Hollywood Hunter

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Although the game business of Daenerys Entertainment has a special quota from Nintendo, it is not as good as local veterans such as Capcom. In recent years, Nintendo has felt threatened, and it has also explicitly or secretly suppressed the games produced by Daenerys Entertainment.

Simon is well aware of the future development pattern of the console industry.

The last two years have been the last days of Nintendo consoles. After Sony launched PS, Nintendo will decline rapidly.

There is also the rise of PC gaming.

This is what Simon values ​​most.

PC games, including stand-alone games and online games, have a potential market size no less than console games, and Daenerys Entertainment and even the entire Westeros system still have a lot of opportunities in this regard.

Using the accumulation of Daenerys' special effects in 3D technology, ea has released several 3D games in the past two years. Although the 3D effect at this time is still a bit horrible in Simon's view, it also exceeds the 2D host by a lot. This is also a PC A leading edge of the platform.

In addition, the real-time strategy stand-alone game adapted from the “Dune” series of science fiction novels also tested the water quality and launched an online battle version. This can be said to be the pioneer of online games. Network interaction is also the advantage of PC games.

In the original time and space, due to historical development, the single-player game industry in the West has always been very prosperous, and to a certain extent has curbed the development of online games. In contrast, China's game industry has experienced a ban on game consoles because of its late rise. As a result, the game industry has prospered directly from the era of online games. The stand-alone game industry has basically not done much due to the lack of copyright protection.

For Simon, the past development direction is not impossible to change.

At this stage, Daenerys Entertainment and Igret are fully capable of leading and creating a new development direction of the American game industry.

ea headquarters in Redwood City, north of Palo Alto.

The time is already January 17, 1994, Monday.

The reorganization was completed, and all the game businesses under Daenerys Entertainment were included in the ea system, including the relatively independent Blizzard and the recently finalized acquisition of Silicon and Neurokey, etc., and personally led the determination of the next stage of ea's development plan. Simultaneously, Simon recently In a few days, I also personally conceived a cooperation project between ea and the facebook social network owned by Igrit.

happy farm.

This is a web game that Simon is very familiar with in his memory.

The reason why this idea came about was not on the whim of Simon, but because of other more purposes.

With the official launch of online video technology on the Ygritte portal at the end of last year, the Ygritte software department also quietly released two new software, ygritte flash and ygritte flash player, the former is an interactive animation design for web pages. The tool software, which is an embedded player software for users to play web animations and video and audio content.

In the original time and space, the prefixes of these two software were originally micromedia and later attributed to adobe.

It's just that at this stage, micromedia has been completely eliminated by the big butterfly of Igrete. Adobe is still focusing on the development of peripheral software for printers, and mainly cooperates with Apple's Macintosh computer. Apple is also one of Adobe's major shareholders. Simon also bought part of Adobe's stock after the 87-stock crash.

Both companies have deviated from the original development track, but the World Wide Web has emerged ahead of schedule, and the development of basic tool software is imperative.

In the past few years, Ygritte has successively launched ygritte dreamweaver software for web design and ygritte fireworks for web image processing. With the recent release of ygritte flash software for web interactive animation design, the previous web page The design 'Three Musketeers' were all collected by the Igret software department.

Not only that, but last year Igreit quietly brought the more mature photoshop software under its banner. C-girl Tincobair only intercepted some of the most basic functions and launched a free image browsing and processing software isee. At the same time, with the launch of online video, Ygritte is quietly developing and perfecting a video editing software ygritte videostudio, which is expected to be officially released in the middle of this year.

From the earliest web design software dreamweaver to the video editing software videostudio to be released in the middle of this year, the release of every basic tool software means a substantial increase in the content richness of the World Wide Web platform.

For example, the flash and the supporting flash player software this time.

Igrete Portal has launched an online game business two years ago, mainly some chess and board puzzle casual games.

Before the release of flash technology, if you want to develop an online game with a graphical interface, you need to use a very complicated script program, and the display effect is not satisfactory after all.

After the flash is launched, it is also a small game. It may only take an engineer who is proficient in using flash software to develop it in a day or two, and both the display effect and the smoothness of the game are far beyond the original scripting language. Type mini game.

Happy Farm is just a web game implemented with flash technology.

Simon produces

One of the main purposes of the idea of ​​developing Happy Farm mini-games is to let developers and users see games with flash technology, thereby promoting the rapid popularization of this new technology. On the other hand, if Happy Farm can achieve the success of the original time and space, it can further promote the level of interaction between Facebook social network user groups and enhance Facebook's user stickiness.

As for making money, Simon didn't think much about it.

The former Happy Farm was developed by a game manufacturer called 'Five Minutes Studio'. It was initially released on the intranet platform and quickly achieved success. At its peak, the number of users exceeded 16 million, but the intranet platform did not bring any benefits to operators. how much profit.

Until later, it was transplanted to the QQ platform and became a QQ farm. This small game went from 3 million a year in the Kaixin era to a terrifying income of 50 million per month in the Tencent era.

Simon has played several versions of "Happy Farm" and was impressed by the game settings of the goose factory selling props in different ways.

Because the consumption habits of the East and the West are different, Simon does not expect North American users to buy into the previous prop system. However, relying on Facebook at this stage, it has almost monopolized the huge scale of the North American social user group. As long as this game can be popularized, it will only rely on sales. Some fertilizer props, I believe you can still get good income.

After all, the operating cost of this online flash game is really limited, and the gross profit margin exceeds 90%.

