I Want To Be a Rich Man on Hong Kong Island

Recently, Zhou Zhiyuan's idea of ​​passing on the Chow Tai Fook Gold Shop to Zheng Yutong has been widely circulated by the outside world, and it has become a topic of conversation among Hong Kong people after dinner.

As for how it got out, it is most likely that the staff of Chow Tai Fook said it outside.

In addition, Zhou Zhiyuan did not deny it, so it was confirmed immediately, which aroused extensive discussions.

Chow Tai Fook is not a small company, but a time-honored brand that has 7 gold and silver shops in Hong Kong and Macau and has been in business for 21 years.

It's not that Zhou Zhiyuan has no sons, and he has more than one son, a total of three sons.

But even so, Zhou Zhiyuan still intends to pass on the Chow Tai Fook Gold Shop to his son-in-law Zheng Yutong.

Of course, the most dissatisfied belonged to Zhou Fangpu, who also belonged to the Zhou family.

Who is Zhou Fangpu this week, and why is he dissatisfied with Zhou Zhiyuan's behavior?

It turned out that Zhou Fangpu was the founder of Chow Sang Sang Gold Shop.

Zhou Fangpu from Zhou Shengsheng and Zhou Zhiyuan from Chow Tai Fook are both fellow villagers and relatives.

In the 1930s, Er Zhou at that time was very intimate and always public.

Towards the end of the forties, when the second generation of the two gold shops began to operate, a confrontation arose.

Zhou Fangpu had six sons, and he chose three of them to succeed Zhou Shengsheng, and then managed them separately.

Among them, Zhou Junlian and Zheng Yutong have a good relationship, but the other two look down on Zheng Yutong's surname!

Now, Zhou Dafu was about to fall into the hands of Zheng Yutong, a son-in-law with a foreign surname, and the Zhou clan expressed their dissatisfaction, but there was nothing they could do!

After all, Zhou Zhiyuan is the founder of Chow Tai Fook!

"Yu Tong, why don't you go to the clan meeting, or else my father will be gossiped in front of the Zhou clan!" Zhou Cuiying tried to persuade him.

Zhou Cuiying also knew that her husband had always disliked being called the "Zhou family's son-in-law". In his heart, he called himself the Zheng family.

Including Zhou Zhiyuan and Zhou Zhiyuan's sons and daughters, in fact, they didn't regard Zheng Yutong as their son-in-law, but some clansmen and outsiders were just chewing their tongues.

When Zheng Yutong thought that his father-in-law would be embarrassed,

I couldn't help being grateful for my father-in-law's support and support, and said: "Okay, I just hope those people don't make things difficult for me too much!"

The people that Zheng Yutong mentioned were members of the Zhou family in Hong Kong.

And this time, it is also a social gathering of the Zhou family. The Zhou family is a big family in Guangdong Province and Hong Kong Island, so there are naturally a large number of people.

The two husband and wife came to the clan meeting hand in hand, but the treatment they received was not warm, only Zhou Junlian stepped forward to greet him: "Brother Zheng is here!"

"Brother Zhou!"

The two greeted each other briefly, perhaps afraid of their father Zhou Fangpu, Zhou Junlian returned to his brother.

"Jun Lian, why are you always with this foreigner? Are you contradicting your father?" One of Zhou Junlian's older brothers scolded.

Zhou Junlian quickly looked at his father and explained: "Father, it's just that brother Zheng taught me, so I went to say hello!"

Zhou Fangpu has always been the most optimistic about Zhou Junlian, and he was not really angry. He just said: "In the future, you will have less contact with that son-in-law of the Zhou family. Even if you want to learn, you must learn from Lao Fengxiang. There is nothing worth learning about Zhou Dafu!"

The two weeks that were once intimate have created a huge rift at this moment!

All of this comes down to the fact that Zhou Zhiyuan wants to pass on the Chow Tai Fook Gold Shop to his son-in-law.

Since Zhou Dafu's surname is no longer Zhou, it doesn't matter!

A clan elder began to read the roster of attendees, and all the members surnamed Zhou had their first names and surnames. When Zheng Yutong was read, he said: "Zhou Zhiyuan's son-in-law Yutong"

Seeing that no one responded to him, the clan elder read again: "Zhou Zhiyuan's son-in-law Yu Tong"

Now it's all right, everyone looked at the angry Zheng Yutong.

"Clan uncle, my husband has a name and a surname, why don't you read it out?" Zhou Cuiying was very dissatisfied, and asked the clan elder angrily.

