Hollywood Hunter

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December 24th, Christmas Eve.

The much-anticipated "Steel Bone" officially landed in North American theaters on this day, and the number of screens opened reached 3,106.

The strength of the dc movie universe has been confirmed by five consecutive films, so "Steel Bone" can almost be said to dominate the schedule. The other three films released on the same day are all small-scale point screening projects with only a few dozens of screens.

Christmas Eve is a day when Westerners get together with their families and is usually not the best time for a movie to start.

However, under the promotion of Warner Bros., a large number of moviegoers still regarded watching "Cyborg" as a kind of holiday celebration, and chose to enter the theater to watch the movie for the first time.

Compared with DC superheroes such as Superman, Batman, Wonder Woman, etc. with a long history, Cyborg was born in 1980 and is still black, so the disadvantage is very obvious. If this project was launched alone, Warners would not have any confidence. Fortunately, this is a continuation of the cross-integration of the DC movie universe. The storyline is closely related to the "Superman" in the summer, and it is a link between the past and the future, so it largely offsets the protagonist of the film. Disadvantages in popularity and race.

Especially movie reviews.

The film once again uses a lot of new technologies in special effects, making the steel-bone effect even better than the robots in "The Terminator". The plot of the film has also been repeatedly polished. Although it is not amazing, it is completed in one go. Not only does it tell a complete story The origin of the superhero Cyborg has also laid enough foreshadowing for the follow-up development of the DC movie universe. In addition, the black protagonist needs to maintain political correctness. Excellent level.

In the end, because of Christmas Eve, Warner Bros.'s marketing can't match the deep-rooted holiday traditions of Westerners. The box office of "Cyborg" on the first day of its large-scale opening was only $14.16 million, which ranked last in the DC Cinematic Universe project.

The media had not had time to render the film's failure, and on the following Saturday, the film's single-day box office soared by 39%, bringing in $19.73 million.

The following Sunday, Cyborg also grossed $17.37 million.

When the first weekend screening ended, "Cyborg" ended up with $51.26 million in the three-day box office, surpassing the $49.31 million in the first weekend of "The Flash", which also opened on Christmas Day two years ago.

Although it still ranks second to last among the six films in the DC Cinematic Universe, Warner's reference to "Cyborg" happens to be "The Flash". The film's publicity team's box office expectations for "Cyborg" are only comparable to "The Flash". Now, this superhero movie, which has many disadvantages, has a tendency to surpass the old and popular superhero Flash under the blessing of the dc movie universe, which completely surprises Warner.

After the first weekend, from December 24th to December 30th, "Cyborg" accumulated a total of 76.21 million US dollars at the box office in the first seven days of the first week, without any suspense, reaching the top position of the single-week box office.

With the addition of Cyborg, the final full box-office week of 1993 ballooned to $193 million. However, the strong "Steel" inevitably suppressed other films in the same period.

Affected by the release of "Steel Bone", "The Lion King", which is the most popular and most suitable for family viewing at the end of this year, failed to reverse the decline again at the box office during the Christmas week, but the film's decline this week was only a negligible 3%. It collected $27.61 million and grossed $237.29 million in six weeks of release.

"Mission: Impossible", which ranked third on the list, did not have such good luck. The box office fell by 19% during the Christmas week, taking in 20.52 million US dollars, and the cumulative box office was 143.73 million US dollars.

Other films rose and fell during the same period, but none of them could compare with the top three films on the list.

On December 31, the last day of 1993, another box office week kicked off.

In order to avoid the edge of "Steel Bone", Fox's sci-fi thriller "Mechanical Ghost" chose to be released this week, with 1,031 screens, probably with some kind of mentality of trying to find leaks. Cyborg's box office failure? What if the film is unexpectedly dark horse?

After all, there are not so many things in this world.

The box office of only 730,000 US dollars on the first day also confirmed that "Mechanical Ghost" is only a cannon fodder-level existence at the end of the end of the year.

New Year's Day on January 1 happens to be a Saturday. From December 31 to January 6, during the box office week, there was no scene where the box office dropped sharply after the holidays in previous years.

In the second week of its release, "Steel Bone" dropped by only 26% at the box office in the second week, and received an additional US$56.39 million. The cumulative box office in the two weeks was US$132.6 million. Whether the film's total North American box office can hit 300 million depends on the follow-up trend. The Flash's $253 million domestic box office was more than enough.

The phenomenal 3D animated film "The Lion King" still ranks second.

In the seventh week of its release, the box office dropped by only 33%, and it continued to make 18.36 million US dollars, and the cumulative box office reached 255.65 million US dollars, which was less than 45 million US dollars away from the 300 million mark.

