Perfect Superstar

On February 14, "Painted Skin" was officially released in major theaters in Hong Kong, with a screening rate of 37.5%.

The box office on the first day was 7.5 million!

This kind of box office performance is outstanding among its peers, and it undoubtedly became the box office champion of the day, and created the best first-day domestic film performance in the Hong Kong box office in the past 13 months.

Such an eye-catching box office on the first day also boosted the confidence of Arima Films and Star Arts Entertainment. The advertisements placed in major media continued unabated, and the publicity campaign became vigorous.

The media that got the benefits naturally praised it wildly, such as the first fantasy blockbuster co-produced by China and Hong Kong, what surpassed Hollywood blockbusters, and what opened up a new type of ghost movie, etc. The praise is free, and the praise is simply skyrocketing.

Those Xiangjiang actors who participated in "Painted Skin" posted blog posts to celebrate, and the leading actor Jiang Wei triumphantly said on his blog that he underestimated the box office performance of "Painted Skin".

The total box office of 50 million in Hong Kong is not the end, but the beginning!

On another extremely important publicity front, Hong Kong Island blogs and Hong Kong Island forums, there are also a large number of blog posts and posts praising "Painted Skin", most of which are the impressions of so-called ordinary audiences.

"The plot is wonderful, the special effects are outstanding, and it is worth spending money to go to the theater to support!"

"Unexpectedly, we Xiangjiang can also shoot such a wonderful special effects blockbuster, we must like it."

"I went to see it with my girlfriend yesterday. The box office I booked a few days ago was worth it!"

"I also took my girlfriend to watch it together. My girlfriend said it was very good-looking and wanted to watch it again."

"Wonderful, really wonderful..."

There are so many praises on blogs and forums, people feel that it is their own loss if they don't read it, and with the lottery event launched by the official v, the momentum on the Internet is no less than in reality.

But unlike newspapers and magazines that readers can only accept passively, in the infinitely vast and free Internet world, not everyone can be bribed or fooled, and opposing voices appear much faster than expected!

"After watching "Painted Skin" yesterday, I can only say that 35 yuan is a waste of money."

"The special effects of "Painted Skin" are really good, but the plot is horrible, the logic of the story is chaotic, poor!"

"No bragging, I left with my girlfriend when I saw half of it.

Means nothing. "

"Painted Skin is really not that good. It's not as hyped up in the media, so the special effects must pass."

"I'm very disappointed after watching it. Is this a fantasy blockbuster with an investment of 100 to 200 million yuan?"

"The story is just bloody..."

These opposing voices first appeared in the film and television version of the Hong Kong Island Forum.

The film and television section is one of the most active forums on Hong Kong Island, with hundreds of thousands of active registered members. Most of them are young people who like movies and TV, and they are more active in posting and replying to discussions.

For a newly released movie, if you want to get feedback from the audience as soon as possible, the film and television version of the Hong Kong Island Forum is undoubtedly an excellent place. After filtering out some public relations and marketing trumpets, the comments of forum members often have something to say. It can truly reflect the viewing experience of young people.

Of course, in such an important position of public opinion, the publicity and promotion of the public marketing company must be indispensable. However, although there are many ids who praise "Painted Skin", they cannot suppress those opposing voices.

The most important thing is that most of the good reviews come from the forum trumpet or marketing account, while the negative reviews are mainly from senior members. The credibility of the two is higher, but anyone who has been in the forum for a few days will know it clearly.

And these voices were quickly fed back to the blog, triggering more discussions.

As a result, comments on "Painted Skin" became polarized on the Internet.

There are a lot of good and bad things to say, and the two sides are in dispute, which also makes those people who eat melons at a loss what to do.

At 9:00 p.m. on the 15th, Wang Dong, a well-known film critic in Hong Kong, posted a film review blog post on his blog.

The protagonist of this blog post is "Painted Skin".

"...the excellent special effects cannot hide the pale plot, and the chaotic story made this movie such a disaster that several audience members who watched in the same room as me left early."

"The special effects of "Painted Skin" are not strong enough to make people ignore these shortcomings. Although the media hypes that this movie is comparable to Hollywood blockbusters, it is not a popcorn-like classic blockbuster after all, just imitating it!"

"The director tried to adapt the horror story in the original book into a poignant love drama, but mixed too many things into it. Most of the actors are young and beautiful, but their acting skills are lackluster!"

"When I walked into the theater with a movie ticket full of hope, what I got was disappointment..."

Xiangjiang film critics emerged in large numbers after Xiangjiang films entered the golden age. They were very influential in the media at that time, but since entering the Internet age, when everyone can be a film critic and publish articles on the Internet, Film critics are in decline.

Most of the surviving film critics have also become the mouthpieces of public relations and marketing companies. The difference between them and Internet promoters is less and less, and they are becoming less and less moral.

But conscientious film critics still exist, and Wang Dong is undoubtedly one of them. He is a well-known writer in the Xiangjiang literary world, but he has always paid close attention to the development of Xiangjiang films, and has written film reviews for many newspapers and magazines.

Unlike those marketing film critics who sell their articles for a living, Wang Dong never takes money from public relations companies for writing film reviews, so his film reviews are relatively fair and just, so he has a high influence among many Xiangjiang audience groups.

Especially many Xiangjiang people in their 30s and 40s like to read his film reviews.

Of course, Wang Dong's film criticism does not mean that it is perfect. He is more inclined to literary rather than commercial film works, so those popcorn movies that sell well at the box office are often criticized by him.

As for the so-called "shit, pee, fart" and "hilarious family carnival" movies produced in Hong Kong, they were even criticized by Wang Dong as worthless, which also made him an unpopular figure in the Hong Kong film circle.

But even if he was hated and hated by others, Wang Dong never changed his style of film criticism. Of course, those film producers who received praise would be complacent because of the free praise. Definitely very upset.

The first person to shoot was Jiang Wei, the leading actor of "Painted Skin". He directly scolded Wang Dong's film review on his blog for being black and black, and took other people's money to slander "Painted Skin". His words were very fierce.

Although Jiang Wei quickly deleted his blog post, his accusation against Wang Dong caused an uproar on the Internet, and made "Painted Skin" a hot topic on Hong Kong blogs.

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The second one is delivered. (To be continued.) Mobile phone users please browse and read for a better reading experience.