My Years As a Car Dealer

Chapter 0202: Advertising II

"Zhang Chen, forgive me, okay?" Jiang Fangyan's red and swollen eyes turned into the sea of ​​​​the king and the sheep, and the pitiful appearance of Jiang Fangyan made people feel distressed.

"Hmph..." Zhang Chen really didn't want to pay attention to this troublesome little girl. He felt that if he kept in touch with her, he would be mad at her one day.

"Forgive me, okay?" Jiang Fangyan begged bitterly, but found that Zhang Chen was as indifferent as stone-hearted, and had no choice but to turn to Sister Ji and Sophie to seek their understanding.

Sister Ji didn't know what was going on between Zhang Chen and Jiang Fangyan. When Sophie told her what happened, Sister Ji was angry and amused, staring at Jiang Fangyan's little brain, she was speechless. Such an innocent and cute little girl, how come she always does such stupid things all day long.

"Okay, okay. I'll forgive you on Zhang Chen's behalf." Jiang Fangyan had always had a good impression on Sister Ji, but now she's crying in a mess. She realized her mistake with a heartache, and wanted to give her a chance.

Jiang Fangyan knew about Zhang Chen's temper and the relationship between Zhang Chen and Jijie. She got Jijie's promise, which was equivalent to Zhang Chen's smooth passage of this test, so there was no need to worry about Zhang Chen's repentance.

"Thank you, good sister." In the blink of an eye, the crying Jiang Fangyan turned her face to a smile, and had an affectionate fight with Sophie and Sister Ji. If it weren't for the tears left on her face, Zhang Chen and the others would have forgotten about the little girl. Eight women came to the bar for the purpose.

Zhang Chen shook his head. He really couldn't understand Jiang Fangyan's brain circuit. He ignored her and discussed with Xin Zhao, Wang Shanhe and others about the preparations to be done tomorrow.

"I think since Zhang Chen attaches so much importance to the wild bar and wants to advertise it, it is better to organize a committee to elect the chairman and vice-chairman. Everyone listens to them, and if you have something, you will know who to turn to for advice." Everyone Seriously discussing the advertising promotion and the opening ceremony of the Wild Bar, Jiang Fangyan couldn't get in the way, and suddenly came up with a suggestion.

The opening of the Wild Bar is a big deal. Besides, Jiang Fangyan has set up a committee and divided the chairman and vice president.

Zhang Chen ruthlessly gave Jiang Fangyan a sanitary ball, and Wang Keqiang and the others exchanged eye contact and nodded in agreement. They felt that what Jiang Fangyan said was reasonable. After all, Wild Bar invested 30 million Huaxia Coins, which needs everyone's attention. Organizing a management committee is also good for unified planning.

With the approval of most people, Jiang Fangyan was overjoyed. She looked up at Zhang Chen with her small head raised, with an expression of begging for compliments, stupid and cute like Erha.

But Zhang Chen ignored her, Jiang Fangyan had no choice, and again put forward her own suggestion: "I think Zhang Chen should be the president, everyone listens to him."

There is one person who is in the middle to manage the overall situation, arrange the division of labor, and be the leader. Zhang Chen is indeed the best choice. Of course, everyone has no opinion. First, he is the owner of the wild bar, and second, he has the best relationship with all parties.

If it is Wang Keqiang or Xin Zhao, etc., it is estimated that there are not a few people who will pick them up.

Why?

For example, if Wang Keqiang is the president, it's not necessarily true whether Sister Ji and Sophie will dump him.

If it was Sister Ji, she would have a fiery temper, and she would slap the table whenever she disagreed. Everyone and her had a big quarrel with her because of one question, and a small quarrel with her at 246. Everyone was arguing.

Only Zhang Chen is the largest shareholder and the owner of Sister Ji and Sophie. More importantly, he has a very good relationship with all parties.

Zhang Chen didn't think so. He always believed that professional matters should be handed over to professionals. He was too young, and he was not as mature and stable as Wang Keqiang, and he was thoughtful and thoughtful.

Second, there is no chicken sister who has a wide range of relationships and is well-connected.

Three [] There is no Xue Feng Xin Zhao's courage and ability, and the commander's ability is strong.

Of course, he himself is still a little bit stronger than Jiang Fangyan, at least he won't have more than enough success, and he will come up with bad ideas.

Therefore, Zhang Chen thought that the candidates for the chairman should be selected from Xue Feng, Wang Keqiang and others, and it was only suitable for these capable people to be the chairman.

Zhang Chen was worried that he would cause trouble and disagree, Xin Zhao put his arms around his shoulders and persuaded earnestly: "Many of you have invested in stocks, all for the sake of the wild bar, you are the boss, you don't take the lead, Who does it?"

"Zhang Chen's 30 million is for me, and I also have a share in the bar." Before she finished speaking, Jiang Fangyan raised her arms and shouted, "It must be Zhang Chen, otherwise I will not accept anyone."

Everyone looked at each other in a daze, and suddenly they all laughed at Jiang Fangyan's arrogance and unreasonableness. This also gave others a hint. With Jiang Fangyan's thorny existence, it's really hard for others except Zhang Chen.

