Rebirth of the Industrial Tycoon

Li Weidong waited for more than two hours, and finally waited for Ma Dexing to finish the matter at hand.

"Director Li, wait!" Ma Dexing pointed to the sofa in the office, and then poured down a large glass of water.

"I'm not in a hurry, but you, are you busy? Didn't you have time to drink water all afternoon?" Li Weidong asked with a smile.

Ma Dexing nodded: "If all companies can be like you and get another deposit, I don't have to be so busy."

"I came to you just for this." Li Weidong paused and asked, "Walmart and the other side have not notified us to cancel the order yet?"

"No, it's probably just the past two days." Ma Dexing said.

Li Weidong said, "Actually, I want to continue this business with Wal-Mart."

Ma Dexing was stunned for a moment, then asked, "You still want to sell those 400,000 toaster ovens to them? You encountered such a big difficulty in exporting this time, didn't you lose money and earn a large deposit? "

Li Weidong nodded: "I have no losses, and I have made a lot of money, but I don't think this is how I make money. I am engaged in industry, not speculation, so I can't rely on sudden surprises every time. Policy changes, get others a deposit!

Doing business is not a one-shot deal, and you have to look to the long-term. Even if I earned the $11 million deposit this time, what about after that? Like Wal-Mart and this kind of customers, I am afraid they will not order from me again! Therefore, I still want to continue the order for 400,000 toasters this time. So I plan to wait for a while and the foreign trade export resumes before shipping to Wal-Mart. "

"Waiting for the recovery of foreign trade exports? Who knows that we will have to wait until the year of the monkey and the month of the horse! One or two years? Three or four south? It may even be more than ten or twenty years!" Ma Dexing said.

Li Weidong spread his hands: "Anyway, I have already received 50% of the deposit, I can afford to wait!"

"How about Wal-Mart and can afford it?" Ma Dexing asked.

"You have come to the point, the key is Wal-Mart and, can you wait!" Li Weidong paused, and then said: "I guess Wal-Mart and now are definitely conducting foreign trade assessments. And their assessments , and more accurate than our wild guesses here."

Ma Dexing nodded slightly: "That's right, Walmart and Walmart are both American companies, and they must know more about the United States than we do."

Li Weidong went on to say: "If I had only received orders of one or two million dollars, then Walmart and Walmart might have simply cancelled the orders. After all, these top retailers in the world have annual sales of 30 to 40 billion dollars. In US dollars, the loss of a mere 1.8 million is still bearable.

But now I have an order of 11 million dollars,

Wal-Mart and 5.5 million each, they have to think about it carefully. I guess they are in a dilemma now. They want to cancel the order directly, but they are reluctant to lose the $5.5 million. It is also for this reason that we have not received any news from Walmart and canceled orders.

I would like to take this opportunity to contact Wal-Mart's purchaser Gordon and purchaser Hayward to express to them that I am willing to continue to complete this order, and we can sign a supplemental agreement to postpone the execution of this order. , when the foreign trade export work resumes, I will ship the goods to Wal-Mart and complete the order.

After all, this is a special period. To implement this idea of ​​mine, it needs the approval of your foreign trade department. And to contact foreign businessmen, you still have to ask your foreign trade department for instructions. It is best to do it through your official channels, which will save you a lot of trouble in the future. "

Ma Dexing nodded: "Your idea has a certain feasibility, but I can't make a decision on this kind of thing, I have to report it to the leader."

...

Li Weidong knew for a long time that foreign businessmen might cancel the order, so after receiving the order at the Canton Fair, he did not start production.

However, Li Weidong did not intend to give up the order. He specially built the factory and planned to recruit another batch of workers.

If Li Weidong is the kind of speculator who plays with investment, then he must be happy to put the $11 million deposit into his pocket. However, for an industrialist, he does not bother to make this kind of money.

If Li Weidong wants to make his company bigger and stronger, he cannot covet this petty profit.

To put it another way, if Li Weidong accepted the $11 million deposit today under the pretext of Walmart and breach of contract, it would be difficult to get orders from Walmart and the company in the future. This deposit will be like a thorn in the heart of Wal-Mart.

On the other hand, if Li Weidong is willing to continue to carry out the order, even if he can get the goods two years later, Walmart and each other will lose 5.5 million US dollars. Base.

In Li Weidong's view, spending 11 million US dollars to enter the product supply chain of Wal-Mart and Wal-Mart is very cost-effective.

Li Weidong chose to ask for a high deposit at that time, not because he wanted to cheat Wal-Mart and the money, but because he was worried that the deposit would be less. Wal-Mart and those who didn't care about the 1.8 million directly canceled the order, and then there would be no follow-up cooperation.

What's more, the order of 400,000 toasters is not a free gift, Li Weidong still has to make money.

At the current cost price, a $40 toaster is a very small profit, but after a year or two, the situation will be different.

With the gradual rise of China's manufacturing industry, the output of industrial manufactured products will increase, and the prices of various industrial components will become lower and lower in the future.

For example, a toaster costs $39 now, but in a year or two, the cost may drop by $35, and Li Weidong will be able to make more profits.

