Rebirth of the Industrial Tycoon

Although the advertisement of Puppy Electric is very simple, the effect is still very good, at least it successfully promotes the brand of Puppy Electric.

Ordinary people do not know what the special prize of the Cologne International Home Appliances Exhibition is, but as long as it is related to the international community, it must be a tall thing.

If you can win awards internationally, people will subconsciously feel that this is a good product.

With this wave of publicity, the sales of puppy microwave ovens should be much better, but what Li Weidong values ​​more is the successful branding of puppy electrical appliances.

For consumer goods used in life, brand is very important. When consumers choose a product, the first consideration may be the price, followed by the brand. Sometimes consumers value the brand even more than the price. .

This is especially true in the home appliance industry. For example, Haier first made refrigerators, and later began to make large appliances such as washing machines and air conditioners, and then launched various small appliances such as electric irons and vacuum cleaners, and finally even Yuba and toilets. Cover this kind of bathroom equipment has also become a product of Haier.

There are many similar home appliance brands. They all start with a certain home appliance. When the brand has gained popularity, when other home appliances are launched, the recognition of the common people will increase a lot. This is the so-called brand effect.

Li Weidong decided to take the chance to win an award at the Cologne Electrical Appliances Fair to brush up on the brand effect first.

In the early 1990s, it was much easier to build a brand than later generations. In that era, there were few brands, advertising was cheap, and the cost of advertising was also low. Especially in many local TV stations, an advertisement could be advertised for tens of thousands of yuan.

The local TV stations in the provinces with relatively large populations are very cost-effective for advertising.

...

Qinghe City Loader Factory, in the spacious assembly workshop, a brand new loader is placed in front of Li Weidong,

This loader is a new type of loader developed by the loader factory after obtaining Russian technology.

I saw Zhang Tao holding a small notebook and introduced: "This loader has an operating weight of 13,000 kg, a rated load of 4,000 kg, a bucket width of 2,704 mm, a capacity of 2.2 cubic meters, an unloading height of 2,850 mm, and an unloading distance of 2,704 mm. 920 mm, the length of the whole vehicle is 6840 mm, the width of the whole vehicle is 2704 mm, and the height of the whole vehicle is 3239 mm. We use Weichai’s engine…”

Li Weidong is quite satisfied with the various data of the new loader, which is already regarded as the domestic upstream level.

The original technical level of the loader factory can only be regarded as the middle and lower reaches of the country. After obtaining the Russian technology, it has been upgraded to the domestic upstream level in half a year. This progress is still very rapid.

After introducing the relevant parameters, Zhang Tao said, "Chairman, this loader hasn't been named yet, and I have to trouble you to name the new loader."

Li Weidong thought for a while and said, "This is a Type 40 loader, and we are Qinghe Loader Factory, so we went to Qinghe and the initials of the loader, and we will use the QZ40 loader!"

According to the model of the loader,

The 30 is small, the 40 is medium, and the 50 is large.

However, the domestically produced loaders, Type 40 and Type 50, have little difference. They use the same engine and gearbox, and the power is the same, but there are certain differences in arm height and bucket capacity. The difference is not too big.

However, the price of the 50-type loader is much more expensive than that of the 40-type engine. In terms of cost performance and practicality, the 40-type loader is better.

Developed countries have money and labor is also expensive, and they will probably choose a 50-type loader for the sake of digging more points with a shovel. China is still a developing country, so I would rather choose a cheaper 40-type loader.

It is also because the 40-type loader is widely used in China, and the main products of domestic manufacturers are the 40-type loader. Many of the Type 50 loaders on the market are imported.

Li Weidong asked again: "How is our loader better than the heavy machinery factory?"

"The parameters are all the same." Zhang Tao then explained: "The advantage of the heavy machinery factory lies in the carrying system, which is the project they obtained in the scientific research of the Seventh Five-Year Plan. After we obtained the Russian technology, this aspect is similar to that of the heavy machinery. Compared with the factory, there is no difference.

