers, we have several models here. What brand would you like to buy?" the clerk continued.

"I forgot the brand, it doesn't seem to be well-known, but I remember that it was endorsed by Kimura Takuya." The young mother said.

"Sorry, ma'am, we don't have a facial steamer endorsed by Kimura Takuya. Maybe you can take a look at other brands' products, which are also very useful." The clerk said apologetically.

Hearing that there is no face steaming instrument endorsed by Kimura Takuya, the young mother said "Simi Masai", then turned and left.

Seeing the customer leave, Section Chief Xiaolin frowned in dissatisfaction. Then he stepped forward and asked the clerk, "What happened, how did the customer leave?"

"We don't have the home appliances that customers want to buy here." The clerk quickly explained.

"And there are home appliances that we don't have?" Section Chief Xiaolin was slightly surprised.

The reason why Yamada Denki is the largest home appliance seller in Japan is not only that there are many stores, but also a complete range of products. Any household appliances sold in Japan can be bought in Yamada Denki.

So when the clerk said that the customer wanted to buy something that Yamada Denki didn't have, Section Chief Kobayashi felt a little weird.

"What did the customer want to buy just now?" Section Chief Kobayashi asked.

"She wants to buy a face steamer endorsed by Kimura Takuya." The clerk replied.

"Kimura Takuya, I heard that he is a very handsome young man. He seems to be very popular recently."

Section Chief Xiaolin said casually that an office worker of his age probably wouldn't pay special attention to popular young male stars.

Then Section Chief Kobayashi asked, "What brand is the face steamer endorsed by Takuya Kimura? Don't we have Yamada Denki?"

"It's an unknown little brand,

The customer didn't remember it, but only knew that it was endorsed by Takuya Kimura. Because there were several customers who came to inquire, I made a special call to the headquarters to inquire. We, Yamada Denki, confirmed that there was no facial steamer endorsed by Takuya Kimura. ' the clerk replied.

"How many other customers have asked?" Section Chief Xiaolin was slightly surprised.

If that's the case, then this must be a hot-selling product, how can Yamada Electric be without it? Must be in stock now!

But at present, I don't know the brand of the face steamer. With the scale of the Japanese home appliance industry, this is undoubtedly a needle in a haystack.

Section Chief Kobayashi thought about it and said, "Inform the marketing department to pay attention to this facial steamer endorsed by Kimura Takuya."

...

After get off work, Section Chief Kobayashi and his colleagues went to the izakaya to socialize for a while before returning home.

Mrs. Xiaolin had already prepared bath water for him, and Section Chief Xiaolin went straight to the bathroom, washed it, and soaked it in the bathtub.

For the Japanese, taking a bath is a must-have every day.

After taking a shower, Section Chief Kobayashi walked into the bedroom and saw Mrs. Kobayashi's face filled with smoke.

"Is this going to be promoted to immortal?" Section Chief Xiaolin took a closer look, only to find that his wife was steaming her face with a facial steamer.

"I haven't seen you use the face steamer for a long time!" Section Chief Xiaolin said.

"The previous one was too old and didn't have many functions. Unlike this new model, it can not only spray hot air, but also cold air. It has both hot and cold air." Mrs. Xiaolin replied.

"What's so special about the hot and cold dual spray?" Section Chief Kobayashi asked.

"Of course, cold spray can accelerate the shrinkage of sweat pores and make the skin firmer..." Mrs. Xiaolin introduced the product features.

Suddenly, Section Chief Kobayashi realized that since it was a new product, he just bought it!

"The prodigal women are spending money indiscriminately again!" Section Chief Kobayashi pouted, then turned to bed, and suddenly saw the picture of Kimura Takuya on the packaging box that had not been collected before.

"This is the face steamer endorsed by Takuya Kimura! Several customers have come looking for this product today." Section Chief Kobayashi suddenly got up from the package and picked up the box.

Mrs. Kobayashi looked at her husband's behavior with a puzzled expression, and the husband pointed to the box and asked, "Is this one Kimura Takuya?"

"Yeah." Mrs. Kobayashi nodded and continued: "You still know Kimura Takuya. You have always paid little attention to the entertainment industry. It seems that Kimura Takuya is really popular!"

"Where did you buy your face steamer?" Section Chief Kobayashi then asked.

"Guess what?" Mrs. Xiaolin said with a girlish feeling, as if she really became younger after steaming her face.

