I Want To Be a Rich Man on Hong Kong Island

Chapter 363 [Announcement of S punishment for literati running newspapers! 】

Oriental Media Group Conference Room

Wu Guangyao sat at the main seat, flanked by a group of executives from Oriental Media.

"I define a term for the current media industry on Hong Kong Island, that is, copycat media are rampant, and literati come to join in the fun; the result is that the level of the industry is uneven, and the threshold is too low, which is not conducive to the long-term development of the media industry."

"I plan to run another weekly magazine. The content is a comprehensive magazine. The layout requires both pictures and texts; readers can obtain information and entertain themselves."

"This weekly magazine, we bombard it with advertisements and make a big splash in Asia. It is bound to become a hit in Hong Kong Island and places outside Hong Kong Island."

Naturally, Wu Guangyao's move was not a temporary idea. Over the years, Wu Guangyao found that there are too many newspapers and periodicals in Hong Kong Island, and their standards are uneven. He has long wanted to reshuffle the industry and let the fittest survive.

Announce the end of the copycat media industry, and announce the death penalty for literati running newspapers!

When everyone heard this, they immediately regained their spirits!

The Oriental Media Group has been too gentle these years, forgetting that the media industry is a business;

Since it is a business, treating competitors should be a life-and-death struggle.

"Boss, since this weekly magazine is going to be big, we can directly recruit people from other newspapers with high salaries. Isn't that the best of both worlds!" Yang Kangjian said.

Without any hesitation, Wu Guangyao said, "Okay, you guys go and do this! Remember, this weekly magazine must be a magazine with a lot of investment in the early stage, so don't be reluctant to spend money; only in this way, we are qualified to hit hard. For those copycat media industries, tell them that it’s not that the media industry has no barriers, but that we Oriental Media haven’t set barriers yet.”

"Boss, what's the name of this weekly magazine?" Shen Baoxing asked, after a long time, the boss hasn't named it yet!

Wu Guangyao hesitated for a moment, but still said, "Weekly!"

Although this name is similar to the name of the former Li traitor's magazine, if he replaces it by himself, will this dog traitor have no chance to make trouble?

At least what is certain is that Wu Guangyao still has no chance in the media industry!

This dog traitor should only be 13 years old this year!

If it wasn't for his lack of age, Wu Guangyao would have asked people from Sitang to beat him up right now!

"Good name! Plain and simple,

catchy! "Shen Baoxing couldn't help but praise.

"Then I hope you will manage this newspaper well. This newspaper is different from "Economy Weekly" and "Fashion Weekly". It is a popular magazine, so we must consider the tastes of the public when it comes to layout, color, and content."

"Don't worry boss, we understand what you mean!"

To put it bluntly, this magazine is based on sales volume, and the taste is popular!

It was only the third day of Dongfang News' promotion, and some people jumped out, accusing Dongfang News of vicious competition!

Oriental News responded, this is the shopping mall, and the shopping mall is the battlefield, put away your bookishness!

Without too much explanation, this question and answer shows the domineering spirit of the Oriental Media Group.

For a moment, the Hong Kong Island newspaper industry was dumbfounded. This time, the Oriental Media Group is here for real!

 …

Readers on Hong Kong Island can say quite happily during this time that newspapers that used to cost 3 cents are now only 1.5 cents, which saves a lot of money.

You must know that for some people who like to read newspapers, the monthly cost of buying newspapers is more than ten Hong Kong dollars. For a staff member with a salary of only two to three hundred yuan, it is quite heartbreaking.

"I really hope that the price reduction period of Dongfang Newspaper's promotion can be longer!" Many people sighed.

Just when Hong Kong Island fell into newspaper sales promotion, the Hong Kong Island newspaper exploded again!

Dongfang Newspaper swung its golden hoe, poached the corners of other newspapers, and made a lot of gains;

Executives from Sing Tao News, Overseas Chinese Daily, and Ming Pao announced their resignations one after another;

And Dongfang News generously admitted that these people will gather under Dongfang's command and jointly launch "1 Weekly";

"1 Weekly" has not yet been published, but it has already taken the lead;

These job-hopping executives came to Hong Kong Island Commercial Radio in turn to explain the magazine "1 Weekly" and make a lot of advertisements.

"1 Weekly" not only advertised on the radio, but also sent people to distribute leaflets and bombarded everywhere.

The Oriental News Agency even promoted it in newspapers, and "1 Weekly" will spend 5 million Hong Kong dollars in advertising expenses to promote it at home and abroad, so as to become the most popular magazine in Asia.

"crazy!"

This is a term given by colleagues in the media industry in Hong Kong Island to evaluate Oriental Media!

When Wu Guangyao learned from the executives who jumped over from Sing Tao News Agency that Sing Tao News Agency was secretly forming Sing Tao News Agency, he immediately decided that he must organize the plan of Sing Tao News Agency, and even carry out a death blow on Sing Tao News Agency!

The news agency is the nuclear power of Dongfang Media, and no one else is allowed to get involved. This is Wu Guangyao's bottom line!

Wu Guangyao couldn't help but think about a quote from Onassis: "We never stopped killing our opponents; occasionally, to please the ladies, we pretended to be civilized!"

At this time, Wu Guangyao has already decided that he must not be soft on his enemies in the market, and he must not have any kind acquisitions in his heart in the future.

As long as the company you fancy, as long as it is not illegal, how can there be goodwill in the acquisition?

 …

"What's going on, why is the sales of "Sing Tao Daily" so high recently? Even if they follow our promotion, it is impossible for the sales to increase so fast?" Yang Kang said incredulously.

At this time, Shen Baoxing also had an unbelievable expression on his face;

Before the media war, "Oriental Daily" sold 105,000 copies a day, while "Sing Tao Daily" only sold 70,000 copies;

In this promotion, the daily sales volume of "Oriental Daily" reached 15 copies, but "Sing Tao Daily" actually claimed that the daily sales volume was 12 copies.

Logically speaking, Dongfang Newspaper promoted first, so it should have a higher rate of increase. Unexpectedly, "Sing Tao Daily" took the lead instead.

When Wu Guangyao also heard the news, he immediately laughed!

"Boss, what are you laughing at?" Yang Kang asked curiously.

"I laughed at the Xingdao newspaper as asking for death!" Wu Guangyao said coldly.

Yang Kang and Shen Baoxing suddenly felt that the air was cold. The boss seemed to have changed a bit recently, that is, he was a little more ruthless!

But this is a good thing!

The two had discussed before that the boss was too gentle with his competitors.

"The boss means that Sing Tao Daily has falsely reported sales?" Yang Kang asked tentatively.

Wu Guangyao nodded, but did not speak.

After Shen Baoxing and Yang Kang heard this, their brains immediately started to work.

"That's right! According to editor-in-chief Lei, Sing Tao Daily wanted to build its own news agency and borrowed huge sums of money; if my guess is right, it must be that their promotions have caused financial stress, and there is a risk of repayment of the loan, so they took the risk ; The intention is to use the guise of increased sales to increase advertising costs to make up for the loss of newspaper sales." Yang Kang eloquently said.

"Yes, it should be like this!" Shen Baoxing echoed.

"Then should we take this as news and blow it up!" Lu Qingshan from Oriental News said.

"The time has not come yet!" Wu Guangyao, Yang Kang, and Shen Baoxing said at the same time, and then everyone laughed.

Wu Guangyao thought for a while, and decided to add more fire, and said, "Let's increase the advertising fee first, so that Sing Tao Daily won't have any scruples!"

"Haha, the boss is clever!" Shen Baoxing immediately realized that Wu Guangyao made Sing Tao Daily no worries.

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