However, in terms of follow-up research and development, we are definitely not as good as heavy machinery factories. Their technology is independently developed, and subsequent upgrades are easier. Our technology is purchased, and subsequent upgrades can only be based on Russian technology. to upgrade.

Another point is that our engine adopts Weichai engine, while the engine of the heavy machinery factory adopts Shangchai engine. Although the power of the engine is similar, in terms of quality and stability, Shangchai is more powerful. better. "

In the early 1990s, Weichai was not as good as Shangchai. After all, the background of Shangchai was there. In the era of planned economy, the state's support for Shangchai was also relatively strong.

After 2000, Weichai has gradually risen and has greatly improved in terms of product quality and service quality. However, Shangchai's service has become something that customers complain about.

I just heard Zhang Tao continue: "Shangchai's engines have always been in short supply. Next, I will try to keep in touch with Shangchai and try to buy their engines."

However, Li Weidong immediately shook his head: "No, we will use Weichai's. If possible, I would like to reach a strategic cooperation with Weichai."

"Chairman, are you optimistic about Weichai?" Zhang Tao asked.

"It's not optimistic, it's very optimistic!" Li Weidong smiled slightly, and then said: "Our current size is still too small, even if we go to Weichai, people may not take care of us, wait for us to grow a little more, and then go to the meeting. Weichai for a while!"

...

Qinghe Heavy Machinery Factory.

Ding Youliang was also inspecting the workshop, and in front of him was a loader that had just rolled off the assembly line.

This loader is the AX40 loader, the core product of the heavy machinery factory. This loader has been remodeled for the third time, so it is named AX40C loader.

The technician reported to Ding Youliang the parameters of the new loader and the improvements compared to the old one.

Looking at the new loader, a satisfied smile appeared on Ding Youliang's face.

"The technical department has done a good job. In just four months, the upgrade of the old loader has been completed, which is worthy of praise!" Ding Youliang said.

"We are developing on the original technology. If the factory manager hadn't won the project in the Seventh Five-Year Science and Technology Research Plan for our factory, our technical department would not have been able to complete the product upgrade in such a short period of time. So in the final analysis , or the factory manager has a good leadership!" The technical director just flattered.

Ding Youliang still enjoys this flattery, with a brighter smile on his face, and said at the same time; "Next year, several national highways in the province will be expanded, and in the next three years, three national highways will be built in the province. to five new national roads.

In addition, the construction of the Beijing-Shanghai Expressway in our province will also be put on the agenda. These projects require a lot of loaders. This is a big piece of fat. If we can eat this fat, in the next ten years, we will No need to worry about heavy machinery factories! "

At this moment, someone hurried over, it was the director of the secretarial office of the loader factory.

"Director, the fax I just received, the Provincial Transportation Engineering Corporation, wants to purchase fifty loaders." The director of the secretarial office said, and handed a document to Ding Youliang.

Ding Youliang took the document, read it quickly, and said, "This should be just the first batch of purchase orders for the G104 national highway expansion project. Fifty loaders, if we take them down, it will be enough for us to improve our performance in the first quarter of next year. !

Inform the office, arrange a vehicle for me, and prepare some gifts. I will go to the provincial capital tomorrow and visit Mr. Zhuang of the Provincial Transportation Engineering Corporation! "

"Leader, the document says that this procurement is an open tender..." The director of the secretarial office whispered.

"Public bidding? Just listen to this kind of thing, how can there be any real public bidding! In the end, it doesn't have to rely on connections and connections! Fortunately, we are also old acquaintances with transportation engineering companies. The order for fifty loaders should be available!"

Ding Youliang smiled slightly and then said: "Of course, the quality of the product is also a very important factor, but in this regard, we don't have to worry at all, the loaders of our heavy machinery factory are also first-class in the whole country, and the loaders in the province. Enterprises and products can't compare to us at all!"