"I don't know, our Yamada Denki doesn't have this face steamer. Is it Yodo Bashi, or a Bike camera?" Section Chief Kobayashi said.

"Neither." Mrs. Kobayashi shook her head: "I bought it from Matsumoto Kiyoshi, didn't I expect it?"

"Isn't Matsumoto Kiyoshi a drug store? Why does it sell electrical appliances?" Section Chief Kobayashi said with some puzzlement.

"This is a skin care product, of course it can be sold in Matsumoto Kiyoshi," Mrs. Kobayashi replied.

Section Chief Kobayashi didn't dwell on the issue of skin care products, but then looked at the packaging box. He planned to see what brand this facial steamer was.

As long as you know the brand, you can contact the supplier, and Yamada Denki can also sell this product at that time.

The next second, Section Chief Kobayashi saw the words "PUPPY" on the box.

"PUPPY, it's really a small brand! Wait a minute, I seem to have heard of it somewhere. It's that Chinese!"

Xiao Lin's memory is still very good, and he instantly rang Li Weidong.

"I remembered that the Chinese man did introduce it to me at that time. In addition to the hot air, his face steamer can also spray cold air! And he seemed to have said that at the time, he asked Kimura Takuya to speak for him."

Section Chief Xiaolin immediately looked at the face steamer in front of his wife, and after a closer look, he found that the style of this face steamer was indeed the same as the sample sent by Li Weidong before!

"I'm the head of Yamada Denki, and my wife bought electrical appliances from other businesses. That's all, she bought a Chinese brand! The key is this Chinese brand, which I rejected not long ago!"

At this time, Section Chief Xiaolin only felt that his face was slapped, and if this matter was known to his colleagues, it would definitely become a laughing stock.

Section Chief Xiaolin could not wait to lift the face steamer and smash it, but after thinking about it, he bought it with his own money, and his reason still prevailed over his impulse.

But he still asked sharply: "Do you know that this PUPPY is a Chinese brand?"

Mrs. Kobayashi shook her head: "I don't know, but this is the endorsement of Kimura Takuya!"

"Then do you know that the quality of Chinese brands is very poor!" Section Chief Kobayashi then asked.

"I have never used a Chinese brand of household appliances, how can I know their quality." Mrs. Kobayashi then added: "But this is the endorsement of Kimura Takuya!"

"Just this face steamer, I wanted to enter our Yamada Denki, but I finally rejected it! And now, you actually use it again!" Chief Xiaolin's tone was full of dissatisfaction.

Mrs. Kobayashi blinked innocently: "Why did you reject this product? This is endorsed by Kimura Takuya!"

...

"Thank you for your patronage."

In a store in Kiyoshi Matsumoto, the manager bowed to a customer, and didn't straighten his body until the customer was gone.

When the store manager returned to the store, the female store clerk immediately came over and said, "Store manager, the last face steamer has been sold to the customer just now. If anyone comes to buy the face steamer, we won't have any. Things are for sale."

"I have already called and asked the headquarters for the goods. The headquarters said that all stores are urging the goods, and now they are arranging for delivery, and they should be able to deliver before 4 pm." The store manager said.

"Store manager, if it arrives, can I buy one first?" the female clerk continued; "I can pay the full amount, no staff price!"

The store manager was stunned for a moment. He didn't expect the female store clerk to be willing to pay the full price for this face steamer!

The female clerk said, "After all, this is endorsed by Kimura Takuya, and I think it's worth spending more money."

The store manager pondered for a moment and said, "You should buy it at the employee price, but only one!"

I heard that you can buy at the staff price, the female clerk thanked the manager and left happily.

"It seems that Kimura Takuya's popularity is really hot!" The store manager sighed, and then subconsciously looked at the door of the store to see if there were any customers.

"It doesn't look right, it seems like something is missing!" The store manager frowned and went out.

Standing in front of the store for a while, the store manager finally realized something was wrong. A poster originally hung at the store's door disappeared.

"The poster that seems to be Kimura Takuya's endorsement of the face steamer was blown away by the wind?" Thinking of this, the store manager took another Kimura Takuya poster and fixed it firmly in the original position.

An hour later, the store manager discovered that Kimura Takuya's poster had disappeared again.

"Is it very windy today?" The store manager scratched his head. He walked out the door and could not feel the wind at all.

"No, there are other promotional posters, why is only Kimura Takuya's poster being blown away by the wind?" The store manager pondered for a while, then took a new poster and hung it in front of the door.

