Made in Hollywood

In the spacious hotel suite, the mountain sculptor sits on the sofa and gently rubs his hangover forehead. After the premiere last night, the China Film Group, the distributor, specially held a reception. The colleagues on the other side of the Pacific drank a few more drinks, but the years were not forgiving. Even if he was tested with alcohol, he felt uncomfortable when he woke up the next day.

The age is gradually approaching the retirement line, and there may be basically no climbers. Zuoshandiao is very clear about this. In the few years left, what he wants to do most is to let China Film Group go out. The embarrassing situation of the domestic market is majestic.

Since he is engaged in this industry, of course he wants to leave a strong stroke of his own.

He also wants to give a thumbs up when insiders mention his name in the future.

Hollywood is undoubtedly the best partner for China Film Group to develop overseas markets, but he knows that the North American film market is terrifyingly xenophobic.

That's just fantasy, and it doesn't do any good for the film industry in this country.

Therefore, cooperation with Hollywood companies is the most sensible choice at present, such as this cooperation with Warner Bros. and Duke? Rosenberg.

In this cooperation, China Film Group not only allowed its own funds to enter Hollywood, but also successfully made two Chinese actors appear in mainstream Hollywood commercial masterpieces. Although only a few scenes appeared, they also acted as passers-by and so on. role, but it's a good start.

Although he is old and doesn't want to climb up very much, Zuoshan Sculpture still has some ambitions and wants to see the rise of the Chinese film industry.

"Borrow other people's chickens to lay your own eggs..."

The right index finger tapped his forehead, he said to himself. "This has proven to be an effective approach."

Of course, the success of China Film Group's international sales will ultimately depend on the box office of "Transformers".

As one of the leaders in this industry, Zaoshandiao is very clear that the film industry wants to rise, not relying on the awards of international film festivals in Cannes, Berlin, and Venice. Having said that, how many Chinese films have won awards internationally in recent years? Are they helpful to the industry as a whole?

And what are those so-called award-winning films? They are all using the imperfect side of their own country to make those foreigners happy!

"Is it still a Chinese director to make a movie that exposes one's own shortcomings and makes a joke for foreigners to watch?"

Zuoshandiao sometimes really wants to ask those people in person, so he is one of the people who is very supportive of banning those films.

In his opinion, as long as the competent authorities have some brains, such a film will not be released to the public.

such a movie. It will not bring benefits to the development of China's film industry at all. Even if it is released publicly, it will not attract a few audiences. This industry wants to develop. What is needed is capital and the market. If the film cannot even guarantee the basic box office, how can it attract the attention of capital?

The film industry has been marketized decades ago and has become a commodity. In the end, it depends on market performance.

Sitting on the sofa, the mountain sculpture is waiting patiently. He knows that the domestic market is just getting started, and it won't be as fast as North America in statistics.

About half an hour later, there was a knock on the door, and the assistant of the mountain eagle walked in.

"Boss. The latest statistics."

The assistant strode over and handed a document to Zuo Shandiao's hand, who just glanced at it and his eyes lit up.

"As expected of a Duke Rosenberg movie!"

Even he couldn't help laughing in the face of such a record-breaking figure in the Chinese market.

You must know that he is not without opponents within the group. Many people deliberately criticized China Film for investing in "Transformers" this time. This box office figure is enough to make those idiots shut up.

According to the estimates of the theater, the minimum box office of "Transformers" will not be less than 4 million RMB, surpassing the 3.56 million of "The Dark Knight" last year, creating a new domestic box office record.

Another important point is that the overall attendance rate of the zero-point field exceeded 70%!

This is in the domestic market, not North America.

Zuoshan Eagle knows very well that, as an emerging film market, domestic audiences have not developed the habit of watching movies in zero-point scenes. Revenues all account for a quarter or even a third of the box office opening day.

Putting down the document, Zuo Shandiao asked the assistant who was always standing on one side, "How is the release today."

The assistant slightly lifted his glasses, cheered up, and reported the report seriously, "According to the latest news, all major theaters in Shanghai will give more than 90% of the screening space to "Transformers" starting today. This morning , Shanghai Yonghua Film City, Universal Art Studio, UME Xintiandi Cinema, Century Grand Shanghai Cinema, Wanyu Cinema and other 3D versions of "Transformers" have all announced full venues. Peace Movie Metropolis with Shanghai IMAX 3D version With International Studios, it is even more difficult to get a ticket.”

Seeing his boss nodded with satisfaction, the assistant said, "Nationally, although it was just launched at midnight last night, the screening of "Transformers" is also quite gratifying."

