Rebirth of the Industrial Tycoon

The phone rang, Li Weidong picked up the phone, and Du Jiahai's voice rang from the receiver.

"Chairman, are you at home? Quickly turn on the TV and watch our Qinghe TV station, "Today's Qinghe" program, it's talking about our old scooter!" Du Jiahai said hurriedly.

Li Weidong turned on the TV and found Qinghe TV. At this time, the program "Today's Qinghe" was being broadcast. The theme of this issue was "Urban Cancer - Illegal Operation of Tricycles".

The special report made by Ma Chiyu still appeared on TV.

Li Weidong patiently finished reading this special report, the phone rang again, and Du Jiahai called again.

"Chairman, have you seen the report on TV?" Du Jiahai asked.

"Just finished it." Li Weidong replied.

"I have to report this matter to you. A few days ago, a reporter surnamed Ma came to interview. I followed the method you taught. If he mentions the car, he will say it is an old-fashioned scooter. If he mentions illegal operation, he will to the Department of Transportation."

Du Jiahai continued: "I used this method to send him away, but I didn't expect him to come up with such a special report. Although he didn't mention the matter of our factory, you have read the content of his report.

In this report, we directly call our product an urban cancer, and we also specifically interview the elderly and disabled who drive without a license and report on those traffic accidents. How negative is the impact!

As soon as this report came out, our old-age scooters were directly linked to illegal operations, which resulted in a poor social perception. The sales of old-age scooters will definitely drop significantly, and maybe the transportation department will come to us. "

"What are you afraid of? We are a regular manufacturer, and our products have also been registered with the industry and commerce department. They are of high quality and have not manufactured fake and shoddy products. Besides, we are producing old-fashioned scooters, not commercial vehicles."

Li Weidong laughed and said, "As for the negative reports, I don't think so. I think this report is quite good."

"It's all been said to be a city cancer, isn't that a negative report?" Du Jiahai asked subconsciously.

"Don't just read the title, you have to read the content as well." Li Weidong continued calmly: "Although the title is a bit alarmist, the content of the report is still very good."

"Elderly and disabled driving without a license,

Illegal operation, non-observance of traffic order and rules, misunderstandings, and traffic accidents are all harming us, but I don't see any good content in this. "Du Jiahai complained.

Li Weidong explained: "Lao Du, the perspective of looking at the problem is different, and the perception obtained is naturally different. For example, if you live in the countryside, after reading this news, it will only be regarded as a new thing.

As for unlicensed driving and illegal operations, it has nothing to do with them, because they rarely enter the city, and the problems caused by tricycles have no impact on them.

If you are a city resident, you usually have your own means of transportation, and you will probably not abide by the traffic rules. It is easy to cause a traffic accident, and I am more concerned about it, because it is related to my own interests.

If you are a taxi practitioner, you will definitely have more opinions on things like driving without a license and operating illegally. This is related to their jobs, so the few taxi drivers in the interview are all gnashing their teeth on the tricycle.

If it is an elderly fever, a disabled person, or a laid-off worker, all they see is that they can earn money by driving a tricycle, which can bring economic benefits and help them support their families and support their families.

For those who have no means of transportation and often have travel needs, what they see is a cheap travel tool that can help them reach their destination quickly and conveniently.

When we make products, we must have empathy. The so-called empathy is to think about problems from the perspective of customers, not from our own perspective.

This product, the elderly scooter, is aimed at the elderly, the disabled, laid-off workers, and those who do not have any skills. They have to rely on the old scooter to make a living.

Therefore, we only need to consider the thoughts of these people. They are our customers. We need to reach and think about what customers think. What social perceptions and negative images are not our primary consideration.

To put it another way, even if the social perception of the old-age scooter is very good, full of positive energy, and everyone is praising it, will those taxi drivers and those who already have mobility tools buy our old-time scooter?

of course not! Since they don't buy our products, why should we care what they think! It is the God of Wealth who is willing to give money this year! "

"I understand somewhat." Du Jiahai was brainwashed by Li Weidong again.

Li Weidong went on to say: "Next, when we promote, we can focus on this aspect, such as emphasizing that the disabled can also drive, emphasizing the ability of a passenger. Of course, we only promote the performance of the old scooter, but Don't advertise illegal operations!"

...

While Li Weidong was watching this episode, many residents of Qinghe were also sitting by the TV and watching the program of Qinghe TV.

