Rebirth of the Industrial Tycoon

A big truck loaded with three jumpers slowly drove out of the gate of Fukang Agricultural Machinery.

With a smug smile on his face, Du Jiahai said, "Chairman, you are really clever. After the show on TV was broadcast, our sales not only did not drop, but instead increased a lot."

Li Weidong sighed lightly: "Ordinary people are still poor, so this cheap travel method will quickly become popular. If the common people are rich, every household will buy a car!"

"Cars are so expensive that ordinary people can't afford them with the money they earn in their lifetime!" Du Jiahai shook his head.

"Not necessarily. With the speed of development in China, after 20 years, cars will become a means of transportation for ordinary families. At that time, we will be like the United States, and every household will have a car." Li Weidong said.

"That's impossible! If every household drives a car, who would buy our old-timer scooter!" Du Jiahai shook his head and said.

"At that time, we can build cars and sell them!" Li Weidong smiled and continued:

"But even if our old scooters are not expensive, there are still many poor families who can't afford them, and those poor families can't afford a tricycle for thousands of dollars.

So I plan to donate a batch of old-aged scooters. The target group is the extremely poor families who are in extreme difficulty, and it can be regarded as a part of social responsibility. "

"I see. Isn't the TV saying that our old scooters are urban cancers! Then let's do some good deeds and fight back against it, which is also equivalent to publicity."

Du Jiahai continued: "At that time, we must hold a grand donation ceremony, invite all the heroic media in the city, let them report, and let everyone in the city know that we have corporate responsibility and are willing to help. Vulnerable Groups."

"If it's publicity, I think it will be avoided." Li Weidong smiled helplessly, and then said: "There is a saying that people are afraid of being famous and pigs are afraid of being strong, especially when it comes to donating money and materials.

If this is widely publicized, then we can't expect to spend the rest of the day, maybe there will be people wandering around the gate of our factory every day, let us donate old scooters.

At that time, do you say we donate or not? If we donate, we will lose money. If we don't donate, we will be kidnapped by morality. On the contrary, it is not people inside and out. "

"Morality kidnapping, the word is good." Du Jiahai nodded, and then asked: "Then how much do you want to donate?"

Li Weidong pondered for a moment; "Let's donate 200 cars first,

In particular, those who are impoverished due to illness, or impoverished due to disability, who are unable to engage in heavy physical labor and find it difficult to find a job, are given priority to donate. "

Du Jiahai nodded: "I understand, there have been a lot of laid-off workers in the past two years, and there should be a lot of families in difficulty. This must be easy to find."

"Try not to donate to laid-off workers, but donate to disabled people with mobility." Li Weidong said immediately.

"But laid-off workers are our relatively large customer group." Du Jiahai said.

"It is precisely because it is a large customer group that we cannot donate." Li Weidong continued: "If the laid-off workers have no money, let them take out loans to buy cars!"

"Loan?" Du Jiahai was taken aback for a moment.

Li Weidong explained: "Laid-off workers are not a source of zero income. Many companies will still pay part of the basic living expenses on a regular basis, and some companies will have laid-off compensation."

"But they are laid off after all. Even if they want a loan, the bank will not grant them a loan." Du Jiahai said.

"Can we provide a guarantee!" Li Weidong continued: "The current laid-off workers are all former employees of state-owned enterprises. Such people can run away from the monks and can't run away from the temple, and they are not afraid of defaulting on their debts!"

Du Jiahai suddenly realized and nodded: "That makes sense."

Li Weidong went on to say: "I'll go to the bank to discuss it, our manufacturers can provide loan guarantee services, and then let the bank give us rebates!"

"Rebate? Then the customer takes a loan to buy a car, and we still have to make some money from it?" Du Jiahai asked subconsciously.

"Nonsense, you think it's a white guarantee. We guarantee loans to customers. We have to take risks. Of course, we have to get some benefits! If you pay, you should be rewarded!"

Li Weidong went on to say: "As an enterprise, we can't do such things as private lending, so we have to rely on banks. Banks rely on loans to make money. We help the bank introduce business, and they are not allowed to give rebates?"

Du Jiahai once again suddenly realized that he nodded, this is the first time he knows this kind of operation, it is really a long experience!

Buying a car loan with rebates is the most routine operation of 4S stores in later generations.

You go to a 4S store and say it is a loan to buy a car, and the salesman will smile immediately; if you say that you are buying a full car, the salesman will smile with a smile on his face, and MMP in his heart.

This is because if you take out a loan to buy a car, the 4S store can get rebates from the bank, and the sales can also get a commission. In addition, various so-called handling fees and insurance commissions in the middle can also make 4S stores make more money.

Therefore, in many cases, even if the customer shows the willingness to buy the car in full, the sales will still persuade the customer to take out the loan to buy the car. Moreover, the bare car price obtained from the loan to buy a car is often cheaper than the full price of the car.

Now Li Weidong intends to apply this method to the sales of Sanbongzi.

