Hollywood Hunter

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Thanksgiving this year is November 28.

With the end of the third week of "Scream 3", on November 15th, the week before Thanksgiving, the first heavyweight film to be registered in North American theaters was Warner Bros. Pictures' "The Last of Us". Boy Scouts.

Directed by Tony Scott and starring Bruce Willis, this action comedy tells the story of a hapless private investigator involved in a football gambling case.

Bruce Willis' summer budget of "Ultimate Condor" with a budget of $65 million failed at the box office. The current "Last Scout" is similar to "Lethal Weapon" in black and white with two male protagonists and brothers movie mode, budget It also reaches the upper-middle level of $30 million, so it is crucial for Willis to maintain his coffee position.

However, after "The Last Boy Scout" opened with 1,823 screens, the media critics' reputation was unsatisfactory. The overall score was only 4.6, and it did not even pass.

From November 15th to November 21st, it basically occupied a blank period of one week. "The Last Boy Scouts" opened seven days in the first week, and the cumulative box office was only 10.72 million US dollars.

In the original timeline, after Bruce Willis became famous by relying on the "Die Hard" series, he suffered a series of bad luck and starred in a series of films that failed at the box office, and his career gradually fell to the lowest point.

The turning point of the matter came in 1994, when Pulp Fiction came out, and Bruce Willis relied on the role of the hapless boxer to squeeze into the ranks of the box-office films again.

After "Pulp Fiction", Bruce Willis' acting career seems to be re-blessed. In the following years, he starred in blockbusters such as "The Sixth Sense" and "Doomsday", returning to the ranks of first-line superstars.

Simon has already filmed "Pulp Fiction" and "The Sixth Sense" in advance. This time, I don't know if there will be a project to help Willis save the scene.

Speaking of which, the couple Bruce Willis and Demi Moore, with the completely different box office situation of the two summer movies "The Ultimate Condor" and "A Few Good Men", plus the "Last Scout" The box office failed, and the coffee position was completely reversed.

Of course, many things are less certain.

After fulfilling the two film contracts signed with Daenerys Entertainment, she gave up the "Peachy Deal", which was also expected to be a big hit at the box office, because of the remuneration issue, and also rejected the invitation of Van Cleef \u0026 Arpels' spokesperson. Daenerys Entertainment cut ties.

Compared with the male stars of the same level, Hollywood's first-line actresses have always been in excess. The two sides parted ways. Simon will definitely not give the actress much resources. It is difficult to say whether Demi Moore will go to her original time. The old road of online decline.

On November 22, the Thanksgiving schedule officially came.

In addition to the other three very small-scale independent films, there are two heavyweight new films this week. Paramount Pictures' film "The Addams Family" adapted from comics and TV series has a screen size of 2,411 pieces. Dan The long-prepared "Toy Story" by Neris Entertainment has a screen size of 2,686.

The "Adams Family" cartoon has been serialized in the "New York Times" since 1932, and it has been prosperous since it was made into a TV series in the 1960s, so it has a very solid foundation of popularity.

Although the word-of-mouth of media film critics can only be regarded as passing, but because of the wide popularity of this IP, many people choose to buy tickets to watch the film one after another.

In comparison, the disadvantage of "Toy Story" is somewhat obvious.

The first big screen 3D animation movie, this gimmick may be able to attract many people. However, in the traditional concept of most people, animated movies are for children after all.

This is how Disney's traditional 2D animated films are positioned.

After Daenerys Entertainment's internal executives saw "Toy Story", most people gave this 3D animated film a very positive evaluation, but for Simon's "Toy Story" to be announced as a traditional blockbuster movie. Hair is very dissenting.

The opening scale of 2686 screens is regarded as a waste.

Traditional 2D animation films generally follow a long-term screening strategy, targeting children and family audiences derived from them. The usual opening screen size is around 1,000.

With the start of "Toy Story", things are obviously going beyond the expectations of the whole of Hollywood.

The first is movie reviews.

Compared with "The Addams Family", which only barely passed, "Toy Story" is completely one-sidedly praised, and none of the dozens of mainstream media counted by Daenerys Entertainment's distribution department has given a negative evaluation. In other words, this very alternative 3D animation film in this era has almost achieved a perfect score of 10.