"Today is a gathering of the Zhou clan, so I read it like this. Why did Cuiying question the old man? Don't you know how to be polite?"

"Okay, brother Ping, Zheng Yutong is my son-in-law, please respect him, don't make things difficult for him on purpose!" Zhou Zhiyuan said dissatisfied seeing his elder brother of the same clan making things difficult for his son-in-law and daughter.

"Zheng Yutong is here!" Zheng Yutong finally calmed down and replied loudly.

But in his heart, he was very dissatisfied with these Zhou clan members who deliberately made things difficult for him and looked down on him, so don't blame him for being alienated in the future.

There was such an episode at a party, Zheng Yutong and his wife obviously did not stay naturally, halfway through the banquet, they left and returned home.

It is conceivable that after this gathering, the Chow Tai Fook Gold Shop and Chow Sang Sang Gold Shop under Zheng Yutong's power, the two gold shops are probably like enemies.

 …

In the conference room of Laofengxiang Jewelry, the executives gathered together, apparently in a meeting!

"Mr. Wu, the profit margin of Laofengxiang jewelry is getting lower and lower, from the initial 16% to 13%. The general profit margin of peers is 20% or even higher. If this continues, we will lose too much It is!" Rong Bensheng, who came back from South Africa, said.

The executives of the company nodded their heads one after another. Laofengxiang Jewelry looks beautiful, but it is the gold shop with the lowest profit margin on Hong Kong Island.

Why?

From the very beginning, Laofengxiang jewelry used gold with a purity of 4 and 9, which greatly increased the cost.

And other gold shops on Hong Kong Island can use 90% of the gold, so the profit will be as high as 20%.

Therefore, Laofengxiang Jewelry spends hundreds of thousands of Hong Kong dollars every year on this advertisement, which is unimaginable in this era.

"Then do you have any way to reverse this problem?" Wu Guangyao said calmly.

It is perfectly normal that there are gains and losses. Wu Guangyao himself does not care too much about profit margins, as long as there is 10%, it is enough.

In fact, in Wu Guangyao's mind, although the profit margin of Laofengxiang Jewelry is low, the total turnover is high, comparable to the sum of Chow Tai Fook and Chow Sang Sang.

Chow Tai Fook now has almost 60% of Lao Fengxiang's turnover, while Chow Sang Sang has 40% of Lao Fengxiang's turnover.

All this is due to the quality of the advertisements I made!

For this reason, it is worthwhile to lose hundreds of thousands of profits every year!

But since Rong Bensheng brought it up, it's time to discuss it.

Faced with Wu Guangyao's question, everyone began to speak enthusiastically!

The vice president in charge of production, Gao Da, said: "Increasing the working hour fee, our craftsmanship level is one of the best in Hong Kong Island, but the working hour fee is in the middle, which obviously does not meet our technical level!"

After hearing this, Wu Guangyao didn't speak up. This kind of price increase method can easily lose old customers.

Yuan Jian, the vice president in charge of finance, went on to say: "The company's reduction of overhead costs can be embodied in the reduction of procurement costs, the use of advanced equipment to improve production efficiency, and the reduction of administrative expenses...."

After Wu Guangyao listened, he still didn't nod his head. Obviously, this method is not suitable for the current Lao Fengxiang. This is only done by a company that has gone downhill.

Then everyone spoke one after another, but Wu Guangyao didn't express his opinion.

Laofengxiang jewelry is in the rising period and development period, these strategies are not suitable for now!

"What everyone said is very good, but Laofengxiang Jewelry is on the rise, that is, the industry is also on the rise, so we should grab the market first and build a reputation first. Let me tell you a way. See if you can Can't do it?"

"That is to produce gold jewelry with a complex process, which can be the twelve signs of the zodiac, or Pixiu, transfer beads, etc. We call out 'buy it now' for such complex gold jewelry. Following the fluctuation of the gold price, together with the working hours, it is a 'buy it now'."

"Buy it up jewelry, pay attention to the appearance, it looks big, but in fact the weight of gold is not high, so the profit will be high."

"Because some customers may care more about the craftsmanship of gold and the shape of gold. For example, when we make Pixiu, we focus on promoting that it can ward off evil spirits, and it will be very effective for babies to wear at home. "

"For another example, develop a transfer bead, and publicize to the outside world that wearing this can start transfer."

"For example, to develop the twelve zodiac signs, you think that Chinese people are very concerned about their zodiac signs. If we increase the publicity, we will receive unexpected gains."