Rebirth of the Entrepreneurship Era

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At 2:00 p.m., all 1,500 SuperX stock items were sold out, creating sales of 297,000 yuan, with a gross profit of around 200,000 yuan.

If it weren't for the clerk to stop, even the pants on the model would have been taken away.

If it wasn't for the constant flow restriction in the store, these 1,500 pieces would probably be sold out in just over an hour.

Moreover, because of hunger marketing, scalpers began to resell SuperX jeans starting in the afternoon.

At first, there were customers who didn't buy it, and they were willing to pay an additional price of 50 yuan, so the scalper saw a profit, so he bought it at an additional price of 50 yuan, and then sold it at an additional price of 100 yuan.

Scalpers bid 298 for a pair of trousers, but they basically sold them out. The buyer was so motivated that the scalpers bid all the way to 358, and even 398 was still able to be shipped smoothly, which shocked many people's jaws.

It can be seen that SuperX's brand, trousers and marketing strategy have been a great success.

Li Xuan who was far away in Ningcheng heard the news, and couldn't add more excitement.

Xu Yiyang asked Li Xuan to communicate with the foundry to increase production capacity, and at the same time decided to invest in opening a branch immediately.

A large part of the reason why the founder of Zara was able to sit firmly in the position of the world's richest man for a long time is the extremely fast development.

First of all, Zara's styles are updated too quickly, which completely kills the international trend. It can do whatever is popular, with a plethora of styles, and it is almost constantly launching new models.

The second is that Zara opened stores too fast. In the ten years since the group entered the country, it has opened more than 700 stores in China, and all of them are directly-operated stores. There are nearly 10,000 stores in the world, most of which are directly-operated stores. This efficiency is simply abnormal.

Xu Yiyang does not expect SuperX to develop globally like Zara, but at least it needs to cover the mainland market first. Therefore, opening stores quickly is the core strategy he formulated for SuperX.

If SuperX wants to grow bigger and stronger, in the first three years of development, at least 15 directly-operated stores in China must be opened a year.

As for whether to open franchise, this can be decided according to the actual situation after the brand develops.

Open franchise has advantages and disadvantages.

Lishi recruits a large number of franchisees,

A large number of stores can be opened in a short period of time to achieve the goal of quickly covering the whole country;

The disadvantage is that since franchisees are recruited, they must give up profits to the franchisees. It is not so easy to get back this part of the profits.

In the evening, Xu Yiyang asked Lin Tianyi out and told her about his development plan.

According to Xu Yiyang's idea, he will open three more stores in Zhonghai without stopping.

Zhonghai is too big, and one store simply cannot cover many people.

Lin Tianyi also agrees with Xu Yiyang's plan, she said: "I have also studied it in the past two days. The area that most business districts can cover is only a radius of ten kilometers. Jinling Road is a famous pedestrian street, although the covered area is larger. , but our store area and carrying capacity are here, no matter how many people there are, our store can’t handle it.”

"Yes." Xu Yiyang said: "It's like the turnover rate of a restaurant. You only have ten tables. Even if everyone in Zhonghai likes to eat, it will be difficult to increase the turnover without expanding the scale."

Lin Tianyi asked: "Mr. Xu, have you considered the location of the three new stores?"

"I've considered it." Xu Yiyang said: "We still have to choose the more prosperous business district in Zhonghai. Now that Jinling Road is already occupied, then Xujiahui, Huaihai Road, and Lujiazui will also be covered."

Lin Tianyi said: "In these three commercial districts, the rent of shops should be lower than that of Jinling Road."

"Yes." Xu Yiyang said: "Since SuperX's market recognition is so high, we can open more new stores. The store area should be more than 400 square meters."

Lin Tianyi exclaimed: "Mr. Xu, with 400 square meters and three stores, the rent and decoration costs are too high. One store costs at least one million yuan!"

Xu Yiyang smiled and said, "The budget is four million to five million."

Lin Tianyi was speechless.

She didn't know exactly how much money Xu Yiyang had, but it had been more than half a year since he saw him, and he was able to casually spend millions to open a store. This kind of financial resources really made her a little unbelievable.

Xu Yiyang really didn't have much money in his hands, but fortunately, Jiayang Education now has 17 branches in the province and they collected more than 8 million in tuition fees on New Year's Day, which greatly relieved his financial pressure.

He wants to expand SuperX quickly, which is also based on the successful experience of Jiayang Education.

If after a business model is verified, it is still steadily making additions, one plus one plus one plus one, it is doomed to be difficult to become a giant.

If you want to become a giant, you have to do multiplication, one by two and then two by two, and after a few rounds, it will be astonishingly large.

New Oriental has nearly 100 branch schools, nearly 100 bookstores, and nearly 1,000 learning centers across the country, so it can become an education giant with a market value of nearly 20 billion US dollars.

Speaking of rapid development, there is another case worth learning, and that is the emerging coffee brand in later generations-Ruixing Coffee.

