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Accompanied by the two major new product launches of Igreat on October 14, there is actually a whole set of marketing plans involving various media platforms such as the Internet, TV, and newspapers.

On the following Wednesday, Igreit also officially announced that the number of users accessing the World Wide Web in the United States officially broke the 10 million mark.

Internet users are usually based on households, 10 million users of the World Wide Web, of course, more than 10 million people.

To be more precise, it should be 10 million World Wide Web access accounts.

According to the survey data of the Igreit portal, the average number of individual users involved in each World Wide Web account at this stage is 1.6. That is to say, as of October 1991, the number of Internet users on the World Wide Web in the United States has actually reached 16 million, which is close to 8% of the total population of the United States.

Of course, the number of households in the United States will not be 1.6, this is just a comprehensive statistic.

In the early 1990s, personal computers were still high-end electronic products. Even a family of five might only have one or two people who could use the computer, not to mention a large number of single white-collar users who were connected to the Internet.

However, this also means that with the existing 10 million World Wide Web access accounts, there is still a lot of user potential to be tapped.

The 16 million netizens have already caught up with the average user scale of the four major US TV networks, and they are all high-end consumer groups with strong spending power.

Therefore, ypay and ystore were only released in two days. In fact, only 32 hours later, Ygrit announced that the transaction volume of ypay online payment tool exceeded 10 million US dollars.

On the fifth day, the Igreit portal issued another press release, and the number of activated users of ypay reached 1 million.

A full week after the release of the two new products, Igreat also released a series of other data.

The seven-day transaction volume of Ygrit's app store ystore reached 28.39 million US dollars.

The number of active users of Ygrit's online payment tool ypay reached 1.53 million in seven days.

Because according to the different payment amount, you can enjoy a discount of 12% to 15%, plus the convenience of online payment, the amount of AOL network fees paid through the ypay channel in seven days reached 36.91 million US dollars, which is only the credit in this week, It has already exceeded 20% of AOL's monthly revenue in September.

In seven days, more than 18,000 users have processed credit cards directly bound to ypay accounts through Citibank and Bank of America channels.

Compaq's "Internet Computer" sold 28,371 units in seven days. This computer is divided into two grades of $3,299 and $3,799 according to the configuration. At an average selling price of around $3,500, in just one week, sales of the computer were approaching a staggering $100 million.

Because it is an emerging industry, there are not many comparable places for other data.

Therefore, the seven-day sales data of Compaq's "Internet computer" is the point that most attracts the attention of the industry.

According to the statistics of industry research institutions, from October 14th to October 20th, the global PC shipments should be around 450,000 units.

However, just over 28,000 units of Compaq's single category of computers were sold, which equates to a 6% market share.

Compaq later announced that the shipment of its full series of PCs was 69,000 units, with a market share of 15.5%.

It was only a month ago that the market share of Compaq in the latest statistics barely reached 13.2%. That is to say, it was only this time that the market share of Compaq was increased by cooperating with Igreat's network marketing. 2.3 percentage points.

Since the birth of Apple in the 1970s, competition in the personal computer industry has been fierce.

So a 2.3 percentage point increase in market share, and it's only been a week, is a small miracle.

If it is expected in advance that this marketing can increase its market share by 2.3 percentage points, other PC manufacturers will never miss this opportunity.

In fact, most of the brands, ibm, Commoda, Apple, etc., were previously contacted by Igreat. However, because many details could not be negotiated, these relatively old-fashioned manufacturers eventually gave up this opportunity, and finally only Compaq and Igreat reached a cooperation.

The sales of a single category of computers are close to 100 million US dollars in seven days, and the deposit generated through the ypay channel is actually only 5.56 million US dollars. Of course, the discount fee of 5.56 million US dollars is borne by Compaq.

What Igreit won was an advertising contract worth $15 million, which lasted a quarter from the previous beginning of October until the end of the year.

According to the sales data of Compaq computers after the first week of ypay and ystore's release, the $15 million custom advertising contract brought returns far beyond many people's expectations.

Many technology brands have been placing advertisements on the Igreat portal for more than a year, but the amount in the past was not too large. $15 million offer.

At the beginning, many manufacturers believed that by adopting the method of brand cooperation, they had already borne the preferential fees, and Igreit obtained the promotion of the ypay tool, which served two birds with one stone.

Affection. Therefore, it is very unreasonable for Ygrit to request huge additional advertising expenses.

Now, no manufacturer thinks that way.

Of course, the plan given by Igreit is not just to simply sell Compaq's "Internet computer" through the ypay channel, but also a complete set of advertising plans for the entire platform that lasts for a quarter.

With the success of this cooperation between Igrete and Compaq, other technology brands have begun to contact Igreat one after another. The door classmate also personally called Simon to discuss the online marketing of the Windows 3.1 system to be released next year. matter.

Most of 1991 has passed.

For the new technology field, the growth of Igreit is obvious to all in the past six months.

Not to mention, just 10 million users of World Wide Web access, through the installation fee of IE browser of 10 dollars per user, has brought 100 million US dollars of revenue for Igreit, because many operators are promoting free trial activities , even if the user does not turn positive, the operator has to pay the installation fee of the ie browser.

So, as of mid-October, the software actually generated $137 million in revenue for Igreat.

