Rebirth of the Entrepreneurship Era

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On Saturday morning, before his roommates got up, Xu Yiyang woke up.

At ten o'clock this morning, SuperX officially opened for business.

He really wants to see how hot SuperX will be on the first day of business.

So, when he sneaked out of the dormitory, he did not forget to bring his own cassette camera.

Only Shen Lele knew that SuperX was made by Xu Yiyang, so she had already made an appointment with Xu Yiyang to go to the store together in the morning to see the excitement.

It was 8:30 in the morning when the two of them finished breakfast in the cafeteria and took a taxi to Jinling Road.

Although there is still an hour and a half before SuperX opens, but at this moment, there is already a long queue in front of the SuperX store.

Although men's jeans are now available in SuperX, more girls line up at the door.

After all, nothing can stop girls from pursuing beauty and beautiful things.

These female college students have already come to the store to keep an eye on them several times, knowing that it will officially open at ten o'clock this morning, so they rushed over early to line up.

Xu Yiyang probably counted, there were about a hundred people in line, it was unbelievable, now SuperX only sells women's jeans, but there are still quite a few men in line, probably at least a quarter of them.

Shen Lele speculated that these men might have come to line up for their girlfriends or wives.

Xu Yiyang thought so deeply.

At this time, more and more people lined up outside the store.

When the gate was opened, three security guards came out from inside, issued numbers one by one with marker pens and sticky notes, and explained at the same time: "Everyone pay attention, because there are many people in line, our store has limited reception capacity at the same time, and we will officially open at ten o'clock." For business, only 30 people can enter in each batch."

Someone immediately complained: "Only 30 people are admitted at a time, so when are we going to queue?"

The security guard said helplessly: "This is the rule of our store manager, and I can't help it. Please cooperate."

The people in the back immediately complained.

The number of people is still increasing, there are at least 200 people queuing up now, these people thought that they could go in and buy as soon as the door opened, but now they suddenly said that they would go in in batches, and the people behind were a little dissatisfied.

At this time, Lin Tianyi came out and said patiently: "Please understand, after all, you are here to buy your favorite clothes, not to buy cheap rice and eggs in the vegetable market. If everyone rushes in, the mess will also affect everyone's life." Shopping experience, and our fitting room is also limited, even if you don’t line up outside, you have to line up at the door of the fitting room, so for everyone’s shopping experience, I’m sorry for everyone’s queuing up later.”

When Lin Tianyi said this, everyone's emotions were greatly relieved immediately.

In fact, everyone can understand the principle of roll call.

Everyone wants to shop in a leisurely way, picking, looking, touching, and trying. No one wants to be crowded with people inside, and even if they want to touch the material of their pants, they have to queue up.

So instead of going in and fighting a war, it's better to wait patiently outside for a while, so that when you go in, you can also have a good shopping experience.

Lin Tianyi saw that everyone was more relaxed, and said: "Today, all jeans in our store are restricted, and each person is limited to one pair, so after entering later, please carefully consider which one you like. The style, when you come back to change, the store may be out of stock."

"We queue up early in the morning and only buy one piece. Isn't that too much?"

"That's right! There are so many clothing stores on Jinling Road, how can there be limited purchases?"

Lin Tianyi smiled slightly: "We also want to protect everyone's interests. To be honest, in the past few days before the opening, many people came to pre-order every day, and some people even asked to pay for ten or eight. We didn't agree to any of them, because we wanted to do our best It may guarantee the interests of everyone. If we agree, then all the pants in the store today may have been snapped up by others before the door is opened, and everyone will really waste their time."

What Lin Tianyi said was true. Many girls came here and wanted to pay to order the pants first. If they really opened this hole, let alone 1,500 a day, 5,100 would be booked out. In that way, today The opening must be all to pick up the goods, and no one in these queues can buy pants.

After hearing what Lin Tianyi said, the emotions of these people eased up again.

Xu Yiyang watched from not far away, sighing inwardly, Lin Tianyi is indeed a good material for doing business, if she hadn't been greedy for her English training and concentrated on doing something else, she would definitely have achieved good results.

At this time, a girl at the end of the line suddenly waved to Xu Yiyang and Shen Lele, and said excitedly and a little shyly: "Squad leader, Lele!"

Xu Yiyang turned his head and saw that it was Tian Tian who had shown affection for him in the class.

But it seems that since Shen Lele came, she never mentioned this matter to herself again, so Xu Yiyang didn't feel embarrassed.

Shen Lele smiled and asked her: "Yeah, Tian Tian, ​​are you here to buy pants?"

Tian Tian nodded again and again, and asked curiously: "Why are you here too? Don't you have several pieces to try on?"

Shen Lele glanced at Xu Yiyang, then smiled and said, "I want to see the new 103 model, I don't have that yet."

Tian Tian nodded slightly, and said with a smile: "I want to buy a 101, you look so good in 101!"

Shen Lele said: "102 is also pretty good, your legs are so thin, you must look good in them."