It took only one and a half years for Luckin Coffee to go public on NASDAQ with a market value of nearly US$5 billion.

In the past year and a half, they have opened 3,000 stores across the country.

Although a clothing store can't do it as fast as a coffee shop, if it wants to become bigger and stronger, it must be as free as possible.

Xu Yiyang said to Lin Tianyi: "In the future SuperX will definitely follow the brand line, so you can't just be a store manager and be satisfied with your positioning."

Lin Tianyi asked: "Then how should I position myself?"

Xu Yiyang said: "Positioning also needs to have a development plan. I think your first stage of positioning is to be the operations director of SuperX Zhonghai District. In the second stage, you may be the director of the East China region. In the third stage, you may even be the national director. .”

Lin Tianyi hurriedly said: "Mr. Xu, I don't have this level. I'm different from you and Xiaoxuan. You are all college students. I haven't gone to college. I just came out to work after failing the college entrance examination."

Xu Yiyang said: "It has little to do with whether you have been to college or not. Sister Xuan studied fashion design in college, which is not compatible with operation management. I majored in English, which is not compatible with operation management. It is you He has worked in the south for many years and has practical work experience, which is better than both of us.”

After speaking, Xu Yiyang said again: "Actually, people are constantly growing. You can see that the bosses of many large companies also started as migrant workers, gradually became small self-employed, small entrepreneurs, and then continued to grow bigger. Now It is definitely unrealistic for you to be the national director. Not only have you not grown to that level, but our own business has not developed to that level, but if your growth rate can match the growth rate of the business, then we will wait for our business in the future. Covering the whole country, your ability is enough to control the whole country."

Lin Tianyi said awkwardly: "That's what I said, but I still feel that I am not that material..."

Xu Yiyang asked her: "Do you know that there is a listed company in our domestic A shares called Fuyao Glass?"

Lin Tianyi shook her head: "I don't trade in stocks, so I don't know much about it."

Xu Yiyang introduced: "The boss of Fuyao Glass is Cao Dewang. He didn't go to school until he was 9 years old, but he dropped out of school when he was 14 years old. In terms of education level, he must be lower than most people. After dropping out of school, he has done countless things. Work and small business, and later worked as a buyer in a glass factory. A few years later, he contracted the glass factory he worked in, and then transformed into auto glass, mainly the front windshield of the car. In 1993, Fu Yao Glass is listed on the A-share market, and its market value should be several billion now."

"So powerful?" Lin Tianyi was dumbfounded after hearing this.

She couldn't believe that a person who only went to school for five years could create a listed group with a market value of several billion yuan.

But it is what it is.

Twenty years later, Fuyao Glass has a market value of tens of billions, and its business has spread all over the world, becoming a giant in the automotive glass field.

Xu Yiyang said to Lin Tianyi: "If the boss of Fuyao Glass stopped his personal progress when he was a buyer, he may always be a buyer, but it is because he can continuously improve himself and improve business, so Only in this way can the company become as big as it is today step by step.”

After a pause, Xu Yiyang continued: "So, let's talk about our SuperX. I am confident that it will grow into one of the most famous jeans brands in the country within two years. Are you confident that from now on, from its first Start with one store and grow with it all the way? If you can do it, when SuperX has one store, you are the store manager; when there are ten stores, you are the regional director; when there are one hundred stores, you are It's the national director."

Xu Yiyang firmly believes that a good person is not born with a good ability.

I think Boss Ma's Eighteen Arhats.

When starting a business, most of them are ordinary people who have just entered the society.

Why are they so famous in later generations? To put it bluntly, it means that they can grow together with Alibaba and not fall behind.

Even, some people are able to overtake on curves,

For example, Ali’s Tong Wenhong, she was Ali’s front desk in 2000, and in 2017, she was Ali’s chief human resources officer and concurrently the chairman of Cainiao Network.

In 2019, her personal worth was 4.1 billion yuan, which is the best example of career promotion.

If a person defines herself as the front desk, then she will be the front desk for ten or twenty years, and may even be unable to keep the front desk job because of old age and deteriorating image.

But if she positions herself as growing and rising, then in ten or twenty years, she may change from the front desk to the chairman and be worth billions.

Therefore, Xu Yiyang believes that if Lin Tianyi is willing to work hard, dare to think and do, with her ability, she will be able to be in charge of the operation of the entire SuperX in the future.

Now is the initial stage of starting a business. For a seedling like Lin Tianyi, this kind of thinking must be instilled in her from the beginning, so that she can fully stimulate her full potential.

Lin Tianyi did not expect that the blood in her body would be stirred up by a nineteen-year-old boy.

She was suddenly full of expectations for the future described by Xu Yiyang, and at the same time, she was full of expectations for herself.

She thinks what Xu Yiyang said is very reasonable. Now SuperX only has one store, and she is the person in charge of operations. As long as she can ensure rapid growth, why can't she be the person in charge of SuperX's national operations in the future?

She has confidence in the future of SuperX, and similarly, she has confidence in her own future.

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