Carol Bartz is in charge of the Igrit network service, which is officially integrated into yws. In the previous three quarters, because of the rapid growth of World Wide Web sites, it also sold products such as server leasing, tool software and website solutions, unknowingly. Zhongwei brought in 86 million US dollars in revenue for Igret, and the annual revenue of this part of the business is expected to exceed 110 million US dollars.

Including Compaq's huge advertising order of $15 million, the advertising revenue of the Igret portal in 1991 also reached $61 million, which seems to be less than half of the revenue brought by an IE browser software.

However, with the great success of this marketing cooperation with Compaq, the advertising business of Igret Portal undoubtedly has greater growth potential.

You know, the sale of ie software is basically a one-off.

According to the agreement, the ie software installed by the user, Igreit guarantees a free upgrade for 3 years.

Simon's plan, even after a few years, promoted the completely free IE browser.

This is mainly due to antitrust concerns.

The Igreat portal is the fixed homepage of Igrete's IE browser software. At this stage, Igreat doesn't even give users the right to change the homepage.

In a short period of time, no one felt inappropriate as a guide website to guide users to surf the Internet.

but.

After a long time, someone will definitely react.

I have paid for this software and should have the freedom to choose a custom home page.

Even if users do not react, other Internet companies in the industry will understand how much monopoly advantage Igreat has in this regard, so they will definitely jump out to raise objections.

If the IE browser is free, the related pressure that Igreit needs to bear will be much less.

I provide you with free software, you should enjoy the default home page and other conveniences.

At most, Igreit can make some concessions that allow users to change the homepage of Internet Explorer.

However, the default homepage of the ie browser software is destined to be only the Igreit portal, and will also be the Igreit search engine in the future.

Any industry that cannot produce sustainable commercial benefits is doomed to fail to grow.

Igreit has already proved the feasibility of its yws product and portal advertising business. This time, the success of ypay and ystore has once again confirmed the broad business prospects of the Internet industry. All capitals and traditional business giants have begun to further increase their investment in the Internet industry.

Then, some problems inevitably arise.

The World Wide Web with the highest penetration rate is basically in the hands of Igretech.

Although on the surface, Igreat maintains a very open licensing attitude, but as long as it is not a fool, it is understood that Igrett will definitely use its patent barriers to restrict the development of its competitors.

In fact, Simon himself will not deny that, of course, Igreit will do so.

Now, Igreit has taken the lead in many aspects such as server leasing, portal website, online payment, e-mail, etc. Unless Igreat takes the initiative to open up the core authorization, other companies will not be able to get involved in these fields at all.

Igreit also basically completed the major Internet business models that Simon remembered and proved to be the most successful.

Then, if you want to completely bypass Igreit's patent barriers to compete with it, other companies will probably only be able to promote other basic network technologies.

Of course, there are other types of network protocols in this era.

However, after taking a look around, other companies have to admit that other existing network technologies simply cannot compete with the World Wide Web.

Simon Westero has spared no effort to invest in the research and development of World Wide Web technology since more than two years ago. This time advantage cannot be caught up by other companies. Moreover, protocols or languages ​​such as http and html are very important for those who have already used the World Wide Web platform. It is undoubtedly more suitable for the development trend of the Internet.

In addition, Igreit has also launched the relatively popular Internet picture format, sound format and javascript scripting language and so on.

Not only these most basic technologies, but Igreat has also completed related

The development of application software, such as Internet Explorer, is the most popular one, and other relatively professional software such as web design or website management, as well as complete solutions for World Wide Web sites, cannot catch up with other manufacturers in a short period of time.

Since there is no way to catch up, then, if you want to get involved in the Internet industry, you can only seek the authorization of Igreat.

Igreit seems to be very open, but what if one day the company forcibly stops licensing when it feels threatened by competitors?

This kind of thing is not uncommon in the technology industry.

Simon has actually been aware of this problem since the beginning of this year. With the success of the two major products ypay and ystore, the industry has begun to pay more attention to the emerging Internet industry. He also realized that some problems are becoming more and more urgent.

The Internet must be an open platform in order to attract enough businesses and users.

Although Igreit has been involved in most of the most successful Internet business models in Simon's memory, this industry is destined to have too much potential to be tapped, and human creativity is boundless.

However, the problem now is that many people are sceptical that Igret will use its patents and technological advantages to suppress competitors.

It is certain to suppress competitors, but for the rapid development of the entire Internet industry, Simon understands that it is not wise to use patented technology to do so.

In order to dispel the concerns of many people in the industry at one time, after repeated consultations with several executives of Igret, Simon finally made a decision to completely release the core patents related to the World Wide Web held by Igret, including http and html technologies, as well as related technologies such as images, sounds and even javascript scripting languages.

In the proposed plan, these patents will be placed in a non-profit World Wide Web Consortium foundation, and Internet companies will no longer need to seek authorization from Igret to use these technologies.

Some things always travel fast.

Immediately after the decision was made, the San Francisco Chronicle reported on it, catching Igret’s management off guard.

After the dismissal of an Igret middle management who leaked the news, both Simon and the Igret Big Three, including several other technology companies in the Westeros system, immediately became the industry's inquiries. object.

Although a decision has been made, the specific list of patents that need to be opened still needs to be reconsidered.

For example, the e-mail-related technologies held by Igreit are not intended to be opened in the short term, and Igreit will certainly restrict other manufacturers from using related technologies to develop browser software that is compatible with ie.

Overall, however, this is a rare big deal for the industry as a whole.

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