"The Hollywood Reporter" unabashedly described "Toy Story" as a "visually stunning and creative epoch-making masterpiece".

Even with the expansion of the media scope of film critics, although there will inevitably be some different voices, it is conceivable that the comprehensive media score of "Toy Story" is destined to remain above 9.5 points.

Even "Batman: Hour of War" two years ago has not received such one-sided media praise.

Unlike the original "Toy Story", which was only produced by Pixar, it is not Disney's "pro son" after all, the current "Toy Story" is entirely a work of Daenerys Entertainment.

Therefore, the new version of "Toy Story" will surpass the original in terms of marketing efforts and the scale of the painting.

Coupled with the phenomenal excellent media word of mouth, driven by curiosity, audiences of all ages have bought tickets to enter the venue, which also made "Toy Story" quickly break through the limitation that animated movies are only for children.

Just three days after the start of the painting, "Toy Story" relied on 2,686 screens to easily gain a box office of 31.06 million US dollars, and successfully achieved an average of over 10,000 in the hall.

This time, the three-day opening weekend's halls exceeded 10,000, which is obviously very different from the previous Halloween "Scream 3" when the halls exceeded 10,000 for three days.

"Scream 3" was able to break through 10,000 in the three-day opening, mainly due to the accumulation of popularity of the first two films and the audience's continuous viewing inertia. The film experienced a box office drop of more than 50% in the following week.

Now, "Toy Story" has won a box office of 31.06 million US dollars in three days in the first weekend. Relying on the film's almost full score of film critics and increasing topicality, this 3D animated film will definitely not appear in the second week of its release. "Scream" 3" such a drop.

The seven days from November 22nd to November 28th flew by in the scrutiny of Hollywood.

The day after Thanksgiving, "Toy Story" officially released its first week at the box office. The box office figure of 46.73 million US dollars easily topped the single-week box office champion position.

In comparison, "The Addams Family", which is also very popular, only made $31.17 million at the box office in the first seven days of its opening.

Of course, compared to the $30 million production cost, "The Addams Family"'s first-week box office of $31.17 million still seems very successful.

The Bruce Willis action comedy "The Last Scout," which came in third, was hit by two strong new films, "Toy Story" and "The Addams Family."

According to such a box office curve, the total North American box office of "The Last Boy Scout" is likely to stop at less than 25 million US dollars, and even the production budget of 30 million US dollars cannot be reached, and the defeat is determined.

On November 29, the North American theaters again registered two new heavyweight films.

Last year's "Home Alone" starred Macaulay Culkin's new film "Baby Lover" and MGM's new James Bond film "Golden Eye."

"Baby Lover" is invested and produced by Columbia Pictures. In addition to Macaulay Culkin, the film also has two stars, Jamie Lee Curtis and Dan Aykroyd. The budget cost reaches 30 million US dollars, of which Just Macaulay Culkin took $5 million.

Speaking of which, although a perfect contract has been signed in advance, Macaulay Culkin's salary in "Home Alone 2", which will be filmed later this year, is also $5 million, which makes the 11-year-old actor one of a kind. Jumped to become Hollywood's highest-paid child star, no one.

With two films making about $10 million, something was inevitable.

For example, Macaulay Culkin's bizarre parents, in order to avoid the couple's various tossing affect "Home Alone 2", Daenerys Entertainment even sent a lawyer's letter to the two, warning the couple Don't put too much negativity into the media.

As for the parties involved, this is bound to be a tragedy.

Even the mother and father don't care, no one can be the savior of the world. Perhaps, the person who wants to save will be regarded as the enemy by the mercenary couple.

Simon attended the film's Los Angeles premiere in person on Wednesday before GoldenEye opened.

The Johnston family invested in MGM and became the largest shareholder with 30% of the old film company's shares. Of course, it was not without much splash at the beginning.

Many people are aware that the Johnston family's stake in MGM is actually equivalent to Simon Westeros controlling the company.

Over the years, many facts have proved this.

