Hollywood Road

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The message board is a very popular feature of imdb. Registered users can share and discuss news about movies, actors, and directors on the corresponding message board. However, as one of the most famous movie websites on the Internet today, imdb is most famous for its support for The rating of the video.

The threshold for scoring is very low, especially now that almost all registered users can rate movies of their choice.

Daisy registered an imdb account long ago, and opened this webpage, of course, to give a score to "Chain Saw".

It has to be said that after being acquired by Amazon, imdb has done a very good job in terms of immediacy. Even a film like "Saw", which has just begun to be screened on a small scale, has set up a special scoring section.

She didn't rate it immediately, but first looked at the ratings that were already on the side of the movie poster.

Currently thirty-seven user ratings, the rating is as high as 8.8!

No need to think about it, these thirty-seven users must be horror movie lovers.

Frankly speaking, Daisy thinks this score is a bit high, the film is indeed very good, but 8.8 points is too exaggerated, and...

I don't know what that damned director looks like until now, so I can't score too high for this!

She gave it 8.5 points, and then typed the next line with resentment.

"Perhaps the scariest and bloodiest thing in "Chain Saw" is not the exquisitely designed killing games, but the ruthless and dehumanized inner world of this perverted old man. A person's psychology is twisted to the extreme. Either destroy himself, or To destroy the world is to be destroyed anyway, and after the destruction, director Murphy Stanton, that pervert, can still find a nonsense reason to help him hypnotize himself..."

Daisy turned off the webpage, leaned back on the chair, and wanted to see what that perverted director looked like.

The night wind blew through the streets of Seattle, bringing a lot of coolness in July. On the streets near Pike Place Market, several young people rubbed their arms exposed outside their short-sleeved T-shirts and walked towards the theater in front.

"Is it really as good as you said?" It was a blond boy who asked.

"Really, I swear!" A black-haired mulatto swore, "After watching "Saw", I promise you won't be able to sleep all night!"

He just saw it this morning,

As eager to share with others as if he had discovered a miracle in the world, he returned to his university and immediately pulled all his friends who lived in the same apartment building over.

"If it doesn't scare you," he added, "if it doesn't surprise you, screw my head off and kick it like a ball!"

A few other people were skeptical, and walked to the theater together, probably at the end of the show, and many people walked towards them. These people were like most of the audience who had watched the movie, discussing while walking.

"What a great director, what a great screenwriter!" Someone's voice was still relatively high, "In the end, it was definitely the turning point that Satan could have thought of."

Someone interfaced, "I really admire the dead director and screenwriter. How did you conceive and shoot such an ending?"

"Let me remind you..." Another person said flirtatiously, "The director and screenwriter are one person, you can just praise one person."

"I would like to praise two!" The man looked intoxicated, "If you don't praise such a horror film and such a director, what else should I praise?"

These words reached the ears of the blond boy's group.

Seeing those people walking across from him, the blond boy couldn't help being curious, "Sorry, excuse me."

Those people looked over, and he quickly asked, "May I know which movie you were talking about just now?"

"Murphy Stanton!" The speaker was pulled away by his companion and scratched his head in embarrassment, "Saw, the director is Murphy Stanton."

Like a child eager to share his fun, he added, "If you like horror movies, I strongly recommend you to watch this movie, it feels really good..."

After hearing the other party's flattering words, the blond boy couldn't help but believe what the black-haired mulatto said, and his expectations for the film were even higher.

In the absence of sufficient publicity and marketing, "Chain Saw" spread by word of mouth. Although it is not as well-known as mainstream commercial blockbusters, the effect of word of mouth is the way that most drives other people to buy tickets. Movie lovers get information about this movie from friends, colleagues, or relatives, and then go to the theater. Most of them will be satisfied and spread to their surroundings again...

This kind of news learned from a relatively trusted population is indeed slow to spread, and the actual incentive for people to buy tickets far exceeds the hype in the media.

Kevin Harland is a freelancer who makes a living around the film industry. There are many people like them. For example, when a certain movie star comes to Las Vegas to hold an event, they can be hired by some companies as the most enthusiastic Fans, some companies need to investigate the popularity or market prospects of the work in the casino, and they can become investigators.

Hollywood feeds them, and they live closely around Hollywood.

This time he accepted the employment of a research company, and spent three days at the same theater on weekends to investigate the data of a movie. For the salary of 300 US dollars, he still did his best.

