Made in Hollywood

"Transformers is like a high-speed train, everyone is involved in its operation, every audience must see Transformers, even those who don't usually go to the cinema, they will Hearing about the film and going into the cinema to see it, many people will see it many times."

What the spokesperson of China Film Group told reporters the next day was undoubtedly the best portrayal of the film in the Chinese market.

After all, there are only a few true Transformers fans, and the post-80s generation can only guarantee the most basic number of viewings of the film, but there must be many people who have heard the name of Transformers, and Duke has used more than ten films in this movie. The appeal accumulated on the land and the excellent special effects of the film will definitely attract a considerable number of audiences into the theater.

The content of the film is simple and clear enough, the plot is urgent and exciting, and it has super entertainment, especially the realistic 3D effect, which is simply impossible to achieve in the past 3D films.

The herd effect is always an important aspect that cannot be ignored in publicity. Good word of mouth can drive the box office of a film more than any rating.

In addition, "Transformers" also has an advantage at the box office due to the use of 3D technology. The ticket price of 3D movies is generally twice as high as that of ordinary movies.

Although the film broke China's box office record on the first day, the publicity did not relax in the slightest.

With "Transformers" setting a record on the first day, in addition to adding 100 3D screens, China Film Group also launched the slogan "One movie can be watched four times" - "Transformers" is the first movie in China to use both at the same time. Films released in four versions of ordinary 35mm film, digital 2D, 3D and IMAX giant screen.

Many viewers who have seen film will want to watch digital 2D, 3D, and even IMAX again. The resulting overlapping viewing groups will be a big boost to the box office.

There are currently only a dozen IMAX theaters in China, mainly located in several large cities. Most audiences are also destined to be unable to watch the IMAX version, but theaters without IMAX screens have also taken advantage of this boom to play various banners to attract the audience of "Transformers".

For example, Jinling Cinema has introduced the 3D and 2D versions of "Transformers", deliberately transformed the original No. 4 cinema hall into a professional 3D digital cinema hall, and also played a propaganda banner to attract audiences - this hall adopts the latest world's latest Dolby 3D system, NEC projector, Dolby Laboratories amplifier system. The power of the NEC projector's xenon lamp reaches 4000W, and it adopts a high-gain screen.

In order to see a better version, quite a lot of viewers don't care about the extra money.

Driven by word of mouth fermentation and word of mouth. The box office of "Transformers" on Tuesday did not drop but rose, and once again created the highest single-day box office in the Chinese market, with an amount of more than 37 million RMB.

The popularity of the box office has brought strong confidence. Warner Greater China and China Film Group have spared no effort in the promotion of "Transformers", and some of the most influential media here. You can see the news of the video and various comments.

"Transformers is Duke Rosenberg's painstakingly crafted super masterpiece... This is the first time we've had such a close encounter with a magical, new world with Transformers, and it's also an extraordinary experience. , an absolute five-star viewing experience.”

"The final battle lasted for more than 30 minutes. It was shocking... unstoppable. You were completely brought into the film and integrated with the Transformers and the story."

"There were a lot of rumors before... It was said that this 3D stereoscopic film would be disgusting. It was also said that these more than 110 minutes were like a disaster. Now we can firmly refute the rumors for "Transformers" on these two points."

"Duke Rosenberg is a genius! I can't say too much. Wow, but I love this movie so much! Transformers is amazing, it totally blows my mind!"

Time flies, and the children of yesteryear have grown up. Even married and started a business, but in the minds of many people, there is still a place for childhood friends "Transformers".

Since the 1990s, with the maturation of the enthusiast crowd and the launch of new toy series, the activities of Transformers fans throughout China have been heating up. As early as 2001, the first Transformers fans The annual meeting was held in Shanghai, which later evolved into an annual event.

This event is also the most concentrated event for the fans of Transformers in China.

Their love for the Transformers series can be imagined, so after the release of the live-action movie, these people have become the most ardent fans of the movie and the most active group on the Internet.

These people are active on major websites such as Zai, Sina Forum, etc. They have used "unimaginable", "too shocking", "Immersed in the world of Transformers and don't want to wake up", "In the cinema, after the movie is over," Then it caused screams and thunderous applause"... to describe the mood after watching the movie.

