I Am a Nobleman in England

"... So, I don't think there is a more important institution in a town with a strong sense of community than the local newspaper. Newspapers deliver comprehensive and trusted information to tight-knit communities, and with a smart Internet strategy, newspapers will be in remain competitive for a long time."

In the office, Arthur relaxed on the boss's chair, looked at Garcia who was sitting across from him, and explained his reasons and opinions for being optimistic about the local newspaper.

When Garcia pondered and nodded repeatedly to agree with these views, but showed suspicion, Arthur looked sharply at the unknown Garcia and said: "I have read your information in detail, you are an excellent talent, don't worry about it. Not to mention, it has been able to compete with Murdoch's heavily invested "London Gazette" for three years without falling behind. This is something that people have to admire..."

"Thank you, boss, for your recognition and praise. However, this is not all due to me. Moreover, it is just a comparison of who can burn more money. After all, I have been losing money all the time." Garcia shook his head with a wry smile and said honestly .

"Well, indeed, but after all, it is a free newspaper, and it has to compete. It is inevitable to burn money to grab the market, but now that the "London Gazette" has closed its doors, but there is a new competitor, the "Evening Standard".

As I said before, if we change the release time to the morning, we still need to win with the content. Let alone other things, we must stick to the market share of our "London Leisure" on the subway. Arthur looked at Garcia and said indisputably.

"Boss, you can rest assured that we are not arrogant. The Evening Standard will not be able to compete with us for at least a year or two. The market for free evening papers has basically been monopolized by us. However, due to the economic downturn, advertising has decreased. , It is precisely because of monopolizing the market that the losses are serious, and the more you send, the more serious the losses..." Garcia shook his head with a helpless wry smile.

"It will get better. In the process, we must not lose our market share." Arthur also knew this, so he didn't ask Garcia to find a way to make a profit, because it was difficult for others. Not about the London Leisure.

"The reason why I asked you to temporarily take over as the CEO of the Boleyn Newspaper Alliance is that I know you are a talent. I hope you can integrate and make good use of the resources of these local newspapers, so that the "London Leisure" newspaper can become the mainstay of the group. Other newspapers become branches and the company grows into a healthy and strong tree, you understand?"

"Understood, thank you boss for your trust and attention!" Garcia was really touched and excited by this. He never expected that the new boss would make such a personnel arrangement at the meeting. He has twenty more local newspapers under his command.

"You and Jerry cooperate well, integrate the company as soon as possible, and form a real media force as soon as possible." Of course, Arthur will not let the Garcia family dominate, let the "Southern Daily Echo" Jerry Fuller, editor-in-chief of the New York Times, became president of the new company.

"clear!"

. . . . . .

The news that Earl Arthur Boleyn, the youngest billionaire, acquired 20 newspapers at once was quickly learned by the media, and this heavy news immediately aroused intense attention from inside and outside the industry.

"I think he has too much money, and he has to try to spend some." This is the British media industry's teasing and ridiculing of Arthur, a young man's generosity.

However, the British "Financial Times" wrote a special report titled "Behind the Billionaire's Acquisition of Print Media", which attracted more people's attention and discussion.

Nostalgia? PR Responsibility”

Ok,

Arthur Boleyn, a billionaire with a strong sense of public responsibility?

Sounds like something out of some newspaper executive's wildest dreams. Whether this thinking was wishful thinking or not, as Arthur, the new newspaper upstart, came to the fore, many people began to face up to the influence of Arthur Boleyn, a young nobleman.

"...why is he interested in newspapers?

You know, in terms of business, the newspaper and publishing industry used to be a very profitable business in the last century, and has created a number of tycoons, such as Henry Luce, the founder of "Time" magazine, and Murdoch who is still alive.

But the current situation is obvious. Newspapers don’t make much money at all, and it’s not bad if they don’t lose money. Even news itself doesn’t make much money, whether it’s old media or new media.

That being the case, buying newspapers is not for making money, and you don’t need to buy newspapers to make money! "

Arthur, in his pajamas, was sitting on the sofa watching TV. The BBC made a special program for his acquisition of newspapers. It was a bit dumbfounding, but he also became interested and wanted to hear about these so-called experts and scholars. how they see themselves.

"...Since it doesn't make sense from the perspective of economic interests, the only thing that interests newspapers and news may be their influence.

After all, newspapers still have relatively strong credibility and are worthy of the trust of the public. Although their profitability is declining, their influence still exists. This is also the case in the United States with a well-developed Internet. Website, what will the flow of information be like? This may be one of the fundamental reasons why rich people like Arthur Boleyn buy newspapers.

Of course, this does not necessarily mean that he wants to use the newspapers he bought to promote his own views and propositions, and then serve his own commercial interests. It would be too narrow to understand his intentions in this way.

In fact, owning a prestigious and influential newspaper itself and never interfering in the production of news is a kind of influence, which can enhance its own perception and status in society. "

"...Indeed, I very much agree with your point of view. There has been such a point of view before. Newspapers should become a non-profit organization, operated by foundations, and their existence is to serve the public interest.

If newspapers still have value in existence, and in fact they will in the foreseeable future, this is a way of existence. Of course, given what Arthur Boleyn has gone through, we hope he succeeds and finds a way for the paper to grow. . . "

Listening to these experts and scholars' positive comments on him, the corners of Arthur's mouth couldn't help but rise. Leaving aside other things, his purchase of twenty newspapers had already begun to bring benefits to him.

No matter who he is, now he needs to re-evaluate his weight as an upstart in the media. Having the right to speak and the influence of public opinion is undoubtedly having a core weapon.

The role of the media in public opinion is immeasurable, and the process of forming public opinion has two opposite and complementary processes. One is from the people spontaneously, and the other is from purposeful guidance.

The power of the media is sometimes more powerful than guns, the power of the media is everywhere!