Rebirth 2008: I Can Make Money Reading

Chapter 102 Reporter Interview

In order to promote Naixue, Mu Yang is not disgusted with media reporters.

Mu Yang agreed to accept a few questions for the interview. Regarding the first question, after a little thought, he quickly came up with an answer:

"Ms. Reporter, netizens have doubts. This is normal. Who can guarantee that the century-old home will not go bankrupt, let alone our emerging industry.

We are doing better and better in terms of product quality and service.

At the same time, we also welcome netizens to supervise Naixue, find problems, ask questions, and it is best to make suggestions. Naixue will continue to improve and optimize. "

Song Xuelu stood not far away, watching Mu Yang being interviewed, and seeing his answers were impeccable, she was proud of him.

The reporter was a little surprised when he heard such an answer, and asked again: "Mr. Mu is worthy of being an entrepreneurial genius, with extraordinary wisdom, and he answered with witty words. So, what made you enter the new tea industry?"

The answer to the reporter's question, Mu Yang smiled lightly, and answered unhurriedly:

"my country is the world's largest producer, consumer and trader of tea.

Last year, my country's tea production reached 43% of the world's total, and its tea consumption also reached 32% of the world's.

We have conducted in-depth investigations. With the upgrading of consumption concepts and people's health requirements, the first-generation milk tea prepared with powder is gradually eliminated by the market.

It's not that the milk tea shop is lonely, but that everyone hasn't found a better way to develop it.

Our goal at the beginning of the establishment of Naixue was to create a high-end tea brand, change everyone's inherent perception of tea, and make Naixue a popular, fashionable and healthy lifestyle.

In this way, Nayuki DE tea came out like this. "

"Oh, how did Nayuki get her name?"

"I have no choice but to let the flowers fall, and I only hope that the snow will return in the coming year.

The previous sentence refers to being nostalgic for Chunjing but unable to keep it. I don't need to explain the meaning of the latter.

Nayuki, I hope for happiness, and we also hope that Nayuki will bring happiness to everyone. "

The female reporter almost rolled her eyes after hearing this, and couldn't help complaining in her heart.

Ugh, that's bullshit.

Obviously it was "the flowers fall helplessly, and the swallows that seem to have known each other return", but the second half of the sentence was revised by him.

But it feels right to explain it this way.

The female reporter was admired by Mu Yang's witty answer, but there was no surprising revelation, so it would be difficult to explain to the leader when she returned to the company.

After hesitating for a while, he simply asked a more sensitive question, which might offend people.

But for her job, the female reporter decided to ask:

"There are still people who question that Nayuki's popularity is created by hiring sailors queuing up. Mr. Mu, what do you think of this matter? Is it because of Nayuki's current popularity? In fact, there are a large number of sailors queuing up."

When the female reporter said this sentence, she stared at Mu Yang's expression, wondering if he would get angry at her.

This man doesn't know how to hit women, does he?

She is relatively experienced in interviewing, and the content of the interview is skillful. First, she shortens the distance between strangers, so she didn't ask this question at the beginning. If Mu Yang ran away, she would have waited for an hour in vain.

Song Xuelu next to her squeezed her palms tightly, feeling nervous for Mu Yang, why is this reporter so hateful!

Mu Yang smiled lightly, without getting angry, and replied straightforwardly:

"First of all, I admit that when the old store opened for the new store, it gave some free coupons to school students and asked them to queue up for consumption. If everyone thinks this is a troll, then so be it.

But I thought about it later, regardless of whether these students are sailors or not, this behavior has already deceived consumers.

Later, we never implemented this kind of plan again. Instead, we continued to improve the quality of Naixue’s food, strictly supervised the procurement and processing of raw materials, and ensured food safety.

Facts have also proved that the popularity of our Naixue is due to the good quality of our products and the trust of consumers in us. I am here and feel that consumers have made a wise choice. "

The old store did hire a sailor when it opened, and Mu Yang wondered if someone caught him.

At the beginning, he didn't pay any attention to the problem of the company's public image.

In view of this possible hidden danger, he did not want to be led by the nose in the future. After careful consideration, he decided that if a media reporter raised this issue, he would admit it instead of concealing it.

If it is said that there is no hired sailor, but after being exposed, the good public image he is currently building will be discounted.

If there is, in a short period of time, it will have some bad effects on Nayuki's company, but it is better than being exposed after Nayuki's large-scale operation, which is even more difficult to deal with.

At present, the milk tea sister is in full swing and is favored by girls. The praise has already covered up all the criticism.