Among the Big Three, "Mission Impossible," this week's box office fell by 36%, which is regarded as the one with the deepest drop in the box office in the list. It earned 13.1 million US dollars at the box office in a single week, and the cumulative box office increased to 156.83 million US dollars.

Although the decline was deep, the overall box office trend of "Mission: Impossible" still broke through the haze that was initially sniped by "The Lion King" and led to a low box office opening. The domestic box office in North America is expected to be about 180 million US dollars, according to 5

The accounting ratio of about 5% is enough for Daenerys and Paramount to recover the total investment of 100 million US dollars in production and publicity only by relying on the North American box office, and the overseas box office income can basically be counted as profit.

Even if it can't compare with the DC movie universe project or the hits such as "Jurassic Park" and "The Lion King", Paramount is satisfied with the market performance of "Mission Impossible", and the series sequel has officially launched recently.

Christmas accompanied women and children for more than a week, Simon resumed work on January 3rd after New Year's Day, Janet also flew to New York on the first working day after New Year's Day, leaving only the female assistant at Du Meijia Manor takes care of three children.

Veronica flew to Australia for Christmas and brought Melbourne back to North America after the holiday.

After Janet gave birth to Nicholas, Veronica mentioned the matter of letting go of her work again, only to be bypassed by Simon and his wife, and Janet also added a burden of supervising Black Rock Asset Management Company.

Black Rock Asset Management has the most conservative investment strategy among the three core subsidiaries of Cersei Capital. It cannot bear the huge amount of funds that this company has. The current total assets have reached 170 billion US dollars. Once there is a problem, it will inevitably be implicated. the entire Westeros system.

In order to prevent the limited personal energy from hindering the rapid expansion of the Westeros system, the Simon and his wife have been delegating power to the management as much as possible. continue to strengthen.

Veronica is undoubtedly one of the Simons' most trusted people, and just happens to be a good fit for the job.

At the beginning of the new year, Daenerys Entertainment's first large-scale business move was to take the remaining half of the usa TV network from the Canadian Seagram Group.

After the successful acquisition of Paramount Communications in October last year, due to the restrictions of relevant federal regulations, Seagram Group, as a foreign investor, cannot continue to hold the usa TV network, and can only choose to sell.

The usa TV network was originally jointly held by Paramount Communications and mca, and both parties held an equal share of 50%. Daenerys Entertainment merged with mca, and half of the shares once fell into the hands of Daenerys Entertainment, and Simon also got absolute control of the usa TV network.

The usa network has grown rapidly in recent years through hit shows such as the Wife reality series and Desperate Housewives. In less than three years, the number of subscribers increased from the initial 21 million to the current 43 million, and the annual revenue also increased from the initial $60 million to $330 million in 1993.

A preliminary estimate of the net profit of the TV network in 1993 was about 40 million US dollars.

If it were not for federal media regulations, Seagram Group would certainly not agree to divest such a basic cable network that is still growing at a high rate.

As a major shareholder, although Daenerys Entertainment has the right to purchase the other half of usa's shares first, it is unrealistic to take over at a low price after other federal media groups have expressed interest in this part of the shares.

After more than two months of negotiation between the two parties, Seagram Group finally agreed to transfer its usa TV network shares at a price of US$700 million in cash, which is equivalent to 35 times the price-earnings ratio based on the profit scale in 1993. Not outrageous, but already very expensive.

Even so, if the success of "Mission: Impossible" had not made Seagram realize the need to maintain a good partnership with Daenerys Entertainment, the deal might have continued to wrestle for a while.

After successfully winning the usa TV network, Daenerys Entertainment announced the group's second major move in mid-January, restructuring its game business.

Four years of equity participation in ea, and two years of wholly-owned acquisitions, the company's development is not bad. In 1993, Daenerys Entertainment's video game business, in conjunction with Blizzard Studios, which originally specialized in console games, was completed. Preliminary statistics of annual revenue is 1.16 billion US dollars, and the net profit scale is expected to be around 230 million US dollars, which is roughly equivalent to one-tenth of the group's annual net profit.

The total output value of the global video game market in 1993 was about 13 billion US dollars.

The revenue of Daenerys Entertainment's video game division accounts for nearly 9% of the total global game revenue. If it is another company, it is very rare to have such an achievement in just a few years, but it does not satisfy Simon.

The most typical point is that for several years in a row, although the game business department has also launched a series of high-selling PC and console games, but none of the super hits like the original "Teenage Mutant Ninja Turtles" have appeared again. In recent years, the game sequel Inevitably, its popularity declined.

