Rebirth of the Entrepreneurship Era

In the early days, e-sports seemed to have no profit model, but Xu Yiyang knew that when e-sports became popular in his previous life, it had already grown into a very mature industry chain.

For example, League of Legends is not only very popular in various competitions, but also has brought a lot of game anchors to the fire.

Many professional players really make money on the live broadcast platform, and the signing bonus can reach tens of millions a year, which proves the influence and market space of the e-sports industry.

In later generations, e-sports competitions are so popular that the finals can even be placed in the Bird's Nest.

Not only can it accommodate 100,000-level viewers to watch live, but it can also be broadcast live on the Internet, allowing tens of millions of people across the country to watch at the same time.

Although e-sports hadn't developed much in China in 1999, Xu Yiyang saw the concern and enthusiasm of college students for e-sports in this CS team competition.

Since there are so many people supporting it, if the semi-finals of the next competition are really put in a venue like a stadium that can accommodate thousands of people, it may really be very popular.

If the second CS competition can be put into the gymnasium and the scale is enlarged, then the influence will be further improved.

Moreover, ticket sales will be available on-site at that time.

There are four rounds in the semi-finals. The first two rounds will determine the two teams participating in the finals and the two teams competing for the third place.

Then we will play the third place battle and the championship battle. These four games will take at least three hours, plus the host session and the intermission, at least four hours, and the ticket price of about 100 yuan should be very good. Cost-effective.

One hundred yuan per ticket may not be enough for a stadium with three to five thousand people, but Xu Yiyang thinks it is still worth it. After all, hosting an event, the greater the influence of the organizer, the greater the benefit The bigger it is, the naming rights might be sold for one hundred thousand and two hundred thousand.

After hearing Xu Yiyang's plan, everyone was looking forward to it very much, eager to start working on it immediately.

After reaching a consensus, Xu Yiyang immediately posted a post on the New Century Forum: "The second 'New Century Internet Cafe Cup' China Overseas College Student CS Team Competition will be held in December!"

In the post, Xu Yiyang wrote: The first college student CS team competition ended perfectly, not only thanks to the 64 teams for their full participation, but also to all the audience and supporters for their silent contributions. Therefore, in order to repay everyone's enthusiasm, the new Century Internet Cafe decided to launch the second CS team competition in late December!

The second CS team competition will also be held among the college students of China Overseas. The organizer will give 256 registration places, and the 256 teams will play the knockout rounds all the way until the semi-finals are determined, and then they will fight for the championship.

Xu Yiyang also said that the championship match will be held on New Year's Day, which crosses the millennium.

Therefore, this time can be said to be the battle of the century!

At the same time, Xu Yiyang promised that the prize money for the second CS team competition will be raised again on the basis of the first one.

Among them, the champion team can get a cash reward of 10,000 yuan!

The content of the post is not much, but there are many hot spots that make everyone excited.

First of all, the second session will come soon. I thought it might take another year, but I didn't expect it to be only two months!

Secondly, the second competition turned out to be a cross-millennial competition, which is of great significance!

Again, the team bonus for the second session has been greatly increased!

As soon as the news of the second CS competition was announced, a large number of teams wanted to sign up immediately.

This time Xu Yiyang did not take the primitive method of QQ registration, but asked Liu Mingchao to open a registration channel on the website.

At that time, the team that wants to participate in the competition can directly click on the registration, fill in the registration information, and then wait for the review.

However, the registration channel was not opened immediately. Xu Yiyang planned to start registration in November and start the competition in December. From now until the competition in December, the time in between was reserved for sponsorship and advertising.

Xu Yiyang is going to write a set of investment promotion manuals by himself, listing the influence and popularity of the competition, and then go to the merchants to discuss the details.

What he thought was that, first of all, besides the New Century Internet Cafe, the naming rights could also be sold as a joint title, and the joint title merchants could be placed first.

For example, "The New Century Internet Café Cup of a certain brand, the second CS team competition for college students".

The exposure of this joint title will be very high, so the price must be the highest;

Secondly, you can also pull in some joint sponsorships. The appearance rate of these brands may be lower, but it doesn’t matter, the price will be reduced accordingly;

In addition to the title and sponsors, you can also attract investment in some designated products.

For example, the game specifies water, the game specifies the computer, the specified mouse, the keyboard, and even the specified clothing and so on.

However, if you want to sell all these resources to realize cash, the premise is to stir up the heat of the game first.

The enthusiasm of the competition is slowly fermented among the college students. I believe it will not take long to cover hundreds of thousands of people or even more.

...

This weekend, the business of Liu Changqing's Old John's Cafeteria continued to explode.

Because it was the weekend, college students went out to eat and go shopping one after another. Therefore, in the past two days, from more than ten o'clock in the morning to twelve o'clock in the evening, his cafeteria was never idle.

In two days, the daily turnover of his cafeteria was around 20,000 yuan, which greatly exceeded his best expectations before starting the business.

Although Zhonghai City is very big, the restaurant circle is actually not that big.

