Rebirth 2008: I Can Make Money Reading

Chapter 101 The Fifth Store is Ready to Open

Luo Xiaoqiang was carrying a bag, and had just put a leaflet of Naixue's May Day opening event on a shoe cabinet outside a door, and was about to sneak around to another unit building to distribute the leaflets.

This feeling is like the old Wang next door sneaking into the widow's house.

But just a few steps out of this unit building, he was stopped by two security guards not far away.

"Hey, hey, young man, you are not from the community, who asked you to enter the community to distribute leaflets?"

Luo Xiaoqiang had been mentally prepared for a long time, and he said casually: "My family belongs to this community. Building 3, Unit 305, the owner's surname is Zhang. If you don't believe me, you can check to see if it is my dad's surname."

"Then why haven't I seen you?"

"Well, I don't have any impression." Another security guard said.

Luo Xiaoqiang was confident, and asked back: "Uncle, I live in the school and rarely come back to live. Besides, there are so many people in the community, and people come and go, how many can you remember?"

The two security guards looked at Luo Xiaoqiang, and saw that he was carrying a schoolbag, with a green face and acne, no doubt he was a student.

"Then you can't randomly distribute leaflets in the community."

Luo Xiaoqiang grinned: "The social practice task assigned to us by our professor is to exercise our communication skills. Uncle, you also have children in your family. If you can't complete the teacher's homework, the parents will also be criticized.

I can't even post it in my own community, let alone other communities.

Uncle, take a look, this flyer is just the opening of a tea shop, not a trash flyer. "

The older security guard waved his hand and said, "That can't be stuffed at the door of others, the owner will be unhappy. If you want to post it, you can post it at the gate of the community. If they throw it on the ground, you have to pick it up and throw it in the trash can."

The security guard looked at the flyer, and it was indeed not an advertisement for psoriasis. He probably could tell that Luo Xiaoqiang was not from the community, he was probably a student working part-time to make money.

He also has a child who is studying in college. His family is poor, and he has no skills himself. He is physically disabled and unable to do manual labor, so he works in this community. The salary is less and he can support his children to study.

"Okay, uncle, you are so kind."

Luo Xiaoqiang saw the two security guards leave, and showed a ghostly smile. Of course, he is not from this community. He mixed with other owners into the community, and then distributed leaflets at the door of every unit and house.

This Wulin Bund community is a high-end community, and the management is relatively strict, and you have to swipe your card to enter and exit.

He followed a middle-aged owner and slipped into the community. The security probably thought he was the owner's child.

Unexpectedly, he had just distributed leaflets for a few units when he was caught by the security guards and told him not to distribute leaflets indiscriminately.

Five new stores of Naixue Tea Company opened on May Day. He is just one of hundreds of students who have been hired to distribute leaflets in the past few days.

The employees of Nayuki’s company’s operations department said that they could only sneak into the high-end neighborhoods near the new store to distribute leaflets. As long as they have photo proof, their daily salary will be increased by 50 yuan.

Don't distribute leaflets indiscriminately, and be targeted. If you find out that you throw away the leaflets, not only will you not be paid, but you will also have to compensate for the cost of leaflet printing.

If you report others, there will be rewards, which is really disgusting.

They will send people to check randomly, and they don't know whether it is true or false.

But since Luo Xiaoqiang has chosen this job, he must do it well, and if he does it well, he will have another chance next time.

Distributing leaflets is just one of the publicity methods for the opening of Nayuki's new store. Activities such as the milk tea sister campaign, consumption photos and discounts on Moments are the key points.

Combining several marketing methods together, the marketing effect will explode directly.

——

On the afternoon of April 30th, Mu Yang and Song Xuelu will hold a mobilization meeting before the opening.

It will open tomorrow, and the employees have already started work yesterday and are familiar with the work process.

Today, temporary workers also come to the store to familiarize themselves with the work.

at two o'clock in the afternoon,

After the employees of store No. 3 lined up in the store, Mu Yang asked Song Xuelu to speak first, also intending to exercise her social practice ability.

Song Xuelu picked up the loudspeaker prepared by the personnel specialist, beeped twice, and began to speak: "Tomorrow, our No. 3 store will officially open.

After a few days of training, everyone has worked hard;

But tomorrow, it will be even harder. "

"I hope that through our efforts, we can achieve several goals:

First, firmly establish a good public image of our company and gain the attention of the news media from all walks of life.

Our Naixue DE tea has become the first domestic new type of online black tea. Many media reporters are stationed in the store to pay attention to your every move, and there are also competitors waiting for us to make a fool of ourselves.

We must do our part well, assist each other, and not leave any pitfalls for media reporters and competitors.

To seize the rare opportunity of the current media attention to expand the influence of our company will help build public trust in the company and expand the market. The company's benefits are good, and everyone's year-end income will be rewarded accordingly.

Second, through the grand opening event on May 1st, we can gather popularity, show our company's brand-new image, increase popularity, enhance brand competitiveness, and benefit future sales and publicity.

