Rebirth of the Entrepreneurship Era

Hearing her husband's question, Chen Xinlin said: "There must be some tricks, but it's not easy to do. As you said, the book market is already sluggish, the cost is high, the pressure of survival is great, and the infringement of piracy is so serious... "

"Taking the current business process as an example, when the company decides to publish a certain topic, it must first submit it to the publishing house for review, and the publishing house can only publish and print after passing the review;"

"A book needs to pay the author's royalties, editing, proofreading, review costs, designer cover design fees, and printing costs. The cost of a book may cost several dollars. Don't look at the printed price of 20 yuan a book. , but the book to the dealer may be 50% off or even lower, and we only have a gross profit of a few dollars per book."

"Because piracy is serious, we dare not print more than one book when we start it. If the first printing is 10,000 copies, we will first have to pay tens of thousands of dollars in cost. If we sell all of them in the end, we can earn tens of thousands of dollars. ; If there are unsalable or returned goods, they may even lose money.”

Tong Fangquan sighed: "The piracy can save trouble, and there is no need to pay any upfront costs, just start printing directly."

"That's right." Chen Xinlin nodded, and said, "They use inferior paper and ink, and the printing cost is extremely low. A set of equipment can be used immediately. Whether it's a best-selling book or a classic, just arrange the layout and it will be ready for printing." You can still make a profit by selling a book for three yuan when you print it out, but when it comes to terminal sales links such as pirated bookstores and street stalls, the price is only five or six yuan, and their terminal sales price is not enough for us to even cover the cost.”

Tong Fangquan sighed: "Then what a fart it is! It's hard to make a book, and the money is made by the pirates."

Chen Xinlin smiled helplessly and said, "Don't be so pessimistic. Even though piracy is serious, genuine books still have a regular user group. Many users disdain to buy pirated books, such as consumers who often go to Xinhua Bookstore and other regular bookstores to buy books."

Tong Fangquan said: "If there were not such a group of people, the publishing industry would probably starve to death."

Chen Xinlin nodded and said with a smile: "If there were not such a group of people, the book industry would only survive with textbooks, and nothing else could survive."

As she said that, she continued: "However, we should be more optimistic. If the book is really well done, many users who buy pirated books will also buy genuine ones. Because the book is so good, users of pirated books will also have a collection. Impulsive, I will buy genuine books at this time."

"Some popular bestsellers can sell hundreds of thousands of copies a year. In this case, the profit of a book may be several million. Ten such blockbusters can earn tens of millions."

Tong Fangquan said: "I'm afraid this is not easy?"

Chen Xinlin said with a smile: "I think there is still hope for hard work."

Tong Fangquan hummed and said, "Is there anything I can do to help?"

Chen Xinlin said: "Yes, there are quite a few capable people among your college classmates. Can you persuade those famous people to publish a book? Write an autobiography or something. If it doesn't work, you can dictate it and have someone write it for you."

Tong Fangquan laughed and said: "You really look down on my college classmates. They brag at the wine table and people will listen to them. Who will read the autobiography? The first print of a thousand copies won't sell."

talking,

Tong Fangquan's eyes lit up, and he said: "By the way, isn't Lao Li an executive in a securities company? How about I ask him to write a book on stock trading? Last year's 519 market, the stock market was so hot, how many people speculate in stocks!"

Chen Xinlin gave him a blank look: "If you do the book like this, you will sell the house at a loss. The 519 market is only one month, and in that month, all the books on the market that teach people to trade in stocks are basically sold out, but immediately after that, the book is sold out." It’s a bear market again, you are now writing a book on stock trading, the time has passed, who will buy it?”

Tong Fangquan had an idea, and said: "Then let Xu Yiyang write a book! Isn't this kid famous? And let me tell you, this kid is amazing. Whether our branch company's performance this year can surpass Yanjing depends entirely on him."

Chen Xinlin asked curiously: "Why did Xiao Xu help you achieve performance?"

Tong Fangquan said: "A few days ago, Xiao Xu asked me for help. He said that he had a friend who was engaged in the Internet in Shenzhen City and had millions of users. He wanted to open a value-added service for his friend here. I I felt that I owed him a favor, so I agreed."

As he said that, he said excitedly, "I originally wanted to help him, but I didn't expect much, but this value-added service was launched today, from 9:00 am to 9:00 pm. Guess how much the information fee was?"

Chen Xinlin became interested and hurriedly asked, "How much can you do in twelve hours? Two hundred thousand?"

Tong Fangquan blurted out, "Less!"

Chen Xinlin said in surprise: "Two hundred thousand is still less? How much is that? Five hundred thousand?"

Tong Fangquan smiled and said, "You guess boldly."

Chen Xinlin held her chin and said, "Could it be over a million?"

Tong Fangquan said with a smile: "2.6 million, it is estimated that it should be 27.8 million, or even 3 million."

"My God!" Chen Xinlin pushed her glasses, stared at Tong Fangquan and asked, "How can you do so high? Isn't this too scary?"

Tong Fangquan nodded, and said: "This is where Xu Yiyang has a unique eye. He can think of a way to combine two products in different fields, and then they are especially popular with users."

As he said that, Tong Fangquan told Chen Xinlin about the whole matter.

Chen Xinlin didn't come back to her senses for a while after listening.

Tong Fangquan looked at her shocked appearance, and said with a smile: "If Xiao Xu can really write a book, maybe it will become a bestseller. I think this kid is very spiritual in everything he does."

Chen Xinlin smiled and said, "That depends on whether he is willing to write."

Tong Fangquan immediately said: "Tomorrow night, I will invite him to my house for dinner, and then you can have a face-to-face chat with him at the dinner table."

"Okay." Chen Xinlin nodded and said, "I'll talk to him tomorrow night."

As he said that, he said unconfidently: "But I think there is a high probability that he will not be interested. The little money he earns from writing books is too little for him. If the book is really popular and sells for ten Thousands of copies, and the royalties he got are only hundreds of thousands, which is not worth as much as one of his cars."

Tong Fangquan smacked his lips, and said: "Hundreds of thousands is indeed a little less, I guess Xu Yiyang really doesn't like it, I think he helped his friend so much, and the other party should at least give him a seven-figure reward." , if I were his friend instead, I should give him some shares, after all, who knows what other wonderful ideas he will have in the future?"

As he said that, Tong Fangquan said again: "However, Xu Yiyang has a smart mind and may see problems more sharply than us. Even if you are not interested in writing a book, you can at least ask him to give you some advice. Maybe he can really come up with a good idea. !"

Chen Xinlin hummed, and then sighed softly: "I don't know how far he and Yuewei have developed now."