Hollywood Road

Leaving Twentieth Century Fox, Murphy went to the Stanton studio not far away, and asked Gal Gadot's assistant to find the directors of the two films "Speed ​​and Passion 6" and "The Great Gatsby". The specific information, combined with the not many memories in my mind, I read carefully.

The "Speed ​​and Passion" series was rejuvenated after Universal Pictures re-invited Vin Diesel back. Although Vin Diesel is well-known and hated by everyone in Hollywood, it is true There are also a few brushes, which directly drove this series to get rid of the previous decline, and the box office of each sequel showed an upward trend.

And starting from "Degree and Passion 4", each of this series is selected to be released on the last weekend of April, which is the weekend before the start of the traditional summer vacation in North America. A tradition has formed in the hearts of movie fans, and "Speed ​​and Passion 6" is once again scheduled to be released this weekend, and it is also completely being cleaned up.

However, Murphy doesn't think this series will bring too much trouble to "Dark City". It is possible to drive movie fans into theaters on the first weekend, and weekend box office can often account for one-third or more of the total box office in North America.

Otherwise, Universal Pictures will not choose to release it before the start of the summer file. You must know that almost all the movies that are released on the weekend of the summer file are one of the commercial hits of the year.

The trend of "Speed ​​and Passion 6" may affect "Dark City". If the film's reputation is overwhelming, it may achieve extremely good box office results in the second week.

But will the reputation of this increasingly sci-fi and magical drag racing movie explode? Murphy waited and watched.

As for The Great Gatsby, few would think such a remake would be a hit, even though Leonardo DiCaprio produced and starred in it.

The only thing that makes Murphy a little concerned is that the heroine of this film is Carey Mulligan.

However, things between the two have passed for too long, not to mention that this is a relatively open Southern California area, even on the other side of the Pacific Ocean where he used to live, it is very common for male and female friends to separate and reunite.

The weekend films before and after "Dark City" have certain strengths, but they are not particularly strong. Because of the relationship between Robert Downey Jr., Murphy remembers clearly that the beginning of this summer file originally belonged to "Iron Man 3". But now he's got a kick out of it. "Iron Man 3" is said to be in the final stages of post-production, so it probably won't be released this summer.

According to Robert Downey Jr., there are also differences within Marvel Studios about "Iron Man 3", and the mainstream opinion is to release it during Christmas.

"We used many films to establish the concept that the beginning of each summer file belongs to Marvel-level hero movies!"

In the headquarters of Marvel Studios, Stan Lee stood in the conference room and made an impassioned statement, "Last year's "Avengers" even won a box office of over 500 million US dollars in North America, and countless Marvel fans are looking forward to "Steel." Hero 3" is released, and because of a Murphy Stanton, we have to postpone it until Christmas?"

In the conference room, except for Stan Lee, everyone else was silent. The last time Marvel Studios' superhero movie collided with Murphy Stanton, what did it bring? They all remember very clearly that unless it is "The Avengers", other single films simply do not have the strength to collide head-on with Murphy Stanton's commercial blockbuster.

"Have you thought about it?" Stan Lee continued before finishing, "This is the third installment of the popular "Iron Man" series! The first Marvel-level hero movie after "The Avengers"!"

Kevin Fitch looked at Stan Lee's old face, and a thought flashed in his mind, isn't Stan Lee in his eighties? Really old and confused.

"Okay, Stan." Avi Arad interrupted Stan Lee's impassioned speech, "It goes without saying,

Both the company's board of directors and Xingfang's Disney have decided to let go of this summer vacation. "

"You..." Stan Lee looked indignant, "You all overestimate Murphy Stanton."

He said this loudly, but none of the nearly twenty people in the conference room agreed.

Kevin Fitch no longer cared about Stan Lee, and said directly, "Iron Man 3 is confirmed to be released in this year's Christmas schedule, and all publicity and production studios are based on this."

With the continuous success of Marvel-level hero movies, his voice in the group has become more and more important, especially after receiving the support of the controlling party Walt Disney’s board of directors, he even overwhelmed the entire Marvel Comics executive Avi-Ala moral trend.

