Perfect Superstar

On February 15, the box office of "Painted Skin" was 8.6 million, an increase of 900,000 from the previous day.

Because on the 15th, the major theaters increased the lineup of "Painted Skin", and the movie tickets for the past few days have basically been booked out, so the box office results were not affected by unfavorable reviews on the Internet, and continued to lead the box office of the movies released in Hong Kong.

On February 16, the box office was 8.35 million, a slight drop compared to yesterday.

In the three days from the 14th to the 16th, the total box office of "Painted Skin" was 24.45 million, and the results were extremely dazzling.

It is said that Arima Films and Star Arts Entertainment are already preparing for the celebration party.

However, on the Internet, the number of bad reviews for "Painted Skin" has suddenly increased. Many viewers who have watched the film have complained on blogs and forums, saying that there are countless people who have been cheated or not worth the ticket price.

Although Arima Films and Star Arts Entertainment have increased their marketing and promotion efforts, they still cannot suppress the voices of opposition.

The plot is chaotic, the story is bloody, the actors are clumsy...except for the good special effects, the others are simply unsightly. Some people jokingly say that watching "Painted Skin" is enough to watch the trailer, and there is no need to spend money at all.

Because the trailer concentrates on the most essential part of the special effects of the whole film.

On February 17, the box office of "Painted Skin" suddenly dropped to 4.27 million, a drop of nearly 50%!

The bloody reality seemed like a heavy slap on the face of Huaguan Film and Television and Star Art Entertainment, which made the bloggers of both sides lose their voices and made those advocacy articles a joke.

We must know that the screening rate of "Painted Skin" reached 47.68% on the 17th, reaching the highest value in a few days, but the box office dropped so violently, so there is only one reason.

Something went wrong with the movie itself!

In the light of Valentine's Day a few days ago, coupled with the vigorous promotion of the film producer, "Painted Skin" has continued to pile up the box office with an astonishing number of pre-ordered tickets. It seems that the situation is indeed very good.

But the audience has eyes to see. They may be deceived by the publicity for a while, but they will never be fooled forever, and the power of word of mouth is infinite.

The reputation of "Painted Skin" is very bad, really bad!

There were a large number of refunds on the 17th and 18th, and it is reasonable to encounter a cliff-like box office drop.

Huaguan Film and Star Entertainment, which were brutally slapped in the face,

They did not seriously reflect on the reasons. The high-level executives believed that the unfavorable public opinion on the Internet was the root of the disaster, so instead of adjusting their publicity strategies, they increased their investment in the media. On this occasion, I tried my best to cheer for the film.

In fact, they have no way out. If the box office falls too fast and too sharply, then first of all, the theaters will have to reduce the number of films scheduled, which in turn will suppress the box office. Such a vicious circle, which is absolutely impossible for Arima Films and Star Arts Entertainment. Unwanted results.

Even if they spend a lot of money, they have to rebuild the momentum of "Painted Skin", because it will also be related to the domestic release, which is the focus of the box office.

At this time, Huaguan Film and Star Entertainment, who were a little bit battered, forgot one thing.

That is "A Chinese Ghost Story" will be released.

At 8 pm on February 18, "A Chinese Ghost Story" premiered at the Triumph Theater.

Unlike "Painted Skin", which was as grand and grand as an awards ceremony at the Eastern Hollywood Theater, the premiere of "A Chinese Ghost Story" was quite low-key and simple. There was no hype and noise, and there was no ceremony of star actors walking on the red carpet. Even the media reporters are not invited much.

This gives people the feeling that Lu Chen Studio and Jiayang Films have made a movie together, and then invite relatives and friends to come and watch it together, and just give some opinions. It's a bit outrageous to be low-key.

But low-key is low-key, and there were not a few entertainment reporters who rushed to the entrance of the Triumph Theater that night.

Because the official blog of "A Chinese Ghost Story" has released the news in advance, the guests who participated in the premiere ceremony included not only the main actors of the film, members of the Xiangjiang Film Association, and media reporters, but also many celebrities and entertainers in the Hong Kong entertainment circle. .

Among them is Liu Gangsheng!

Most of the entertainment media are willing to send people to take a few photos just for this superstar, not to mention the leading actors of "A Chinese Ghost Story" Lu Chen and Chen Fei'er are now well-known mainland artists in Xiangjiang.

"Blue Life and Death", which is currently being broadcast on Xiangjiang Satellite TV, has made Lu Chen and Chen Fei'er more and more popular in Hong Kong Island. They also have a lot of influence, and the number of fans of the two is already comparable to Xiangjiang's first-line stars.

In addition, there is Nie Mingzhu, the heroine of "A Chinese Ghost Story". Because of the stills, she became popular before the movie was released. However, her background is very mysterious. Naturally, there are paparazzi who want to find out.

Because of this, just after 7 o'clock, a large number of reporters and fans gathered in front of the Triumph Theater, as well as many passers-by and tourists who did not know the truth.

Some fans held cards with the words "ask for tickets at a high price" and looked at the passers-by with full expectation.

At the premiere of "A Chinese Ghost Story", 150 tickets were given away by the official v on the blog by reposting blog posts for a lottery draw. These fans are looking for exactly this kind of tickets.

There are also some true fans who just want to have a closer look at their idols.

With such a large number of people showing up at the theater door, there was inevitably a little confusion.

Fortunately, the theater has already deployed security personnel on the scene to maintain order.

The Triumph Theater is also an old-fashioned large theater. It is located in the prosperous area of ​​Causeway Bay, very close to Victoria Park, and its scale and strength are second only to the Oriental Hollywood Theater.

Whether it is a Hollywood blockbuster, a mainland film or a local Hong Kong film, if it premieres in Hong Kong, then the premiere must not be held in the Oriental Hollywood Theater, it must be held in the Triumph Theater.

Lu Chen and the main cast and crew of "A Chinese Ghost Story" were the first to arrive at the theater. After getting off the car, he and Chen Fei'er were immediately surrounded by reporters.

The flashes lit up, and the shutter clicked endlessly, mixed with the shouts of fans.

Since there was no red carpet ceremony, Lu Chen dragged Chen Fei'er into the theater quickly through the safe passage formed by security personnel, and did not accept interviews from reporters.

The other crew members followed closely.

Director Wan Xiaoquan was a little speechless: "Why are there so many people!"

Chen Wenqiang, who was walking with him, said with a smile: "This is a good thing, it shows that our attention is high..."

"Liu Gangsheng!"

Before he could finish his sentence, there was a tsunami-like shout from outside the theater behind him.

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The first one is sent. (~^~)