As he recalled what he had seen before he came, he said, "According to many northern theaters, the zero o'clock premiere of "Transformers" was full, and even the 3 a.m. screenings reached more than 60 percent. Attendance rate. In the southern region, taking Hangzhou Wanda's IMAX theater as an example, the pre-sale of the film has reached 1.5 million yuan, which is unprecedented. Many theater leaders said that the movie-watching boom brought by "Transformers" will continue. Heat up and expect peak viewing this weekend."

Although June 1st yesterday was not a holiday, it was a Sunday. Originally, the mountain eagle thought that even if "Transformers" was a hit, it would have to wait until this weekend. I didn't expect that it would show such a hot trend on Monday.

"Let people hurry up and operate..." Zuo Shandiao urged, "If the film can show a record-breaking performance, I want it to get the extension key."

"Yes." The assistant nodded

In fact, what the assistant said is still more conservative, and the popularity of the film after its official release is far more than that.

Shijingshan Wanda is located in the western part of the capital. It is the first theater in Asia with digital IMAX, so it is one of the first choice theaters for movie fans to watch "Transformers". At around 4 pm yesterday, all versions of "Transformers" tickets were sold. exhausted.

At 7:30 this morning, the movie theater had not yet opened for business, and some audiences knocked on the door to request tickets in advance. Shijingshan Wanda Cinema arranged six "Transformers" games for the IMAX hall every day, and IMAX movie tickets were still hard to find.

On a popular movie forum, someone asked for a ticket for the IMAX 3D version of "Transformers" at a price of 200 yuan that night, but no one responded. Some people sold the 3D version of "Transformers" for a price of 20 yuan that night, and they could sell it in five minutes.

Some fans also complained that buying tickets for "Transformers" now is almost the same as buying train tickets for the Spring Festival.

In addition, all theaters in Beijing canceled the preferential policy of the 3D version of "Transformers" on Tuesday.

In June, whether it is the south or the north, the weather is already very hot, but the enthusiasm of the audience to watch completely exceeds the heat of the air.

The China Cinema Line, a joint venture between Warner Bros. and China Film, had a 100% occupancy rate for the 0:00 premiere, and 65% for the 3:00 a.m. show.

In Xidan New Capital Cinema, there were only single-digit bookings for the zero-point show and the audience chose to give up watching. By today's morning show, the attendance rate reached 80%. From the afternoon show, it was full, and the evening show had tickets as early as three days. Sold out days ago.

In terms of Broadway theaters, the occupancy rate of several theaters under Zero Point is only 60%, but since this afternoon, the occupancy rate has begun to be close to full.

The pre-sale of "Transformers" in Dongguan IMAX theater, which is known as the largest area in Asia, reached 3.2 million RMB.

"With "Transformers" from the planet Cybertron, there is no need to watch the movies on Earth." Some people in the industry here are so joking.

"Transformers" has an overwhelming advantage in the arrangement of films in theaters. There are 66 cinemas in Shanghai with 3,244 screenings of "Transformers", more than the sum of all other films, and the second-ranked film is less than 300. Less than a tenth of Transformers.

Crazy audiences, a high rate of filming, and a sufficient number of screens all ensured the box office of "Transformers" in China on its first day.

Because of the time difference, "Transformers" was actually released earlier than North America, and Chinese audiences became one of the first people in the world to witness the film.

On Tuesday, the 3D and IMAX 3D versions of "Transformers" in all theaters canceled their regular Tuesday discounts. Yesterday's box office and the swarms of audiences gave the theaters enough confidence.

After preliminary estimates, the zero-point premiere of "Transformers" plus the box office on Monday exceeded 35 million RMB. Driven by "Transformers", the total box office of domestic movies on Monday also reached the highest peak in history, more than 3,700. million.

At the same time, due to the promotion of various propaganda and the herd effect of people, the audience's "thirst" for the 3D version of "Transformers" is particularly strong, and many fans go out early in the morning to line up to buy tickets.

In this hot season, there is even a Spring Festival-like crowd, just switching from various stations, airports and train stations to cinemas.

In order to welcome the arrival of "Transformers" and enable more domestic audiences to enjoy the visual feast brought by 3D, many theaters have been actively preparing to increase digital 3D equipment in recent months. As of the eve of the film's release, 3D screens nationwide have been It has increased to about 700 yuan, and IMAX theaters have also approached 20.

But these are in short supply in the face of the surging audience boom. (To be continued ~^~)

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