Having said all that, Zhang Chen had no choice but to hold on, nodding his head and agreeing to be the chairman, and began to assign work.

Just now, Zhang Chen said that he didn't understand anything, but it was actually an act of humility.

He did not come from an advertising major, but he grew up in this era of information explosion, and he is very smart. He has seen so many celebrity hype, and he has more or less ideas.

"I'll talk about my thoughts first, and everyone is welcome to criticize and correct me." Zhang Chen's biggest advantage is that he can listen to other people's opinions, sort out his thoughts a little, and express his own ideas.

In the past, there were very few channels for people to contact news, and the means of advertising and publicity were very simple. If you want to increase the popularity of your products, you only need to show your face on TV, radio, and newspapers, and everything is ok.

Now, in the era of big traffic explosion, various portal websites, Weibo, official account, outdoor advertising and other publicity channels are overwhelming, and advertising on TV, radio, and newspapers is not only expensive, but the effect is not as good. popular.

Therefore, Zhang Chen's idea for online advertising is to completely abandon the old advertising methods and invest limited funds on websites, official accounts, self-media, etc., so that the money can be spent on the cutting edge and not wasted. A little fee.

"Mr. Liu, you are an expert in advertising and publicity. I won't point fingers at your company's work. I'm just making some suggestions. I hope your company will consider it." Zhang Chen has always believed that professional matters should be handled by professionals. People do it, and the layman guides the expert. There is no accident, so he handed over all the online publicity to Mr. Liu. As the client, Zhang Chen only looked at the results, and finally evaluated the results of the advertisement and settled the fees.

Mr. Liu nodded, agreeing very much with Zhang Chen's views on the current advertising. Now is the world of mobile phones, and publicity is no longer the era of word of mouth. It is too inefficient to rely on people to promote publicity. Only the media and the Internet can attract attention. Come here, is the real fire, is the real success.

In addition, Zhang Chen completely delegated power to himself, which made Mr. Liu feel that he was freed from his shackles, fish into the sea, and tigers into the mountains: "Because the advertising scope has been narrowed to the seaside city, the fee paid by Jijie is quite abundant, and we are confident to do it. most."

"I have another suggestion, I hope you can listen to it." Zhang Chen's suggestion for media promotion was actually learned from the current big stars, that is, hype.

Zhang Chen suggested that Mr. Liu should focus on self-media advertising. Now that grassroots culture is prevalent on the Internet, as long as the hype is successful, there is a chance to grab the headlines of major media. If the Internet is hot, I am afraid that the TV media will not be able to make it to the top. report?

Mr. Liu is not unfamiliar with Zhang Chen's method. There are many grassroots stars who have become popular by looking for the navy to hype, but when they are used in bar advertisements, it is still the first time for a big girl to get on a sedan chair. There is no precedent. Guaranteed how it works.

"Let go and do it boldly." Zhang Chen encouraged President Liu to let him not have so many worries.

Mr. Liu has been immersed in the advertising industry for so many years. Who doesn't know a few navy bosses? He immediately said that he must get in touch with them as soon as possible and start work.

After talking about the online operation, Zhang Chen talked about the publicity around the wild bar.

Liu is always a professional advertiser, Zhang Chen just pointed out a general direction, and he is responsible for the specific publicity steps.

Offline publicity is different. Zhang Chen, Wang Keqiang, Jijie and others have discussed very carefully what publicity materials to do, manpower allocation, publicity methods, etc., and even listed specific steps, and everyone should follow the plan. implement.

After a day, after everyone's efforts, the preparations were finally ready, and the official launch began.

The first thing to do is to promote it online.

The navy that Mr. Liu recruited was divided into two parts: one more and one less.

Under the command of President Liu, the majority of the navy began to publish news about the wild bar on various well-known portal forums, Weibo, WeChat public accounts, etc.

These news are obviously concocted by masters, and the content is concise and comprehensive, but they are full of fire and bewitching. Some of the messages even included lots of photos of the inside of the wild bar.

It didn't take long for the news about the wild bar to become popular in the major forums and WeChat public accounts of the seaside city, and spread to the entire network.

The major portal websites, Weibo, WeChat, etc., were directly swiped by the news about the wild bar.

At the right time, "informed people" kept breaking the news about the wild bar and the situation of Zhang Chen, the major shareholder, and even Jiang Fangyan, who was not a shareholder, was hyped up.

All kinds of gossip, like an extra-large bomb thrown into the cesspool, brought Wild Bar to the forefront again and again.

Another small part of the navy uses professional equipment to increase the click-through rate of their own posts, monitor the dynamics on the Internet, and deliberately raise questions from time to time, creating the illusion that the enemy and us are fighting on the Internet, using people The vices and desires of peeping and peeping, revealing desires, constantly creating gimmicks, deliberately causing controversy, and attracting the attention of netizens, just to expand the hot spots, attract more people's attention, and make the wild bar more popular. The topic circulated in the headlines in a short period of time.

