Hollywood Road

Since the formulation of the 'viral marketing' plan last year, Murphy knew that "Dark City" still needs to create explosive points in personal publicity. The absolute protagonist of , is also the most suitable object for creating topics.

Henry Cavill's acting skills are mediocre, except for Chris Dane, he basically has no other works, his personality is relatively introverted, and he lacks topic points; Margot Robbie is not American, and his influence in North America is relatively average...

Therefore, the final goal is still on James Franco.

Of course, James Franco is Murphy's close friend, and he won't be so crazy as to make a dead person to promote it.

Although it is destined that there will be no shock caused by the death of Heath Ledger, James Franco still has great potential for news mining.

As soon as mid-April arrived, an article about James Franco on the Internet was reposted everywhere, and within a few days, it was reposted by many paper media.

"James Franco, an acting geek, is the number one versatile man in Hollywood!"

The title of this article was formulated by Murphy himself. Originally, his idea was to be the first person who does not do business properly, but he made a change in consideration of the publicity effect.

"He is the embodiment of James Dean, the serious political activist Milk's lover, a strong climber, pure man... He is James Franco, a famous Hollywood movie star. But in addition to being an actor, He also has multiple identities and is a magical weirdo."

"James Franco's multi-faceted brilliance puts him in the spotlight and puts himself at the center of the storm, but he doesn't seem to care: 'If I can do many things at once and do them well, why do people How about questioning all of this?’ Murphy Stanton once said that a celebrity is just his usual mask to face the world of Hollywood, and what is hidden under this mask is a dream about himself]”

This article from the public relations department of CAA comes from the handwriting of several experts in public relations and publicity.

They list the lesser-known versatility of James Franco.

"Actor James Franco!"

"James Franco is probably best known as an actor. From the legendary affectionate prince to the homeless drug addict who escaped his family; The mountaineer...he walks between commercial blockbusters and independent art films, and skillfully controls various types of characters with various images."

"His outstanding performance in the biographical film "James Dean" has already won him a Golden Globe Award. Many magazines at the time called him the 'contemporary James Dean', and even exaggeratedly said: We I finally know where Dean's spirit went, and he's attached to James Franco."

"As a standard method actor, James Franco does not hesitate to experience life for the role. He takes it seriously even in small supporting roles. He was once said to over-train himself for inconspicuous roles. He once played for ** The character "takes a risk" to enter the striptease gay bar; for the role of a homeless person, he went to experience life in a chaotic neighborhood with dense homeless people, but was ruthlessly expelled by real homeless people... although some of them became what he himself did not want mentioned bad movie."

"Even if the role is not really my hobby, since it's my job, I'm going to do it well and make it worth it! This is James Franco's philosophy. Friends Seth Rogen also There was no lack of heartache to say that James was too serious about a job he didn't like."

In order to prevent the momentum of excessive publicity and arouse the disgust of people who read the article, this article deliberately did not mention too much about Murphy and Murphy's film.

It is enough to attract attention to James Franco and naturally care about his work.

"Director James Franco!"

"Speaking of directors,

This should be said to be what Franco wants to do more than being an actor. He felt it was full of freedom and creativity. His first feature film, which he wrote, directed and acted in, was 2005's fool's. How two equally brilliant brothers took very different paths in life premiered at the Tribeca Film Festival and brought attention to his directing career. "

"In fact, Franco has always had the dream of being a director. Who doesn't want to be a director? And he has a lot of unique understanding of movie roles, maybe he really needs a bigger stage than an actor to show himself. His master's degree at New York University His degree was in film, and he has also made many short films thanks to that course."

"Franco's films, from short films to full-length films, from documentaries, feature films to biographical films, are all small-scale productions without exception. Because he feels that the greatest advantage of being a director is that he can shoot his own real life as he wants. Interesting movies, without having to worry about financial and marketing issues in the commercial market. And small films are the way he can afford and can truly convey his inner thoughts and thinking, which is equivalent to building a stage for his own thoughts and hearts. In his own words, he hopes that these films can give people artistic inspiration without having to consider more other issues."

"Student James Franco: Charge amid criticism!"

"As a student, Franco was unquestionably brilliant, because in addition to hosting the Oscars, there was one decision he deeply regretted, which was dropping out of UCLA, when show business seemed like a dream , made him desperate, but soon he felt that it didn't make him feel whole."

"So in 2006, tired of being a simple actor and trying to seek a breakthrough, he decided to resume his studies. At that time, there were actually many voices accusing him of just putting on a show, and he had completed all the normal requirements in one semester. Three times as many 62-credit courses are enough to shut up those people, and he completed the original three-year course in more than two years, and he spoke as a representative of outstanding students at the graduation ceremony."

"Since then, Franco seems to be addicted to reading. He has received master's degrees from New York University, Columbia University and Brooklyn University. University of English Ph.D., and he is about to start a Ph.D. program in creative writing at the University of Houston - you know, he stood out from 400 candidates, and this program only admitted 20 students brutally!"

Although the article is a bit exaggerated, it is based on facts, such as this kind of publicity method that uses actors as the hot spot, if it is mixed with too much water, once it is criticized, it will definitely have the opposite effect.

"Professor James Franco: The podium is as important as the stage!"

"Perhaps many people will see that many fans of Franco affectionately call him a professor. They were surprised by this news. On the other hand, New York University seemed very happy about its decision. On the one hand, he was very happy that Franco could return to NYU. On the other hand, they believed that Franco, an excellent graduate, would It is a good way to pass on my knowledge to the younger generation of students."

"This third-year course on directing started last fall. Professor Franco said that he would let the students each direct a poetry-themed film. Although his schedule is extremely tight, he still managed to find a way to do it. He comes to teach when he is free - even if he can't be there, he still supervises the progress of the students through skype and other tools at any time, and the students are very satisfied with the courses and abilities of this star professor!"

"Painter James Franco!"

"Actually, it's no secret that Franco can draw. Painting has always been one of his greatest interests. He fell in love with painting when he was still in high school. He said that painting is his outlet. An outlet of pressure, you need to cooperate with others when performing, but you can completely immerse yourself in your own world when painting. In 2006, his paintings were first exhibited at the Glu Gallery in Los Angeles, and in 2011 In 2010, his first solo art exhibition was held in Berlin. In the same year, he also held an art exhibition called 'The Dangerous Book Four Boys' in New York, and his works were well received by many professionals in the painting field!"

"Photographer James Franco: The ticket master!"

“Photography is not just a ticket for Franco. In the above-mentioned Franco’s art exhibition, there are photos taken by him himself. And a group of blockbusters in this year’s Elle magazine is that he used Canon’s 1972 production The top machine among the 8mm film machines, autozoom814. Unlike his novels or movies that follow the 'heavy route', his photographic style is surprisingly fresh and natural, and I don't know if he has been influenced Influenced by a photographer friend."

This article is full of praise for James Franco, who is regarded as an outstanding multi-talented man in Hollywood, but in the eyes of Murphy and his friends such as Robert Downey Jr., Jonah Hill and Seth Rogen, James -Franco spread his energy too much, to be precise, he was not doing his job properly, otherwise his acting career would never be what it is now.

But this kind of words will definitely not be revealed to the outside world, so in the media propaganda, even the more nervous side of James Franco recognized by Murphy and others is promoted as art! .

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