Daenerys Entertainment has developed to the present, and its core film business has reached its peak. The future growth point will be TV on the one hand and games on the other.

The music business that Simon also likes will be on the decline in the next 20 or 30 years, but the game is different.

At this stage, the total output value of games on various platforms is already comparable to the global box office. In Simon's memory, this number will increase tenfold in the next 20 to 30 years, reaching the level of 100 billion.

According to the current state of development of Daenerys' entertainment game business, after ten or twenty years, as long as it can maintain its current market share, it will still be a giant in the industry.

No company can last forever. Simon will not be blindly optimistic because of its current achievements. Moreover, he also expects the group's game business to go further.

To do this, it is inevitable to reorganize the existing game business.

Because Simon and Tripp Hawkins, the head of the group's game business, have a serious business philosophy

differences.

According to the group management structure, Nancy Brill is responsible for the game business, and Tripp Hawkins, the former founder and chairman of ea and CEO, normally only needs to report to Nancy.

After Nancy successfully developed the Daenerys entertainment game business, the focus of her work in the past two years has been focused on Blockbuster Entertainment and the dc movie universe and blockbuster projects such as "Jurassic Park", "Toy Story" and "The Lion King" And the increasingly prosperous Daenerys entertainment peripheral product business, which inevitably neglects the management of the game business department.

Tripp Hawkins's business philosophy for ea is, on the one hand, to produce the highest quality games, which is probably the principle that any game company upholds, on the other hand, it is strictly the control of leading game production, avoiding as much as possible. Uncontrollable risks in the game development process.

It is this latter point that Simon cannot accept.

Video games, like movies, music, and books, belong to the creative industry, and creativity is critical to any game that wants to be successful.

Tripp Hawkins strictly controls the dominance of the game and develops the game with a purely commodity orientation, which directly damages the creativity of the game development team.

The original time and space, although it has maintained its status as a giant in the industry for a long time, but because of the business philosophy inherited from the founder of Tripp Hawkins, ea always interferes excessively with the development of games by its studios, resulting in a lot of excellent work. Room gradually disappeared after being acquired by ea, leaving only a sequel that is more and more inclined to commercialization.

ea is also known as the "industry cancer".

In comparison, Blizzard Entertainment, which attaches great importance to game quality, although the total number of games developed over the past few decades can be counted by both hands, but because of its excellence in game quality, it has been recognized by a large number of users, and the number of games produced by this company is not large. The market value of the company is higher than that of ea, which has a large number of game categories.

Simon has always attached great importance to the budget control of Daenerys Entertainment's film projects. However, if he has to choose between film quality and budget progress, Simon usually chooses the former. In the end, he is still a person who pays more attention to film quality.

It is for this reason that Daenerys Entertainment has partnered with James Cameron, a repeat offender of overspending, on some projects in the DC Cinematic Universe, two Pixar animated films, and even many other projects under Daenerys Entertainment. In fact, it is expected to be overrun.

The quality of the film is mediocre, which can also be compensated by the distribution and the company's own channel advantages.

Once the quality of the game is unsatisfactory, there will not be many users to buy and consume. Therefore, the quality of the game is more important than the movie in Simon's view.

So, under the personal leadership of Simon, ea founder Tripp Hawkins left the company after receiving a generous compensation, and the new Daenerys entertainment game business unit was led by ea former president Larry Probst. Responsible and still report back to Nancy Brill.

After the reorganization, the production department of ea was separated from the distribution team, and the production team directly under ea was also reorganized into a studio model with strong independence.

In the future, the ea team will be mainly responsible for game distribution on platforms such as pc and consoles. For each of its studios, the management team only has the power to supervise personnel and finance, and the creative leadership will be delegated to the responsibility of each studio as much as possible. people.

Simon's new operating philosophy is that ea only needs quality products.

The creative team can overspend, bounce tickets, overhaul, and even cancel unsatisfactory works altogether. In the end, they only need to come up with high-quality games.

Of course, freedom is always limited.

The creative team must be held accountable for all their actions.

Simon can tolerate failure, but not consecutive failures. The studio’s overspending and bounced tickets must also be based on game quality considerations. If it is for other reasons, it will also be punished.

After completing the restructuring of the game division, Simon also personally finalized the acquisition of several game studios.

The most important one is from a studio in Los Angeles called 'Silicon and Neurokey'. This studio has only been established for two years, and its results are not very good. However, a real-time strategy game that the other party is developing recently is a real-time strategy game. The key point that Simon took a fancy to, the name of the game is "Warcraft".

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