However, before the transaction, MGM was already an asset of Australian capital, and the investigation that someone in Washington tried to provoke was suppressed under the operation of the Westeros system. Many creditors of MGM also liked this. , and even secretly fueled the flames.

Letting Simon Westeros control the company is definitely beneficial to MGM, and the interests of creditors of all parties can also be guaranteed to the greatest extent.

Capital does not care about monopoly as long as it does not harm its own interests, or even benefits its own interests.

The other major Hollywood studios that are most likely to raise objections were not too optimistic about Simon taking over MGM's mess, plus several others have formed close ties with Daenerys Entertainment, even if there is a rift. Paramount, also reached a settlement in the process of Daenerys Entertainment's acquisition of mca.

Thus, MGM fell almost logically into Simon's control.

This year, in addition to the summer blockbuster "A Few Good People", MGM has also reached a number of cooperations with Daenerys Entertainment such as IP image authorization and classic film video distribution according to the original plan.

In addition, with the support of Daenerys Entertainment, MGM re-signed a deal with Turner Broadcasting, which had taken away a large portion of the company's film and television rights.

The means by which Turner Broadcasting Company took away the TV broadcasting rights of a large number of classic films from MGM has been controversial. Broadcasters have also increased the prices they pay and eased the terms on which MGM simultaneously sells broadcast rights to other networks.

This

It also means that the TV stations under Daenerys Entertainment can also broadcast MGM films next.

All in all, in just this year, the whole of Hollywood can feel the signs of MGM's business improvement.

Macaulay Culkin's "Baby Lover" and "Golden Eye", which was born four years earlier, did not overshadow the light of "Toy Story".

More information is being revealed as the Thanksgiving season continues.

Not only the box office of $46.73 million in the first week, according to the "Los Angeles Times" report, with the screening of "Toy Story", the peripheral toys of this 3D animated film were also sold for a while.

"Toy Story", just the name of this 3D animated film, shows how valuable the development around the film is.

Moreover, after the audience finished watching the movie, they found that retail stores such as Toys R Us had put on a lot of toys related to "Toy Story" in advance. Americans have always been very willing to spend money on movie peripherals. Similarly, in children Also very willing to spend money.

So in just one week, Toy Story has sold $230 million in toys, according to rough statistics.

The retailers who had completed the $200 million distribution ahead of schedule, the initial best expectations also meant that these toys could be sold within a month. However, in less than a week, retailers had to start restocking.

Brand partners such as McDonald's who signed the agreement of intent in advance also responded quickly with the boom of "Toy Story" and launched corresponding peripheral products one after another.

Considering that there will be a more popular Christmas in the future, the industry predicts that in the next two months, the sales of "Toy Story" will steadily exceed 1 billion US dollars.

According to the proportion of the net profit that Daenerys Entertainment can obtain from the sales of peripheral products, about 15%, the peripheral sales of 1 billion US dollars are expected to bring 150 million US dollars of net income to Daenerys Entertainment.

Obviously, this is just the beginning.

According to the data in Simon's memory, the average sales of peripheral products brought by each of the two "Toy Story" is 4.5 billion US dollars.

When the media's attention to the astonishing revenue of "Toy Story" has inevitably fallen to Pixar Studios.

Of course, it’s not that the media has paid attention to this animation studio before, and Pixar, who won the Oscar for Best Short Film by relying on “Tin Tin Soldier”, is not unknown.

At first, though, most people thought it was unwise for Simon Westeros to keep pouring money into a nascent animation genre that didn't even show promise.

Now, surely no one will think like that again.

With the success of Toy Story, BusinessWeek directly boosted the valuation of Daenerys Entertainment by $5 billion, which includes the value of Pixar itself and the 3D animation film's valuation of Daenerys Entertainment's consumer products division. and the strong boost from the theme park business.

In addition, BusinessWeek extends the topic to the strong synergies between the various business units within the integrated media group.

The success of "Toy Story" has driven the growth of Daenerys Entertainment's other major business units, which is undoubtedly the most vivid embodiment of this synergy effect.

BusinessWeek expects the horizontal integration of the U.S. media industry to accelerate further as Daenerys Entertainment's various business units show increasingly strong synergies.

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