Many people who have watched it 2 or 3 times are even more numerous, and some people wrote "...I, a person who loves to sleep while watching movies, watched it carefully. The film shocked me, moved me, and made me a long time Unforgettable, isn't this kind of picture exquisite?\

,"A member of a certain movie commune couldn't help but exclaimed after watching a zero-point show—"It's awesome!" "It's so beautiful! It's worth it in the middle of the night!"

However, hot spots are always accompanied by controversy, and "Transformers" is no exception.

The controversy of this film mainly comes from two aspects, the most important one is the controversy between Transformers fans.

Duke has put these people's favorite toys and images on the big screen with near-real design and shooting. The performance of the two groups of robots in the film has almost reached the limit of existing film technology. It is no exaggeration. It is said that "Transformers" embodies the most advanced film special effects technology in Hollywood and even the world today.

However, this technology brings a completely different image and picture effect from cartoons, which inevitably destroys the beautiful childhood memories of some people.

So, "You're doing a shitty job, but we still love you" became the most common comment this group used about Duke.

Whether it is to love more or hate more, I am afraid that most die-hard fans can't tell clearly, they only do one thing, buy tickets to enter the theater, and watch their childhood friends transform in the most real way in front of their eyes. ...

Then, after buying a ticket and entering the theater again, the steel-wires watched the movie over and over again, studying every slow motion in it to figure out the deformation process, the details of the fight, etc., and then enjoying it, enjoying the other, and relishing it, And he kept telling the people around him, pulling his friends and family into the theater together...

This is also one of the biggest reasons why the box office has skyrocketed after the release of "Transformers".

The other argument is much quieter, because the arguing parties are only a small minority.

Since the release of "Transformers", the word of mouth has been controversial. People who like literature and art have criticized the film for "not having an impressive dialogue, and the characters are pale and weak, and have no soul."

However, more than 90% of the audience believed that the action effects and 3D technology of the film brought great visual enjoyment, and they shouted, "The theater is not a classroom, who cares about the connotation and philosophy"; they praised the film as "genius" In this work, Duke uses technology to create a new sci-fi world for fans."

In fact, a sentence made by Hong Kong director Chen Kexin in an interview can be very appropriate to describe Duke's "Transformers" - I don't like this film at all, but I can't deny its popularity. "Transformers" is A true fan movie.

He is not alone in the industry commenting on "Transformers".

As the show time of the film increased, many famous filmmakers in this circle were also affected by the fiery wave of movie watching. They went to the theater to watch "Transformers". After some were caught by reporters, they also briefly talked about themselves. the opinion of.

"The deepest feeling after watching "Transformers" is the visual impact. Although the story of this film is a bit cliché, it is technically perfect, especially the CGI technology can only make us sigh."

This is Zhang Ermou's opinion published in a newspaper, "Yesterday, other reporters asked me what I should learn from "Transformers", I think it seems that there is nothing to learn, because the gap between us and Hollywood technology is too big, Some people sum it up as 20 years, for me it's almost 100 years, but we use the same camera to shoot 3D films, so from a 3D perspective, what "Transformers" can do now, we can still learn from Chinese films of."

Facing the reporter who interviewed, another director, Lu Chuan, believed that "Transformers" was a complete failure of Chinese films.

"When I watched this movie, I felt as if I had returned to my childhood and became a child full of fantasy. Duke Rosenberg let me know that what we lack is not technology, and technology can be used; " "Transformers" suddenly made me realize how far our film's feelings are from simple beauty; how far we are from what audiences want to see; how far we are from hot dreams; We, who are running around in the tangled vulgarity, are far from being sincere! We should be ashamed in the face of the huge success of "Transformers". This is a complete defeat that we Chinese filmmakers will collectively witness and be convinced by."

The famous screenwriter Ning Caishen said the second day after watching the movie, just like the TV series he wrote, with some exaggeration.

"I was shocked. I watched Transformers with several directors and producers in the middle of the night. After the show, the atmosphere was weird, silent, and depressed. Almost no one talked about the movie, and I was shocked by Duke Rosenberg. Silly."

On the third day of its release, the popularity of "Transformers" in China continued to rise, easily breaking the previous day's record and closing with a figure close to 39 million RMB.

In just three days, the Chinese box office of this film exceeded 100 million RMB, which also created a new record of the fastest breaking 100 million yuan in the Chinese film market.

Not only in China, but also in North America, "Transformers" is also popular. (To be continued ~^~)