I Want To Be a Rich Man on Hong Kong Island

There is no doubt that the media industry on Hong Kong Island has never been peaceful.

A senior person in the newspaper industry said: "There are so many newspapers and periodicals, so saturated that inserting a needle will cause waves! Now people keep throwing stones and even bombs!"

The general meaning of this remark is that there are more and more new newspapers, and people, whether rich or not, want to get a piece of the pie.

In fact, selling newspapers basically doesn’t make a lot of money, and everyone’s main income comes from advertising.

Therefore, people who enter this industry may care more about other things!

On March 20, Oriental Media announced that in order to repay new and old customers, its two daily newspapers, "Oriental Daily" and "Ming Pao", will be sold at a half discount. ;

Economic Weekly and Vogue Weekly followed suit, also starting to sell in half.

Panicked, many colleagues in the newspaper industry began to panic!

why?

It turns out that these newspapers are very familiar with the situation of the department store war that happened last year. The situation was as tragic as a major shock in the industry.

Although Xianshi Department Store and Wing On Department Store were the ones who provoked the trouble, everyone could clearly see that the winners were Dah Sing Department Store and Zhonghua Department Store, which were backed by "Shark Gallbladder".

Today, the Oriental Media Group under the "Shark Gallbladder" has a big discount, so there is no reason for everyone not to worry!

Oriental Media itself is a media giant in Asia, and its "Oriental Daily" and "Ming Pao" are one of the most popular daily newspapers in Asia;

Therefore, if the Oriental Press releases a large price, it will inevitably cause panic in the newspaper industry on Hong Kong Island.

At the same time that Dongfang Newspaper was making a big sale, Dongfang News Agency began to hide some breaking news for exclusive use by Dongfang Newspaper;

Of course, the so-called hiding can only be done in a low-key manner, and the time can only be controlled within one day;

That is to say, the news that broke out in the Eastern Press was still available for sale in the Eastern News Agency the next day;

However, one day is enough for Oriental Press to take the lead!

 …

"boss,

Do you buy newspapers? Starting from today, "Oriental Daily" and "Ming Pao" have a big sale, and the price is only half of the usual price! "The boss of the newsstand recommended without sparing any effort.

Because Oriental Media Group promised that the profit earned by the newsstand will remain unchanged;

In this way, there is no reason for the bosses of these newsstands not to strongly recommend it!

A discerning newsstand owner knows who to turn to. After all, there is an Eastern News Agency behind the Oriental Press, which is so powerful that it makes people look sideways;

Besides, under the premise of similar quality, low price means best-selling, which means that newsstands can make more profits.

"Really! Sha Danyao finally thought of giving back to our regular customers!" The visitor was obviously a regular customer of Oriental Press, so he started to tease.

"This is not a simple reward. Oriental Press is giving back to everyone at a loss this time!" The owner of the newsstand actually knows something, but it is impossible to say it, because it is ruining his own business.

"Losing money? Boss, do you really believe that capitalists never trade at a loss..." The newspaper buyer expressed his own opinions, and even commented on the department store war some time ago.

"A batch of small businesses have fallen, and these capitalists will monopolize the market. By then, their previous losses will be recovered several times!"

The owner of the newsstand sees that this is not an option. He is in business, and he is not here to listen to your high-spirited speeches.

"Discounts are always a good thing. Could it be that if you don't buy something that is cheap, you would rather buy something that is expensive!"

"This... I'm just discussing this kind of issue from a deep level!"

"Okay! If you don't go to work, you may be late!"

 …

Sing Tao News Agency

When Hu Xian heard that the Oriental Media Group had implemented a 50% discount on its newspapers and periodicals, he felt tense for no reason;

It turned out that Hu Xian was very envious of the Oriental News Agency of the Oriental Media Group, which shined in Asia;

Then the Xingdao Newspaper borrowed a huge sum of money from the bank and quietly set up its own news agency.

Therefore, if the sales of newspapers of Sing Tao Newspapers decrease or the profits decrease, it will inevitably cause the repayment of bank loans.

Hu Xian convened the management in the conference room of Sing Tao Newspaper.

At this time, Hu Xian was still calm, and the innocence of just joining the newspaper had faded away, but the expression on his face still conveyed a message to the management;

That means the company needs your support, and I am still a reliable boss!

"President, it's really impossible. Let's go to Dongfang Media to apologize to Wu Guangyao, saying that this time it's just a problem caused by our lax review of manuscripts; I believe that with Wu Guangyao's wealth and status, he may not care about us any more and engage in a big promotion !” said a manager.

With Wu Guangyao's status in Hong Kong Island today, it is not embarrassing to bow to him. This is what many management think!

Of course, if it wasn't for the large-scale borrowing by Sing Tao Newspaper this year, it would launch a march into the news agency;

Sing Tao News may not have reacted so violently!

So, Wu Guangyao really hit the snake to seven inches this time!

"No! It was Dongfang Newspaper who provoked the dispute. Why should our Sing Tao Newspaper apologize! If we do this, wouldn't the Sing Tao Newspaper be unable to hold its head high in front of its peers in the future, and the impact on the Sing Tao Newspaper industry will be immeasurable! " Hu Xian refused.

Some people could not help but shake their heads secretly seeing Hu Xian wanting face, he is too young!

Losing face is small, but losing ancestral property is big!

However, because the situation has not expanded yet, some managements feel that they can wait and see;

If Dongfang Newspaper's big sale only lasts for a short period of time, it will undoubtedly have little impact on Sing Tao Newspaper!

"If we follow the example of Dongfang Press in raising prices, and find ways to increase advertising revenue, we can reduce losses!" Another management suggested.

"How to increase advertising revenue is a major issue. A substantial price increase will definitely not work. Adding too many advertising spaces will obviously affect the quality of the newspaper." A management said sharply.

The management who said that they followed the big price offer hesitated to speak, and finally did not express their own ideas at the meeting, but this behavior was still caught by Hu Xian.

After the meeting dispersed, Hu Xian called the manager to his office.

"Manager Lin, I think you didn't say something just now, so please tell me now!" Hu Xian was sincere and showed no airs of a boss.

Naturally, the manager would not hide his secrets, and said: "I mean, we also follow the price reduction promotion, and then when we publicize to the outside world, we can increase the sales volume of the newspaper a lot; in this way, we have a reason Increase advertising costs."

After listening to the executive's words, Hu Xian quickly refused: "No, if this matter is exposed, Sing Tao Newspaper will be in a state of eternal doom. You should not mention this matter again."

After listening to Hu Xian's words, the management did not argue, after all, the matter has not reached that point!

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