What's more, Simon's main purpose of developing this small game is not to make profit. As long as the promotion of flash technology is completed and the stickiness and activity of Facebook users are increased, it doesn't matter how much the rest makes, even if it doesn't make money in the end.

The financial data for the past year is still in the statistics, but it is only a preliminary estimate of the revenue situation, and the growth rate of Igreit's performance in 1993 is still terrifying.

Simon also doesn't allow Igreit to deviate from his own development direction when he sees what business is profitable.

The four core businesses of search engine, social network, e-commerce and cloud computing services have always been the top priority of Simon's personal follow-up. Even the portal information business with the largest user base at this stage, when encountering conflicts, it must be given to the four major companies. Core business gives way.

At this stage, with the aol portal, msn portal and other types of websites all catching up, the main business focus of Igreit is to keep its own industry advantages at all costs and avoid being accidentally overtaken by other companies.

"All in all, the basic setting of this small game is very simple, the most important thing is the sustainability of the game and the interaction system, you can discuss this yourself. The wild boar attack farm setting proposed by Vic is very interesting, not only pets can To drive away the wild boar, friends can also help each other drive away the attackers appearing on each other's farms, which greatly increases the interactivity of the game. However, you should also pay attention to the point that the game must be simple enough, and the system is too complicated for this kind of leisure. The game of purpose is very dangerous. My requirement is that players can get started directly after entering the game through a set of simple guided tasks. So, are there any other questions?”

A conference room at ea headquarters.

Simon took one and a half hours out of his busy schedule to explain the basic design ideas of the game to the technical team selected to develop "Happy Farm". He also named the group 'fiveminutes studio' out of a longstanding bad taste.

The "Happy Farm" in my memory was developed in only two weeks.

In order to get a work as perfect as possible, Simon gave the ten-member team a full month this time.

Simon's voice fell, and all ten people in the conference room raised their hands, and there were not many opportunities to say a few words in front of the boss. Simon smiled and nodded at the engineer named Victor Aiken whom he had just praised.

The young man in his twenties, who had only worked in ea for three years, got up and said, "Boss, can we leave the city and choose a farm to develop this game? You know, this will definitely provide us with Lots of inspiration."

Simon looked at the others, and everyone smiled, apparently negotiated in advance.

Nodding, Simon said, "Where do you want to go?"

Victor Aiken didn't hide it: "My family's farm in Alabama is very good. I talked to them and everyone wants to see it."

Simon smiled and said: "This is too much, but, well, remember you only have a month, if you can't come up with a game that I am satisfied with after a month, then you will stay on the Alabama farm. Be a farmer. Next, what's the problem?"

The crowd raised their hands again.

Simon looked around and looked like he didn't see it. "Well, it seems that there is no problem. Let's go and prepare for the meeting."

This cold little humor made everyone laugh again, and unconsciously, there was less awe and more closeness to this legendary young boss.

When the boss said this, everyone stopped asking questions and got up and left the conference room.

Larry Probst, the new CEO of ea, who arrived in a hurry, walked into the conference room and complained half-truths: "Simon, you are too indulgent to them."

Simon took a sip of the coffee handed over by Lady A, and didn't mean to leave the conference room in a hurry. He motioned Larry Probst to sit down as well, and said, "I'm the good cop, and the bad cop wants you. come to do it."

Just agreed to the "Happy Farm" development team to go to Ala

The production of this game by Bama State Farm is just a small episode of Simon's "unbinding" for the various game studios under ea these days.

The most relaxed working environment and the greatest degree of independence in game creation. For opponent Larry Probst, it also means that there will be a lot of uncontrollable risks in his next work. If it is not for the leader of ea Larry Probst was reluctant to take the job because of the location and the lucrative salary.

Still embarrassed, Larry Probst said: "The point is, Simon, if a bad cop like me wants to control them, the staff will probably move you out, a good cop."

Simon shook his head and said: "Larry, I have never been a boss who let loose employees without restraint. The core of the authority given this time is the dominance of game creation. I hope everyone can have a relaxed game development environment. In addition, In addition, if any employee has other violations, it is within the scope of your management. Frankly speaking, I may have been involved in ea more in the past two years, mainly to reverse the company culture and operation ideas that shape this company. , finish this, even if you want me to intervene, I don't bother."

This kind of assurance makes Larry Probst mixed, but he has no objection. He is not the founder of ea who was very interested in his own power like Tripp Hawkins before. As an excellent professional manager, Larry Probst is not lacking in his own perseverance, but he is also largely better at executing the will of business owners.

Simon fired Tripp Hawkins because of that.

Business founders often have a deep influence on a company and inevitably have a strong desire to control themselves.

To transform ea, Simon would have to fundamentally remove the founder's influence from the business.

After getting some assurances from Simon and understanding the thoughts of his boss, Larry Probst stopped worrying about this issue, and instead talked about the "Happy Farm" just now and some projects that ea is developing recently.

In addition to "Warcraft" being developed by Silicon and Neurokey Studio, which was in the bag some time ago, there are many well-known games under ea's ongoing or development stage, such as "Dune Castle", "Sim City", "Need for Speed" ", "Dungeons and Guardians" and so on.

ea's basketball, baseball, rugby and other sports games are iconic brands that other manufacturers in the industry cannot match.

In addition, after initially completing the technical accumulation of 3D game development, Simon also selected a 3D first-person shooter game from many incubation projects under ea, which not only provided a lot of design ideas, but also gave a name as usual, "Counter-Strike Elite" "(cs).

Simon also drafted an e-sports competition plan in private, and planned to select ea's currently relatively popular PC games to hold e-sports competitions to further promote the ea brand.

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