Therefore, the news that Old John's Cafeteria was brought back to life within a day quickly spread in Zhong Hai's dining circle.

Originally, everyone paid close attention to these newly opened and innovative restaurants in the catering circle, because many people in the catering circle are waiting and watching.

For example, the owner of a restaurant has tens of millions of funds in his hand and wants to continue to seek breakthroughs in the catering industry, so he pays special attention to those emerging catering industries. Once he finds a new model that is popular, he will Will immediately invest funds to quickly build a shop of the same nature.

Bold and innovative young entrepreneurs like Liu Changqing are generally the weather vane and mine detector for those who hold money on the sidelines. When a new thing is messed up by others, they will be more wary of this new thing. Things are tested by others, and they will get funds to pick peaches.

Buffets have always been a point of concern for them, but since this period of time, most of the cafeterias in Zhonghai have had average business, and some have even closed down, so everyone has come to a conclusion that it may not be suitable for the time being. Do this mode of buffet.

But what they didn't expect was that the old John, which they were sure would close down within a month, came back to life overnight, and the business was so good that everyone was envious.

Some people have even been staring at Liu Changqing's appearance for a long time, and want to sell him at a low price to make a copycat version of KFC after he goes bankrupt. It happens that the kitchen equipment is universal, so they can directly take over at a low price.

Unexpectedly, people got up immediately.

However, the speed of the Old John Cafeteria is too fast, which does not conform to the logic of the normal development of the catering industry.

So everyone wanted to figure out how he managed to start the business all of a sudden.

Some interested merchants specially sent people to the queue at Old John's Cafeteria to inquire about it, asking where the customers in the queue heard about this cafeteria.

Almost everyone told them five words: New Century Forum.

These days, the Internet has just begun to sprout, and it is something that young people play in Internet cafes. For the middle-aged entrepreneurs, most of them have not yet started to use the Internet.

They didn't expect that the ability of publicity and promotion on the Internet would be so strong.

This made the New Century Forum famous, allowing more merchants to see the huge promotion potential of the New Century Forum.

So, starting from Monday, Xu Yiyang received calls from different people one after another, and the purpose of the calls was only one: to place advertisements on the website.

Xu Yiyang used a small notebook to make statistics, and the service industries he wanted to advertise in included restaurants, teahouses, coffee shops, and even express hotels;

As for the sales industry, there are computer stores, mobile phone stores, bicycle stores, etc., as well as some operator agents.

Xu Yiyang's quotation to everyone is 8,000 a day for forum banners and 8,000 for scrolling text on the page, no bargaining.

Most people were intimidated by the price and expressed that they would consider it. Only a small number of people agreed, but Xu Yiyang did not accept the order immediately, but asked them to introduce their respective business conditions first, and then he would decide whether to accept it or not. insertion order.

The reason why he has such a high profile is that Xu Yiyang himself does not want to accept too many advertisements. If the price is very low, not only will there be many advertisers, but it will also be troublesome to identify by himself, so he simply set a relatively high threshold. Those small advertisers who have no strength are stuck.

Moreover, Xu Yiyang didn't want to lower the value of the New Century Forum. The number of users on the forum was increasing, so it was reasonable to use the forum's advertising fees.

If it is like a second-tier American luxury car brand, the new car is often launched for 400,000 yuan, and the official price will be reduced to 300,000 yuan after half a year, and the floor price will be reduced to 250,000 yuan in half a year. How can consumers dare to buy your car with such a brutal self-depreciation? ?

The banner advertisement is now 8,000 a day. The main reason for the advertisement is that it doesn’t matter if it’s expensive.

If he hesitated for a week, the price might become 10,000.

Website advertisements sell resources. There is a kind of individual webmaster who sells website advertisements cheaper and cheaper, but there are more and more advertisements on the website, and finally turns his website into a telephone pole with plasters on it. All kinds of dog skin plasters, in this case, his advertising resources will only become cheaper and less marketable.

But there is also a kind of personal webmaster who will sell the advertisements on the website more and more expensively, and the advertisements on the website are not good enough, and will never let a large number of advertisements affect the user experience.

The former can develop for three to five years at most, and can turn a website from a hot business to no one cares about it.

The latter, however, can gradually develop and grow, and eventually become a giant in a certain field. After becoming a giant, no one can do anything to themselves if they desperately plug advertisements.

For example, video sites such as Youku, Tencent, and iQiyi have no advertisements on the entire site at the beginning, and have gradually developed to 5-second advertisements, 15-second advertisements, 30-second advertisements, 45-second advertisements, 60-second advertisements, and even the terrifying 90-second advertisement. seconds and 120-second ads.

Then, they started selling memberships, and one of the selling points of memberships was that they were free from advertising.

Then, they began to broadcast 5-second, 10-second, 15-second "member-only" advertisements to members...

Although this intensified behavior is shameless, it does conform to the laws of the market.

As a reborn person, Xu Yiyang is naturally more willing to choose the latter development model.