Hollywood Hunter

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After $27.11 million in its opening weekend, Scream 3 finally made $37.13 million in its first week.

Calculated, the four-day box office ratio of the film is only equivalent to 27% of the whole week. As Halloween is getting closer and closer, this also confirms the fact that the ending of this horror film lacks stamina.

It's a new week, and it's also the weekend that spans Halloween, with three new movies once again hitting theaters in North America.

The industry predicts that under the impact of the three new films, the box office drop of "Scream 3" in the next week is likely to reach 50%, and the total North American box office of this sequel may stop between 80 million and 90 million US dollars.

Of course, although it is not as good as the box office performance of the first two films, "Scream 3"'s box office of more than 80 million US dollars is still beyond the reach of most horror films.

After Halloween, the time entered November 1991.

The "Scream" series has been settled, and the successor project "Midnight Bell" has entered the production stage. Daenerys Entertainment's film distribution focus in November has also begun to shift to the two major schedules at the end of the year.

Of the four films in the year-end schedule, the most important is of course "Toy Story".

In Simon's memory, "Toy Story" in 1995 not only won the North American box office championship that year, but also stepped on the third "Batman Forever" of Warner's Batman series in the 1990s.

However, this time, if "Toy Story" still maintains the box office level in Simon's memory, it is certainly impossible to surpass "Batman: The Dark Knight" this summer.

After nearly six months of screening, "Batman: The Dark Knight" was officially released in North America a week before the release of "Scream 3" at the end of October, with a total North American box office of 373.91 million US dollars.

At the same time, in the past six months, the overseas box office of "Batman: The Dark Knight" has also reached 460 million US dollars. It is expected that after the overseas markets are fully expanded by the end of this year, it will be able to make another 50 million to 70 million US dollars. The film is therefore expected to gross $900 million at the global box office.

In this era, a blockbuster's global box office can exceed 300 million US dollars, and studios are already satisfied.

Although the global box office of "Batman: The Dark Knight" did not reach the 960 million US dollars of the first "Batman: Time for War", such box office results include other channels such as videotapes, TV broadcasts and toys brought by the film. The revenue still supports a large part of the film business of the two major media groups Time Warner and Daenerys.

Looking back on the past few years, Hollywood can't help but find that Daenerys and Time Warner, who are increasingly connected, are gradually leading other Hollywood studios in the film business.

Not to mention the rest, just this year, in addition to "Batman: The Dark Knight", Daenerys Entertainment has cooperated with several blockbusters in the summer, "Terminator 2", "Desperados" and "A Few Good People" , all squeezed into the top ten list at the end of the year.

Not only that, Daenerys Entertainment also independently produced two box-office box office hits of "Reverse Wisdom" at the beginning of the year and "Silence of the Lambs" at the end of the summer.

In terms of Time Warner, in addition to "Batman: The Dark Knight", Warner Bros. also collaborated with Daenerys on the blockbuster "Desperados", and also produced another blockbuster "Robin Hood".

Just the seven films mentioned above have already occupied seven positions in the top ten of the box office list as of early November 1991.

If the distribution label is used, three of the seven films belong to Warner Bros., which naturally means the huge profits behind the project.

Although Daenerys Entertainment has only released "Fighting Wisdom Stars" and "Silence of the Lambs", and the box office rankings are very low, no one can ignore it. Of these seven films, there is actually only one "Robin Hood". ” has nothing to do with Daenerys Entertainment.

The other six are either wholly-owned projects of Daenerys Entertainment or externally co-operated by Daenerys Entertainment.

In the original time and space, only Disney in its peak period after 2000 can reach such a level.

After successive acquisitions of Pixar, Marvel and Lucasfilm, Disney, with its three core brands of 3D animated films, Marvel Cinematic Universe and Star Wars series, may also add live-action adaptations of traditional fairy tales, Disney-produced films. Every year, it occupies nearly half of the North American annual box office list.

Relying on this super content advantage, Disney’s market value at its peak was close to $200 billion, which was almost the combined market value of Time Warner, Fox and Paramount in that era.

Simon has achieved something comparable to Disney's peak by virtue of his prophetic advantage, which is unlikely to last long if only so.

Pixar is a very important layout in Simon's plan.

In fact, Simon has unknowingly laid the groundwork for replicating the Disney film business in recent years.

Pixar is already a studio under Daenerys Entertainment, and Marvel Entertainment is more completely in the hands of Simon than in Simon's memory. Simon even dug up the core three giants of DC.

In addition, Simon has collected IPs from the Tol King series, "Jurassic Park", "Mission Impossible", "Brunette", "Men in Black", etc. based on his own prophetic advantages. Developed treasure.