Third, attract the attention of the public and the media through unique forms of activities, and improve the effect of communication. "

Song Xuelu's speech is more official, but she is beautiful, has a nice voice, and her position is the general assistant, so everyone can calm down and listen carefully.

If you change the old man, it is estimated that these employees will be lethargic.

Temporary workers are all part-time college students, and most of them are girls.

These students have a better understanding of some of Mu Yang's deeds, and this is their goal.

When they were training, Mu Yang came several times to watch their training, and even told them some training content.

After Song Xuelu finished speaking, she found that the content of her speech was too rigid, and she was not used to this kind of "hypocritical" speech terminology.

The speech is very vague and lacks actual content.

Especially speaking with a loudspeaker, it is very unnatural and the sound effect is not good.

Even though she kept a natural and generous smile, she felt that this mobilization speech was not very good.

And what Mu Yang said next, you can feel it when you compare it.

Mu Yang didn't use the loudspeaker, with a faint smile on his face, his speech was not too fast, and his magnetic voice increased a lot:

"Good afternoon, colleagues, thank you for choosing the Naixue team.

I don't have much to say, I'm more straightforward. This activity can achieve the expected effect. After May Day, every employee will have extra rewards;

Do you want to know how many rewards there are? "

Mu Yang paused intentionally. A dozen employees, plus a few temporary workers, got excited when they heard that there was a reward, and echoed back:

"yes!"

The employees admired the boss, especially the milk tea sister event he planned, which made a lot of noise and fired Naixue.

Mu Yang laughed "haha" twice, and stopped playing riddles: "During the seven-day holiday, the average single store revenue reached 50,000 yuan, and the customer feedback was good, and each clerk was rewarded with 500 yuan;

If the average revenue of a single store reaches 80,000 yuan, then a reward of 800 yuan will be awarded;

The average single store revenue reaches more than 100,000 yuan, and each person is rewarded with 1,000 yuan.

All employees have it, and temporary workers are rewarded in half according to the number of working days.

If there is overtime, everyone will get double wages. "

As soon as Mu Yang finished speaking, many employees couldn't help cheering, but there were also many employees who felt that this was drawing a big cake. It was not so easy to achieve more than 50,000 yuan for a single store.

Mu Yang noticed that a few employees were not interested, and knew what they were thinking, and continued: "I know what you are worried about, and you may find it difficult to reach the reward level.

Our No. 1 store and No. 2 store have a stable turnover of 100,000 yuan per store.

Of course, when the new store opens, the business may be worse.

However, this is the May Day holiday. This week, we are all promoting and building momentum. With Naixue’s reputation, the public has great expectations for our new store. It may be difficult to achieve the 100,000 yuan daily income of the old store.

But at 50,000 yuan, I think there is great hope. "

As soon as he finished speaking, the employees' confidence increased greatly.

After Mu Yang finished speaking, he drove with Song Xuelu and a personnel to the next store, the nearby Huanglong business district, store No. 5 of Yulong Plaza, and continued the mobilization meeting.

If you want a horse to run fast, you have to give it enough grass.

Motivated, motivated!

——

On a May day, the sun was bright and kind, and through the thin clouds inadvertently, it turned into strands of golden light and sprinkled all over the earth, leaving behind a lot of enthusiasm.

at this time

Wulin business district.

This is the most prosperous commercial core circle in City H, with a fairly good foundation of popularity and a very mature business form.

Intime City, the center of the business circle, is also the shopping mall where No. 3 Naixue DE Tea Shop is located.

Unlike ordinary buildings, this Yintai City is well-regulated and square. It incorporates modern aesthetic concepts, with smooth and beautiful exterior lines and cutting-edge and fashionable plastic arts.

It is not only magnificent but not extravagant, but surrounded by lawns, it looks clean and full of vitality, which makes people can't help sighing: "Really majestic".

Over the square in front of the Nayuki DE tea shop, two red hydrogen balloons were suspended, swaying with the wind, and on the pulled up banner, words celebrating the simultaneous opening of five new Nayuki DE tea shops were posted.

The balloon has been hanging for a few days. Many young people who work or live nearby know that Yintai City will soon open a Naixue DE Tea.

Passers-by passing by Yintai City will basically be attracted by the hydrogen balloons above the square and the huge posters outside the shops.

The content of this poster is the appearance of the milk tea sister holding the milk tea activity.

There were big question marks on the head.

It can only be seen from the figure that the figure of this milk tea sister is indeed very good.

Anyone who sees this poster will have such a question.

It's not like the top girls in the milk tea sister competition.

Who is she? !

Have you ever seen the natural beauty without retouching and beauty in the 1980s?

In this day and age, it may feel like nothing.

But ordinary people in that era, seeing those posters of beauties with natural beauty, were out of tune with those of that era, as if they had crossed an era, they were indeed fascinated and shocked!

Nowadays, the poster of Milk Tea Sister, even if it is a big problem to be hit on the head, gives the impression that it is so shocking.

Shocking across the ages.