It is for this reason that Li Weidong dared to call out the world's lowest price of 40 dollars at the Canton Fair, because Li Weidong knew that the actual delivery of this batch of toasters would take a year or two, and at that time various parts and components would be delivered. price will inevitably decrease.

This kind of sales routine imitates the mobile phone of a certain brand of later generations, first launching a flagship phone with a very high configuration, and then giving a price that is significantly lower than the market, making a gimmick of cost-effectiveness. When the mobile phone is actually mass-produced and shipped, it will take more than half a year or even a year. At that time, the so-called high configuration has become a common configuration, and the price of components has also dropped.

Li Weidong applied the routine of selling futures mobile phones to the toaster, and sold a batch of futures small home appliances.

...

Early the next morning, Li Weidong was called to Ma Dexing's office.

Ma Dexing said: "I have reported your idea yesterday to the leaders in the hall, and the leaders attach great importance to it. They think your idea is very good. We do business with foreigners, not a one-shot deal. It is necessary to consider long-term plans.

And this trade ban, those foreign businessmen also suffered losses, but also the victims of foreign trade problems. After the export of foreign trade is loosened, we still have a lot of room for cooperation with these foreign businessmen, so the leader agrees to your request in principle. "

"That's great!" Li Weidong let out a sigh of relief.

"However, the difficulty in exporting foreign trade this time is aimed at our country, and your order was applied for at the Canton Fair, so the leaders in the hall decided to report this matter to the ministries and commissions, at least in charge. Sun Xinmin, deputy director of the Canton Fair, needs to know about this." Ma Dexing said.

"Oh, when are the leaders in that hall going to report to Sun Si?" Li Weidong asked immediately.

Ma Dexing explained: "I came here specially to discuss this matter with you. We have just received a notice from the ministry and commission to ask the leaders of the department to go to the capital for a meeting, presumably to solve the problem of exporting foreign trade.

The leaders intend to take this opportunity to report to the leaders of the ministries. Of course, it's not just about you. For example, the 400,000-ton ethylene project in our province, the chemical raw materials of Qicheng Petrochemical, and the oil export of Shengli Oilfield will all be reported to the leaders of the ministries and commissions together.

The heads of the projects I mentioned just now will also come to Beijing together. If the ministries and commissions want to know the specific situation, they can report the details immediately. So Director Li, you have to work hard for you, and come to the capital with me! "

...

At the same time, Jiang Aiguo, the foreign trade department of a certain province, is also worried.

"Leader, all the air fryers we produced have already been shipped, but a foreign businessman called to say that the order was cancelled and the products were no longer needed. What should we do with this batch of products!" Manager Xue said with a sad face.

"What can I do? It's not something I can predict if a foreign businessman cancels an order! And it's not your company that has encountered such a situation. Some companies are more unlucky than you! Some companies' products have already arrived in Hong Kong, but they have been blocked. at customs."

Jiang Aiguo paused, and then said: "In this situation, try to reduce losses as much as possible! Fortunately, those products of yours have just been loaded on the ship, and it is still too late to unload them now, thanks to the loading and unloading fees. On the way, if this happens again, even the shipping cost will be lost."

"Leader, even if we unload the product, no one will buy it!" Manager Xue said.

"Aren't you going to export for domestic sales? Can you recover some losses?" Jiang Aiguo said.

"An air fryer sells for one hundred and fifty or sixty dollars, which is equivalent to more than 600 yuan. No one in our country is willing to spend so much money on this thing!" Manager Xue said.

"Then put the goods in the warehouse first, and then sell them later! When it's a big deal, when you sell them later, you can get a discount and you can recover some of the cost."

Jiang Aiguo thought for a while, and then said: "Also, when you signed the contract, didn't you receive a foreign deposit, and now the foreign business has breached the contract and canceled the order, isn't this deposit yours? How much can you get back?"

"Leader, don't mention the deposit. I get angry when you mention it. After the foreign businessmen made the deposit, most of them were transferred to the Southeast Company on Hong Kong Island to pay the royalties." Manager Xue said with a gloomy face.

"Patent fee? I remember it was 10 dollars, right? How much deposit did you charge for an air fryer?" Jiang Aiguo asked immediately.

"For an air fryer, we charged a 10% deposit, which is US$15, and in the end, US$10 was paid for the patent fee! Our factory only left US$5. This product worth US$150 only paid back 3.3% of the original cost. %, but the loss is huge! In the second half of the year, our factory may really have to drink the northwest wind!" Manager Xue complained.

"It's too much!" Jiang Aiguo slapped the table angrily, and he said, "If we sell the product, we'll just pay them the patent fee. Now that we haven't sold a single product, why should we still have it? Give them royalties!"

"What the leader said is that we didn't sell the product, so we don't have to pay royalties at all! That Southeast company is simply robbery!" Manager Xue helped.

Jiang Aiguo's eyes narrowed slightly: "I just received a notice that the ministry wanted me to go to the capital for a meeting. I just took this opportunity to discuss with Cai Qianjin and the others. I have to ask that Li Weidong to spit out the patent fee!"