Although there is no Star Wars series, but these resources in hand are enough to make Daenerys Entertainment in the next two

Hollywood in ten years.

In the traditional Hollywood film industry, everyone is gambling, and no one knows the box office prospects of a film. Therefore, in many cases, the films that rank at the top of the box office list will basically have a share of the major studios.

Now, Daenerys Entertainment is breaking that pattern, delivering ahead of schedule what Simon remembers that Disney would be able to achieve many years later, capturing a large share of the box office charts every year.

The upcoming "Toy Story" does not expect the box office of the "Batman" series. As long as it can reach the box office level in Simon's memory, the layout of Daenerys Entertainment's 3D animation film is initially completed.

In the original time and space, because of the big sale of "Toy Story", Pixar's valuation from 50 million US dollars before the film was released, after the IPO, the market value directly rushed to 1 billion US dollars, a full 20 times.

However, at the time, Pixar was only signing an "OEM" agreement, and Disney took the bulk of the profits from the "Toy Story" series.

This time, Pixar is directly a complete whole for Daenerys Entertainment.

The "Toy Story" in memory not only means a global box office close to 300 million US dollars, but also, according to Disney's subsequent statistics, just the first two "Toy Story" series, the peripheral income brought by it reached 9 billion US dollars, with an average of 9 billion US dollars per movie. $4.5 billion.

Therefore, as long as "Toy Story" can achieve the same success as the original time and space, as part of Daenerys Entertainment, the market value gain this animation studio brings to Daenerys Entertainment Group itself is not just 1 billion. Dollar.

As the head of Daenerys Entertainment's consumer products department, Nancy Brill proposed very early on the plan to prepare the surrounding of the film from the beginning of the project.

Naturally, Toy Story.

For the upcoming 3D animated film to be released on November 22, Daenerys Entertainment not only made a publicity budget of 20 million US dollars, but also spared no effort in the advance layout of the surrounding products of the project.

It is expected that before the film is released, the distribution scale of the peripheral toy products of "Toy Story" will reach 200 million US dollars.

It can be said that this is also a gamble.

Including the film's $35 million production budget, the total cost of production and publicity for this project is only $55 million. Once the project fails, the potential losses to Daenerys Entertainment will be more than that.

Daenerys Entertainment relies on the brand and word of mouth it has operated in recent years to allow the peripheral manufacturers that cooperate with the company to complete this large-scale peripheral distribution ahead of schedule.

If "Toy Story" fails at the box office, a large group of peripheral manufacturers may suffer losses.

The word of mouth is broken, and it will naturally become very difficult to reshape it.

Of course, if the plan is successful, the benefits are absolutely huge.

The stage when the audience has the strongest desire to buy peripheral products is often a few weeks after a movie is just released. If the distribution is completed in advance, it is natural to make a lot of money by virtue of the most popular period after the movie starts.

Daenerys Studios.

The time is already November 15th.

"Scream 3", which opened on October 25, just ended its third week of screening yesterday.

After the box office of 37.13 million US dollars in the first week, the box office of this youth horror film fell by 53% in the second week, and the box office of the second week was only 17.56 million US dollars.

In the third week of its release from November 8 to November 14, "Scream 3" narrowed its box office drop to 32% and collected another $11.93 million.

Within three weeks of its opening, "Scream 3" had a cumulative box office of $66.62 million.

According to the box office data that is close to 10 million US dollars in the third week, the film is expected to collect another 20 million US dollars at the box office in the next few weeks. The total North American box office is as expected, about 80 million to 90 million US dollars. .

In the office loft on the second floor of the studio.

Simon and the Marvel Animation team just finished watching the "Spider-Man" 2D animated film that was approved last year.

Because it is not planned for theatrical release, the production specifications of this animated film are naturally much lower than that of the big screen 2D animation, and the production budget is only 12 million US dollars.

Still, Simon was very pleased with the 91-minute animated film.

Accompanying Stan Lee and other Marvel executives from the East Coast, as well as Nancy Brill and other executives, watched the demo together, and after discussing the film's publicity strategy, it was noon.

The animated film about the origins of Spider-Man is slated for release next year during Easter.

After watching the demo with Simon, Nancy Brill agreed that Blockbuster would directly purchase the first batch of 300,000 cassettes, and if the sales were good, they would naturally add more.

Although it is impossible to buy the entire Blockbuster, firmly controlling this North American or the world's largest video tape chain company brings an incalculable advantage to Daenerys Entertainment's film business.

You know, the sales scale of the North American video tape industry is exactly twice the total box office revenue in North America.