Although he is currently in power, Kevin Feige has a lot of troubles. For example, the contract renewal of the main actors to be discussed in the next meeting, Robert Downey Jr., who plays Iron Man Tony Stark, alone " A movie of Avengers 2 paid Marvel Studios $4,000,000, which is crazy!

However, Marvel Studios cannot directly reject him. Iron Man is the most popular superhero among the Avengers, none of them, and Robert Downey Jr. is the spokesperson of Iron Man in the hearts of movie fans. A lot of surveys have been done, and 99% of the fans who participated in the survey said that they simply cannot accept Tony Stark other than Robert Downey Jr.

All these make Marvel Pictures very passive.

Thinking of the deadlocked negotiations with Robert Downey Jr., Kevin Feige wanted to vomit dirty words. None of the Stanton gang is a good guy!

Regardless of the reaction of other companies or film parties, "Dark City" is carrying out its own promotion and operation according to the established plan.

Especially in April after the Oscars, from the Internet to traditional newspapers to TV stations, you can see information related to "Dark City" everywhere.

"The Hollywood industry is optimistic about Murphy Stanton's new film, predicting that "Dark City" will break the North American box office record."

There are many other news like this. It seems that "Dark City" has already occupied the headlines of all movie-related news one month in advance.

"Los Angeles Times" highlights: "The exhibition of the theater business association in the circle is closed, and "Dark City" is attracting attention!"

"The Shoest exhibition, sponsored by the American Chamber of Commerce and Industry, came to an end a few days ago. When the small-scale preview of the famous director Murphy Stanton's new film "Dark City" was played, dozens of theaters present The online test viewers were stunned, and some even praised "Dark City" as a cross-age classic..."

After a series of publicity operations such as viral marketing, "Dark City" has attracted strong social response, especially in the few exposure clips, James Franco's image of a crazy magician has been praised by fans. Fox also took the lead in launching the magician's doll in early April. Although there is no death halo bonus, the doll is still sold out.

As a result, Twentieth Century Fox once again had materials to use to create topics.

""City of Darkness" became popular before it was released, and the magician boy is out of stock!"

"The new film "Dark City" directed by Murphy Stanton caused a sensation before it was released. James Franco played the toy doll of the villain magician in the film. The toy doll is so hot that it is out of stock. begging."

"It is reported that the trailer of "City of Darkness", which is the sequel to "City of Chaos", has a high click-through rate. The most sensational thing is that the toy of the protagonist magician, which was released before the movie, has caused a frenzied buying spree. The original price of this doll was US$9.99, but it was out of stock as soon as it was launched. There was a magician doll on the Internet that soared to US$30, but it was sold out all of a sudden, and now it is even out of stock on the Internet.”

As the release date gets closer and closer, 20th Century Fox's promotion is also closely linked.

"The latest poster of "Dark City" has been revealed, welcome to the world of disorder!"

Through Twitter and Facebook, Murphy, on behalf of the entire crew and project, launched the last official poster of the film, which attracted numerous media reports.

"Murphy Stanton has just released the latest official poster of "Dark City". As soon as this poster appeared, it immediately aroused widespread popularity among movie fans on the Internet. Words such as 'My God', 'Amazing', 'Cool Cool Cool', etc. appeared in abundance, and even fanatical film noir lovers didn't even add 'one of them': this is the best film in the world. poster!"

At the same time, "Empire" magazine launched a double-sided issue, with Chris Dane and Magician on the cover.

James Franco also appeared on the cover of the fashion magazine "gQ" under the impetus of caa, and once again said in an exclusive interview that he was deeply troubled by problems such as insomnia caused by the role during the filming process.

He also said, "Thinking carefully about the process of being gradually recognized by people over the years, even the way they look at me, they actually don't understand me at all. Everyone will have another side that they don't know. Even I sometimes can't fully understand me. Know myself."

When talking about the upcoming "Dark City", James Franco's spirit doubled: "I'm an ordinary person, who doesn't like his work to be recognized by others, but whether it can be recognized by the audience is not up to me. It’s left and right, discussing these meaningless things, it’s better to find a few friends to have a drink.”

These are constantly heating up the popularity of "Dark City", but Murphy and Kara Firth are very clear that after the viral marketing is over, it is not enough to rely solely on these conventional publicity methods, and the crew also needs heavyweight topics. 8 For more exciting novels, welcome to visit our Reading Academy