Hollywood Road

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If someone is stunned by a horror movie, there may be many factors. For example, the body is not very good. If it is another movie that makes the audience faint, it may not be a good thing, but a horror movie makes people faint. In the past, doesn't that just say how scary the film is? At least that's not a bad thing.

Murphy's head was spinning rapidly, "Do you still have any memory of the person who fainted?"

"What do you want to do?" Kara Firth over there was immediately alert.

Walking back and forth for two steps, Murphy said to the phone, "I'll communicate with Fox Searchlight to see if I can find a media to interview you, and describe the situation at that time..."

"Then I'll give you some compliments?" Carla Firth said with a hint of sarcasm in his voice, "Is that so?"

Murphy didn't need to hide it, "Don't you think this is a good gimmick? The promotion and marketing costs of the film are limited."

There was silence for a second, and Kara Firth's voice sounded again, "The person who was stunned is a professor at Columbia University. You can contact the media and call me. I'll help you find out if he is willing to be interviewed. ."

"I won't say thank you." Murphy laughed.

After hanging up the phone, he stood in the courtyard and looked up at the sky. "Saw" has already been pushed into theaters. Whether it succeeds or fails depends on this weekend.

Picking up the phone, Murphy dialed Tony Guzman's number again, and mentioned the idea just now to the other party. It is probably because the promotional expenses of 260,000 US dollars have not been fully spent, or maybe Fox Searchlight has counted The data is very good, Tony Guzman said that he will communicate this matter with the above.

Near noon, Tony Guzman walked into the office of his immediate boss Godin Clyde. Things went well beyond his expectations. After he finished speaking, Godin Clyde just thought In half a minute, he called the marketing department and the public relations department, requesting to contact Fox's media and conduct an interview with the stunned viewer as soon as possible.

"Oh, and." When he was about to leave, Tony Guzman said again, "Murphy Stanton hopes that the company can send him a copy of the latest statistics related to "Saw."

This was agreed when the two parties signed the contract. Godin Clyde nodded, took out a document from a file box on the right hand side, and handed it to Tony Guzman, "This is just received, The attendance statistics of the 30 movie theaters this morning."

He waved his hand, and Tony Guzman left with the documents,

Walking into the secretary's room next to him, he went directly to the fax machine. He opened it and took a look before sending the fax.

It was already noon in the western time, and all the theaters showing "Saw" had finished their screenings all morning, and they arrived here as soon as possible, relying on the statistics from the computer network.

A total of 60 shows of "Chain Saw" were screened in 30 theaters, with a total audience of 1,500 people.

I see! Tony Guzman suddenly realized, no wonder Godin Clyde agreed so readily. It turned out that the attendance rate in the morning was very good.

With an average of more than 20 people per screening, it seems very ordinary, but Tony Guzman will not forget that it is Friday morning!

If calculated based on the average ticket price of US$6, the North American box office of "Chain Saw" has already reached US$9,000, and the single-house box office has also reached US$300.

The attendance rate in the afternoon and evening will definitely increase significantly. This is an inevitable law of the market, and there will be more screenings. The box office of a single theater on the first day may break through 3,000 US dollars. As long as the film’s reputation is guaranteed, the box office may increase again on Saturday. , so that the single-house box office in the first weekend is very likely to break through the $10,000 mark.

Then in the next week, "Chain Saw" will definitely greatly increase the screening scale...

The next step is to look at the word-of-mouth of the film. For a project with limited investment like this, the word-of-mouth word-of-mouth is very important!

Since there are only 30 theaters showing it, Fox Searchlight also hired a survey and consulting company to do statistics at the screening site. Things like audience word-of-mouth cannot be truly reflected in the media, and film critics' ratings are sometimes separated by hundreds of thousands of miles. .

Fox Searchlight did not specially invite professional film critics to participate in the screening. It is basically impossible for a blood plasma horror film to be well received by these guys, let alone measure the market response based on their point of view. That would only lead to wrong judgments. The opinions of movie fans will be more important.

In North America, there is a company like re that specializes in market scoring, but Fox Searchlight can't always expect such a big company to focus on small-scale productions with small-scale screenings.

There are a lot of small productions like this in North America every week, and most of them are three-day theater tours. Who will pay attention to them?

Moreover, it doesn't cost much to hire a research and consulting company to send a few people to do field research. Fox Searchlight can fully afford it, which is also the planned budget.