Let the customer take a loan to buy a car, and Fukang Agricultural Machinery will get some rebates from the bank. Although the money is not a lot, no matter how small the mosquito is, it is a piece of meat, and it can also make a small profit.

Loans have always been a major killer of car sales. If you can't get a loan to buy a car, your car sales will at least be cut in half.

It is precisely because they can take out loans to buy cars, so many young people can drive luxury brand cars, and those small business owners can also drive million-dollar luxury cars to go out and talk about business.

In 1995, buying a three-jumper was probably equivalent to buying a family car twenty years later. Whether or not a loan could be made would definitely have a qualitative impact on the sales of the three-jumper.

A few thousand dollars was not a small amount at the time. Some people borrowed it from relatives and friends, but they may not be able to borrow it. If you can get a loan, it will be easier.

Although bank interest rates in the 1990s were very high, driving a tricycle was also a very profitable business at that time. As long as you worked hard, you could pay off the loan in a few months.

When it comes to lending, the most fearful thing is that the lender does not repay and runs away. And Fukang Agricultural Machinery is the guarantor. If the lender runs away, Fukang Agricultural Machinery will suffer losses.

In future generations, the captain will install a bunch of GPS, and once the payment is overdue, he will be able to find the car immediately, and then take it away directly. Before the repayment is completed, the small green book is in the hands of the bank, and it is legal for others to take the car away.

Even if the car owner removes the GPS, there are surveillance cameras everywhere, and the car cannot run.

In the 1990s, however, without GPS and without overhead cameras, running away from lenders was a big risk.

Therefore, Li Weidong targeted the loan to the group of laid-off workers.

Most of the laid-off workers are former employees of state-owned enterprises. This kind of people has an advantage, that is, if they can run away from the temple, they can't run away from the temple.

Under the state-owned enterprise system that has been established for decades, the enterprise is responsible for the life and death of the employee's family, and the employee and the enterprise have long been inseparable.

Even if the employees are laid off, the old system is still there, the daily life of the employees' families is still framed in the original family courtyard, and the various interpersonal relationships of the employees are still the same group of people, they can't run even if they want to. .

So loans are given to laid-off workers, and there is basically no need to worry about them running away.

If it is a working state-owned enterprise worker or a person in an agency or institution who wants a loan, Li Weidong is also very willing. These people can also run away from the temple.

However, it is impossible for such a person with a formal job to buy a three-wheeled car and solicit customers on the street. Even if you have that heart, you don't have that face.

In later generations, public officials or official employees of state-owned enterprises have to work secretly to drive online car-hailing after get off work.

In the 1990s, when people with jobs took to the streets for three rounds, it was even more difficult to save face.

...

Director Gu got off the minibus and looked at the clear sky in the distance.

Today's weather is really good, it is a good day to care for the disabled and the disabled!

Under the leadership of the street cadres, Director Gu came to a family.

"Li Haiyang has a congenital physical disability, his wife has a second-degree visual disability, and his mother has a second-degree hearing disability. He has two other children, one with congenital heart disease and the other with normal health, who is now studying.

Originally, when Li Haiyang's father was still there, the family still had income, which was barely able to live. Last year, Li Haiyang's father fell ill and died, and the family lost their source of income.

At that time, we set up an extremely poor household for their family on the street. Usually, we could distribute some grain, oil, briquettes, etc., as a living guarantee, and we could also exempt three kilowatt-hours of electricity every month.

In addition, there are some donations from the community, such as old clothes, bedding, and occasionally donations from well-meaning people for daily needs. "

While introducing, the street officials knocked on Li Haiyang's door.

A voice sounded from the room: "Who is it?"

"We belong to the street." Street officials shouted loudly.

An old lady opened the door, it was Li Haiyang's mother.

"Auntie, I am from the street, the road, and on the street. This is the civil, political, bureau, Gu, and bureau chief. I'm here to console, ask, and ask!"

The street cadres were very loud, and every time they said a word, they deliberately paused, so that the old lady could see her mouth clearly.

After all, the old lady has a second-degree hearing disability. If she doesn't speak louder, I'm afraid she won't hear it. If she speaks a little slower, even if the old lady can't hear it, she can understand it by looking at the shape of her mouth.

However, the old lady said, "Don't be so loud."

The street cadres were slightly taken aback, thinking that you are a second-degree hearing-impaired person. I'm afraid you won't be able to hear me when I speak loudly!

I saw the old lady brushing the hair around her ears, showing her ears, and said, "I have this thing now, and I can hear everything you say."

Only then did everyone discover that the old lady had a hearing aid in her ear.

"Hearing aids, these things are not cheap! Isn't it difficult for this family? How can they afford hearing aids!" Director Gu secretly thought.

The street cadre also said, "Auntie, who is a kind person who donated a hearing aid to you?"

Director Gu next to him suddenly realized that if this hearing aid was donated by someone else, it would make sense.