What's more, which capitalist's first pot of gold has no means of staining blood.

But in the past so many years, who would care about those old things.

Naixue's old affairs are nothing in comparison.

Nayuki is a catering company, and the most serious public relations problem is food safety. It doesn't matter if you make a mistake once.

There must be zero errors!

In his previous life, Mu Yang had seen the reputation of the company plummeted due to food poisoning, so he reminded himself many times to do a good job in food safety.

Therefore, Nayuki will strictly control every joint in the procurement of raw materials, processing, and delivery to customers, and implement "zero tolerance" and "zero error".

In this way, Mu Yang emphasizes every week that the store manager and deputy store manager emphasize before the morning meeting every day, strictly implement the food control system, strengthen food safety work inspections, and promptly correct any problems found, and make records.

Before opening the store every day, the water quality of the day must be checked. The store manager and deputy store manager have to try the water in person, and the store can only be opened after finding no abnormalities.

Naixue’s food control is very strict, and there are many rules and regulations, but as long as this job is done well, every employee will have extra rewards that month.

Therefore, Naixue’s food quality is very good, the store environment is very clean and hygienic, and the customers are very satisfied.

This is also one of the reasons why Naixue's business has been hot.

And Mu Yang pushed the reason for the popularity of Naixue DE tea to the good quality of the food, not to marketing.

It is very wise to transfer the cause and effect, and withdraw yourself from the cusp of the storm by the way.

Activities such as milk tea sister will also lose their freshness, and peers will also copy his marketing methods. Good product quality is the foundation of the company's long-term survival.

Mu Yang only agreed to accept the interview for a while, and after answering this question, he will no longer accept the interview.

The reporter also got her satisfactory "breaking news" and hurried back to catch up on the manuscript.

As soon as the reporter left, Mu Yang received a system notification.

He likes this very much recently, and he can't wait to remind him non-stop.

★System prompt: It is the first time for an individual to really accept an interview with a formal media reporter, and the achievement point will be +0.5★

Uh, 0.5!

Rounding is also good.

Hey, it seems that a small event was triggered.

Well, no matter how little it is, it is meat.

Total Achievement Points: 18.5——

Five new Nayuki DE tea stores opened today. Due to the good publicity, May Day activities, and Nayuki DE tea’s local reputation, the milk tea sisters are in full swing, and the opening day’s revenue is very good.

Of course, it has not yet reached the business level of No. 1 and No. 2 stores. Today, the turnover of the two veterans has also reached a new high.

The next day, the summary results of the five new stores' revenue came out.

At least one store has a revenue of 65,600 yuan. It is located in the northern business district, Xintiandi complex, and its popularity is slightly less.

The highest store is the No. 3 store, which has the best location and a revenue of 85,300 yuan.

Compared with Store No. 1 and Store No. 2, which have stabilized at around 100,000 yuan in revenue per store, there is still a lot of difference.

5 stores opened at the same time, and the average daily revenue of each store is 80,000 yuan, and 5 new stores are 5×80,000 = 400,000 yuan.

Such turnover has reached a booming level.

The daily revenue of the two old stores is about 100,000 yuan, and the daily revenue of the 7 stores has reached a terrifying 600,000 yuan!

What if every store can stabilize its daily revenue at around 100,000 yuan like the old store?

Calculated based on 30 days per month, the monthly revenue of the 7 stores is more than 20 million yuan. Even after deducting the activity expenses, the net profit after tax can reach about 10 million yuan.

What about a year?

More than 100 million profits!

It's shocking!

The five new stores successfully copied the popularity of the old stores and became phenomenal stores.

In fact, based on the daily revenue of a single store, it is not uncommon for a restaurant to have a turnover of 100,000.

Mu Yang didn't know if there was such a store in 2009.

However, in later generations, restaurants at the exits of railway stations with a particularly large flow of people sold beef noodles with only two or three slices of beef for 50 to 60 yuan, but customers had no choice but to queue up to buy meals. It is also easy to reach 100,000 yuan in revenue.

There is also Haihailao hot pot restaurant, with an average customer price of 120 to 30 yuan. The hot pot restaurant has a large area and a good business. The average number of table turnovers per day reaches six or seven times, and the daily revenue of a single store can reach 100,000.

In 2022, it will have more than 1,000 stores and become the most valuable catering chain enterprise in China with a value of tens of billions of yuan.

The turnover rate of hot pot restaurants is far lower than that of milk tea sellers. Even if the per customer unit price is one or two times higher, the per capita hourly output value is not as good as that of Nayuki DE tea.