This time, the store manager will pay attention to the situation outside the door from time to time.

Finally, a figure appeared in the store manager's line of sight. The store manager thought it was a customer coming to the door and was ready to receive him, but found that the man picked up Kimura Takuya's poster and ran away.

A few seconds later, the store manager realized that this was a poster who stole a poster, and he only stole the poster of Takuya Kimura!

"In Japan, someone would steal a poster!" The store manager was stunned on the spot.

...

In 1996, Takuya Kimura was so popular that some fans went to shopping malls to steal his promotional posters. For this reason, some shopping malls even sent people to guard Takuya Kimura's posters.

The hot and cold double-spray face steamer launched by Puppy Electric can be regarded as a very innovative product. After all, the face steamers of that era were still hot steaming, without the effect of cold steaming.

If the hot and cold dual jet face steamer is put on the market and sold normally, it will definitely be a hot seller and occupy a certain market. After all, this product has been proven in history.

But in front of Takuya Kimura, what is hot and cold is completely ignored by consumers. What everyone sees is only the endorsement of Takuya Kimura. As long as it is a product endorsed by Takuya Kimura, it will be crazy to buy, buy, buy.

At that time, beauty products would always find a female star with smooth and supple skin to endorse, and letting male stars endorse beauty and skin care products, just like asking male stars to endorse sanitary napkins, it always felt weird.

However, Takuya Kimura has created a precedent for male stars to endorse beauty and skin care products.

It also started from Takuya Kimura, when a male star with a good appearance endorsed beauty and skin care products, which has become a common sales method for merchants, especially in Japan.

This is also caused by Japan's consumption structure.

Women are the main consumer force in Japan. Compared with men, they spend very little money, and it can be said that they have no chance to spend money.

The Japanese family structure is that women run the house, the husband will give all the wages to the wife, and then the wife will give the husband a little pocket money.

Since the financial power is in the hands of women, it is natural that women have more opportunities to spend money. On the other hand, male office workers have to work from 9 to 5 and occasionally work overtime, so there is almost no opportunity to spend money except for meals and entertainment.

And the fan group of handsome guys like Kimura Takuya is precisely dominated by women. It can even be said that in that era, every Japanese woman was a fan of Takuya Kimura.

Therefore, the beauty and skin care products that Kimura Takuya endorsed are marketing specifically for female customers.

The prodigal women are very willing to buy hands for male gods, and the beauty products endorsed by Kimura Takuya are in line with women's consumption positioning, and female consumers are even more willing to buy.

As a result, the puppy's hot and cold double jet face steamer quickly became the best-selling product in the Japanese market.

...

Yamada Denki, in the director's office, Section Chief Kobayashi kept bowing and kept apologizing.

"Minister Gao Cun, I'm sorry, I made a mistake in judgment this time, and I didn't accept this product. I really didn't expect that the face steamer brought by the Chinese would sell well all over Japan."

Section Chief Kobayashi paused, then said, "But we, Yamada Denki, have no precedent for selling Chinese brands. I don't think Chinese inferior products are qualified to enter our Yamada Denki!"

After all, they are Japanese. Even if they make mistakes, they have to find an excuse, so they quickly dumped the blame on Chinese brands.

The minister nodded: "Xiao Lin-kun, although you made a mistake this time, you are indeed excusable! Chinese brands are not eligible to enter our Yamada Denki, and if it were me, I would also refuse Chinese brands to enter our Yamada Denki. , I will also explain this to the executive."

The minister recognized the excuse of Section Chief Kobayashi, and he also needed this reason to explain it to his superiors.

This is also a routine operation in Japanese companies. When you need to take responsibility, you must shirk it to your subordinates, and when you need to explain it to your boss, you must find a suitable excuse.

Just listen to Minister Gao Cun continued: "Now is not the time to be held accountable. Now that the matter has happened, what we need to do immediately is to make remedies, so that we can explain to the special officer."

"Minister Takamura, I have already thought of a remedy." Section Chief Kobayashi immediately said: "Since this face steamer is very popular, we can go to a Japanese company to produce the same product, and then conduct it in our Yamada Denki. sell."

Minister Gao Cun thought for a while and said, "This is a good idea, as a Chinese brand, this kind of hot and cold double jet face steamer can be sold well, and if it is made in Japan, the sales will definitely increase!

The level of our Japanese manufacturing is tens of millions of times better than that of China. As long as we launch the same product, Japanese consumers will definitely turn to our products! "