Blockbuster has already occupied more than 30% of the market share in this peripheral industry, which is twice the box office revenue, and is expected to hit 50% of the market share in the future.

Therefore, with such a strong retail channel, it is not surprising that in the past two years, the video sales of Daenerys Entertainment's films have significantly exceeded that of other studios at the box office of the same level.

In order to avoid the subsidiary's dependence on the parent company's resources

Standing still, Simon actually doesn't like this kind of 'internal digestion'.

For the films of various studios, it is the long-term solution to give equal channel resources according to the quality of the films themselves.

However, since it is a subsidiary of Daenerys Entertainment, resource tilt is inevitable.

Simon has personally seen some Blockbuster chain stores in Los Angeles in person, and Daenerys Entertainment's films are obviously a large proportion of the most conspicuous places on the store shelves.

Fortunately, in recent years, the films produced by Daenerys Entertainment itself, whether it is a literary award-winning film or a commercial blockbuster, are of good enough quality, and this resource tilt has not caused much negative impact.

Otherwise, if a video chain's most prominent shelves are full of bad movies, and the movies that consumers want are 'hidden' elsewhere, the result is simply unimaginable.

I mentioned this matter with Nancy Brill, and the little executive said that he was very measured, and then made an explanatory written document. Simon saw that he was still affiliated with Daenerys. The statistics made by Daenerys Analytics, a subsidiary of Entertainment, no longer worry about this matter.

Everyone had lunch in the restaurant on the second floor of the studio, and Simon and Nancy came to the office area of ​​the consumer goods department in the office loft of No. 3.

"These are the final batch of toys for "Toy Story", with a total of 37 kinds. From this weekend, these toys will be distributed to retail channels in North America. Boss, do you think there is anything else that needs to be added?"

In a conference room in the office area, following Nancy's explanation, Simon stepped forward to play with a bunch of Toy Story peripherals that filled the conference table.

Simon naturally knew about the relevant plans.

The upcoming $200 million toys are just part of the Toy Story merchandising plan.

Daenerys Entertainment has also signed agreements of intent with businesses such as McDonald's. As long as "Toy Story" can achieve a good success at the box office, companies such as McDonald's will also launch corresponding brand licensing products.

After playing for a while, and chatting with Nancy about some details, Simon finally smiled: "At least, even if "Toy Story" does not sell well, these toys should be loved by children."

Nancy Brill also played with a Buzz Lightyear in her hand, and said, "Yeah, otherwise, those merchants are unlikely to take such a risk. However, boss, you make me think so. a little worried."

Simon smiled, pointed to a pile of toys on the conference table, and said, "Pack these up, and I'll take them back and keep them for my son."

Nancy smiled when Simon suddenly said this, and said, "You named your son Melbourne?"

"Yeah, how do you feel?"

"A far cry from Daenerys, Melisandre, Igret, and Cersei."

"It's a boy."

Nancy asked curiously, "What if it's a girl?"

"Seattle."

Nancy wondered: "Huh?"

Simon said: "If it's a girl, it's called Seattle."

"Will it be called Los Angeles in the future?"

Simon shook his head and said, "Los Angeles is two words, and I don't like this name."

Nancy rolled her eyes and said, "When your child grows up and finds that his name is so special, he will be very grateful to you as a father."

"Of course, and, you're wrong, when you grow up in Melbourne, you will definitely find a lot of 'companions' named Melbourne around you."

"why?"

"Because that's the name Simon Westeros gave his children, no one else in the world can be Simon Westeros, and they tend to expect their children to be as good as Simon Westeros children. Luckily, so the name Melbourne is definitely going to catch on."

Nancy turned her head to the side and said, "Boss, you are so arrogant."

"You shouldn't think so in your heart. Besides, you look good with your head tilted."

Nancy straightened her neck immediately, with a little wariness in her expression.

Simon smiled and said, "Don't worry, it was just a real compliment, and I didn't mean to flirt with you. I never flirt with a woman who doesn't want to be close to me."

"Boss, it's time for you to go to work."

"Of course," Simon nodded, pointed to the toys on the table, and said, "Don't forget to pack it."

Staring at Simon and turning to leave the conference room, Nancy couldn't help but patted her chest and murmured in a low voice, "Dangerous guy."

Suddenly I remembered that there was something I hadn't discussed with my boss.

Regarding Blockbuster, Simon talked about Blockbuster's network transformation.

With the rapid increase in the number of Internet users in the United States, Nancy, who originally thought that Simon's idea was not realistic, could not help but think that some layouts could be started.

Well, it's not urgent.

Moreover, she also has enough authority to arrange by herself, and she does not need to discuss everything with him.

Simon's delegating attitude has always made her very satisfied.

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