Local news programs have always attracted the attention of local residents, and there were relatively few TV channels at that time, so within the scope of Qinghe City, the ratings of Qinghe TV station were still quite high.

The news report of "urban cancer - illegal operation of tricycles" has also entered the televisions of thousands of households.

Old Suntou, a retired worker, was sitting beside the TV, staring blankly at the TV with a thoughtful expression, and the interview with Uncle Zhou had just finished airing on the TV.

My wife pointed to the TV and said, "Look at people, just retired and found a job to do, go out for three rounds, and also subsidize the family. You are good, you have been retired for more than two years, and you have been staying at home! "

"You think I don't want to go out to find work, I'm already this age, and no unit wants me!" Lao Suntou said.

The wife pouted and said, "I think it's good to drive three rounds. If you pay one dollar for one trip, ten trips a day is ten yuan, and you can earn three hundred yuan a month. How can I earn more than 200 yuan for oil money?

Didn't you know how to ride a motorcycle before? I also took the test for driving a motorcycle. If you drive three wheels, it will definitely be much better than those who drive without a license! "

The old grandson nodded in agreement: "It makes sense, I have a motorcycle license anyway, and I drive the car safely, if I go to drive three wheels, I will definitely make more money than the one on TV. A lot of licensed drivers!"

Having said that, Lao Suntou suddenly turned his head to look at his wife and said, "Otherwise, let's go to the mall tomorrow and buy a three-wheeled motorcycle like this, and I'll go to the street to work!"

...

On the TV, Li Zhihua showed off his disability certificate, saying that he was really disabled.

In front of the TV, a young man suddenly looked moved.

"He has a third-level physical disability and can drive a tricycle. I have a fourth-level disability, and I am one grade lighter than him, so I can definitely drive a tricycle to make money!"

This young man also became disabled due to an accident.

Although it is only a fourth-level physical disability, it has cut off the young man's way of finding a job, and no unit is willing to accept a disabled person.

So the young man can only stay at home, just read the newspaper, watch TV, listen to the radio every year, and depend on his family for food and drink.

Now, seeing Li Zhihua waving a disability certificate on TV, the young man's heart instantly ignited hope.

In an instant, the young man made up his mind to buy a three-jumper, carry passengers and pull people for rental, at least he can support himself!

...

The Hongqi Glass Factory belongs to the hospital. When Zhao Juxian appeared on the TV, everyone watching the TV showed a surprised expression.

In a certain household in the family home, a couple is watching a TV program.

"Is this person Lao Zhao?"

"Yeah, it's really Zhao Juxian! He's actually on TV."

"Why is Lao Zhao on TV?"

"It seems to say that his tricycle is operating illegally."

"Illegal operation? That must have made a lot of money, right?"

"I heard from Lao Zhao's wife before that it's more to go out for three rounds than when you work in the factory! I didn't believe it at the time, but now it seems really possible, after all, it's all on TV."

"Or I'll buy a tricycle too and go out and pull people!"

...

Du Jiahai received a call, which turned out to be a call from a vehicle store for goods.

According to the description of the manager of the vehicle store, the sales of old-age scooters have suddenly increased. Many people came to the mall to buy old-style scooters. The old-time scooters in the mall are almost out of stock.

As Li Weidong said, seeing the same thing from different angles gives different perceptions.

Ordinary people see the special reports on the three-bumpers on TV, and they will all follow the guidance of the news reports and think of the various shortcomings and problems of the three-bumpers.

However, in the eyes of the elderly, disabled and laid-off workers, the three-bumper is a perfect livelihood tool.

It can be said that Ma Chiyu's special report, not only did not hit the three jumpers, but helped the three jumpers to advertise, and gave Li Weidong a good assist.

The price of the three-bumper is not expensive, and the operation is very simple. With a little practice, you can drive around the city and make a few trips a day, which is enough for daily expenses. If you are lucky and live a lot, you can still make some money.

As for the illegal operation, no one cares at all.

Enforcement in this regard is inherently difficult, and many sanctuaries are directly affixed with signs such as "only for picking up children" and "only for grocery shopping".

If the law enforcement officers went up to interrogate, the owner of the car directly said that I was used for household use, not for operational use, and the law enforcement officers could not do anything about it.

After all, if you don't catch the current situation, there is really no way to say that people are operating.