Of course, the dress and attire of the milk tea sister on the poster are a bit revealing, including Mu Yang's guidance, which was photoshopped.

He used to write street novels, and often posted pictures of beauties in book reviews, trying to attract readers, and read countless beauties. Naturally, he was picky and expressed his experience.

Of course, this has nothing to do with his style, he is purely for making money, and he is still loyal to his wife as always.

The poster should be in summer, and some promotional words are printed on it:

★★Nayuki DE tea, bringing sweet peachy midsummer dream, 8 kinds of specifications peachy family.

On May 1, the official debut.

The dreamy summer colors created by Nayuki will make you feel happy★★

★★Participate in the Naixue milk tea sister photoshoot, the winner of the 500,000 yuan will be you! ★★

★★The revealing time for the first prize of Milk Tea Sister is at 16:00 on May 7th! ★★

Everyone wants to win the first prize of 500,000 yuan, but most of them want to show off themselves.

Even if I know that I can't get the first place, I still want to know how famous I am, and the most important thing is to participate.

This event has gone crazy.

It is also true that there are so many girls who come to the store to take pictures every day, which also drives the popularity of Nayuki DE tea.

There are LCD monitors in the store, as well as short videos advertising recommended products.

Naixue has a phenomenal popularity, and many of them came to her door to cooperate, and wanted to take advantage of the popularity of milk tea MM, but they were all small businesses, and Mu Yang refused.

Nayuki DE Tea is about to open. Many young people who like to go to Nayuki for entertainment complain that the queue is too long during peak hours or that there are no shops nearby.

The opening of the new store just meets the needs of these young people.

——

May 1st

At around 8:30 in the morning, the employees of Naixue DE Tea are all ready to take their positions, standing in their respective posts, ready for battle.

This was originally a holiday for students to play and play, but Song Xuelu and Mu Yang didn't have this time.

On the first day of opening, Mu Yang couldn't calm down to read and brush up his experience. He had to patrol each new store with Song Xuelu to deal with all kinds of abnormal situations that the store might cause.

I have the experience of opening a new store, and I am not panicked, but I am still a little uneasy.

A total of millions of dollars was spent on various promotional activities, plus an investment of tens of millions in five new stores. If the opening fails, it will be difficult to survive in the future, and this investment will be a waste of money.

This time, Mu Yang was confident about the opening, and did not hire sailors to line up offline.

Moreover, Song Xuelu does not recommend using this method of deceit now. She feels that this method is not very bright, and it will be embarrassing if it is found out by the media, and it will affect the brand value.

Five new stores of Naixue Company opened today, and all office employees are working normally and are on call at any time.

Not only the employees of Naixue Company are paying attention to the opening of new stores, but also some news media and investors who are going to enter the new milk tea industry are also in front of the new stores, waiting for the opening.

It's nine o'clock.

Nayuki DE tea store officially opened for business.

Real customers or fake "customers" who have been waiting for the door to open for business enter the store for consumption.

During the May Day holiday today, there are already people on the street shopping at Yintai Mall.

Mu Yang and Song Xuelu stood outside No. 3 shop, observing the flow of people in the shop.

As time goes by, the flow of people increases.

"Xuelu, the sun is out and it's a bit hot, let's go back to the store to have a look."

Mu Yang raised his head to look at Dongsheng's summer day, it was only ten o'clock in the morning, and the outdoor temperature had already reached more than 20 degrees.

Song Xuelu shook her head: "Wait a little longer, it's easier to find problems when you observe outside. I want to find out whether passers-by are attracted to enter the store when they pass by our store."

Mu Yang joked: "If the profile picture is replaced by yours, the body is better, I think the stray dogs and cats passing by will be attracted to it."

"Yangyang, I think you are really bad sometimes, you put a big question mark on your head, which attracts people's attention!"

"Oh, then do you like the bad me, or don't you like the not bad me?"

"Of course I don't like you who are not bad." Song Xuelu spoke quickly, and only after she finished speaking did she realize that she had been fooled by Mu Yang. Fenquan lightly hammered his arm, "Hmph, that's just how you are."

Mu Yang and Song Xuelu frolicked for a while and then stopped, the sun outside was a bit bright.

Mu Yang and Song Xuelu walked towards the shop, and before they reached the door of Naixue's shop, they were caught by a reporter standing outside the shop. When they saw Mu Yang, their eyes hesitated, and they trotted over to make sure they were right.

Mu Yang also noticed that the other party came running over. The reporter holding the interview microphone felt that this reporter was from G Island Goutu, who specialized in secretly taking pictures of people, and was very clever.

Today is the opening of the new store, and the media needs to help promote it. He will be interviewed by reporters.

If he was usually busy, he really wouldn't accept interviews.

The female reporter was agreed to interview, with a smile on her face, feeling that today's wait was not in vain.

But the questions she was going to interview had already been drafted.

"Hello, Mr. Mu, Naixue's new store opened today. Many netizens questioned that it is difficult to replicate the popularity of the old store. What do you think of the netizens' opinions? Is this really the case?"