Screenings must be mainly in large cities.

At the entrance of a theater in Long Island, New York, a fan recalled the plot of the movie he just watched, "Yeah, I watched "Saw", and it scared me to death!"

He patted his chest lightly, as if he was still a little scared, "I haven't seen such a good horror movie in a few years, I'm going to bring my brother to watch it tomorrow, he's always timid, maybe he'll be scared to sleep Don't feel it."

With a mischievous grin and a few words of praise, he left the theater.

In an independent cinema in Venice, Los Angeles, a black man was stopped when he walked out of the movie hall. Hearing the question about "Saw", he opened his mouth and showed two rows of white teeth, "I don't think it's too scary, those The killing device is so cool! And the final ending, the ending set by the director is too unexpected!"

A few people passed by, and they were also talking about the movie.

"What's the name of the director and screenwriter? Oh, yes, it's Murphy Stanton. This guy is too despicable. Isn't this ending a joke?"

"Cut!" Another person was very disdainful of this statement, "Is this a prank? Obviously, the director has a clever idea. Don't you think that Murphy-Stanton's movie has broken away from Hollywood clichés?"

"That's it! That's it!" The person next to him echoed, "With such an innovative movie to watch, I would like to be slapped every day!"

"This director is obviously talented and has ideas, don't use your ignorance to attack people..."

A chaotic sound, followed by the sound of footsteps.

After watching the movie and having lunch outside, Daisy returned home, poured a glass of water and sat for a rest before coming to the computer.

From "Hard Candy", she felt that the director named Murphy Stanton was very interesting. Although the bloody scale of this "Chain Saw" was a bit large, it did not completely meet her appetite, but the suspenseful color and The plot structure is really excellent, especially the scene where the old man stood up at the end and everyone in the theater was stunned, I still remember it vividly.

It is easy to win applause, but how many directors can make the audience stare blankly?

Turning on the computer and connecting to the Internet, Daisy skillfully opened the imdb, and after a simple search, she found Murphy Stanton's section. After "Hard Candy" was released, the other party already had his own imdb number, but he The exclusive section below is deserted, except for a few words introducing the director's personal information, the name of the film "Hard Candy" and the imdb link, there is nothing else at all.

However, Daisy noticed something different this time. Not only did "Chain Saw" appear in his works, but several people even left messages in the discussion group.

"It's so deserted, am I the first to leave a message? It looks like it is, who is the director Murphy Stanton? Why isn't there even a personal picture on imdb? It's too mysterious? But the works of this director I like it. I wanted to sleep after watching the movie in the morning, but I was too scared to fall asleep. I was afraid that the pervert Murphy Stanton would catch me when I fell asleep and play those scary games. Well, also, can someone add a picture of him photos of?"

This is a message around 12:00 noon. At 12:20, someone broke in again.

"I#@#!"

A string of swear words, blocked by the website, this one seems to be very popular, and he wants to find a place to vent, "Where is that perverted director named Murphy Stanton? Why did he make this film so horrible and make my daughter My friend cried in fright, and is still crying now! I am so mad!"

The first person to leave a message replied later, "It's so scary that you don't have to watch it, isn't this torture."

The man replied, "I really can't leave my eyes from the screen. I was scared to cry when I saw her. I told her to close her eyes or leave the scene early, but she didn't agree with what she said. She watched while crying! Her body was always I'm trembling! Well, I admit that I don't want to leave either! Blame that damned Murphy Stanton, why did he make a horror movie so good? People are reluctant to leave, reluctant to close their eyes, it's all his fault!"

The person who left the previous message was speechless, "Uh..."

Further down, someone left a message, "This movie is really scary, very scary, and it is one of the rare masterpieces of horror movies in recent years. I think the most unexpected thing is not the ending of the movie, but such a masterpiece It came from an unknown director."

That's all the comments. Daisy read it quickly. Although some people left comments, they still lack attention in general.

She pulled up the page, but the avatar next to Murphy Stanton's name was still blank. What does this director look like? A fat man like Hitchcock? A kind old man like Spielberg? Or a guy as perverted as a jigsaw?

After watching "Hard Candy" and "Chain Saw" in succession, Daisy really wanted to know what such a perverted director full of whimsy looks like.

It's a pity that this guy's reputation is still too small.

She clicked on the "Chain Saw" link under Murphy Stanton, the webpage flipped, and a scoring page appeared in front of her eyes. (To be continued.)