Due to the force of the Internet navy, the Internet is boiling, and the people of the seaside city are crazy. Now the navy is no longer deliberately provoking things. Netizens have given full play to their imagination, and all kinds of strange posts are flooding the Internet, applauding, Irrigation, clinching, scolding mothers, true and false, false and true.

ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм

In short, everyone's efforts have brought eyeballs, click-through rates, fans, advertising effects, and various good things that follow.

While the online hype was going smoothly, street propaganda within dozens of kilometers of wild bars was also going on.

The one who originally led the team was the chicken sister who was most familiar with the neighborhood, but Jiang Fangyan grabbed the command from her, and even patted Xiaoyue Xiong's breast to ensure that everyone on the street would know the wild within three days. Bar opening thing.

Jiang Fangyan printed a large number of leaflets at her own expense, which simply and clearly stated the situation of the wild bar and the opening of the bar.

With tools and materials ready, Jiang Fangyan led countless security guards from Sanfeng Group to the street.

Jiang Fangyan and Wang Shanhe walked at the front of the team with their heads held high and proud. The security guards behind them carried flags and slogans. Follow closely.

The mighty team appeared, attracting the attention of all passers-by in less than a second, and they whispered in groups of threes and fives, eager to know what these security guards wanted to do.

Many passersby followed the security team curiously, and found that the target began to circle around the main street of the seaside city.

While turning the circle, people from time to time broke away from the team. Some security guards began to hang colorful flags and put up banners at intersections and sidewalks. Some security guards walked into restaurants and shops on the street...even the roads with a lot of pedestrians. Place is not spared.

When they saw someone gathered, a security guard left the team immediately. Regardless of whether they knew each other or not, they all greeted each other warmly. All of them opened their mouths and exclaimed: "There is a big incident in the seaside city, do you know?"

"Something happened? Didn't you hear about it?"

"What's the big deal? Tell me about it."

"Damn it, I like liveliness the most. Drink some water first, moisten your throat, and then talk about it carefully."

…

After attracting everyone's attention, the security guards began to speak as if they were endorsing.

The major events in their mouths are all the same: Jiang Fangyan, the only daughter of Jiang's Group in the seaside city, opened a bar, the decoration of the bar is luxurious, tsk tsk, the decoration of the bar is unusual, tsk tsk tsk. The most strange thing is that Miss Jiang Fangyan promised to drink every sip, all the drinks and fruit plates on the opening day, and the fruit plate was eaten as much as you like, and there is no real money.

I don't know if it was because the security guards were not very eloquent, or if the stories they told were not interesting and too unrealistic. The onlookers listened to the clouds and mists and were confused, but they remembered Jiang Fangyan, the wild bar, and drinking. No money, these three keywords.

Indeed, the name of the Jiang Group is too loud in the seaside city, and Jiang Fangyan is the only daughter of the boss Jiang Dehao, who has always been known for being arrogant, domineering and unreasonable. She can walk, even if she has never seen the true face of Jiang Fangyan's Lushan, no matter men, women, or children, no one does not know her.

With her character, people have no doubts about the free drinks in the wild bar, a proper prodigal.

But everyone is very depressed, how could Jiang Fangyan, this Bai Fumei, open a bar?

Is it because you are used to a good life and want to start your own business and enjoy the joy of work?

So, everyone was scratching their heads with curiosity, eager to see how luxurious and alternative the wild bar is.

Don't say that men don't gossip, men gossip more crazy than women.

The questions waiting to be solved spread in everyone's heart, and at the same time spread to every corner of the seaside city with everyone's curiosity.

People no longer gossip about the East and West after a meal,

The two met on the street, and they no longer asked each other if they had eaten. The mode of conversation all turned into exchanging information about Jiang Fangyan and Wild Bar.

When everyone got any news that they didn't know, they were like children~www.wuxiaspot.com~ cheered happily and excitedly.

The security guards succeeded in spreading the news on the streets, putting up posters or something is even more neat.

After they hung colorful flags and banners, each of them held a large stack of leaflets. When they saw pedestrians, they stopped them from handing them out.

The security guards who handed out the flyers immediately shouted at their throats: Come on, this is going to be stabbed.

The security guards who handed out flyers in the vicinity rushed over in an instant, and they surrounded the person and began to give him ideological education classes. They didn't let him go without crying or realizing his sins.

Still not satisfied?

There is a group of strong men led by Sister Ji nearby.

Sister Ji, who received the notice, rolled up her sleeves, and shook her fists thicker than his thighs in front of pedestrians with a bluff face: Come on, do you want to be beaten or read the leaflet fifty times?

While the security guards were harassing passers-by, they also went door-to-door in groups to break into the shops.

At first, various merchants thought they were here to make trouble, and hurriedly moved things into the store.

However, these security guards simply ignored the busy merchants, let alone made trouble for them. After entering one by one, they brushed the paste, posted the leaflets, and posted the leaflets. The division of labor was clear, like an assembly line. The gates, cashiers, and other most conspicuous places are all affixed with leaflets and posters.

Pieces of goo in and out of the store, how disgusting how disgusting it is.

Before leaving, the security guards also warned the merchants that they are not allowed to tear up one piece, and if one is missing, the whole house will be filled up for you.