However, the old lady said, "Who would donate this? This hearing aid was bought by my son. It's brand new!"

"New hearing aids?" The street cadres were also taken aback, secretly thinking that given Li Haiyang's family situation, they shouldn't be able to afford hearing aids.

"Where did Li Haiyang get the money?" the street cadre asked immediately, his tone full of vigilance.

Street cadres are also worried that Li Haiyang will take risks and go the road of crime in order to make money.

The old lady replied, "My son earns the money by driving a tricycle. My son drives a tricycle every day to solicit customers to earn money. He can earn twenty or thirty yuan a day!"

"I see! There are indeed many people driving tricycles on the road recently." The street cadre nodded, but suddenly changed his voice: "No, tricycles are more expensive than hearing aids, right? Where did your family get the money to buy the tricycles?"

"It wasn't bought, it was donated by the manufacturer!" The old lady continued: "Fukang Agricultural Machinery donated a tricycle to us seeing our family's suffering."

"It turned out to be a donation from a social person!" The street cadre let out a sigh of relief. Since the way he came was legal, he didn't have to worry about it.

However, Director Gu next to him whispered to his subordinates: "There are companies that donate cars to the disabled, how come I don't know?"

The subordinate immediately replied: "I haven't seen the relevant information either. It is probably that this company donated privately and did not pass our civil affairs system."

"I haven't seen relevant reports in the newspapers and news. It seems that this Fukang agricultural machinery is really made in private, and there is no publicity!"

Director Gu said with a long sigh, and continued: "Other companies, even if they donate a table, chair and bench, are eager to hype it up. This donation of such an expensive three-wheeled motorcycle from Fukang Agricultural Machinery is only going on in obscurity. It's really conscience. business!"

His subordinate immediately asked, "Ju Gu, should we find a reporter to report on the donation behavior of such a conscientious enterprise."

Director Gu thought for a while and said, "The report is to report, but the focus of the report should not be on corporate donation. After all, the donation has been completed, and the report is a bit late now, like an afterthought.

I think the focus of this report should be on the disabled to support themselves. I can focus on the efforts made by our civil affairs department in order to improve the living conditions of the disabled and realize the disabled to support themselves.

In addition, we should report more examples of people with disabilities who are self-reliant, so as to encourage other people with disabilities to strive to be self-reliant, and to guide other people in society to help people with disabilities become self-reliant. "

Director Gu said, pointed to Li Haiyang's house, and said, "For example, driving a tricycle is a way to support oneself. In the previous activities of sending warmth, I also met disabled people who drove three-wheeled vehicles to earn money to support their families. . This is a good propaganda point!"

...

On the way to work, Ma Chiyu was riding a bicycle and was overtaken by three jumpers, and his heart was full of depression.

After his report on "urban cancer" was broadcast, the number of three jumpers on the road not only did not decrease, but increased a lot.

This made Ma Chiyu feel that his face was very painful!

"No, I have to find the director and do another report. This time, I will introduce the dangers of three-wheeled motorcycles more deeply!"

Thinking of this, Ma Chiyu stepped on his bicycle and came to the TV station.

After more than 20 minutes of work time, the director arrived late.

Ma Chiyu immediately leaned up and said, "Director, about the three-wheeled motorcycle, I still want to..."

"You came just in time! There is an interview task for you." The director interrupted Ma Chiyu directly, and continued: "I just came from the director, and then we will cooperate with the civil affairs department to do a special report.

The content of the report is mainly to introduce the disabled people working hard, supporting themselves, and living a happy life. This is a very positive report, and you have to do it with your heart. "

The director said, took out a list from his arms, handed it to Ma Chiyu, and said, "This is a typical example of a disabled person being self-reliant, and it is also the person you are going to interview. The name, address and occupation are listed on it!"

Ma Chiyu took the form and looked at it carefully.

"Liu Chunhua, with a third-degree physical disability, taught herself sewing skills to open a tailor shop..."

"Zhang Guolong, visually impaired, self-taught massage techniques..."

"Wu Zhenshan, poliomyelitis has limited mobility, self-taught shoe repair skills..."

"Li Haiyang, a congenital physical disability, drives a three-wheeled motorcycle..."

"Zhuang Guangfa, blind in his left eye, drives a three-wheeled motorcycle..."

"Wang Feipeng, grade 4 physical disability, drives a three-wheeled motorcycle..."

Seeing this, Ma Chiyu raised his head and said helplessly: "Why do you all drive tricycles?"

The director smiled slightly and said, "This disabled person can support himself by driving a tricycle, you should report it as a typical example.

Compared with other methods, driving a tricycle does not require complex technology, the threshold is relatively low, the income is high, and it also requires heavy physical labor, which is a good publicity point! "

"What? Isn't that three-wheeled motorcycle scurrying around in the streets? Isn't it a tumor in the city? Why is it still typical?" Ma Chiyu was dumbfounded.