It's not that easy to get caught now, and it's not a fool to drive a three-boom. If you see a law enforcement officer, you won't continue soliciting customers. You drive a three-boom and go to other places directly, avoiding the law enforcement officers. .

Even if the current situation is caught, it is not so easy to determine.

For example, car owners can say that they are pulling their relatives, or that they are pulling their friends. In many cases, in order to avoid trouble, or to reach the destination smoothly, guests will also cooperate with the car owner, indicating that they are relatives and friends.

Even if it is finally characterized as illegal operation, it is not easy to deal with.

Many of the people who open the three-bumper are the elderly or disabled. They just put on a posture that they are not afraid of wearing shoes, and lie there like a rogue, saying that they are sick or disabled.

At that time, it is really difficult for law enforcement officers to take any substantive measures against the elderly or disabled people. If they encounter someone who is really sick, or makes a pretense of bullying disabled people, they will definitely have no choice.

Governing the three jumpers has become a major problem in the city after more than 20 years.

Twenty years later, the level of city managers will be higher, and the behavior of law enforcement officers will be more strict and standardized. In addition, there are cameras everywhere, which can monitor every road.

But even so, many cities are still unable to solve the problem of three-bumpers. Strictly crack down on them, and the situation will be better. Once the crackdown is stopped, the three-bumpers will soon resurface.

In the city of 1995, all kinds of laws and regulations, hardware and software were not as good as in the future, and it was almost impossible to manage the three jumpers in the city.

In a city, as long as there are the first batch of three jumpers, it will spread quickly in the city like a wildfire, and become everywhere.

...

Ma Chiyu finished the interview and was about to return to the TV station. He carried a large bag with a camera and walked to the stop sign, waiting for the bus to arrive.

At this moment, a three-jumper drove up, stopped directly beside Ma Chiyu, and asked, "Master, do you want to take the car?"

Ma Chiyu frowned when he saw that he was a three-jump child. This was the cancer he reported on in the city. Now he appeared in front of him in a grand manner, and he even asked him if he would take a car!

Seeing Ma Chiyu looking at himself, the driver of Sanbengzi thought he was a potential customer, so he said, "Master, where are you going? As long as you are in the city, you will be delivered to you for a dollar."

Ma Chiyu shook his head and said, "I'd better wait for the bus!"

"What are you waiting for the bus? The bus is so slow. It only takes half a day to arrive, so there may not be a seat. Take my tricycle, which is fast and stable. This is a new car I bought. Maybe it will take you to the place. Come on, the bus hasn't come yet!" said the owner of Sanbengzi.

"Are you a new car?" Ma Chiyu was stunned for a moment, thinking to himself that he had already reported on the social cancer of the three-bumper, how could anyone dare to buy a new car!

The owner of Sanbengzi replied, "Of course it's a new car. I just bought it after watching TV two days ago."

"Is this car still advertised on TV?" Ma Chiyu asked subconsciously.

"That's not true." The owner of the three-wheeled car shook his head and continued; "It's a program on our Qinghe TV station, what is it called "Today's Qinghe", which introduces this kind of tricycle, saying that it can pull people, after I watched it just bought it."

"Today's Qinghe? It seems that my report is the only one that mentioned tricycles recently!" Thinking of this, Ma Chiyu asked, "Is the title of the program you're talking about called Urban Cancer - Illegal Operation of Tricycles?"

"I can't remember, it's probably called this name. Anyway, there are interviews with retirees, disabled people, and laid-off workers. They are all driving tricycles." The owner of the Sanbengzi replied.

Ma Chiyu instantly determined that this was the special report he did, and he said proudly, "I am a reporter from Qinghe TV, and I did that report."

"Really!" The owner of the three-wheeled car looked at Ma Chiyu in surprise and said, "Comrade reporter, I really want to thank you, if it wasn't for your report, I wouldn't even know that driving a tricycle could make so much money!

I've done more than a dozen jobs today and made almost twenty dollars! Thanks to you for showing me a clear path! Comrade reporter, do you want to go back to the TV station? It's not far anyway, I'll send you there, and I won't charge you! "

The owner of the car greeted Ma Chiyu enthusiastically to get into the car.

Ma Chiyu looked depressed.

"What's the situation? It's different from what I imagined! I'm obviously exposing the city's cancer, how can I become an advertisement for the city's cancer!"