This is a theater in Las Vegas. Kevin Harland has been engaged in related work for a long time, and has long been familiar with the people in the theater, otherwise he would not be able to engage in his current temporary job.

It was getting late at night, and the number of people in the cinema was decreasing. In the quiet smoking area of ​​the cinema, Kevin Harland lit a cigarette for the person opposite, "How about the movie I was investigating?"

This person is the director of the operation department of the theater, took a deep breath, and said unhurriedly, "It's similar to what you saw, the number of viewers of "Chain Saw" has always been on the rise. field, there are at least sixty people!"

"It seems that this film has great potential." Kevin Harland muttered, and then asked the person opposite, "Is this the last show for today? Your box office statistics should also come out, right?"

"I know it's not a good thing for you to call me over." The head of the operation department pointed at him and flicked the cigarette ash, "Two shows in the morning, it should be about 270 US dollars. The situation is better in the afternoon, and the four shows are about 1,200 US dollars. Tonight you You see, the attendance rate of the 100-person hall has already exceeded 50%, and the four screenings cost at least 1,600 US dollars, and today it should be around 3,000 US dollars."

Kevin Haaland struck while the iron was hot, and asked again, "How about this result?"

The head of the operation department shrugged, ""Saw" only has one hall, but in terms of single hall performance, it is second only to MGM's "Legally Blonde" and Warner's "Cats and Dogs", and can be ranked first in theaters. third place."

The first two are typical mainstream commercial blockbusters in the summer, and it is normal for "Saw" to be ranked behind them. Kevin Harland finished his conversation with the head of the operations department, went back to the lobby, and found a lounge chair to sit on. Next, sort out the first-hand information obtained today.

At the end of the day, he consulted a total of 125 viewers who watched "Chain Saw", probably because the people who can watch this kind of film are usually fans. These people have very high evaluation of the film, and the praise rate is astonishing Ninety percent of the time, I was particularly struck by the director's uncanny storytelling.

The director named Murphy Stanton seems to be very good at horror films.

It's a pity that the director should be an unknown newcomer, otherwise a film of this level should enter more theaters.

Kevin Harland shook his head, stuffed the materials he had sorted out into his briefcase, and went to the front desk of the theater to fetch an investigation report temporarily stored there for final inspection.

This is a survey report on where the target audience learned about the film before they came to buy tickets.

Those who came to watch the film in the morning learned that there are four main channels for "Saw". One is print media and newspapers, accounting for about one-third; the other is TV commercials and late-night promotional films, accounting for about one-third First, the third is the information on the Internet, less than one-third; the fourth is that they came to the theater to see the posters and trailers, and this part of the population is the least.

And in the afternoon and evening, a part of the audience quickly rose from zero to nearly one-third—the audience who were affected to buy tickets after hearing other people talk about the film!

Although not doing this professionally, Kevin Haaland often makes impromptu guest appearances and understands what it means.

Audiences who have watched "Chain Saw" have been greatly satisfied and are willing to share this joy with others, thus unconsciously becoming a promotional channel for this film!

Such films are often well-received by the audience, and they will get good results in the end!

What about "Saw"? Kevin Harland knows that the audience response he has counted is overwhelmingly enthusiastic, but the film is only screened in 30 theaters, and the people who can go in and watch it are often fans of this kind of plasma film. As it should be, what about after the extended screening? Will more people see this film, will there be another situation?

Hollywood screenings are overwhelmingly popular, and there are quite a few movies that vomited blood on the street after the extended screening.

At the end of the day, he has subconsciously classified "Chain Saw" into the ranks that can be extended.

Turning his head, Kevin Harland glanced at the posters posted in the theater. The strange name of Murphy Stanton on it couldn't bring him much confidence.

Just after receiving this investigation report, there was a sound of footsteps and noise not far away. Kevin Harland checked the time. Today's last "Chain Saw" is over. He has no intention of going forward. Today Enough work has been done, and it's time to withdraw.

Among the crowd, a middle-aged man with a big and round head caught Kevin Harland's attention.

The director of the theater operation department had already seen the middle-aged man, nimbly slipping through the crowd like a rabbit, "Mr. Mintz, it's really you, I didn't expect you to come to our theater, it's our honor .” (To be continued.)

( Hollywood Road http://...../44/44250/ )