Tian Tian said helplessly: "I originally wanted to buy one of each, but the purchase is restricted, so I will buy a 101 first, and then I will buy a 102 tomorrow."

Shen Lele glanced at Xu Yiyang, and deliberately said: "I can ask the class monitor to help you buy 102, anyway, he is idle, so we can let you get the spot if we line up together."

When Tian Tian heard this, she immediately asked Xu Yiyang excitedly: "Squad leader, is it okay?"

Xu Yiyang shrugged his shoulders and smiled: "Okay, Lele is right, I'm free anyway."

"Great!" Tian Tian was very happy, took out a pink wallet, took out two hundred dollars from it and handed it to Xu Yiyang, and said: "Squad leader, I will go in later, I will try it first, and you can help me after the trial." Check out."

Xu Yiyang nodded, took the money and said, "Okay."

After finishing speaking, he quickly sent a text message to Lin Tianyi, telling her that he met a classmate and was queuing outside, and when he saw him later, he would act as if he didn't know him.

At this time, the security guard came over to issue the number, Tian Tian got 311, Shen Lele 312, Xu Yiyang 313.

When it was almost ten o'clock, there were more than 400 people queuing at the gate, and the line had formed several S-shaped lines, blocking the sidewalk so badly that Lin Tianyi had to send a security guard to cut off the line. To allow pedestrians to pass smoothly.

The long queue at the entrance of the SuperX store attracted the attention of the entire Jinling Road. Before this, there had never been such a long queue to rush to buy, so this made SuperX famous.

Many passers-by were also attracted by this scene. They came to see the SuperX storefront and the models in the window, and were immediately attracted by the fashionable jeans, so they joined the queue.

At ten o'clock, the store officially opened, and the security guard said: "Please enter the store from the 1st to the 30th!"

So, thirty people rushed into the store excitedly.

The decoration style, in-store display and visual effects of SuperX are all in line with those twenty years later, so customers will have a sense of grandeur and high-end style as soon as they enter.

The boys who helped line up earlier, their girlfriends have basically arrived. At this time, the girls began to line up to enter the fitting room. The boys looked around in the store. They have also visited Jinling Road many times with their girlfriends. But this is the first time I have seen such a fashionable store.

The girls who entered the fitting room were even more amazed.

In each fitting room, three mirrors are pasted in a concave shape, and the places where the three mirrors meet are seamlessly connected, so girls can see the front, back, left, and right of their body very clearly.

Moreover, the lighting in the fitting room is also very sufficient. Multiple spotlights cast warm light from multiple angles, making the complexion look more natural and comfortable, and every detail in the mirror can be seen clearly.

Each fitting room provides customers with shoes to take off when trying on, which is very considerate.

SuperX's jeans are impeccable from fabric to tailoring to various details, and the upper body effect is good enough to kill all competing products at this stage, so they are very attractive to girls.

And there is another point, the 1 series jeans of SuperX are all 198 yuan, this price is not expensive for these girls who come to the SuperX store to buy clothes, and even for many people, the cost performance is super high.

Of course, the SuperX user group itself is the kind of men and women who have a certain ability to dress themselves up, who are too frugal, or who cannot accept this level of consumption, and are basically not the target of SuperX.

In Xu Yiyang's eyes, apart from water, electricity, oil, and natural gas, which are priced uniformly by the state, there are almost no commodities or brands that can cover all consumer groups.

People have different consumption concepts. Some people do not have a high salary, but they are willing to buy clothes, shoes and hats for themselves, while some people have a high salary, but they don’t think they need to invest too much in clothes.

Around 2010, in the company Xu Yiyang worked for, these two extremes existed at the same time.

At that time, many programmers in the company already had a monthly salary of more than 10,000 yuan, but they were almost all wearing Vancl T-shirts worth 30 yuan, ordinary jeans worth about 100 yuan, and Swiss army knife backpacks worth about 200 yuan.

However, the little girl at the front desk of the company only has a monthly salary of more than 2,000 yuan, but she is willing to buy clothes for hundreds of yuan or thousands of yuan and a bag of two or three thousand yuan for herself.

And most people wear clothes according to their means. When the salary is low, they wear Semir, Xtep, and Metersbonwe; when the salary is slightly higher, they wear Jack Jones and Only; the salary is higher Yes, wear Zara, wear Levi's.

What SuperX wants to cover is not only those who are willing to spend money for themselves, but also those customers who can afford SuperX when they can afford it.

Moreover, although SuperX is 60%-70% more expensive than most mass-market brands, but because the style is so good, it is even better than the Levi's that many people are thinking about, so in the eyes of consumers, it appears to be super cost-effective.

High cost performance will naturally convert a large number of purchases.

Starting at ten o'clock, all customers entering the store, regardless of gender, will buy a pair of trousers without exception.

Thirty people go in, and thirty pairs of pants are sold.

Enter 300 people, and sell 300 pieces...

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